The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

"REMAINS IN MY HEART."/ SUMO GIRLS 82 TECHNIQUES Agency: DENTSU INC. / Tokyo + amana inc. / Tokyo + TAKI CORPORATION / Tokyo Client: HOKKOKU SHIMBUN INC. Category: Promotional / Posters - Single
"SUMO GIRLS 82 TECHNIQUES" / SUMO GIRLS 82 TECHNIQUES Agency: DENTSU INC. / Tokyo + amana inc. / Tokyo + TAKI CORPORATION / Tokyo Client: HOKKOKU SHIMBUN INC. Category: Promotional / Posters - Single
THE BEAUTY OF FOOD LOGISTICS Agency: DENTSU INC. / Tokyo Client: TOYOTA L&F Category: Promotional / Posters - Series
Lite Originals Agency: Juniper Park\TBWA Communications / Toronto Client: Miller Coors Category: Promotional / Posters - Series
UNCONTROLLED TYPES by Plotter Drawing Agency: SHA inc. / TOKYO Client: SHA inc. Category: Promotional / Posters - Series
Eating Kabuki with your fingers. Agency: DENTSU INC. / Tokyo Client: Shochiku co. ltd Minami-za Category: Promotional / Posters - Series
Stories Are Everywhere Agency: Wieden+Kennedy / Amsterdam + Instagram / San Francisco + Canada / Barcelona + Mindshare / Portland Client: Instagram Category: Promotional / Posters - Series
Emergency Collectibles Agency: DENTSU INC. / TOKYO Client: Kobe Shimbun Category: Promotional / Periodicals - Full Page or Spread
Journey Around HEARTLAND Agency: DENTSU INC. / Tokyo + J.C.SPARK / Tokyo + Nissho Co., Ltd. / Tokyo + Revlon / Tokyo Client: Kirin Company, Limited Category: Promotional / Booklets, Brochures, & Product Catalogues
Annual Report Agency: Design Army / Washington, DC Client: The Human Rights Campaign Category: Promotional / Booklets, Brochures, & Product Catalogues
Penguin Frozen Storybook Agency: TBWA\ / Shanghai Client: Penguin Books Category: Promotional / Booklets, Brochures, & Product Catalogues
Until We All Belong Agency: Clemenger BBDO / Melbourne Client: Airbnb Category: Promotional / Collateral Items - Single or Series
One Book For Peace Agency: Y&R / Dubai Client: Interreligious Council in Bosnia & Herzegovina Category: Promotional / Collateral Items - Single or Series
Signed by bees Agency: Demner, Merlicek & Bergmann / Vienna + VIE film / Vienna + Hermann Seiser Manufaktur / Vienna Client: A. Darbo AG Category: Promotional / Collateral Items - Single or Series
The Immunity Charm Agency: McCann Worldgroup India / Mumbai + McCann Health / Delhi Client: Ministry of Public Health, Afghanistan Category: Promotional / Collateral Items - Single or Series
The Bulletproof Flag Agency: Sid Lee / Toronto Client: Black Lives Matter Canada Category: Promotional / Collateral Items - Single or Series
Nike Badge of Honor Agency: Wieden+Kennedy / Shanghai + Amanacliq / Shanghai + Passion Pictures / New York + Le Cube / Sao Paulo Client: Nike China Category: Promotional / Collateral Items - Single or Series
Nike Berlin - Lauf Nicht Renn Agency: Wieden+Kennedy / London Client: Nike Category: Promotional / Posters - Extended Series
DTF Agency: Wieden+Kennedy / New York + Maurizio Cattelan & Pierpaolo Ferrari / Milan Client: OkCupid Category: Promotional / Posters - Extended Series
