The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Fearless Girl Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Experiential / Live Events
Fans of Love Agency: R/GA / New York Client: Ad Council Category: Experiential / Live Events
Unseen Stars Agency: BBDO / New York + ObscuraDigital Client: GE Category: Experiential / Live Events
The most German supermarket Agency: Jung von Matt AG / Hamburg + Markenfilm Crossing GmbH / Hamburg + 2wei Music / Hamburg + Nordmeister / California Client: EDEKA ZENTRALE AG & Co. KG Category: Experiential / Live Events
GREEN LIGHT RUN Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo Client: adidas Japan Category: Experiential / Live Events
Suburban Horror Story Agency: BBDO / Atlanta + Spitfire Studios / Atlanta Client: Street Grace Category: Experiential / Live Events
In Real Life Agency: BBDO / New York + BBDO Studios / New York Client: Monica Lewinsky Category: Experiential / Live Events
Black Supermarket Agency: Carrefour / Massy Client: Carrefour Category: Experiential / Live Events
Racing the Sun Agency: Courageous Studios / New York + CNN / New York + Grey / New York + Mindshare / New York Client: Volvo Category: Experiential / Live Events
Unboxing Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Trucks Category: Experiential / Live Events
Bischöfliches Hilfswerk MISEREOR "Misereor Micro Meals" Agency: Kolle Rebbe GmbH / Hamburg Client: Bischöfliches Hilfswerk MISEREOR e. V. Category: Experiential / Live Events
The Mud Soldier Agency: Ogilvy & Social.Lab Belgium / Brussels + Sculpture Events Europe / Beerzel Client: Visit Flanders Category: Experiential / Live Events
Elton John - Farewell Yellow Brick Road Global Launch Agency: Spinifex Group / Torrance Client: Sir Elton John Category: Experiential / Live Events
Escape Train Agency: TBWA\ / Helsinki Client: VR (National Railways) Category: Experiential / Live Events
#LIFEINHEL Agency: TBWA\ / Helsinki + KLOK / Helsinki Client: Finavia Category: Experiential / Live Events
TWO GUYS GO TO CINEMA Agency: The Cyranos // McCann / Barcelona + Landia / Madrid Client: Cinemes Texas Category: Experiential / Live Events
World's Smallest KFC Agency: Wieden+Kennedy / Portland Client: KFC Category: Experiential / Live Events
Zinger Launch Agency: Wieden+Kennedy / Portland Client: KFC Category: Experiential / Live Events

2018 Branded Entertainment Gold Pencil

McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York

State Street Global Advisors

Fearless Girl

Experiential / Live Events

OS_BE18034G

2018 Branded Entertainment Gold Pencil

R/GA / New York

Ad Council

Fans of Love

Experiential / Live Events

OS_BE18035G

2018 Branded Entertainment Silver Pencil

BBDO / New York + ObscuraDigital

GE

Unseen Stars

Experiential / Live Events

OS_BE18036S

2018 Branded Entertainment Silver Pencil

Jung von Matt AG / Hamburg + Markenfilm Crossing GmbH / Hamburg + 2wei Music / Hamburg + Nordmeister / California

EDEKA ZENTRALE AG & Co. KG

The most German supermarket

Experiential / Live Events

OS_BE18037S

2018 Branded Entertainment Bronze Pencil

TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo

adidas Japan

GREEN LIGHT RUN

Experiential / Live Events

OS_BE18038B

2018 Branded Entertainment Merit Award

BBDO / Atlanta + Spitfire Studios / Atlanta

Street Grace

Suburban Horror Story

Experiential / Live Events

OS_BE18108M

2018 Branded Entertainment Merit Award

BBDO / New York + BBDO Studios / New York

Monica Lewinsky

In Real Life

Experiential / Live Events

OS_BE18109M

2018 Branded Entertainment Merit Award

Carrefour / Massy

Carrefour

Black Supermarket

Experiential / Live Events

OS_BE18110M

2018 Branded Entertainment Merit Award

Courageous Studios / New York + CNN / New York + Grey / New York + Mindshare / New York

Volvo

Racing the Sun

Experiential / Live Events

OS_BE18111M

2018 Branded Entertainment Merit Award

Forsman & Bodenfors / Gothenburg

Volvo Trucks

Unboxing

Experiential / Live Events

OS_BE18112M

2018 Branded Entertainment Merit Award

Kolle Rebbe GmbH / Hamburg

Bischöfliches Hilfswerk MISEREOR e. V.

Bischöfliches Hilfswerk MISEREOR "Misereor Micro Meals"

Experiential / Live Events

OS_BE18113M

2018 Branded Entertainment Merit Award

Ogilvy & Social.Lab Belgium / Brussels + Sculpture Events Europe / Beerzel

Visit Flanders

The Mud Soldier

Experiential / Live Events

OS_BE18114M

2018 Branded Entertainment Merit Award

Spinifex Group / Torrance

Sir Elton John

Elton John - Farewell Yellow Brick Road Global Launch

Experiential / Live Events

OS_BE18115M

2018 Branded Entertainment Merit Award

TBWA\ / Helsinki

VR (National Railways)

Escape Train

Experiential / Live Events

OS_BE18116M

2018 Branded Entertainment Merit Award

TBWA\ / Helsinki + KLOK / Helsinki

Finavia

#LIFEINHEL

Experiential / Live Events

OS_BE18117M

2018 Branded Entertainment Merit Award

The Cyranos // McCann / Barcelona + Landia / Madrid

Cinemes Texas

TWO GUYS GO TO CINEMA

Experiential / Live Events

OS_BE18118M

2018 Branded Entertainment Merit Award

Wieden+Kennedy / Portland

KFC

World's Smallest KFC

Experiential / Live Events

OS_BE18119M

2018 Branded Entertainment Merit Award

Wieden+Kennedy / Portland

KFC

Zinger Launch

Experiential / Live Events

OS_BE18120M

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