The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Fearless Girl Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Ambient Media / Experiential & Installations
The Lioness Crest Agency: Wieden+Kennedy / Amsterdam + New / Amsterdam + Mindshare / Amsterdam Client: Nike Category: Branding / Rebranding
Did You Mean MailChimp? Agency: Droga5 / New York + PHD / New York + Resn / Wellington Client: MailChimp Category: Cross-Channel / Digital / Physical Cross-Channel
To The Last Tree Standing Agency: Ogilvy & Mather Polska / Warsaw Client: Greenpeace Poland Category: Gaming
Pedigree Selfie STIX Clip Agency: Colenso BBDO / Auckland Client: Mars Category: Physical Product
Trash Isles Agency: AMVBBDO / London + LADbible / London Client: LADbible & Plastic Ocean Category: Social Engagement / Community Building
Immunity Charm Agency: McCann Worldgroup India / Mumbai + McCann Health / Delhi + McCann Health Global / Washington DC Client: Ministry of Public Health, Afghanistan Category: Product Design / Physical Product
It's a Tide Ad Campaign Agency: Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles Client: Procter & Gamble - Tide Category: Television / Varying Length Campaign
Pedigree Selfie STIX Agency: Colenso BBDO / Auckland Client: Mars Category: Applications
Ostrich Agency: MPC / London + MPC / Los Angeles + Leo Burnett / Chicago + MJZ / Los Angeles Client: Samsung Category: Craft - Visual Effects / Single
Give Registry Agency: Clemenger BBDO / Melbourne Client: Myer Category: Integrated Campaign
Burning Stores Agency: DAVID / Miami Client: Burger King Category: Publishing / Newspaper - Campaign
Ask For A Raise Agency: R/GA / New York Client: The Muse, Ladies Get Paid, PayScale, Reply.ai Category: Influencer Marketing / Single Channel
Google Home of The Whopper Agency: DAVID / Miami Client: Burger King Category: Innovation in Cross-Platform / Experiential
GREEN LIGHT RUN Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo Client: adidas Japan Category: Innovation in Responsive Environments
Beyond Money Agency: MRM//McCann / Madrid Client: Banco Santander Category: Broadcast / Long Form - Single
Share a Coke 1,000 Name Celebration Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York Client: Coca-Cola Category: Custom Content
THE VIRTUAL CRASH BILLBOARD Agency: SERVICEPLAN FRANCE / Courbevoie + TRINITY FILMS / Courbevoie + COMPTOIR DU SON / Paris Client: DRIEA / PARISIAN ROAD SAFETY AUTHORITY Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Campaign
Poosters Agency: J.Walter Thompson / Sao Paulo Client: Bapantol Baby Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Campaign
The Talk Agency: BBDO / New York + The Corner Shop / New York Client: P&G Category: Digital / Social Media & Viral Marketing - Single
Pitching French Films To Hollywood Agency: Ogilvy & Mather / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy / Singapore Client: Alliance Française de Singapour Category: Digital / Social Media & Viral Marketing - Single
The Last da Vinci Agency: Droga5 / New York + Chelsea Pictures / New York Client: Christie's Category: Digital / Social Media & Viral Marketing - Single
Tomorrow's News Agency: BBDO / New York + Smuggler Client: Sandy Hook Promise Category: Digital / Social Media & Viral Marketing - Single
The most German supermarket Agency: Jung von Matt AG / Hamburg + Markenfilm Crossing GmbH / Hamburg + 2wei Music / Hamburg + Nordmeister / California Client: EDEKA ZENTRALE AG & Co. KG Category: Digital / Social Media & Viral Marketing - Single
Magenta Unleashed Agency: Saatchi & Saatchi / London + Mediacom / Dusseldorf + Proud Robinson / Brighton Client: Deutsche Telekom Category: Experiential / Augmented Reality (AR)
Live Looper Agency: BBDO / New York + BBDO Studios / New York Client: Downtown Records Category: Craft / Music / Sound
VR Vaccine Agency: Ogilvy Brasil / São Paulo + Sonido / São Paulo + Vetor Films / São Paulo + Shutterstock / USA Client: Hermes Pardini Category: Digital / Mobile
IKEA Pee Ad Agency: Akestam Holst / Stockholm Client: IKEA Sweden Category: Craft / Printing / Production - Single or Campaign
Signed by bees Agency: Demner, Merlicek & Bergmann / Vienna + VIE film / Vienna + Hermann Seiser Manufaktur / Vienna Client: A. Darbo AG Category: Craft / Printing / Production - Single or Campaign
Gorillaz App Agency: B-Reel / London Client: Gorillaz Category: Use of Technology / Augmented Reality (AR)
Magenta Unleashed Agency: Saatchi & Saatchi / London + Mediacom / Dusseldorf + Proud Robinson / Brighton Client: Deutsche Telekom Category: Use of Technology / Augmented Reality (AR)
11 Herbs & Spices Agency: Wieden+Kennedy / Portland Client: KFC Category: Branded Social Post / Single
Converticals Agency: BBDO / New York + BBDO Studios / New York + VisualCountry Client: Lowe's Category: Branded Social Post / Single
Say It Tika Agency: FCB New Zealand / Auckland/ Wellington Client: Vodafone New Zealand Category: Branded Social Post / Single
Facts First Agency: Figliulo&Partners / New York Client: CNN Category: Branded Social Post / Single
Appocalypse Agency: TBWAMedia Arts Lab / Los Angeles + MJZ / Los Angeles Client: Apple Category: Location-Specific Video
Prescribed to Death Agency: Energy BBDO / Chicago Client: National Safety Council Category: Craft / Dynamic Data Visualization
A World With No Heroes Agency: DDB, / Paris + Make me Pulse / Paris Client: Ubisoft Category: Digital / Websites & Mobile
Visit Britain Agency: 180LA / Los Angeles + Cut & Run / Santa Monica + Expedia / Bellevue + Friend / London Client: Expedia Category: Mobile / User Experience
next Bank Agency: R/GA / Sao Paulo Client: Banco Bradesco Category: Mobile / User Experience
Fearless Girl Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Experiential / Live Events
Fans of Love Agency: R/GA / New York Client: Ad Council Category: Experiential / Live Events
Unseen Stars Agency: BBDO / New York + ObscuraDigital Client: GE Category: Experiential / Live Events
The most German supermarket Agency: Jung von Matt AG / Hamburg + Markenfilm Crossing GmbH / Hamburg + 2wei Music / Hamburg + Nordmeister / California Client: EDEKA ZENTRALE AG & Co. KG Category: Experiential / Live Events
GREEN LIGHT RUN Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo Client: adidas Japan Category: Experiential / Live Events
The Pedigree Child Replacement Programme Agency: Colenso BBDO / Auckland Client: Mars Category: Television / Short Form - Campaign
Device Free Dinner Agency: Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles Client: Common Sense Media Category: Television / Short Form - Campaign
Re-imagination of Chobani Agency: Chobani / New York Client: Chobani® Category: Branding / Rebranding
vitaminwater Brand Book Agency: COLLINS / NEW YORK Client: vitaminwater Category: Editorial / Book Interior
Graphic Design in China 2017 Agency: T-Change Design Co.,Ltd / Nanjing Client: Shenzhen Graphic Design Association Category: Editorial / Book Interior