A Gentleman Plays The Trombone Agency: The Nine / Shanghai Client: Hengzheng Dental Category: Promotional / Posters - Single
Maze Without Exit Agency: DENTSU INC. / Tokyo Client: End-of-Life Care Association of Japan Category: Promotional / Posters - Series
The Bridge Agency: DENTSU INC. / Tokyo Client: good mornings Co., Ltd Category: Promotional / Posters - Series
Now in Fruit Flavours Agency: GREYNJ UNITED / Bangkok Client: Ferrero Category: Promotional / Posters - Series
New advertising platform 2017–2020 Agency: lg2 / Montreal Client: Parc Olympique Category: Promotional / Posters - Series
Build the future Agency: Ogilvy Group Thailand / Bangkok Client: DKSH (Thailand) Ltd. Category: Promotional / Posters - Series
The Brass Instruments Band Agency: The Nine / Shanghai Client: Hengzheng Dental Category: Promotional / Posters - Series
Hong Kong Young Architects & Designers Competition 2017 Agency: Toby Ng Design / Hong Kong Client: West Kowloon Cultural District Category: Promotional / Posters - Series
SIMCITY BUILDIT SCHOOL OF POLITICS TEXT BOOKS Agency: DENTSU INC. / Tokyo + J.C.SPARK / Tokyo + YOKOHAMA SUPER FACTORY / Tokyo + TAIYO KIKAKU Co., Ltd. / Tokyo Client: ELECTRONIC ARTS INC. Category: Promotional / Booklets, Brochures, & Product Catalogues
The Whole Earth Catalog Agency: DENTSU INC. / Tokyo + Mori Inc. / Tokyo Client: Mavericks Category: Promotional / Booklets, Brochures, & Product Catalogues
Temple of Happiness Agency: Column Five / Irvine Client: Column Five Category: Promotional / Collateral Items - Single or Series
The Personalised Ring Box that'll Get You a Yes Agency: Famous Innovations / Mumbai Client: CaratLane - A TATA BRAND Category: Promotional / Collateral Items - Single or Series
School of Visual Arts Senior Library 2016 Agency: Hinterland / New York Client: School of Visual Arts Category: Promotional / Collateral Items - Single or Series
Hälssen & Lyon "THE TEABAG COLLECTION" Agency: Kolle Rebbe GmbH / Hamburg + KOREFE / Hamburg Client: Hälssen & Lyon GmbH Category: Promotional / Collateral Items - Single or Series
Writing Our Rights Agency: Pereira & O'Dell / San Francisco Client: IGNITE Category: Promotional / Collateral Items - Single or Series
PLACEMAT FOR TWO Agency: Sancho BBDO / Bogotá Client: POSTOBÓN S.A. Category: Promotional / Collateral Items - Single or Series
Skin Colors Agency: Sancho BBDO / Bogota Client: Fundación Pies Descalzos Category: Promotional / Collateral Items - Single or Series
Fittle - The first 3D printed Braille puzzle Agency: SERVICEPLAN GERMANY / Munich + SERVICEPLAN HEALTH & LIFE / Munich + er / Ravensburg Client: LV Prasad Eye Institute/Ravensburger Category: Promotional / Collateral Items - Single or Series
Beautiful Pathogens Agency: TBWA Hunt Lascaris / Johannesburg Client: Goodbye Malaria Category: Promotional / Collateral Items - Single or Series
100 lb Coupon Agency: VML / Kansas City Client: Second Skin Category: Promotional / Collateral Items - Single or Series

