The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

The Pedigree Child Replacement Programme Agency: Colenso BBDO / Auckland Client: Mars Category: Television / Short Form - Campaign
Device Free Dinner Agency: Goodby Silverstein & Partners / San Francisco Client: Common Sense Media Category: Television / Short Form - Campaign
ExtraMostBestest Campaign Agency: Barton F. Graf / New York Client: Little Caesars Category: Television / Short Form - Campaign
Some People Agency: BBDO / New York + Smith&Jones Client: AT&T / DIRECTV Category: Television / Short Form - Campaign
#ChooseYourFamily Agency: FoxP2 / Cape Town + Patriot / Cape Town Client: Cape of Good Hope SPCA Category: Television / Short Form - Campaign
Humans will be Humans Agency: Ogilvy UK / London Client: Samsung Category: Television / Short Form - Campaign
News24 Edge Agency: Ogilvy / Cape Town Client: 24.com Category: Television / Short Form - Campaign
Old Spice - It Practically Smells Itself Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Television / Short Form - Campaign

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