The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Audi Enter Sandbox Agency: POL / OSLO + MediaMonks / Stockholm Client: Audi Category: Experiential / Virtual Reality (VR)
Prescribed to Death Agency: Energy BBDO / Chicago Client: National Safety Council Category: Experiential / Installations
Fearless Girl Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Experiential / Live Events
Fans of Love Agency: R/GA / New York Client: Ad Council Category: Experiential / Live Events
Scary Clown Night Agency: LOLA MullenLowe / Madrid + F16 Production / Madrid + Only 925 / Madrid + Vision Media / Madrid Client: Burger King Category: Experiential / Events & Competitions
HIJACKED HIGHWAY Agency: McCann / Lima Client: Sodimac Homecenter Category: Experiential / Virtual Reality (VR)
Digital Puppetry Agency: McCann / Melbourne Client: Melbourne International Film Festival Category: Experiential / Virtual Reality (VR)
Unseen Stars Agency: BBDO / New York + ObscuraDigital Client: GE Category: Experiential / Live Events
The most German supermarket Agency: Jung von Matt AG / Hamburg + Markenfilm Crossing GmbH / Hamburg + 2wei Music / Hamburg + Nordmeister / California Client: EDEKA ZENTRALE AG & Co. KG Category: Experiential / Live Events
60th GRAMMYs - Play the City Agency: TBWA\Chiat\Day / Los Angeles + TOOL of North America / Los Angeles + Rock Paper Scissors / Los Angeles Client: The Recording Academy Category: Experiential / Digital Installations
Magenta Unleashed Agency: Saatchi & Saatchi / London + Mediacom / Dusseldorf + Proud Robinson / Brighton Client: Deutsche Telekom Category: Experiential / Augmented Reality (AR)
Sea Hero Quest - Virtual Reality Agency: Saatchi & Saatchi / London + Mediacom / Dusseldorf + Proud Robinson / London + Glitchers / London Client: Deutsche Telekom Category: Experiential / Virtual Reality (VR)
Elton John - Farewell Yellow Brick Road Global Launch Agency: Spinifex Group / Torrance Client: Sir Elton John Category: Experiential / Virtual Reality (VR)
GREEN LIGHT RUN Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo Client: adidas Japan Category: Experiential / Live Events
PRICE ON THE JERSEY Agency: DM9 DDB / SÃO PAULO Client: WALMART Category: Experiential / Events & Competitions
VRecruitment Agency: Host/Havas / Sydney Client: Defence Force Recruiting Category: Experiential / Virtual Reality (VR)
Elton John - Farewell Yellow Brick Road Global Launch Agency: Spinifex Group / Torrance Client: Sir Elton John Category: Experiential / Virtual Reality (VR)
Samsung Gear VR Wonderland Agency: McKinney / New York + Cheil Worldwide / Seoul Client: Samsung Electronics Category: Experiential / Virtual Reality (VR)
Visceral Reality Agency: J.Walter Thompson / Sao Paulo Client: Rede de Justiça Category: Experiential / Virtual Reality (VR)
Virtual Gridiron Agency: Momentum Worldwide / New York + Verizon Labs / New York Client: Verizon Category: Experiential / Virtual Reality (VR)
Rhythm of Love Wall Agency: ADK TAIWAN / Taipei + PARTY / New York/Taipei + Bye Bye World / Tokyo Client: 7-ELEVEN Taiwan Category: Experiential / Installations
Inconvenience Stores Agency: CHE Proximity / Australia Client: Swann Insurance Category: Experiential / Installations
Teddy Gun Agency: FCB / Chicago Client: Illinois Council Against Handgun Violence Category: Experiential / Installations