2018 Direct Marketing Gold Pencil

McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York

State Street Global Advisors

Fearless Girl

Ambient Media / Experiential & Installations

OS_DI18004G

2018 Design Gold Pencil

Wieden+Kennedy / Amsterdam + New / Amsterdam + Mindshare / Amsterdam

Nike

The Lioness Crest

Branding / Rebranding

OS_DE18008G

2018 UX / UI Gold Pencil

Droga5 / New York + PHD / New York + Resn / Wellington

MailChimp

Did You Mean MailChimp?

Cross-Channel / Digital / Physical Cross-Channel

OS_UX18010G

2018 Interactive Gold Pencil

Ogilvy & Mather Polska / Warsaw

Greenpeace Poland

To The Last Tree Standing

Gaming

OS_IN18020G

2018 Intellectual Property Gold Pencil

Colenso BBDO / Auckland

Mars

Pedigree Selfie STIX Clip

Physical Product

OS_IP18001G

2018 Social Media Gold Pencil

AMVBBDO / London + LADbible / London

LADbible & Plastic Ocean

Trash Isles

Social Engagement / Community Building

OS_SM18013G

2018 Health, Wellness & Pharma Gold Pencil

McCann Worldgroup India / Mumbai + McCann Health / Delhi + McCann Health Global / Washington DC

