The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Truth is Hard to Find Agency: Droga5 / New York + Chromista / Los Angeles + The Mill / New York Client: The New York Times Category: Online Films & Video / Long Form - Campaign
Pitching French Films To Hollywood Agency: Ogilvy & Mather / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy / Singapore Client: Alliance Française de Singapour Category: Online Films & Video / Long Form - Campaign
Exclusive the Rainbow case study Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago Client: Mars Wrigley Confectionery Category: Online Films & Video / Varying Length Campaign
Device Free Dinner on Funny or Die Agency: Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles Client: Common Sense Media Category: Online Films & Video / Short Form - Single
Interrupt-a-palooza Campaign Agency: The Martin Agency / Richmond Client: GEICO Category: Online Films & Video / Pre-Roll Video - Campaign
The Truth is Hard to Find - Daniel Berehulak Agency: Droga5 / New York + Chromista / Los Angeles + The Mill / New York Client: The New York Times Category: Online Films & Video / Long Form - Single
Nothing Beats a Londoner Agency: Wieden+Kennedy / London Client: Nike Category: Online Films & Video / Long Form - Single
Exclusive the Rainbow Outro Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago Client: Mars Wrigley Confectionery Category: Online Films & Video / Long Form - Single
Pitching French Films To Hollywood Agency: Ogilvy & Mather / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy / Singapore Client: Alliance Française de Singapour Category: Online Films & Video / Long Form - Single
Typecast Agency: Wieden+Kennedy / New York + O Positive / New York Client: The Atlantic Category: Online Films & Video / Long Form - Single
The Gene Project Agency: adam&eveDDB / London + Framestore / London Client: Marmite Category: Online Films & Video / Long Form - Single
Last Days Agency: CP+B / Los Angeles + Rattling Stick / Santa Monica Client: Jose Cuervo Category: Online Films & Video / Long Form - Single
Exclusive the Rainbow Announcement Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago Client: Mars Wrigley Confectionery Category: Online Films & Video / Long Form - Single
Interrupt-a-palooza: Nighty Night Agency: The Martin Agency / Richmond Client: GEICO Category: Online Films & Video / Pre-Roll Video - Single
Interrupt-a-palooza: Smile and Say Skis Agency: The Martin Agency / Richmond Client: GEICO Category: Online Films & Video / Pre-Roll Video - Single
Interrupt-a-palooza: Special Delivery Agency: The Martin Agency / Richmond Client: GEICO Category: Online Films & Video / Pre-Roll Video - Single
Thursday Night Football Agency: CP+B / Los Angeles + Biscuit Filmworks / Los Angeles Client: Amazon Prime Video Category: Online Films & Video / Short Form - Campaign
I Love My Fruit by the Foot Campaign Agency: ERICH & KALLMAN / San Francisco Client: General Mills Fruit by the Foot Category: Online Films & Video / Short Form - Campaign
Device Free Dinner Agency: Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles Client: Common Sense Media Category: Online Films & Video / Short Form - Campaign
Humans will be Humans Agency: Ogilvy UK / London Client: Samsung Category: Online Films & Video / Short Form - Campaign
Just Get the Dog Agency: Sugar Mutts Rescue / Brooklyn + Cartel / Los Angeles + Sonic Union / New York + The Mill / New York Client: Sugar Mutts Rescue Category: Online Films & Video / Short Form - Campaign
Reassemble! Agency: 72andSunny / Los Angeles Client: Call of Duty Category: Online Films & Video / Long Form - Campaign
Irresistibly pointless trueview ads Agency: Akestam Holst / Stockholm Client: IKEA Sweden Category: Online Films & Video / Long Form - Campaign