democrARtisation Agency: McCann / Beograd Client: Museum of Contemporary Art Belgrade Category: Experiential / Augmented Reality (AR)
Kiwi Portraits Completed Agency: Ogilvy & Mather / Chicago Client: SC Johnson Category: Experiential / Augmented Reality (AR)
Suburban Horror Story Agency: BBDO / Atlanta + Spitfire Studios / Atlanta Client: Street Grace Category: Experiential / Live Events
In Real Life Agency: BBDO / New York + BBDO Studios / New York Client: Monica Lewinsky Category: Experiential / Live Events
Black Supermarket Agency: Carrefour / Massy Client: Carrefour Category: Experiential / Live Events
Racing the Sun Agency: Courageous Studios / New York + CNN / New York + Grey / New York + Mindshare / New York Client: Volvo Category: Experiential / Live Events
Unboxing Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Trucks Category: Experiential / Live Events
Bischöfliches Hilfswerk MISEREOR "Misereor Micro Meals" Agency: Kolle Rebbe GmbH / Hamburg Client: Bischöfliches Hilfswerk MISEREOR e. V. Category: Experiential / Live Events
The Mud Soldier Agency: Ogilvy & Social.Lab Belgium / Brussels + Sculpture Events Europe / Beerzel Client: Visit Flanders Category: Experiential / Live Events
Elton John - Farewell Yellow Brick Road Global Launch Agency: Spinifex Group / Torrance Client: Sir Elton John Category: Experiential / Live Events
Escape Train Agency: TBWA\ / Helsinki Client: VR (National Railways) Category: Experiential / Live Events
#LIFEINHEL Agency: TBWA\ / Helsinki + KLOK / Helsinki Client: Finavia Category: Experiential / Live Events
TWO GUYS GO TO CINEMA Agency: The Cyranos // McCann / Barcelona + Landia / Madrid Client: Cinemes Texas Category: Experiential / Live Events
World's Smallest KFC Agency: Wieden+Kennedy / Portland Client: KFC Category: Experiential / Live Events
Zinger Launch Agency: Wieden+Kennedy / Portland Client: KFC Category: Experiential / Live Events
Unseen Stars Agency: BBDO / New York + ObscuraDigital Client: GE Category: Experiential / Digital Installations
CHAMELEON Agency: CONTRAPUNTO BBDO / MADRID Client: MERCEDES-BENZ ESPAÑA, S.A. (SMART) Category: Experiential / Digital Installations
Roads That Honk Agency: Hindustan Petroleum Corporation Limited / Mumbai Client: Hindustan Petroleum Corporation Limited Category: Experiential / Digital Installations
Thermal Discount Agency: Rethink Client: Sports Experts Category: Experiential / Digital Installations
Gorillaz App Agency: B-Reel / London Client: Gorillaz Category: Experiential / Augmented Reality (AR)
The Never-Ending Forest App Agency: DAVID / São Paulo + Vetor Zero / São Paulo Client: Faber-Castell Category: Experiential / Augmented Reality (AR)
19 Crimes Augmented Reality App Agency: J Walter Thompson / San Francisco Client: Treasury Wine Estates Category: Experiential / Augmented Reality (AR)
Shindoor Khela - No Condition Apply Agency: FCBIndia Group / Delhi Client: The Times Of India Category: Experiential / Events & Competitions
Loving "It" Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg Client: Burger King Deutschland GmbH Category: Experiential / Events & Competitions
This Is Our Ice Agency: ICF Olson / Minneapolis Client: Minnesota Wild Category: Experiential / Events & Competitions
Fans of Love Agency: R/GA / New York Client: Ad Council Category: Experiential / Events & Competitions
Breaking2 Agency: Wieden+Kennedy / Portland Client: Nike Category: Experiential / Events & Competitions