2018 Design Silver Pencil

DENTSU INC. / Tokyo + amana inc. / Tokyo + TAKI CORPORATION / Tokyo

HOKKOKU SHIMBUN INC.

"REMAINS IN MY HEART."/ SUMO GIRLS 82 TECHNIQUES

Promotional / Posters - Single

OS_DE18016S

2018 Design Silver Pencil

DENTSU INC. / Tokyo + amana inc. / Tokyo + TAKI CORPORATION / Tokyo

HOKKOKU SHIMBUN INC.

"SUMO GIRLS 82 TECHNIQUES" / SUMO GIRLS 82 TECHNIQUES

Promotional / Posters - Single

OS_DE18017S

2018 Design Gold Pencil

DENTSU INC. / Tokyo

TOYOTA L&F

THE BEAUTY OF FOOD LOGISTICS

Promotional / Posters - Series

OS_DE18018G

2018 Design Gold Pencil

Juniper Park\TBWA Communications / Toronto

Miller Coors

Lite Originals

Promotional / Posters - Series

OS_DE18019G

2018 Design Silver Pencil

SHA inc. / TOKYO

SHA inc.

UNCONTROLLED TYPES by Plotter Drawing

Promotional / Posters - Series

OS_DE18020S

2018 Design Bronze Pencil

DENTSU INC. / Tokyo

Shochiku co. ltd Minami-za

Eating Kabuki with your fingers.

Promotional / Posters - Series

OS_DE18021B

2018 Design Bronze Pencil

Wieden+Kennedy / Amsterdam + Instagram / San Francisco + Canada / Barcelona + Mindshare / Portland

Instagram

Stories Are Everywhere

Promotional / Posters - Series

OS_DE18022B

2018 Design Bronze Pencil

DENTSU INC. / TOKYO

Kobe Shimbun

Emergency Collectibles

Promotional / Periodicals - Full Page or Spread

OS_DE18023B

2018 Design Bronze Pencil

DENTSU INC. / Tokyo + J.C.SPARK / Tokyo + Nissho Co., Ltd. / Tokyo + Revlon / Tokyo

Kirin Company, Limited

Journey Around HEARTLAND

Promotional / Booklets, Brochures, & Product Catalogues

OS_DE18024B

2018 Design Bronze Pencil

Design Army / Washington, DC

The Human Rights Campaign

Annual Report

Promotional / Booklets, Brochures, & Product Catalogues

OS_DE18025B

2018 Design Bronze Pencil

TBWA\ / Shanghai

Penguin Books

Penguin Frozen Storybook

Promotional / Booklets, Brochures, & Product Catalogues

OS_DE18026B

2018 Design Gold Pencil

Clemenger BBDO / Melbourne

Airbnb

Until We All Belong

Promotional / Collateral Items - Single or Series

OS_DE18027G

2018 Design Gold Pencil

Y&R / Dubai

Interreligious Council in Bosnia & Herzegovina

One Book For Peace

Promotional / Collateral Items - Single or Series

OS_DE18028G

2018 Design Silver Pencil

Demner, Merlicek & Bergmann / Vienna + VIE film / Vienna + Hermann Seiser Manufaktur / Vienna

A. Darbo AG

Signed by bees

Promotional / Collateral Items - Single or Series

OS_DE18029S

2018 Design Silver Pencil

McCann Worldgroup India / Mumbai + McCann Health / Delhi

Ministry of Public Health, Afghanistan

The Immunity Charm

Promotional / Collateral Items - Single or Series

OS_DE18030S

2018 Design Silver Pencil

Sid Lee / Toronto

Black Lives Matter Canada

The Bulletproof Flag

Promotional / Collateral Items - Single or Series

OS_DE18031S

2018 Design Silver Pencil

Wieden+Kennedy / Shanghai + Amanacliq / Shanghai + Passion Pictures / New York + Le Cube / Sao Paulo