Short but deadly Agency: Saatchi & Saatchi / Stockholm + Camp David / Stockholm + MediaMonks / Stockholm Client: Elmsta 3000 Horror Fest Category: Online Films & Video / Long Form - Campaign
Netflix is a Joke Agency: Battery / Los Angeles Client: Netflix Category: Online Films & Video / Varying Length Campaign
The World's First Baby Marathon Agency: Ogilvy / Johannesburg Client: Kimberly-Clark (Huggies) Category: Online Films & Video / Varying Length Campaign
Old Spice - We Make Scents for Men Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Online Films & Video / Varying Length Campaign
smart emission cam. Agency: BBDO GmbH / Berlin Client: Daimler AG / smart Category: Online Films & Video / Short Form - Single
The Alternatives - Yourself Agency: McCann Canada / Toronto Client: Prostate Cancer Canada Category: Online Films & Video / Short Form - Single
The Alternatives - Your Mom Agency: McCann Canada / Toronto Client: Prostate Cancer Canada Category: Online Films & Video / Short Form - Single
Irresistibly pointless trueview ads Agency: Akestam Holst / Stockholm Client: IKEA Sweden Category: Online Films & Video / Pre-Roll Video - Campaign
Switch to iPhone Agency: Apple / Cupertino + Park Pictures / Santa Monica Client: Apple Category: Online Films & Video / Pre-Roll Video - Campaign
Six-second Ambush Advisories Agency: Rethink / Toronto/Vancouver/Montreal Client: YWCA Metro Vancouver Category: Online Films & Video / Pre-Roll Video - Campaign
#isitokforguys Agency: 72andSunny / Amsterdam + Caviar / London + Stitch / London + Wave / Amsterdam Client: Lynx Category: Online Films & Video / Long Form - Single
Year in Search Agency: 72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles Client: Google Category: Online Films & Video / Long Form - Single
Chasing the Dragon Agency: 7Films / Cape Town Client: Surfshack Outreach Category: Online Films & Video / Long Form - Single
The Button Agency: adam&eveDDB / London + Factory / London Client: Volkswagen Category: Online Films & Video / Long Form - Single
#Blood Normal Agency: AMVBBDO / London + Somesuch & Co / London Client: Essity Libresse Bodyform Category: Online Films & Video / Long Form - Single
Viking Agency: BBDO / Toronto Client: Harlequin Enterprises Category: Online Films & Video / Long Form - Single
In Real Life Agency: BBDO / New York + BBDO Studios / New York Client: Monica Lewinsky Category: Online Films & Video / Long Form - Single
The Talk Agency: BBDO / New York + The Corner Shop / New York Client: P&G Category: Online Films & Video / Long Form - Single
Dedicated: The Conor McGregor Story Agency: Beats By Dr. Dre / Culver City + Doomsday / Los Angeles Client: Beats By Dr. Dre Category: Online Films & Video / Long Form - Single
Swear Like a Mother Agency: CP+B / Boulder + Hungry Man / New York Client: Kraft Heinz Category: Online Films & Video / Long Form - Single
Bullying Jr. Agency: DAVID / Miami + Smuggler / LA Client: Burger King Category: Online Films & Video / Long Form - Single
Web of Fries Agency: Deutsch / Los Angeles + Lime Studios / Santa Monica + Motive Music / Santa Monica Client: Taco Bell Category: Online Films & Video / Long Form - Single
Go With The Flaw Agency: Publicis Italy / Milan + Diesel / Breganze Client: Diesel Category: Online Films & Video / Long Form - Single
Keep The World Flawed Agency: Publicis Italy / Milan + Diesel / Breganze Client: Diesel Category: Online Films & Video / Long Form - Single
The Truth is Hard to Find - Bryan Denton Agency: Droga5 / New York + Chromista / Los Angeles + The Mill / New York Client: The New York Times Category: Online Films & Video / Long Form - Single
The Truth is Hard to Find - Tyler Hicks Agency: Droga5 / New York + Chromista / Los Angeles + The Mill / New York Client: The New York Times Category: Online Films & Video / Long Form - Single
The S Word Agency: FCB Canada / Toronto Client: Canadian Down Syndrome Society Category: Online Films & Video / Long Form - Single