2018 Interactive Gold Pencil

POL / OSLO + MediaMonks / Stockholm

Audi

Audi Enter Sandbox

Experiential / Virtual Reality (VR)

OS_IN18014G

2018 Cross-Platform Gold Pencil

Energy BBDO / Chicago

National Safety Council

Prescribed to Death

Experiential / Installations

OS_CP18003G

2018 Branded Entertainment Gold Pencil

McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York

State Street Global Advisors

Fearless Girl

Experiential / Live Events

OS_BE18034G

2018 Branded Entertainment Gold Pencil

R/GA / New York

Ad Council

Fans of Love

Experiential / Live Events

OS_BE18035G

2018 Cross-Platform Gold Pencil

LOLA MullenLowe / Madrid + F16 Production / Madrid + Only 925 / Madrid + Vision Media / Madrid

Burger King

Scary Clown Night

Experiential / Events & Competitions

OS_CP18001G

2018 Branded Entertainment Silver Pencil

McCann / Lima

Sodimac Homecenter

HIJACKED HIGHWAY

Experiential / Virtual Reality (VR)

OS_BE18032S

2018 Interactive Silver Pencil

McCann / Melbourne

Melbourne International Film Festival

Digital Puppetry

Experiential / Virtual Reality (VR)

OS_IN18015S

2018 Branded Entertainment Silver Pencil

BBDO / New York + ObscuraDigital

GE

Unseen Stars

Experiential / Live Events

OS_BE18036S

2018 Branded Entertainment Silver Pencil

Jung von Matt AG / Hamburg + Markenfilm Crossing GmbH / Hamburg + 2wei Music / Hamburg + Nordmeister / California

EDEKA ZENTRALE AG & Co. KG

The most German supermarket

Experiential / Live Events

OS_BE18037S

2018 Interactive Silver Pencil

TBWA\Chiat\Day / Los Angeles + TOOL of North America / Los Angeles + Rock Paper Scissors / Los Angeles

The Recording Academy

60th GRAMMYs - Play the City

Experiential / Digital Installations

OS_IN18018S

2018 Branded Entertainment Silver Pencil

Saatchi & Saatchi / London + Mediacom / Dusseldorf + Proud Robinson / Brighton

Deutsche Telekom

Magenta Unleashed

Experiential / Augmented Reality (AR)

OS_BE18033S

2018 Interactive Bronze Pencil

Saatchi & Saatchi / London + Mediacom / Dusseldorf + Proud Robinson / London + Glitchers / London

Deutsche Telekom

Sea Hero Quest - Virtual Reality

Experiential / Virtual Reality (VR)

OS_IN18016B

2018 Interactive Bronze Pencil

Spinifex Group / Torrance

Sir Elton John

Elton John - Farewell Yellow Brick Road Global Launch

Experiential / Virtual Reality (VR)

OS_IN18017B

2018 Branded Entertainment Bronze Pencil

TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo

adidas Japan

GREEN LIGHT RUN

Experiential / Live Events

OS_BE18038B

2018 Cross-Platform Bronze Pencil

DM9 DDB / SÃO PAULO

WALMART

PRICE ON THE JERSEY

Experiential / Events & Competitions

OS_CP18002B

2018 Branded Entertainment Merit Award

Host/Havas / Sydney

Defence Force Recruiting

VRecruitment

Experiential / Virtual Reality (VR)

OS_BE18103M

2018 Branded Entertainment Merit Award

Spinifex Group / Torrance

Sir Elton John

Elton John - Farewell Yellow Brick Road Global Launch

Experiential / Virtual Reality (VR)

OS_BE18104M

2018 Interactive Merit Award

McKinney / New York + Cheil Worldwide / Seoul

Samsung Electronics

Samsung Gear VR Wonderland

Experiential / Virtual Reality (VR)

OS_IN18065M

2018 Interactive Merit Award

J.Walter Thompson / Sao Paulo

Rede de Justiça

Visceral Reality

Experiential / Virtual Reality (VR)

OS_IN18066M

2018 Interactive Merit Award

Momentum Worldwide / New York + Verizon Labs / New York

Verizon

Virtual Gridiron

Experiential / Virtual Reality (VR)

OS_IN18067M

2018 Cross-Platform Merit Award

ADK TAIWAN / Taipei + PARTY / New York/Taipei + Bye Bye World / Tokyo

7-ELEVEN Taiwan

Rhythm of Love Wall

Experiential / Installations

OS_CP18030M

2018 Cross-Platform Merit Award

CHE Proximity / Australia

Swann Insurance

Inconvenience Stores

Experiential / Installations

OS_CP18031M

2018 Cross-Platform Merit Award

FCB / Chicago

Illinois Council Against Handgun Violence

Teddy Gun

Experiential / Installations

OS_CP18032M

2018 Cross-Platform Merit Award

McCann / Beograd

Museum of Contemporary Art Belgrade

democrARtisation

Experiential / Augmented Reality (AR)

OS_CP18033M

2018 Cross-Platform Merit Award

Ogilvy & Mather / Chicago

SC Johnson

Kiwi Portraits Completed

Experiential / Augmented Reality (AR)

OS_CP18034M

2018 Branded Entertainment Merit Award

BBDO / Atlanta + Spitfire Studios / Atlanta

Street Grace

Suburban Horror Story

Experiential / Live Events

OS_BE18108M

2018 Branded Entertainment Merit Award

BBDO / New York + BBDO Studios / New York

Monica Lewinsky

In Real Life

Experiential / Live Events

OS_BE18109M

2018 Branded Entertainment Merit Award

Carrefour / Massy

Carrefour

Black Supermarket

Experiential / Live Events

OS_BE18110M

2018 Branded Entertainment Merit Award

Courageous Studios / New York + CNN / New York + Grey / New York + Mindshare / New York

Volvo

Racing the Sun

Experiential / Live Events

OS_BE18111M

2018 Branded Entertainment Merit Award

Forsman & Bodenfors / Gothenburg

Volvo Trucks

Unboxing

Experiential / Live Events

OS_BE18112M

2018 Branded Entertainment Merit Award

Kolle Rebbe GmbH / Hamburg

Bischöfliches Hilfswerk MISEREOR e. V.

