The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Inspirations
Agency: La Comunidad / Buenos Aires + PRIMO / Buenos Aires
Client: Billboard Category: Television / Long Form - Campaign
Device Free Dinner
Agency: Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles
Client: Common Sense Media Category: Television / Varying Length Campaign
Alexa Loses her Voice
Agency: Lucky Generals / London + Hungry Man / LA + Amazon D1 / Seattle
Client: Amazon Category: Television / Varying Length Campaign
Year in Search
Agency: 72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles
Client: Google Category: Television / Long Form - Single
Every Parent's Worst Nightmare
Agency: adam&eveDDB / London
Client: Red Cross Category: Television / Long Form - Single
The Button
Agency: adam&eveDDB / London + Factory / London
Client: Volkswagen Category: Television / Long Form - Single
Anti-Manifesto
Agency: Arnold Worldwide / Boston
Client: Jeep Category: Television / Long Form - Single
General Howe's Dog
Agency: BBDO / New York + Biscuit Filmworks / Los Angeles
Client: Mars Petcare / Pedigree Category: Television / Long Form - Single
Ancestry DNA "Together Forever"
Agency: Biscuit Filmworks / London + Droga5 / London + Biscuit Filmworks / Los Angeles
Client: Ancestry Category: Television / Long Form - Single
Armoured Truck
Agency: DDB Group New Zealand / Auckland
Client: Lotto New Zealand Category: Television / Long Form - Single
Web of Fries
Agency: Deutsch / Los Angeles + Motive Music / Santa Monica + Lime Studios / Santa Monica
Client: Taco Bell Category: Television / Long Form - Single
Go With The Flaw
Agency: Diesel / Breganze + Publicis Italy / Milan
Client: Diesel Category: Television / Long Form - Single
It's perfectly normal. Until it's Kwiffed.
Agency: Droga5 / London + Biscuit Filmworks / London
Client: Kwiff Category: Television / Long Form - Single
Moments
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Cars Category: Television / Long Form - Single
Doritos Blaze vs. MTN DEW ICE
Agency: Goodby Silverstein & Partners / San Francisco
Client: Doritos + Mountain Dew Category: Television / Long Form - Single
Kid's Dreams
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg + Anorak FILM / Hamburg + NHB Video GmbH / Hamburg + Supreme Music GmbH / Hamburg
Client: Volkswagen Category: Television / Long Form - Single
Cat's in the Cradle
Agency: Havas / New York + Park Pictures / New York + Arcade Edit / New York + The Mill / New York
Client: TD Ameritrade Category: Television / Long Form - Single
SOUNDS OF TRAUMA
Agency: Herezie Group / Paris
Client: DAVID LYNCH FOUNDATION Category: Television / Long Form - Single
Following
Agency: MJZ / LA + DDB / Chicago + Moving Picture Company / International
Client: State Farm Category: Television / Long Form - Single
Earth: Shot on iPhone
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: Television / Long Form - Single
Love Over Bias
Agency: Wieden+Kennedy / Portland
Client: Procter & Gamble Category: Television / Long Form - Single
Old Spice - Red Sweater
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Television / Long Form - Single
Love Story
Agency: Y&R MEX / Mexico City
Client: Movistar Mx Category: Television / Long Form - Single
Award:
2018 Film Merit Award
Agency:
La Comunidad / Buenos Aires + PRIMO / Buenos Aires
Client:
Billboard
Title:
Inspirations
Category:
Television / Long Form - Campaign
Annual ID:
OS_FI18102M
Award:
2018 Film Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles
Client:
Common Sense Media
Title:
Device Free Dinner
Category:
Television / Varying Length Campaign
Annual ID:
OS_FI18103M
Award:
2018 Film Merit Award
Agency:
Lucky Generals / London + Hungry Man / LA + Amazon D1 / Seattle
Client:
Amazon
Title:
Alexa Loses her Voice
Category:
Television / Varying Length Campaign
Annual ID:
OS_FI18104M
Award:
2018 Film Merit Award
Agency:
72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles
Client:
Google
Title:
Year in Search
Category:
Television / Long Form - Single
Annual ID:
OS_FI18079M
Award:
2018 Film Merit Award
Agency:
adam&eveDDB / London
Client:
Red Cross
Title:
Every Parent's Worst Nightmare
Category:
Television / Long Form - Single
Annual ID:
OS_FI18080M
Award:
2018 Film Merit Award
Agency:
adam&eveDDB / London + Factory / London
Client:
Volkswagen
Title:
The Button
Category:
Television / Long Form - Single
Annual ID:
OS_FI18081M
Award:
2018 Film Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Jeep
Title:
Anti-Manifesto
Category:
Television / Long Form - Single
Annual ID:
OS_FI18082M
Award:
2018 Film Merit Award
Agency:
BBDO / New York + Biscuit Filmworks / Los Angeles
Client:
Mars Petcare / Pedigree
Title:
General Howe's Dog
Category:
Television / Long Form - Single
Annual ID:
OS_FI18083M
Award:
2018 Film Merit Award
Agency:
BETC / Paris
Client:
Lacoste
Title:
Timeless
Category:
Television / Long Form - Single
Annual ID:
OS_FI18084M
Award:
2018 Film Merit Award
Agency:
Biscuit Filmworks / London + Droga5 / London + Biscuit Filmworks / Los Angeles
Client:
Ancestry
Title:
Ancestry DNA "Together Forever"
Category:
Television / Long Form - Single
Annual ID:
OS_FI18085M
Award:
2018 Film Merit Award
Agency:
DDB Group New Zealand / Auckland
Client:
Lotto New Zealand
Title:
Armoured Truck
Category:
Television / Long Form - Single
Annual ID:
OS_FI18086M
Award:
2018 Film Merit Award
Agency:
Deutsch / Los Angeles + Motive Music / Santa Monica + Lime Studios / Santa Monica
Client:
Taco Bell
Title:
Web of Fries
Category:
Television / Long Form - Single
Annual ID:
OS_FI18087M
Award:
2018 Film Merit Award
Agency:
Diesel / Breganze + Publicis Italy / Milan
Client:
Diesel
Title:
Go With The Flaw
Category:
Television / Long Form - Single
Annual ID:
OS_FI18088M
Award:
2018 Film Merit Award
Agency:
Droga5 / London + Biscuit Filmworks / London
Client:
Kwiff
Title:
It's perfectly normal. Until it's Kwiffed.
Category:
Television / Long Form - Single
Annual ID:
OS_FI18089M
Award:
2018 Film Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Cars
Title:
Moments
Category:
Television / Long Form - Single
Annual ID:
OS_FI18090M
Award:
2018 Film Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Doritos + Mountain Dew
Title:
Doritos Blaze vs. MTN DEW ICE
Category:
Television / Long Form - Single
Annual ID:
OS_FI18091M
Award:
2018 Film Merit Award
Agency:
Grabarz & Partner Werbeagentur GmbH / Hamburg + Anorak FILM / Hamburg + NHB Video GmbH / Hamburg + Supreme Music GmbH / Hamburg
Client:
Volkswagen
Title:
Kid's Dreams
Category:
Television / Long Form - Single
Annual ID:
OS_FI18092M
Award:
2018 Film Merit Award
Agency:
Havas / New York + Park Pictures / New York + Arcade Edit / New York + The Mill / New York
Client:
TD Ameritrade
Title:
Cat's in the Cradle
Category:
Television / Long Form - Single
Annual ID:
OS_FI18093M
Award:
2018 Film Merit Award
Agency:
Herezie Group / Paris
Client:
DAVID LYNCH FOUNDATION
Title:
SOUNDS OF TRAUMA
Category:
Television / Long Form - Single
Annual ID:
OS_FI18094M
Award:
2018 Film Merit Award
Agency:
MJZ / LA + DDB / Chicago + Moving Picture Company / International
Client:
State Farm
Title:
Following
Category:
Television / Long Form - Single
Annual ID:
OS_FI18095M
Award:
2018 Film Merit Award
Agency:
TBWAMedia Arts Lab / Los Angeles
Client:
Apple
Title:
Earth: Shot on iPhone
Category:
Television / Long Form - Single
Annual ID:
OS_FI18096M
Award:
2018 Film Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Procter & Gamble
Title:
Love Over Bias
Category:
Television / Long Form - Single
Annual ID:
OS_FI18097M
Award:
2018 Film Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Old Spice - Red Sweater
Category:
Television / Long Form - Single
Annual ID:
OS_FI18098M