2018 Film Gold Pencil

Droga5 / New York + Chromista / Los Angeles + The Mill / New York

The New York Times

The Truth is Hard to Find

Online Films & Video / Long Form - Campaign

OS_FI18032G

2018 Film Gold Pencil

Ogilvy & Mather / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy / Singapore

Alliance Française de Singapour

Pitching French Films To Hollywood

Online Films & Video / Long Form - Campaign

OS_FI18033G

2018 Film Gold Pencil

DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago

Mars Wrigley Confectionery

Exclusive the Rainbow case study

Online Films & Video / Varying Length Campaign

OS_FI18034G

2018 Film Bronze Pencil

Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles

Common Sense Media

Device Free Dinner on Funny or Die

Online Films & Video / Short Form - Single

OS_FI18023B

2018 Film Silver Pencil

The Martin Agency / Richmond

GEICO

Interrupt-a-palooza Campaign

Online Films & Video / Pre-Roll Video - Campaign

OS_FI18038S

2018 Film Gold Pencil

Droga5 / New York + Chromista / Los Angeles + The Mill / New York

The New York Times

The Truth is Hard to Find - Daniel Berehulak

Online Films & Video / Long Form - Single

OS_FI18024G

2018 Film Gold Pencil

Wieden+Kennedy / London

Nike

Nothing Beats a Londoner

Online Films & Video / Long Form - Single

OS_FI18025G

2018 Film Silver Pencil

DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago

Mars Wrigley Confectionery

Exclusive the Rainbow Outro

Online Films & Video / Long Form - Single

OS_FI18026S

2018 Film Silver Pencil

Ogilvy & Mather / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy / Singapore

Alliance Française de Singapour

Pitching French Films To Hollywood

Online Films & Video / Long Form - Single

OS_FI18027S

2018 Film Silver Pencil

Wieden+Kennedy / New York + O Positive / New York

The Atlantic

Typecast

Online Films & Video / Long Form - Single

OS_FI18028S

2018 Film Bronze Pencil

adam&eveDDB / London + Framestore / London

Marmite

The Gene Project

Online Films & Video / Long Form - Single

OS_FI18029B

2018 Film Bronze Pencil

CP+B / Los Angeles + Rattling Stick / Santa Monica

Jose Cuervo

Last Days

Online Films & Video / Long Form - Single

OS_FI18030B

2018 Film Bronze Pencil

DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago

Mars Wrigley Confectionery

Exclusive the Rainbow Announcement

Online Films & Video / Long Form - Single

OS_FI18031B

2018 Film Silver Pencil

The Martin Agency / Richmond

GEICO

Interrupt-a-palooza: Nighty Night

Online Films & Video / Pre-Roll Video - Single

OS_FI18035S

2018 Film Silver Pencil

The Martin Agency / Richmond

GEICO

Interrupt-a-palooza: Smile and Say Skis

Online Films & Video / Pre-Roll Video - Single

OS_FI18036S

2018 Film Bronze Pencil

The Martin Agency / Richmond

GEICO

Interrupt-a-palooza: Special Delivery

Online Films & Video / Pre-Roll Video - Single

OS_FI18037B

2018 Film Merit Award

CP+B / Los Angeles + Biscuit Filmworks / Los Angeles

Amazon Prime Video

Thursday Night Football

Online Films & Video / Short Form - Campaign

OS_FI18114M

2018 Film Merit Award

ERICH & KALLMAN / San Francisco

General Mills Fruit by the Foot

I Love My Fruit by the Foot Campaign

Online Films & Video / Short Form - Campaign

OS_FI18115M

2018 Film Merit Award

Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles

Common Sense Media

Device Free Dinner

Online Films & Video / Short Form - Campaign

OS_FI18116M

2018 Film Merit Award

Ogilvy UK / London

Samsung

Humans will be Humans

Online Films & Video / Short Form - Campaign

OS_FI18117M

2018 Film Merit Award

Sugar Mutts Rescue / Brooklyn + Cartel / Los Angeles + Sonic Union / New York + The Mill / New York

Sugar Mutts Rescue

Just Get the Dog

Online Films & Video / Short Form - Campaign

OS_FI18118M

2018 Film Merit Award

72andSunny / Los Angeles

Call of Duty

Reassemble!

Online Films & Video / Long Form - Campaign

OS_FI18148M

2018 Film Merit Award

Akestam Holst / Stockholm

IKEA Sweden

Irresistibly pointless trueview ads

Online Films & Video / Long Form - Campaign

OS_FI18149M

2018 Film Merit Award

Saatchi & Saatchi / Stockholm + Camp David / Stockholm + MediaMonks / Stockholm

Elmsta 3000 Horror Fest

Short but deadly

Online Films & Video / Long Form - Campaign

OS_FI18150M

2018 Film Merit Award

Battery / Los Angeles

Netflix

Netflix is a Joke

Online Films & Video / Varying Length Campaign

OS_FI18151M

2018 Film Merit Award

Ogilvy / Johannesburg

Kimberly-Clark (Huggies)

The World's First Baby Marathon

Online Films & Video / Varying Length Campaign

OS_FI18152M

2018 Film Merit Award

Wieden+Kennedy / Portland

Old Spice

Old Spice - We Make Scents for Men

Online Films & Video / Varying Length Campaign

OS_FI18153M

2018 Film Merit Award

BBDO GmbH / Berlin

Daimler AG / smart

smart emission cam.