Nike China

Nike Badge of Honor

Promotional / Collateral Items - Single or Series

OS_DE18032S

2018 Design Merit Award

Wieden+Kennedy / London

Nike

Nike Berlin - Lauf Nicht Renn

Promotional / Posters - Extended Series

OS_DE18133M

2018 Design Merit Award

Wieden+Kennedy / New York + Maurizio Cattelan & Pierpaolo Ferrari / Milan

OkCupid

DTF

Promotional / Posters - Extended Series

OS_DE18134M

2018 Design Merit Award

The Nine / Shanghai

Hengzheng Dental

A Gentleman Plays The Trombone

Promotional / Posters - Single

OS_DE18125M

2018 Design Merit Award

DENTSU INC. / Tokyo

End-of-Life Care Association of Japan

Maze Without Exit

Promotional / Posters - Series

OS_DE18126M

2018 Design Merit Award

DENTSU INC. / Tokyo

good mornings Co., Ltd

The Bridge

Promotional / Posters - Series

OS_DE18127M

2018 Design Merit Award

GREYNJ UNITED / Bangkok

Ferrero

Now in Fruit Flavours

Promotional / Posters - Series

OS_DE18128M

2018 Design Merit Award

lg2 / Montreal

Parc Olympique

New advertising platform 2017–2020

Promotional / Posters - Series

OS_DE18129M

2018 Design Merit Award

Ogilvy Group Thailand / Bangkok

DKSH (Thailand) Ltd.

Build the future

Promotional / Posters - Series

OS_DE18130M

2018 Design Merit Award

The Nine / Shanghai

Hengzheng Dental

The Brass Instruments Band

Promotional / Posters - Series

OS_DE18131M

2018 Design Merit Award

Toby Ng Design / Hong Kong

West Kowloon Cultural District

Hong Kong Young Architects & Designers Competition 2017

Promotional / Posters - Series

OS_DE18132M

2018 Design Merit Award

DENTSU INC. / Tokyo + J.C.SPARK / Tokyo + YOKOHAMA SUPER FACTORY / Tokyo + TAIYO KIKAKU Co., Ltd. / Tokyo

ELECTRONIC ARTS INC.

SIMCITY BUILDIT SCHOOL OF POLITICS TEXT BOOKS

Promotional / Booklets, Brochures, & Product Catalogues

OS_DE18135M

2018 Design Merit Award

DENTSU INC. / Tokyo + Mori Inc. / Tokyo

Mavericks

The Whole Earth Catalog

Promotional / Booklets, Brochures, & Product Catalogues

OS_DE18136M

2018 Design Merit Award

Column Five / Irvine

Column Five

Temple of Happiness

Promotional / Collateral Items - Single or Series

OS_DE18137M

2018 Design Merit Award

Famous Innovations / Mumbai

CaratLane - A TATA BRAND

The Personalised Ring Box that'll Get You a Yes

Promotional / Collateral Items - Single or Series

OS_DE18138M

2018 Design Merit Award

Hinterland / New York

School of Visual Arts

School of Visual Arts Senior Library 2016

Promotional / Collateral Items - Single or Series

OS_DE18139M

2018 Design Merit Award

Kolle Rebbe GmbH / Hamburg + KOREFE / Hamburg

Hälssen & Lyon GmbH

Hälssen & Lyon "THE TEABAG COLLECTION"

Promotional / Collateral Items - Single or Series

OS_DE18140M

2018 Design Merit Award

Pereira & O'Dell / San Francisco

IGNITE

Writing Our Rights

Promotional / Collateral Items - Single or Series

OS_DE18141M

2018 Design Merit Award

Sancho BBDO / Bogotá

POSTOBÓN S.A.

PLACEMAT FOR TWO

Promotional / Collateral Items - Single or Series

OS_DE18142M

2018 Design Merit Award

Sancho BBDO / Bogota

Fundación Pies Descalzos

Skin Colors

Promotional / Collateral Items - Single or Series

OS_DE18143M

2018 Design Merit Award

SERVICEPLAN GERMANY / Munich + SERVICEPLAN HEALTH & LIFE / Munich + er / Ravensburg

LV Prasad Eye Institute/Ravensburger

Fittle - The first 3D printed Braille puzzle

Promotional / Collateral Items - Single or Series

OS_DE18144M

2018 Design Merit Award

TBWA Hunt Lascaris / Johannesburg

Goodbye Malaria

Beautiful Pathogens

Promotional / Collateral Items - Single or Series

OS_DE18145M

2018 Design Merit Award

VML / Kansas City

Second Skin

100 lb Coupon

Promotional / Collateral Items - Single or Series

OS_DE18146M

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