The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

Award

Agency

Client

Title

Category

Annual ID

It's a Tide Ad Campaign Agency: Saatchi & Saatchi / New York Client: Procter & Gamble - Tide Category: Television / Varying Length Campaign
Recovery Room Agency: BBDO / New York + O Positive / New York Client: Mars Chocolate North America / Snickers Category: Television / Short Form - Single
It's Another Tide Ad Agency: Saatchi & Saatchi / New York Client: Procter & Gamble - Tide Category: Television / Short Form - Single
It's Yet Another Tide Ad, Again Agency: Saatchi & Saatchi / New York Client: Procter & Gamble - Tide Category: Television / Short Form - Single
Count On: Sloth Agency: The Martin Agency / Richmond Client: GEICO Category: Television / Short Form - Single
It's Yet Another Tide Ad Agency: Saatchi & Saatchi / New York Client: Procter & Gamble - Tide Category: Television / Short Form - Single
CLOWNS Agency: AUDI / London + BBH / London + Rattling Stick / London Client: AUDI Category: Television / Long Form - Single
The Truth is Hard to Find - Bryan Denton Agency: Droga5 / New York + Chromista / Los Angeles Client: New York Times Category: Television / Long Form - Single
The Truth is Hard to Find - Tyler Hicks Agency: Droga5 / New York + Chromista / Los Angeles Client: New York Times Category: Television / Long Form - Single
It's a Tide Ad Agency: Saatchi & Saatchi / New York Client: Procter & Gamble - Tide Category: Television / Long Form - Single
The Gene Project Agency: adam&eveDDB / London Client: Marmite Category: Television / Long Form - Single
Keep The World Flawed Agency: Diesel / Breganze + Publicis Italy / Milan Client: Diesel Category: Television / Long Form - Single
Slumber Agency: La Comunidad / Buenos Aires + Argentinacine / Buenos Aires Client: FILM SUEZ Category: Television / Long Form - Single
Barbers Agency: Apple / Cupertino Client: Apple Inc. Category: Television / Long Form - Single
Last Days Agency: CP+B / Los Angeles + Rattling Stick / Santa Monica Client: Jose Cuervo Category: Television / Long Form - Single
Ostrich Agency: MJZ / Los Angeles + Leo Burnett / Chicago + MPC / Los Angeles Client: Samsung Category: Television / Long Form - Single
Alexa Loses her Voice Agency: Lucky Generals / London + Amazon D1 / Seattle + Hungry Man / LA Client: Amazon Category: Television / Long Form - Single
The Pedigree Child Replacement Programme Agency: Colenso BBDO / Auckland Client: Mars Category: Television / Short Form - Campaign
Device Free Dinner Agency: Goodby Silverstein & Partners / San Francisco Client: Common Sense Media Category: Television / Short Form - Campaign
It's perfectly normal. Until it's Kwiffed Agency: Droga5 / London + Biscuit Filmworks / London Client: Kwiff Category: Television / Long Form - Campaign
Romance Agency: adam&eveDDB / London Client: Skittles Category: Television / Short Form - Single
Undertaker Agency: BBDO / New York + biscuit filmworks / Los Angeles Client: Mars Chocolate North America / Twix Category: Television / Short Form - Single
Good Different - No Artificial Colours Agency: BMF / Sydney + The Sweet Shop / Sydney Client: ALDI Australia Category: Television / Short Form - Single
Ventriloquist Agency: dummy. / Venice + The Outsider / London + AMVBBDO / London Client: The National Lottery Category: Television / Short Form - Single
Cracks Agency: FCB Chicago / Chicago Client: Liquid-Plumr Category: Television / Short Form - Single