Online Films & Video / Short Form - Single

OS_FI18111M

2018 Film Merit Award

McCann Canada / Toronto

Prostate Cancer Canada

The Alternatives - Yourself

Online Films & Video / Short Form - Single

OS_FI18112M

2018 Film Merit Award

McCann Canada / Toronto

Prostate Cancer Canada

The Alternatives - Your Mom

Online Films & Video / Short Form - Single

OS_FI18113M

2018 Film Merit Award

Akestam Holst / Stockholm

IKEA Sweden

Irresistibly pointless trueview ads

Online Films & Video / Pre-Roll Video - Campaign

OS_FI18156M

2018 Film Merit Award

Apple / Cupertino + Park Pictures / Santa Monica

Apple

Switch to iPhone

Online Films & Video / Pre-Roll Video - Campaign

OS_FI18157M

2018 Film Merit Award

Rethink / Toronto/Vancouver/Montreal

YWCA Metro Vancouver

Six-second Ambush Advisories

Online Films & Video / Pre-Roll Video - Campaign

OS_FI18158M

2018 Film Merit Award

72andSunny / Amsterdam + Caviar / London + Stitch / London + Wave / Amsterdam

Lynx

#isitokforguys

Online Films & Video / Long Form - Single

OS_FI18119M

2018 Film Merit Award

72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles

Google

Year in Search

Online Films & Video / Long Form - Single

OS_FI18120M

2018 Film Merit Award

7Films / Cape Town

Surfshack Outreach

Chasing the Dragon

Online Films & Video / Long Form - Single

OS_FI18121M

2018 Film Merit Award

adam&eveDDB / London + Factory / London

Volkswagen

The Button

Online Films & Video / Long Form - Single

OS_FI18122M

2018 Film Merit Award

AMVBBDO / London + Somesuch & Co / London

Essity Libresse Bodyform

#Blood Normal

Online Films & Video / Long Form - Single

OS_FI18123M

2018 Film Merit Award

BBDO / Toronto

Harlequin Enterprises

Viking

Online Films & Video / Long Form - Single

OS_FI18124M

2018 Film Merit Award

BBDO / New York + BBDO Studios / New York

Monica Lewinsky

In Real Life

Online Films & Video / Long Form - Single

OS_FI18125M

2018 Film Merit Award

BBDO / New York + The Corner Shop / New York

P&G

The Talk

Online Films & Video / Long Form - Single

OS_FI18126M

2018 Film Merit Award

Beats By Dr. Dre / Culver City + Doomsday / Los Angeles

Beats By Dr. Dre

Dedicated: The Conor McGregor Story

Online Films & Video / Long Form - Single

OS_FI18127M

2018 Film Merit Award

CP+B / Boulder + Hungry Man / New York

Kraft Heinz

Swear Like a Mother

Online Films & Video / Long Form - Single

OS_FI18128M

2018 Film Merit Award

DAVID / Miami + Smuggler / LA

Burger King

Bullying Jr.

Online Films & Video / Long Form - Single

OS_FI18129M

2018 Film Merit Award

Deutsch / Los Angeles + Lime Studios / Santa Monica + Motive Music / Santa Monica

Taco Bell

Web of Fries

Online Films & Video / Long Form - Single

OS_FI18130M

2018 Film Merit Award

Publicis Italy / Milan + Diesel / Breganze

Diesel

Go With The Flaw

Online Films & Video / Long Form - Single

OS_FI18131M

2018 Film Merit Award

Publicis Italy / Milan + Diesel / Breganze

Diesel

Keep The World Flawed

Online Films & Video / Long Form - Single

OS_FI18132M

2018 Film Merit Award

Droga5 / New York + Chromista / Los Angeles + The Mill / New York

The New York Times

The Truth is Hard to Find - Bryan Denton

Online Films & Video / Long Form - Single

OS_FI18133M

2018 Film Merit Award

Droga5 / New York + Chromista / Los Angeles + The Mill / New York

The New York Times

The Truth is Hard to Find - Tyler Hicks

Online Films & Video / Long Form - Single

OS_FI18134M

2018 Film Merit Award

FCB Canada / Toronto

Canadian Down Syndrome Society

The S Word

Online Films & Video / Long Form - Single

OS_FI18135M

Follow Us