The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

Award

Agency

Client

Title

Category

Annual ID

Google Home of The Whopper Agency: DAVID / Miami Client: Burger King Category: Use of Technology / Physical Product & Mobile Integration
RIMOWA ELECTRONIC TAG Agency: Philipp und Keuntje / Hamburg + RIMOWA / Cologne Client: RIMOWA Category: Use of Technology / Physical Product & Mobile Integration
YOURNALIST Agency: The Cyranos // McCann / Barcelona + Xavi's Lab // Glassworks / Barcelona + Oxígeno / Barcelona Client: EITB - Euskal Irrati Telebista Category: Use of Technology
AAMI SmartPlates Agency: Ogilvy Australia / Melbourne Client: AAMI Category: Use of Technology
Live Looper Agency: BBDO / New York + BBDO Studios / New York Client: Downtown Records Category: Use of Technology
Disappearing Person Alerts Agency: BWM Dentsu / Melbourne + Cox Inall Change / Melbourne Client: Queensland Police Category: Use of Technology
Qibla Finder Agency: Google Brand Studio / London Client: Google Brand Studio Category: Use of Technology
60th GRAMMYs - Play the City Agency: TBWA\Chiat\Day, / Los Angeles Client: The Recording Academy Category: Use of Technology / Augmented Reality (AR)
Gorillaz App Agency: B-Reel / London Client: Gorillaz Category: Use of Technology / Augmented Reality (AR)
Magenta Unleashed Agency: Saatchi & Saatchi / London + Mediacom / Dusseldorf + Proud Robinson / Brighton Client: Deutsche Telekom Category: Use of Technology / Augmented Reality (AR)
The Invisible Car Agency: Commonwealth//McCann / Detroit Client: Chevrolet Category: Use of Technology
The Eclipse Case Study Agency: Nest Labs / Palo Alto Client: Nest Category: Use of Technology
GREEN LIGHT RUN Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo Client: adidas Japan Category: Use of Technology
Roads That Honk Agency: Hindustan Petroleum Corporation Limited / Mumbai Client: Hindustan Petroleum Corporation Limited Category: Use of Technology
Live Design Agency: Wieden+Kennedy / Portland Client: Nike Category: Use of Technology
Samsung SmartSuit Agency: Cheil / Amsterdam Client: Samsung Benelux Category: Use of Technology / Physical Product & Mobile Integration
My Voice Agency: McCann Worldgroup Italy / Milan + MRM//McCann / Milan + NoHup / San Giorgio di Nogaro (UD) + SDM interactive passion / Milan Client: Fondazione Nemo Category: Use of Technology / Physical Product & Mobile Integration
KFC Suppertime Stories Agency: Ogilvy / Johannesburg Client: KFC Category: Use of Technology / Physical Product & Mobile Integration
Snaptivity Agency: R/GA / London + Snaptivity / London Client: Snaptivity Category: Use of Technology / Physical Product & Mobile Integration
ARRIBAMEXICO.ORG Agency: ( anónimo ) / mexico city Client: Organización CADENA Category: Use of Technology
HEARING RESCUE Agency: BBDO / Bangkok Client: THAI HEALTH PROMOTION FOUNDATION & DEAF ASSOCIATION OF BANGKOK Category: Use of Technology
Dytective for Samsung Agency: Cheil Worldwide Spain / Madrid Client: Samsung Category: Use of Technology
Bushfire Alert Ad Agency: Columbus / Melbourne + BWM Dentsu / Melbourne Client: Victorian Government Category: Use of Technology
The Never-Ending Forest App Agency: DAVID / São Paulo + Vetor Zero / São Paulo Client: Faber-Castell Category: Use of Technology
The Soundbook App Agency: Jung von Matt/Limmat / Zurich + Jingle Jungle / Zurich + Swiss Development GmbH / Zurich Client: NordSued Publishing House Category: Use of Technology
Make It Metal Agency: Ogilvy & Mather Japan GK / Tokyo Client: Sony Music Labels (Japan) Inc. Category: Use of Technology
41 Steps Agency: TBWA\Chiat\Day, / Los Angeles Client: Gatorade Category: Use of Technology
HIJACKED HIGHWAY Agency: McCann / Lima Client: Sodimac Homecenter Category: Use of Technology / Virtual Reality (VR)
The Woman Behind The Veil Agency: FP7/RUH / Riyadh + FP7/MENA / Dubai Client: Al Rajhi Bank Category: Use of Technology / Integration with Social Platforms
ArtScience Museum: Into the Wild Agency: Google Asia Pacific / Singapore + Lenovo / Singapore + Marina Bay Sands / Singapore + MediaMonks / Amsterdam Client: ArtScience Museum Singapore Category: Use of Technology / Augmented Reality (AR)
Snapchat Music Video Agency: BBDO / New York + NorthKingdom Client: Bacardi Category: Use of Technology / Augmented Reality (AR)
democrARtisation Agency: McCann Beograd / Belgrade Client: Museum of Contemporary Art Belgrade Category: Use of Technology / Augmented Reality (AR)
IKEA Place Agency: SPACE10 / Copenhagen + Norgram / Copenhagen + Twnkls / Rotterdam Client: IKEA Category: Use of Technology / Augmented Reality (AR)
Safest Highways Agency: FCB Canada / Toronto Client: Fountain Tire Category: Use of Technology
Machine conversations Agency: hasan & partners / Helsinki + The Honey Partnership / London + KONE Oyj / Espoo Client: KONE Oyj Category: Use of Technology
The mind-reading billboard Agency: Lg2 / Quebec City Client: Quebec City Magic Festival Category: Use of Technology
Thermal Discount Agency: Rethink / Toronto/Montreal/Vancouver Client: Sports Experts Category: Use of Technology
Sneaky Like Pete Agency: Thinkingbox / Vancouver + Initiative / Los Angeles + Rapport / Los Angeles Client: Amazon Studios Category: Use of Technology