Apple Banana Agency: Figliulo&Partners / New York Client: CNN Category: Television / Short Form - Single
Calling JohnMalkovich.com Agency: JohnXHannes / New York + Squarespace / New York + Smuggler / New York + No 6 / Los Angeles Client: Squarespace Category: Television / Short Form - Single
Who is John Malkovich Agency: JohnXHannes / New York + Squarespace / New York + Smuggler / New York + No6 / Los Angles Client: Squarespace Category: Television / Short Form - Single
Razor Agency: lg2 / Quebec City Client: La Societe de l'assurance automobile du Quebec Category: Television / Short Form - Single
Alexa Loses Her Voice: Rebel Agency: Lucky Generals / London + Hungry Man / LA + Amazon D1 / Seattle Client: Amazon Category: Television / Short Form - Single
TV Doctors - Even More Drama Agency: McCann / New York + MRM//McCann / New York Client: Cigna Category: Television / Short Form - Single
Ignore This- Beatbox Agency: McCann New York / New York + Park Pictures / New York + Exile Edit East / New York Client: Qualcomm Category: Television / Short Form - Single
Ignore This- Bavarian Dance Agency: McCann New York / New York + Park Pictures / New York + Exile Edit East / New York Client: Qualcomm Category: Television / Short Form - Single
Humans will be Humans - Tap Agency: Ogilvy UK / London Client: Samsung Category: Television / Short Form - Single
The Parking Agency: Romance / Paris + Wanda / Paris + THE / Paris Client: World of Tank Category: Television / Short Form - Single
It's a Valentine's Day Tide Ad Agency: Saatchi & Saatchi / New York Client: Procter & Gamble - Tide Category: Television / Short Form - Single
It's Not Surprising - Bulldogs Agency: The Martin Agency / Richmond Client: GEICO Category: Television / Short Form - Single
Old Spice - Marco Love- O Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Television / Short Form - Single
Old Spice - Mask Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Television / Short Form - Single
The Original Colonel's Original Recipe (Today's Teens) Agency: Wieden+Kennedy / Portland + Smith + Jones Films / Los Angeles + Joint Editorial / Portland + Method Studios / Los Angeles Client: KFC Category: Television / Short Form - Single
Dilly Dilly Agency: Wieden+Kennedy / New York + O Positive / New York Client: Bud Light Category: Television / Short Form - Single
Device Free Dinner Agency: Goodby Silverstein & Partners / San Francisco Client: Common Sense Media Category: Television / Varying Length Campaign
Alexa Loses her Voice Agency: Lucky Generals / London + Hungry Man / LA + Amazon D1 / Seattle Client: Amazon Category: Television / Varying Length Campaign
Year in Search Agency: 72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles Client: Google Category: Television / Long Form - Single
Every Parent's Worst Nightmare Agency: adam&eveDDB / London Client: Red Cross Category: Television / Long Form - Single
The Button Agency: adam&eveDDB / London Client: Volkswagen Category: Television / Long Form - Single
Anti-Manifesto Agency: Arnold Worldwide / Boston Client: Jeep Category: Television / Long Form - Single
General Howe's Dog Agency: BBDO / New York + Biscuit Filmworks / Los Angeles Client: Mars Petcare / Pedigree Category: Television / Long Form - Single
Timeless Agency: BETC / Paris Client: Lacoste Category: Television / Long Form - Single
Ancestry DNA "Together Forever" Agency: Biscuit Filmworks / London + Droga5 / London + Biscuit Filmworks / Los Angeles Client: Ancestry Category: Television / Long Form - Single

