The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Pedigree Selfie STIX Clip Agency: Colenso BBDO / Auckland Client: Mars Category: Physical Product
The Immunity Charm Agency: McCann Worldgroup India / Mumbai + McCann Health / Delhi Client: Ministry of Public Health, Afghanistan Category: Physical Product
Safe Cap Agency: GTB Brasil / São Paulo Client: Ford Motor Company Category: Physical Product
The Anti-Trafficking Exam Agency: Area 23, An FCB Health Network Company / New York + FCB Health / New York Client: Anonymous Client Category: Physical Product
The Fin Agency: J. Walter Thompson / New York Client: Northwell Health Category: Physical Product
The Gene Project Agency: adam&eveDDB / London + Framestore / London Client: Marmite Category: Physical Product
Safety Bags Agency: Cheil Worldwide, / Hong Kong Client: Tesco Category: Physical Product
DB Export Beer Bottle Sand Agency: Colenso BBDO / Auckland Client: DB Breweries / Heineken NZ Category: Physical Product
The Humanium Metal Initiative Agency: Great Works / NoA / Stockholm + Åkestam Holst / NoA / Stockholm Client: IM Swedish Development Partner Category: Physical Product
Roads That Honk Agency: Hindustan Petroleum Corporation Limited / Mumbai Client: Hindustan Petroleum Corporation Limited Category: Physical Product
Gravity Light Agency: J. Walter Thompson / London Client: Shell Category: Physical Product
BVG x adidas – The Ticket-Shoe Agency: Jung von Matt AG / Hamburg Client: Berliner Verkehrsbetriebe (BVG) Category: Physical Product
A statement for tolerance Agency: loved gmbh / Hamburg Client: ALI Getränke UG / Husumer Mineralbrunnen HMB GmbH & Co. KG Category: Physical Product
H.A.R.L.A.N.D. Agency: Wieden+Kennedy / Portland Client: KFC Category: Physical Product

2018 Intellectual Property Gold Pencil

Colenso BBDO / Auckland

Mars

Pedigree Selfie STIX Clip

Physical Product

OS_IP18001G

2018 Intellectual Property Gold Pencil

McCann Worldgroup India / Mumbai + McCann Health / Delhi

Ministry of Public Health, Afghanistan

The Immunity Charm

Physical Product

OS_IP18002G

2018 Intellectual Property Silver Pencil

GTB Brasil / São Paulo

Ford Motor Company

Safe Cap

Physical Product

OS_IP18003S

2018 Intellectual Property Bronze Pencil

Area 23, An FCB Health Network Company / New York + FCB Health / New York

Anonymous Client

The Anti-Trafficking Exam

Physical Product

OS_IP18004B

2018 Intellectual Property Bronze Pencil

J. Walter Thompson / New York

Northwell Health

The Fin

Physical Product

OS_IP18005B

2018 Intellectual Property Merit Award

adam&eveDDB / London + Framestore / London

Marmite

The Gene Project

Physical Product

OS_IP18013M

2018 Intellectual Property Merit Award

Cheil Worldwide, / Hong Kong

Tesco

Safety Bags

Physical Product

OS_IP18014M

2018 Intellectual Property Merit Award

Colenso BBDO / Auckland

DB Breweries / Heineken NZ

DB Export Beer Bottle Sand

Physical Product

OS_IP18015M

2018 Intellectual Property Merit Award

Great Works / NoA / Stockholm + Åkestam Holst / NoA / Stockholm

IM Swedish Development Partner

The Humanium Metal Initiative

Physical Product

OS_IP18016M

2018 Intellectual Property Merit Award

Hindustan Petroleum Corporation Limited / Mumbai

Hindustan Petroleum Corporation Limited

Roads That Honk

Physical Product

OS_IP18017M

2018 Intellectual Property Merit Award

J. Walter Thompson / London

Shell

Gravity Light

Physical Product

OS_IP18018M

2018 Intellectual Property Merit Award

Jung von Matt AG / Hamburg

Berliner Verkehrsbetriebe (BVG)

BVG x adidas – The Ticket-Shoe

Physical Product

OS_IP18019M

2018 Intellectual Property Merit Award

loved gmbh / Hamburg

ALI Getränke UG / Husumer Mineralbrunnen HMB GmbH & Co. KG

A statement for tolerance

Physical Product

OS_IP18020M

2018 Intellectual Property Merit Award

Wieden+Kennedy / Portland

KFC

H.A.R.L.A.N.D.

Physical Product

OS_IP18021M

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