The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Chobani Display Agency: Chobani / New York Client: Chobani® Category: Typography / Typeface Design
Type with Pride Agency: Ogilvy / New York Client: NewFest & NYC Pride Category: Typography / Typeface Design
UNCONTROLLED TYPES by Plotter Drawing Agency: SHA inc. / TOKYO Client: SHA inc. Category: Typography / Static
Chobani Serif Agency: Chobani / New York Client: Chobani® Category: Typography / Typeface Design
Nike Concept Store Agency: Oh Yeah Studio / Oslo + Nike / Netherland + Bekk / Oslo Client: Nike Category: Typography / Typeface Design
Retro future : motor sport heritage meets new age machinery Agency: Wieden+Kennedy / London Client: F1 Category: Typography / Typeface Design
Sonic Typeface for Goertek Agency: Nippon Design Center, Inc. / Tokyo + Kontrapunkt / Copenhagen Client: Goertek Inc. Category: Typography / Dynamic / In Motion
Type with Pride Agency: Ogilvy / New York Client: NewFest & NYC Pride Category: Typography / Dynamic / In Motion
SmArt Basel Agency: TBWA\Chiat\Day / New York Client: BNY Mellon Wealth Management Category: Typography / Dynamic / In Motion
The Earworm Billboards Agency: Cheil Worldwide Germany / Schwalbach am Taunus + Cheil Worldwide / Hong Kong Client: 3M Hong Kong Category: Typography / Static
Jim Henson Exhibition Agency: COLLINS / NEW YORK Client: Museum of the Moving Image Category: Typography / Static
Self-spelling KANJI Agency: DENTSU INC. / Tokyo + J.C.SPARK / Tokyo Client: The Shizuoka Shimbun and Shizuoka Broadcasting System Category: Typography / Static
COMMOTION Agency: Design Army / Washington, DC Client: MARYLAND INSTITUTE COLLEGE OF ART Category: Typography / Static
Annual Report Agency: Design Army / Washington, DC Client: The Human Rights Campaign Category: Typography / Static
Alphabet Flowers Agency: Masaki Hanahara / Tokyo Client: Restaurant L'ARCHESTE Category: Typography / Static
Elliptic: Finding the Truth in Data Agency: Superunion / London Client: Elliptic Category: Typography / Static

2018 Design Gold Pencil

Chobani / New York

Chobani®

Chobani Display

Typography / Typeface Design

OS_DE18013G

2018 Design Silver Pencil

Ogilvy / New York

NewFest & NYC Pride

Type with Pride

Typography / Typeface Design

OS_DE18014S

2018 Design Gold Pencil

SHA inc. / TOKYO

SHA inc.

UNCONTROLLED TYPES by Plotter Drawing

Typography / Static

OS_DE18015G

2018 Design Merit Award

Chobani / New York

Chobani®

Chobani Serif

Typography / Typeface Design

OS_DE18112M

2018 Design Merit Award

Oh Yeah Studio / Oslo + Nike / Netherland + Bekk / Oslo

Nike

Nike Concept Store

Typography / Typeface Design

OS_DE18113M

2018 Design Merit Award

Wieden+Kennedy / London

F1

Retro future : motor sport heritage meets new age machinery

Typography / Typeface Design

OS_DE18114M

2018 Design Merit Award

Nippon Design Center, Inc. / Tokyo + Kontrapunkt / Copenhagen

Goertek Inc.

Sonic Typeface for Goertek

Typography / Dynamic / In Motion

OS_DE18122M

2018 Design Merit Award

Ogilvy / New York

NewFest & NYC Pride

Type with Pride

Typography / Dynamic / In Motion

OS_DE18123M

2018 Design Merit Award

TBWA\Chiat\Day / New York

BNY Mellon Wealth Management

SmArt Basel

Typography / Dynamic / In Motion

OS_DE18124M

2018 Design Merit Award

Cheil Worldwide Germany / Schwalbach am Taunus + Cheil Worldwide / Hong Kong

3M Hong Kong

The Earworm Billboards

Typography / Static

OS_DE18115M

2018 Design Merit Award

COLLINS / NEW YORK

Museum of the Moving Image

Jim Henson Exhibition

Typography / Static

OS_DE18116M

2018 Design Merit Award

DENTSU INC. / Tokyo + J.C.SPARK / Tokyo

The Shizuoka Shimbun and Shizuoka Broadcasting System

Self-spelling KANJI

Typography / Static

OS_DE18117M

2018 Design Merit Award

Design Army / Washington, DC

MARYLAND INSTITUTE COLLEGE OF ART

COMMOTION

Typography / Static

OS_DE18118M

2018 Design Merit Award

Design Army / Washington, DC

The Human Rights Campaign

Annual Report

Typography / Static

OS_DE18119M

2018 Design Merit Award

Masaki Hanahara / Tokyo

Restaurant L'ARCHESTE

Alphabet Flowers

Typography / Static

OS_DE18120M

2018 Design Merit Award

Superunion / London

Elliptic

Elliptic: Finding the Truth in Data

Typography / Static

OS_DE18121M

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