2018 Film Gold Pencil

Saatchi & Saatchi / New York

Procter & Gamble - Tide

It's a Tide Ad Campaign

Television / Varying Length Campaign

OS_FI18020G

2018 Film Gold Pencil

BBDO / New York + O Positive / New York

Mars Chocolate North America / Snickers

Recovery Room

Television / Short Form - Single

OS_FI18001G

2018 Film Gold Pencil

Saatchi & Saatchi / New York

Procter & Gamble - Tide

It's Another Tide Ad

Television / Short Form - Single

OS_FI18002G

2018 Film Silver Pencil

Saatchi & Saatchi / New York

Procter & Gamble - Tide

It's Yet Another Tide Ad, Again

Television / Short Form - Single

OS_FI18003S

2018 Film Silver Pencil

The Martin Agency / Richmond

GEICO

Count On: Sloth

Television / Short Form - Single

OS_FI18004S

2018 Film Bronze Pencil

Saatchi & Saatchi / New York

Procter & Gamble - Tide

It's Yet Another Tide Ad

Television / Short Form - Single

OS_FI18005B

2018 Film Gold Pencil

AUDI / London + BBH / London + Rattling Stick / London

AUDI

CLOWNS

Television / Long Form - Single

OS_FI18008G

2018 Film Gold Pencil

Droga5 / New York + Chromista / Los Angeles

New York Times

The Truth is Hard to Find - Bryan Denton

Television / Long Form - Single

OS_FI18009G

2018 Film Gold Pencil

Droga5 / New York + Chromista / Los Angeles

New York Times

The Truth is Hard to Find - Tyler Hicks

Television / Long Form - Single

OS_FI18010G

2018 Film Gold Pencil

Saatchi & Saatchi / New York

Procter & Gamble - Tide

It's a Tide Ad

Television / Long Form - Single

OS_FI18011G

2018 Film Silver Pencil

adam&eveDDB / London

Marmite

The Gene Project

Television / Long Form - Single

OS_FI18012S

2018 Film Silver Pencil

Diesel / Breganze + Publicis Italy / Milan

Diesel

Keep The World Flawed

Television / Long Form - Single

OS_FI18013S

2018 Film Silver Pencil

La Comunidad / Buenos Aires + Argentinacine / Buenos Aires

FILM SUEZ

Slumber

Television / Long Form - Single

OS_FI18014S

2018 Film Bronze Pencil

Apple / Cupertino

Apple Inc.

Barbers

Television / Long Form - Single

OS_FI18015B

2018 Film Bronze Pencil

CP+B / Los Angeles + Rattling Stick / Santa Monica

Jose Cuervo

Last Days

Television / Long Form - Single

OS_FI18016B

2018 Film Bronze Pencil

MJZ / Los Angeles + Leo Burnett / Chicago + MPC / Los Angeles

Samsung

Ostrich

Television / Long Form - Single

OS_FI18017B

2018 Film Bronze Pencil

Lucky Generals / London + Amazon D1 / Seattle + Hungry Man / LA

Amazon

Alexa Loses her Voice

Television / Long Form - Single

OS_FI18018B

2018 Film Silver Pencil

Colenso BBDO / Auckland

Mars

The Pedigree Child Replacement Programme

Television / Short Form - Campaign

OS_FI18006S

2018 Film Bronze Pencil

Goodby Silverstein & Partners / San Francisco

Common Sense Media

Device Free Dinner

Television / Short Form - Campaign

OS_FI18007B

2018 Film Bronze Pencil

Droga5 / London + Biscuit Filmworks / London

Kwiff

It's perfectly normal. Until it's Kwiffed

Television / Long Form - Campaign

OS_FI18019B

2018 Film Merit Award

adam&eveDDB / London

Skittles

Romance

Television / Short Form - Single

OS_FI18052M

2018 Film Merit Award

BBDO / New York + biscuit filmworks / Los Angeles

Mars Chocolate North America / Twix

Undertaker

Television / Short Form - Single

OS_FI18053M

2018 Film Merit Award

BMF / Sydney + The Sweet Shop / Sydney

ALDI Australia

Good Different - No Artificial Colours

Television / Short Form - Single

OS_FI18054M

2018 Film Merit Award

dummy. / Venice + The Outsider / London + AMVBBDO / London

The National Lottery

Ventriloquist

Television / Short Form - Single

OS_FI18055M

2018 Film Merit Award

FCB Chicago / Chicago

Liquid-Plumr

Cracks

Television / Short Form - Single

OS_FI18056M

2018 Film Merit Award

Figliulo&Partners / New York

CNN

Apple Banana

Television / Short Form - Single

OS_FI18057M

2018 Film Merit Award

JohnXHannes / New York + Squarespace / New York + Smuggler / New York + No 6 / Los Angeles

Squarespace

Calling JohnMalkovich.com

Television / Short Form - Single

OS_FI18058M

2018 Film Merit Award

JohnXHannes / New York + Squarespace / New York + Smuggler / New York + No6 / Los Angles