2018 Mobile Gold Pencil

DAVID / Miami

Burger King

Google Home of The Whopper

Use of Technology / Physical Product & Mobile Integration

OS_MO18023G

2018 Mobile Gold Pencil

Philipp und Keuntje / Hamburg + RIMOWA / Cologne

RIMOWA

RIMOWA ELECTRONIC TAG

Use of Technology / Physical Product & Mobile Integration

OS_MO18024G

2018 Mobile Gold Pencil

The Cyranos // McCann / Barcelona + Xavi's Lab // Glassworks / Barcelona + Oxígeno / Barcelona

EITB - Euskal Irrati Telebista

YOURNALIST

Use of Technology

OS_MO18016G

2018 Mobile Silver Pencil

Ogilvy Australia / Melbourne

AAMI

AAMI SmartPlates

Use of Technology

OS_MO18017S

2018 Mobile Bronze Pencil

BBDO / New York + BBDO Studios / New York

Downtown Records

Live Looper

Use of Technology

OS_MO18018B

2018 Mobile Bronze Pencil

BWM Dentsu / Melbourne + Cox Inall Change / Melbourne

Queensland Police

Disappearing Person Alerts

Use of Technology

OS_MO18019B

2018 Mobile Bronze Pencil

Google Brand Studio / London

Google Brand Studio

Qibla Finder

Use of Technology

OS_MO18020B

2018 Responsive Environments Bronze Pencil

TBWA\Chiat\Day, / Los Angeles

The Recording Academy

60th GRAMMYs - Play the City

Use of Technology / Augmented Reality (AR)

OS_RE18007B

2018 Mobile Silver Pencil

B-Reel / London

Gorillaz

Gorillaz App

Use of Technology / Augmented Reality (AR)

OS_MO18021S

2018 Mobile Bronze Pencil

Saatchi & Saatchi / London + Mediacom / Dusseldorf + Proud Robinson / Brighton

Deutsche Telekom

Magenta Unleashed

Use of Technology / Augmented Reality (AR)

OS_MO18022B

2018 Responsive Environments Gold Pencil

Commonwealth//McCann / Detroit

Chevrolet

The Invisible Car

Use of Technology

OS_RE18002G

2018 Responsive Environments Gold Pencil

Nest Labs / Palo Alto

Nest

The Eclipse Case Study

Use of Technology

OS_RE18003G

2018 Responsive Environments Silver Pencil

TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo

adidas Japan

GREEN LIGHT RUN

Use of Technology

OS_RE18004S

2018 Responsive Environments Bronze Pencil

Hindustan Petroleum Corporation Limited / Mumbai

Hindustan Petroleum Corporation Limited

Roads That Honk

Use of Technology

OS_RE18005B

2018 Responsive Environments Bronze Pencil

Wieden+Kennedy / Portland

Nike

Live Design

Use of Technology

OS_RE18006B

2018 Mobile Merit Award

Cheil / Amsterdam

Samsung Benelux

Samsung SmartSuit

Use of Technology / Physical Product & Mobile Integration

OS_MO18060M

2018 Mobile Merit Award

McCann Worldgroup Italy / Milan + MRM//McCann / Milan + NoHup / San Giorgio di Nogaro (UD) + SDM interactive passion / Milan

