The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Gorillaz App
Agency: B-Reel / London
Client: Gorillaz Category: Use of Technology / Augmented Reality (AR)
Magenta Unleashed
Agency: Saatchi & Saatchi / London + Mediacom / Dusseldorf + Proud Robinson / Brighton
Client: Deutsche Telekom Category: Use of Technology / Augmented Reality (AR)
60th GRAMMYs - Play the City
Agency: TBWA\Chiat\Day / Los Angeles + TOOL of North America / Los Angeles + Rock Paper Scissors / Los Angeles
Client: The Recording Academy Category: Use of Technology / Augmented Reality (AR)
Snapchat Music Video
Agency: BBDO / New York + NorthKingdom
Client: Bacardi Category: Use of Technology / Augmented Reality (AR)
democrARtisation
Agency: McCann / Beograd
Client: Museum of Contemporary Art Belgrade Category: Use of Technology / Augmented Reality (AR)
IKEA Place
Agency: SPACE10 / Copenhagen + Norgram / Copenhagen + Twnkls / Rotterdam
Client: IKEA Category: Use of Technology / Augmented Reality (AR)
ArtScience Museum: Into the Wild
Agency: Google Asia Pacific / Singapore + Lenovo / Singapore + Marina Bay Sands / Singapore + MediaMonks / Amsterdam
Client: ArtScience Museum Singapore Category: Use of Technology / Augmented Reality (AR)
Award:
2018 Mobile Silver Pencil
Agency:
B-Reel / London
Client:
Gorillaz
Title:
Gorillaz App
Category:
Use of Technology / Augmented Reality (AR)
Annual ID:
OS_MO18021S
Award:
2018 Mobile Bronze Pencil
Agency:
Saatchi & Saatchi / London + Mediacom / Dusseldorf + Proud Robinson / Brighton
Client:
Deutsche Telekom
Title:
Magenta Unleashed
Category:
Use of Technology / Augmented Reality (AR)
Annual ID:
OS_MO18022B
Award:
2018 Responsive Environments Bronze Pencil
Agency:
TBWA\Chiat\Day / Los Angeles + TOOL of North America / Los Angeles + Rock Paper Scissors / Los Angeles
Client:
The Recording Academy
Title:
60th GRAMMYs - Play the City
Category:
Use of Technology / Augmented Reality (AR)
Annual ID:
OS_RE18007B
Award:
2018 Mobile Merit Award
Agency:
BBDO / New York + NorthKingdom
Client:
Bacardi
Title:
Snapchat Music Video
Category:
Use of Technology / Augmented Reality (AR)
Annual ID:
OS_MO18056M
Award:
2018 Mobile Merit Award
Agency:
McCann / Beograd
Client:
Museum of Contemporary Art Belgrade
Title:
democrARtisation
Category:
Use of Technology / Augmented Reality (AR)
Annual ID:
OS_MO18057M
Award:
2018 Mobile Merit Award
Agency:
SPACE10 / Copenhagen + Norgram / Copenhagen + Twnkls / Rotterdam
Client:
IKEA
Title:
IKEA Place
Category:
Use of Technology / Augmented Reality (AR)
Annual ID:
OS_MO18058M