Squarespace

Who is John Malkovich

Television / Short Form - Single

OS_FI18059M

2018 Film Merit Award

lg2 / Quebec City

La Societe de l'assurance automobile du Quebec

Razor

Television / Short Form - Single

OS_FI18060M

2018 Film Merit Award

Lucky Generals / London + Hungry Man / LA + Amazon D1 / Seattle

Amazon

Alexa Loses Her Voice: Rebel

Television / Short Form - Single

OS_FI18061M

2018 Film Merit Award

McCann / New York + MRM//McCann / New York

Cigna

TV Doctors - Even More Drama

Television / Short Form - Single

OS_FI18062M

2018 Film Merit Award

McCann New York / New York + Park Pictures / New York + Exile Edit East / New York

Qualcomm

Ignore This- Beatbox

Television / Short Form - Single

OS_FI18063M

2018 Film Merit Award

McCann New York / New York + Park Pictures / New York + Exile Edit East / New York

Qualcomm

Ignore This- Bavarian Dance

Television / Short Form - Single

OS_FI18064M

2018 Film Merit Award

Ogilvy UK / London

Samsung

Humans will be Humans - Tap

Television / Short Form - Single

OS_FI18065M

2018 Film Merit Award

Romance / Paris + Wanda / Paris + THE / Paris

World of Tank

The Parking

Television / Short Form - Single

OS_FI18066M

2018 Film Merit Award

Saatchi & Saatchi / New York

Procter & Gamble - Tide

It's a Valentine's Day Tide Ad

Television / Short Form - Single

OS_FI18067M

2018 Film Merit Award

The Martin Agency / Richmond

GEICO

It's Not Surprising - Bulldogs

Television / Short Form - Single

OS_FI18068M

2018 Film Merit Award

Wieden+Kennedy / Portland

Old Spice

Old Spice - Marco Love- O

Television / Short Form - Single

OS_FI18069M

2018 Film Merit Award

Wieden+Kennedy / Portland

Old Spice

Old Spice - Mask

Television / Short Form - Single

OS_FI18070M

2018 Film Merit Award

Wieden+Kennedy / Portland + Smith + Jones Films / Los Angeles + Joint Editorial / Portland + Method Studios / Los Angeles

KFC

The Original Colonel's Original Recipe (Today's Teens)

Television / Short Form - Single

OS_FI18071M

2018 Film Merit Award

Wieden+Kennedy / New York + O Positive / New York

Bud Light

Dilly Dilly

Television / Short Form - Single

OS_FI18072M

2018 Film Merit Award

Goodby Silverstein & Partners / San Francisco

Common Sense Media

Device Free Dinner

Television / Varying Length Campaign

OS_FI18103M

2018 Film Merit Award

Lucky Generals / London + Hungry Man / LA + Amazon D1 / Seattle

Amazon

Alexa Loses her Voice

Television / Varying Length Campaign

OS_FI18104M

2018 Film Merit Award

72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles

Google

Year in Search

Television / Long Form - Single

OS_FI18079M

2018 Film Merit Award

adam&eveDDB / London

Red Cross

Every Parent's Worst Nightmare

Television / Long Form - Single

OS_FI18080M

2018 Film Merit Award

adam&eveDDB / London

Volkswagen

The Button

Television / Long Form - Single

OS_FI18081M

2018 Film Merit Award

Arnold Worldwide / Boston

Jeep

Anti-Manifesto

Television / Long Form - Single

OS_FI18082M

2018 Film Merit Award

BBDO / New York + Biscuit Filmworks / Los Angeles

Mars Petcare / Pedigree

General Howe's Dog

Television / Long Form - Single

OS_FI18083M

2018 Film Merit Award

BETC / Paris

Lacoste

Timeless

Television / Long Form - Single

OS_FI18084M

2018 Film Merit Award

Biscuit Filmworks / London + Droga5 / London + Biscuit Filmworks / Los Angeles

Ancestry

Ancestry DNA "Together Forever"

Television / Long Form - Single

OS_FI18085M

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