The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Pedigree Child Replacement Programme Agency: Colenso BBDO / Auckland Client: Mars Category: Print / Flat & Dimensional
Pass The Heinz Agency: DAVID / Miami + Sterling Cooper Draper Pryce / New York Client: The Kraft Heinz Company Category: Print / Flat & Dimensional
The Gene Project Agency: adam&eveDDB / London + Framestore / London Client: Marmite Category: Print / Flat & Dimensional
Break Bread Smash Stigma Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto Client: Casey House Category: Print / Flat & Dimensional
2:45 without breathing Agency: DDB WORLDWIDE COLOMBIA / BOGOTA + AKIRA / BOGOTA Client: BBVA Colombia Category: Print / Flat & Dimensional
Emergency Collectibles Agency: DENTSU INC. / TOKYO Client: Kobe Shimbun Category: Print / Flat & Dimensional
Skolors Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Skol Category: Print / Flat & Dimensional
Libé des réfugiés Agency: FF / PARIS Client: Libération Category: Print / Flat & Dimensional
Palau Pledge Agency: Host/Havas / Sydney Client: Palau Legacy Project Category: Print / Flat & Dimensional
Never Unsanitary Pads Agency: Joe Public (Pty) Ltd / Bryanston Client: One School At A Time Category: Print / Flat & Dimensional
Know Your Strength Agency: Joe Public (Pty) Ltd / Johannesburg + Shift Joe Public / Johannesburg Client: Zazi Category: Print / Flat & Dimensional
The Refugee Résumé Agency: Jung von Matt / Hamburg Client: Social-Bee Category: Print / Flat & Dimensional
One Book For Peace Agency: Y&R / Dubai Client: Interreligious Council in Bosnia & Herzegovina Category: Print / Flat & Dimensional

2018 Direct Marketing Bronze Pencil

Colenso BBDO / Auckland

Mars

The Pedigree Child Replacement Programme

Print / Flat & Dimensional

OS_DI18001B

2018 Direct Marketing Bronze Pencil

DAVID / Miami + Sterling Cooper Draper Pryce / New York

The Kraft Heinz Company

Pass The Heinz

Print / Flat & Dimensional

OS_DI18002B

2018 Direct Marketing Merit Award

adam&eveDDB / London + Framestore / London

Marmite

The Gene Project

Print / Flat & Dimensional

OS_DI18038M

2018 Direct Marketing Merit Award

Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto

Casey House

Break Bread Smash Stigma

Print / Flat & Dimensional

OS_DI18039M

2018 Direct Marketing Merit Award

DDB WORLDWIDE COLOMBIA / BOGOTA + AKIRA / BOGOTA

BBVA Colombia

2:45 without breathing

Print / Flat & Dimensional

OS_DI18040M

2018 Direct Marketing Merit Award

DENTSU INC. / TOKYO

Kobe Shimbun

Emergency Collectibles

Print / Flat & Dimensional

OS_DI18041M

2018 Direct Marketing Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

Skol

Skolors

Print / Flat & Dimensional

OS_DI18042M

2018 Direct Marketing Merit Award

FF / PARIS

Libération

Libé des réfugiés

Print / Flat & Dimensional

OS_DI18043M

2018 Direct Marketing Merit Award

Host/Havas / Sydney

Palau Legacy Project

Palau Pledge

Print / Flat & Dimensional

OS_DI18044M

2018 Direct Marketing Merit Award

Joe Public (Pty) Ltd / Bryanston

One School At A Time

Never Unsanitary Pads

Print / Flat & Dimensional

OS_DI18045M

2018 Direct Marketing Merit Award

Joe Public (Pty) Ltd / Johannesburg + Shift Joe Public / Johannesburg

Zazi

Know Your Strength

Print / Flat & Dimensional

OS_DI18046M

2018 Direct Marketing Merit Award

Jung von Matt / Hamburg

Social-Bee

The Refugee Résumé

Print / Flat & Dimensional

OS_DI18047M

2018 Direct Marketing Merit Award

Y&R / Dubai

Interreligious Council in Bosnia & Herzegovina

One Book For Peace

Print / Flat & Dimensional

OS_DI18048M

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