Ministry of Public Health, Afghanistan

Immunity Charm

Product Design / Physical Product

OS_HW18006G

2018 Film Gold Pencil

Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles

Procter & Gamble - Tide

It's a Tide Ad Campaign

Television / Varying Length Campaign

OS_FI18020G

2018 Mobile Gold Pencil

Colenso BBDO / Auckland

Mars

Pedigree Selfie STIX

Applications

OS_MO18003G

2018 Moving Image Craft Gold Pencil

MPC / London + MPC / Los Angeles + Leo Burnett / Chicago + MJZ / Los Angeles

Samsung

Ostrich

Craft - Visual Effects / Single

OS_MI18032G

2018 Public Relations Gold Pencil

Clemenger BBDO / Melbourne

Myer

Give Registry

Integrated Campaign

OS_PR18029G

2018 Print & Outdoor Gold Pencil

DAVID / Miami

Burger King

Burning Stores

Publishing / Newspaper - Campaign

OS_PO18003G

2018 Social Influencer Marketing Gold Pencil

R/GA / New York

The Muse, Ladies Get Paid, PayScale, Reply.ai

Ask For A Raise

Influencer Marketing / Single Channel

OS_SI18001G

2018 Cross-Platform Gold Pencil

DAVID / Miami

Burger King

Google Home of The Whopper

Innovation in Cross-Platform / Experiential

OS_CP18020G

2018 Responsive Environments Gold Pencil

TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo

adidas Japan

GREEN LIGHT RUN

Innovation in Responsive Environments

OS_RE18010G

2018 Branded Entertainment Gold Pencil

MRM//McCann / Madrid

Banco Santander

Beyond Money

Broadcast / Long Form - Single

OS_BE18006G

2018 Radio Gold Pencil

Fitzco//McCann / Atlanta + Casanova//McCann / New York

Coca-Cola

Share a Coke 1,000 Name Celebration

Custom Content

OS_RA18009G

2018 Print & Outdoor Gold Pencil

SERVICEPLAN FRANCE / Courbevoie + TRINITY FILMS / Courbevoie + COMPTOIR DU SON / Paris

DRIEA / PARISIAN ROAD SAFETY AUTHORITY

THE VIRTUAL CRASH BILLBOARD

Ambient Media (Indoor & Outdoor) / Experiential & Installations - Campaign

OS_PO18048G

2018 Print & Outdoor Bronze Pencil

J.Walter Thompson / Sao Paulo

Bapantol Baby

Poosters

Ambient Media (Indoor & Outdoor) / Experiential & Installations - Campaign

OS_PO18049B

2018 Direct Marketing Gold Pencil

BBDO / New York + The Corner Shop / New York

P&G

The Talk

Digital / Social Media & Viral Marketing - Single

OS_DI18015G

2018 Direct Marketing Gold Pencil

Ogilvy & Mather / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy / Singapore

Alliance Française de Singapour

Pitching French Films To Hollywood

Digital / Social Media & Viral Marketing - Single

OS_DI18016G

2018 Direct Marketing Silver Pencil

Droga5 / New York + Chelsea Pictures / New York

Christie's

The Last da Vinci

Digital / Social Media & Viral Marketing - Single

OS_DI18017S

2018 Direct Marketing Bronze Pencil

BBDO / New York + Smuggler

Sandy Hook Promise

Tomorrow's News

Digital / Social Media & Viral Marketing - Single

OS_DI18018B

2018 Direct Marketing Bronze Pencil

Jung von Matt AG / Hamburg + Markenfilm Crossing GmbH / Hamburg + 2wei Music / Hamburg + Nordmeister / California

EDEKA ZENTRALE AG & Co. KG

The most German supermarket

Digital / Social Media & Viral Marketing - Single

OS_DI18019B

2018 Branded Entertainment Silver Pencil

Saatchi & Saatchi / London + Mediacom / Dusseldorf + Proud Robinson / Brighton

Deutsche Telekom

Magenta Unleashed

Experiential / Augmented Reality (AR)

OS_BE18033S

2018 Mobile Silver Pencil

BBDO / New York + BBDO Studios / New York

Downtown Records

Live Looper

Craft / Music / Sound

OS_MO18025S

2018 Health, Wellness & Pharma Gold Pencil

Ogilvy Brasil / São Paulo + Sonido / São Paulo + Vetor Films / São Paulo + Shutterstock / USA

