The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

The Original Colonel's Original Recipe (Today's Teens) Agency: Wieden+Kennedy / Portland + Smith + Jones Films / Los Angeles + Joint Editorial / Portland + Method Studios / Los Angeles Client: KFC Category: Television / Short Form - Single
Dilly Dilly Agency: Wieden+Kennedy / New York + O Positive / New York Client: Bud Light Category: Television / Short Form - Single
Year in Search Agency: 72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles Client: Google Category: Television / Long Form - Single
Every Parent's Worst Nightmare Agency: adam&eveDDB / London Client: Red Cross Category: Television / Long Form - Single
The Button Agency: adam&eveDDB / London Client: Volkswagen Category: Television / Long Form - Single
Anti-Manifesto Agency: Arnold Worldwide / Boston Client: Jeep Category: Television / Long Form - Single
General Howe's Dog Agency: BBDO / New York + Biscuit Filmworks / Los Angeles Client: Mars Petcare / Pedigree Category: Television / Long Form - Single
Timeless Agency: BETC / Paris Client: Lacoste Category: Television / Long Form - Single
Ancestry DNA "Together Forever" Agency: Biscuit Filmworks / London + Droga5 / London + Biscuit Filmworks / Los Angeles Client: Ancestry Category: Television / Long Form - Single
Armoured Truck Agency: DDB Group New Zealand / Auckland Client: Lotto New Zealand Category: Television / Long Form - Single
Web of Fries Agency: Deutsch / Los Angeles + Motive Music / Santa Monica + Lime Studios / Santa Monica Client: Taco Bell Category: Television / Long Form - Single
Go With The Flaw Agency: Diesel / Breganze + Publicis Italy / Milan Client: Diesel Category: Television / Long Form - Single
It's perfectly normal. Until it's Kwiffed. Agency: Droga5 / London + Biscuit Filmworks / London Client: Kwiff Category: Television / Long Form - Single
Moments Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Cars Category: Television / Long Form - Single
Doritos Blaze vs. MTN DEW ICE Agency: Goodby Silverstein & Partners / San Francisco Client: Doritos + Mountain Dew Category: Television / Long Form - Single
Kid's Dreams Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg Client: Volkswagen Category: Television / Long Form - Single
Cat's in the Cradle Agency: Havas / New York + Park Pictures / New York + Arcade Edit / New York + The Mill / New York Client: TD Ameritrade Category: Television / Long Form - Single
SOUNDS OF TRAUMA Agency: Herezie Group / Paris Client: DAVID LYNCH FOUNDATION Category: Television / Long Form - Single
E03: Television - Long Form - State Farm's "Following" by Dante Ariola Agency: MJZ / LA + DDB / Chicago + Moving Picture Company / International Client: State Farm Category: Television / Long Form - Single
Earth: Shot on iPhone Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: Television / Long Form - Single
Love Over Bias Agency: Wieden+Kennedy / Portland Client: Procter & Gamble Category: Television / Long Form - Single
Old Spice - Red Sweater Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Television / Long Form - Single
Love Story Agency: Y&R MEX / Mexico City Client: Movistar Mx Category: Television / Long Form - Single

2018 Film Merit Award

Wieden+Kennedy / Portland + Smith + Jones Films / Los Angeles + Joint Editorial / Portland + Method Studios / Los Angeles

KFC

The Original Colonel's Original Recipe (Today's Teens)

Television / Short Form - Single

OS_FI18071M

2018 Film Merit Award

Wieden+Kennedy / New York + O Positive / New York

Bud Light

Dilly Dilly

Television / Short Form - Single

OS_FI18072M

2018 Film Merit Award

72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles

Google

Year in Search

Television / Long Form - Single

OS_FI18079M

2018 Film Merit Award

adam&eveDDB / London

Red Cross

Every Parent's Worst Nightmare

Television / Long Form - Single

OS_FI18080M

2018 Film Merit Award

adam&eveDDB / London

Volkswagen

The Button

Television / Long Form - Single

OS_FI18081M

2018 Film Merit Award

Arnold Worldwide / Boston

Jeep

Anti-Manifesto

Television / Long Form - Single

OS_FI18082M

2018 Film Merit Award

BBDO / New York + Biscuit Filmworks / Los Angeles

Mars Petcare / Pedigree

General Howe's Dog

Television / Long Form - Single

OS_FI18083M

2018 Film Merit Award

BETC / Paris

Lacoste

Timeless

Television / Long Form - Single

OS_FI18084M

2018 Film Merit Award

Biscuit Filmworks / London + Droga5 / London + Biscuit Filmworks / Los Angeles

Ancestry

Ancestry DNA "Together Forever"

Television / Long Form - Single

OS_FI18085M

2018 Film Merit Award

DDB Group New Zealand / Auckland

Lotto New Zealand

Armoured Truck

Television / Long Form - Single

OS_FI18086M

2018 Film Merit Award

Deutsch / Los Angeles + Motive Music / Santa Monica + Lime Studios / Santa Monica

Taco Bell

Web of Fries

Television / Long Form - Single

OS_FI18087M

2018 Film Merit Award

Diesel / Breganze + Publicis Italy / Milan

Diesel

Go With The Flaw

Television / Long Form - Single

OS_FI18088M

2018 Film Merit Award

Droga5 / London + Biscuit Filmworks / London

Kwiff

It's perfectly normal. Until it's Kwiffed.

Television / Long Form - Single

OS_FI18089M

2018 Film Merit Award

Forsman & Bodenfors / Gothenburg

Volvo Cars

Moments

Television / Long Form - Single

OS_FI18090M

2018 Film Merit Award

Goodby Silverstein & Partners / San Francisco

Doritos + Mountain Dew

Doritos Blaze vs. MTN DEW ICE

Television / Long Form - Single

OS_FI18091M

2018 Film Merit Award

Grabarz & Partner Werbeagentur GmbH / Hamburg

Volkswagen

Kid's Dreams

Television / Long Form - Single

OS_FI18092M

2018 Film Merit Award

Havas / New York + Park Pictures / New York + Arcade Edit / New York + The Mill / New York

TD Ameritrade

Cat's in the Cradle

Television / Long Form - Single

OS_FI18093M

2018 Film Merit Award

Herezie Group / Paris

DAVID LYNCH FOUNDATION

SOUNDS OF TRAUMA

Television / Long Form - Single

OS_FI18094M

2018 Film Merit Award

MJZ / LA + DDB / Chicago + Moving Picture Company / International

State Farm

E03: Television - Long Form - State Farm's "Following" by Dante Ariola

Television / Long Form - Single

OS_FI18095M

2018 Film Merit Award

TBWAMedia Arts Lab / Los Angeles

Apple

Earth: Shot on iPhone

Television / Long Form - Single

OS_FI18096M

2018 Film Merit Award

Wieden+Kennedy / Portland

Procter & Gamble

Love Over Bias

Television / Long Form - Single

OS_FI18097M

2018 Film Merit Award

Wieden+Kennedy / Portland

Old Spice

Old Spice - Red Sweater

Television / Long Form - Single

OS_FI18098M

2018 Film Merit Award

Y&R MEX / Mexico City

Movistar Mx

Love Story

Television / Long Form - Single

OS_FI18099M

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