Fondazione Nemo

My Voice

Use of Technology / Physical Product & Mobile Integration

OS_MO18061M

2018 Mobile Merit Award

Ogilvy / Johannesburg

KFC

KFC Suppertime Stories

Use of Technology / Physical Product & Mobile Integration

OS_MO18062M

2018 Mobile Merit Award

R/GA / London + Snaptivity / London

Snaptivity

Snaptivity

Use of Technology / Physical Product & Mobile Integration

OS_MO18063M

2018 Mobile Merit Award

( anónimo ) / mexico city

Organización CADENA

ARRIBAMEXICO.ORG

Use of Technology

OS_MO18048M

2018 Mobile Merit Award

BBDO / Bangkok

THAI HEALTH PROMOTION FOUNDATION & DEAF ASSOCIATION OF BANGKOK

HEARING RESCUE

Use of Technology

OS_MO18049M

2018 Mobile Merit Award

Cheil Worldwide Spain / Madrid

Samsung

Dytective for Samsung

Use of Technology

OS_MO18050M

2018 Mobile Merit Award

Columbus / Melbourne + BWM Dentsu / Melbourne

Victorian Government

Bushfire Alert Ad

Use of Technology

OS_MO18051M

2018 Mobile Merit Award

DAVID / São Paulo + Vetor Zero / São Paulo

Faber-Castell

The Never-Ending Forest App

Use of Technology

OS_MO18052M

2018 Mobile Merit Award

Jung von Matt/Limmat / Zurich + Jingle Jungle / Zurich + Swiss Development GmbH / Zurich

NordSued Publishing House

The Soundbook App

Use of Technology

OS_MO18053M

2018 Mobile Merit Award

Ogilvy & Mather Japan GK / Tokyo

Sony Music Labels (Japan) Inc.

Make It Metal

Use of Technology

OS_MO18054M

2018 Mobile Merit Award

TBWA\Chiat\Day, / Los Angeles

Gatorade

41 Steps

Use of Technology

OS_MO18055M

2018 Mobile Merit Award

McCann / Lima

Sodimac Homecenter

HIJACKED HIGHWAY

Use of Technology / Virtual Reality (VR)

OS_MO18059M

2018 Responsive Environments Merit Award

FP7/RUH / Riyadh + FP7/MENA / Dubai

Al Rajhi Bank

The Woman Behind The Veil

Use of Technology / Integration with Social Platforms

OS_RE18023M

2018 Responsive Environments Merit Award

Google Asia Pacific / Singapore + Lenovo / Singapore + Marina Bay Sands / Singapore + MediaMonks / Amsterdam

ArtScience Museum Singapore

ArtScience Museum: Into the Wild

Use of Technology / Augmented Reality (AR)

OS_RE18022M

2018 Mobile Merit Award

BBDO / New York + NorthKingdom

Bacardi

Snapchat Music Video

Use of Technology / Augmented Reality (AR)

OS_MO18056M

2018 Mobile Merit Award

McCann Beograd / Belgrade

Museum of Contemporary Art Belgrade

democrARtisation

Use of Technology / Augmented Reality (AR)

OS_MO18057M

2018 Mobile Merit Award

SPACE10 / Copenhagen + Norgram / Copenhagen + Twnkls / Rotterdam

IKEA

IKEA Place

Use of Technology / Augmented Reality (AR)

OS_MO18058M

2018 Responsive Environments Merit Award

FCB Canada / Toronto

Fountain Tire

Safest Highways

Use of Technology

OS_RE18017M

2018 Responsive Environments Merit Award

hasan & partners / Helsinki + The Honey Partnership / London + KONE Oyj / Espoo

KONE Oyj

Machine conversations

Use of Technology

OS_RE18018M

2018 Responsive Environments Merit Award

Lg2 / Quebec City

Quebec City Magic Festival

The mind-reading billboard

Use of Technology

OS_RE18019M

2018 Responsive Environments Merit Award

Rethink / Toronto/Montreal/Vancouver

Sports Experts

Thermal Discount

Use of Technology

OS_RE18020M

2018 Responsive Environments Merit Award

Thinkingbox / Vancouver + Initiative / Los Angeles + Rapport / Los Angeles

Amazon Studios

Sneaky Like Pete

Use of Technology

OS_RE18021M

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