Hermes Pardini

VR Vaccine

Digital / Mobile

OS_HW18020G

2018 Direct Marketing Silver Pencil

Akestam Holst / Stockholm

IKEA Sweden

IKEA Pee Ad

Craft / Printing / Production - Single or Campaign

OS_DI18029S

2018 Direct Marketing Bronze Pencil

Demner, Merlicek & Bergmann / Vienna + VIE film / Vienna + Hermann Seiser Manufaktur / Vienna

A. Darbo AG

Signed by bees

Craft / Printing / Production - Single or Campaign

OS_DI18030B

2018 Mobile Silver Pencil

B-Reel / London

Gorillaz

Gorillaz App

Use of Technology / Augmented Reality (AR)

OS_MO18021S

2018 Mobile Bronze Pencil

Saatchi & Saatchi / London + Mediacom / Dusseldorf + Proud Robinson / Brighton

Deutsche Telekom

Magenta Unleashed

Use of Technology / Augmented Reality (AR)

OS_MO18022B

2018 Social Media Silver Pencil

Wieden+Kennedy / Portland

KFC

11 Herbs & Spices

Branded Social Post / Single

OS_SM18003S

2018 Social Media Bronze Pencil

BBDO / New York + BBDO Studios / New York + VisualCountry

Lowe's

Converticals

Branded Social Post / Single

OS_SM18004B

2018 Social Media Bronze Pencil

FCB New Zealand / Auckland/ Wellington

Vodafone New Zealand

Say It Tika

Branded Social Post / Single

OS_SM18005B

2018 Social Media Bronze Pencil

Figliulo&Partners / New York

CNN

Facts First

Branded Social Post / Single

OS_SM18006B

2018 Film Bronze Pencil

TBWAMedia Arts Lab / Los Angeles + MJZ / Los Angeles

Apple

Appocalypse

Location-Specific Video

OS_FI18039B

2018 Responsive Environments Gold Pencil

Energy BBDO / Chicago

National Safety Council

Prescribed to Death

Craft / Dynamic Data Visualization

OS_RE18008G

2018 Direct Marketing Bronze Pencil

DDB, / Paris + Make me Pulse / Paris

Ubisoft

A World With No Heroes

Digital / Websites & Mobile

OS_DI18014B

2018 UX / UI Bronze Pencil

180LA / Los Angeles + Cut & Run / Santa Monica + Expedia / Bellevue + Friend / London

Expedia

Visit Britain

Mobile / User Experience

OS_UX18007B

2018 UX / UI Bronze Pencil

R/GA / Sao Paulo

Banco Bradesco

next Bank

Mobile / User Experience

OS_UX18008B

2018 Branded Entertainment Gold Pencil

McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York

State Street Global Advisors

Fearless Girl

Experiential / Live Events

OS_BE18034G

2018 Branded Entertainment Gold Pencil

R/GA / New York

Ad Council

Fans of Love

Experiential / Live Events

OS_BE18035G

2018 Branded Entertainment Silver Pencil

BBDO / New York + ObscuraDigital

GE

Unseen Stars

Experiential / Live Events

OS_BE18036S

2018 Branded Entertainment Silver Pencil

Jung von Matt AG / Hamburg + Markenfilm Crossing GmbH / Hamburg + 2wei Music / Hamburg + Nordmeister / California

EDEKA ZENTRALE AG & Co. KG

The most German supermarket

Experiential / Live Events

OS_BE18037S

2018 Branded Entertainment Bronze Pencil

TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo

adidas Japan

GREEN LIGHT RUN

Experiential / Live Events

OS_BE18038B

2018 Film Silver Pencil

Colenso BBDO / Auckland

Mars

The Pedigree Child Replacement Programme

Television / Short Form - Campaign

OS_FI18006S

2018 Film Bronze Pencil

Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles

Common Sense Media

Device Free Dinner

Television / Short Form - Campaign

OS_FI18007B

2018 Design Gold Pencil

Chobani / New York

Chobani®

Re-imagination of Chobani

Branding / Rebranding

OS_DE18007G

2018 Design Silver Pencil

COLLINS / NEW YORK

vitaminwater

vitaminwater Brand Book

Editorial / Book Interior

OS_DE18011S

2018 Design Bronze Pencil

T-Change Design Co.,Ltd / Nanjing

Shenzhen Graphic Design Association

Graphic Design in China 2017

Editorial / Book Interior

OS_DE18012B

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