Bischöfliches Hilfswerk MISEREOR "Misereor Micro Meals"

Experiential / Live Events

OS_BE18113M

2018 Branded Entertainment Merit Award

Ogilvy & Social.Lab Belgium / Brussels + Sculpture Events Europe / Beerzel

Visit Flanders

The Mud Soldier

Experiential / Live Events

OS_BE18114M

2018 Branded Entertainment Merit Award

Spinifex Group / Torrance

Sir Elton John

Elton John - Farewell Yellow Brick Road Global Launch

Experiential / Live Events

OS_BE18115M

2018 Branded Entertainment Merit Award

TBWA\ / Helsinki

VR (National Railways)

Escape Train

Experiential / Live Events

OS_BE18116M

2018 Branded Entertainment Merit Award

TBWA\ / Helsinki + KLOK / Helsinki

Finavia

#LIFEINHEL

Experiential / Live Events

OS_BE18117M

2018 Branded Entertainment Merit Award

The Cyranos // McCann / Barcelona + Landia / Madrid

Cinemes Texas

TWO GUYS GO TO CINEMA

Experiential / Live Events

OS_BE18118M

2018 Branded Entertainment Merit Award

Wieden+Kennedy / Portland

KFC

World's Smallest KFC

Experiential / Live Events

OS_BE18119M

2018 Branded Entertainment Merit Award

Wieden+Kennedy / Portland

KFC

Zinger Launch

Experiential / Live Events

OS_BE18120M

2018 Interactive Merit Award

BBDO / New York + ObscuraDigital

GE

Unseen Stars

Experiential / Digital Installations

OS_IN18068M

2018 Interactive Merit Award

CONTRAPUNTO BBDO / MADRID

MERCEDES-BENZ ESPAÑA, S.A. (SMART)

CHAMELEON

Experiential / Digital Installations

OS_IN18069M

2018 Interactive Merit Award

Hindustan Petroleum Corporation Limited / Mumbai

Hindustan Petroleum Corporation Limited

Roads That Honk

Experiential / Digital Installations

OS_IN18070M

2018 Interactive Merit Award

Rethink

Sports Experts

Thermal Discount

Experiential / Digital Installations

OS_IN18071M

2018 Branded Entertainment Merit Award

B-Reel / London

Gorillaz

Gorillaz App

Experiential / Augmented Reality (AR)

OS_BE18105M

2018 Branded Entertainment Merit Award

DAVID / São Paulo + Vetor Zero / São Paulo

Faber-Castell

The Never-Ending Forest App

Experiential / Augmented Reality (AR)

OS_BE18106M

2018 Branded Entertainment Merit Award

J Walter Thompson / San Francisco

Treasury Wine Estates

19 Crimes Augmented Reality App

Experiential / Augmented Reality (AR)

OS_BE18107M

2018 Cross-Platform Merit Award

FCBIndia Group / Delhi

The Times Of India

Shindoor Khela - No Condition Apply

Experiential / Events & Competitions

OS_CP18025M

2018 Cross-Platform Merit Award

Grabarz & Partner Werbeagentur GmbH / Hamburg

Burger King Deutschland GmbH

Loving "It"

Experiential / Events & Competitions

OS_CP18026M

2018 Cross-Platform Merit Award

ICF Olson / Minneapolis

Minnesota Wild

This Is Our Ice

Experiential / Events & Competitions

OS_CP18027M

2018 Cross-Platform Merit Award

R/GA / New York

Ad Council

Fans of Love

Experiential / Events & Competitions

OS_CP18028M

2018 Cross-Platform Merit Award

Wieden+Kennedy / Portland

Nike

Breaking2

Experiential / Events & Competitions

OS_CP18029M

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