The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland Client: Nike Category: Integrated Campaigns / Integrated Branding
The Truth Is Worth It Agency: Droga5 / New York Client: The New York Times Category: CMO Pencil
Project Revoice Agency: BWM Dentsu / Sydney Client: The ALS Association Category: Innovation in Radio & Audio
Westworld: The Maze Agency: 360i / New York Client: HBO Category: Craft - Visual & Audio Craft / Sound
Story Sign Agency: FCB Inferno / London Client: Huawei Category: Digital Product
Broadway the Rainbow Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Experiential / Live Events
Insta Novels Agency: Mother / New York Client: The New York Public Library Category: Digital Design
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + Nike / Beaverton Client: Nike Category: Social Engagement / Community Building
Legal-ade Agency: Leo Burnett / Chicago Client: Kraft Heinz Country Time Lemonade Category: Media Relations
Viva La Vulva Agency: AMVBBDO / London Client: Essity Category: Branded Content
Billie Jean King Your Shoes Agency: TBWA\Chiat\Day / New York + Rebel and Rogue / New York + Design by Disruption / New York Client: Adidas Category: Physical Items
Hope Agency: Sra Rushmore SA / Madrid + Blur Films / Madrid Client: International Committee of the Red Cross Category: Craft - Writing / Single
#TrollingIsUgly Agency: The Cybersmile Foundation / London + adam&eveDDB / London Client: The Cybersmile Foundation Category: Influencer Marketing / Single Channel
The Truth Is Worth It Agency: Droga5 / New York Client: The New York Times Category: Online Films & Video / Varying Length Campaign
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland Client: Nike Category: Creative Effectiveness / Single Country or Region
My Line Agency: MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá Client: Ministry of Technology & Communication of Colombia Category: Use of Technology
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + Nike / Beaverton Client: Nike Category: Out-of-Home / Billboards & Transit - Single
adDRESS_THE_FUTURE Agency: VIRTUE / Copenhagen Client: Carlings Category: Digital Experiential & Immersive / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Football Decoded Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Creative Use of Data / Real-Time
The Whopper Detour Agency: FCB / New York + O Positive / New York Client: Burger King Category: Use of Technology
My Line Agency: MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá Client: Ministry of Technology & Communication of Colombia Category: Innovation in Mobile
The Fake News Stand Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York Client: Columbia Journalism Review Category: Experiential / Brand Installations
DEISEL GO WITH THE FAKE Agency: Publicis Italy / Milan + Publicis / New York Client: Diesel Category: Experiential / Brand Installations
The Reese's Candy Converter Agency: Anomaly / New York Client: Reese's Category: Experiential / Brand Installations
David Bowie Is Here Agency: Spotify In-House / New York + UM Worldwide / New York Client: Spotify Category: Experiential / Brand Installations
The Boy and the Piano Agency: MPC / London + adam&eveDDB / London + Academy Films / London Client: John Lewis & Partners Category: Craft - Visual Effects / Single
The Seven Worlds Agency: MPC / London + DDB / Paris + RSA / London Client: Hennessy Category: Craft - Visual Effects / Single
PRIDE JERSEY Agency: TBWA\HAKUHODO Inc. / Tokyo Client: AIG Category: Innovation in Design
Dot Mini. The First Smart Media Device for the Visually Impaired. Agency: SERVICEPLAN GERMANY / Munich Client: Dot Incorporation Category: Innovation in Design
The Good Vibes Project Agency: Cheil Worldwide India / Gurugram Client: Sense International India Category: Innovation in Design
Accessibility Mat Agency: GTB Brasil / São Paulo Client: Ford Motor Company Category: Innovation in Design
The Quiet Taxi Agency: Innocean Worldwide / Seoul + Hyundai Motor Group / Seoul + Walking in Mind / Seoul Client: Hyundai Motor Group Category: Innovation in Design
A/R Jordan Agency: R/GA / Portland Client: Jordan Brand Category: Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Insta Novels Agency: Mother / New York Client: The New York Public Library Category: Craft / Art Direction
ReArranged Agency: Scholz & Friends / Berlin Client: Berlin Philharmonic Category: Promotional / Print Advertisements
Highlight the Remarkable Agency: DDB Group Germany / Düsseldorf + Stefan Kranefeld Imaging / Düsseldorf Client: STABILO International GmbH Category: Promotional / Print Advertisements
Safety Hub Agency: CHE Proximity / Australia + IAG / Sydney Client: IAG Category: Applications
Story Sign Agency: FCB Inferno / London Client: Huawei Category: Applications
The Truth Is Worth It Agency: Final Cut / New York + Droga5 / New York + Furlined / Los Angeles + Significant Others / New York Client: The New York Times Category: Craft - Editing / Campaign
Broadway the Rainbow Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Innovation in Radio & Audio
TagWords Agency: Africa / Sao Paulo Client: AB Inbev/Budweiser Category: Innovation in Direct Marketing
DNA Discounts Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City Client: Aeromexico Category: Innovation in Direct Marketing
My Line Agency: MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá Client: Ministry of Technology & Communication of Colombia Category: Innovation in Direct Marketing
Chocolate World Agency: Vetor Zero / Lobo / São Paulo + Wieden+Kennedy / São Paulo + Evil Twin / São Paulo Client: Lacta Category: Craft - Animation / Campaign
The Return of Colonel Sanders 2018 Agency: Wieden+Kennedy / Portland Client: KFC Category: Integrated Campaigns / Online
Dundee: The Son of a Legend Returns Home Agency: Droga5 / New York Client: Tourism Australia Category: Integrated Campaigns / Online
Corazon - Give Your Heart Agency: JohnXHannes / New York Client: Montefiore Category: Integrated Campaigns / Online
Poster Bank Agency: Leo Burnett / Toronto Client: TD Category: Branding / Branded Item
Billie Jean King Your Shoes Agency: TBWA\Chiat\Day / New York + Rebel and Rogue / New York + Design by Disruption / New York Client: Adidas Category: Branding / Branded Item
HORNBACH "WERKSTÜCK Edition 001" Agency: HEIMAT, / Berlin + Markenfilm Crossing / Berlin + / HEIMAT, Berlin Client: HORNBACH Baumarkt AG Category: Branding / Branded Item

2019 Integrated Gold Pencil

Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland

Nike

Nike Just Do It 'Dream Crazy'

Integrated Campaigns / Integrated Branding

OS_IG19001G

2019 CMO Pencil Gold Pencil

Droga5 / New York

The New York Times

The Truth Is Worth It

CMO Pencil

OS_CMO19001G

2019 Radio & Audio Gold Pencil

BWM Dentsu / Sydney

The ALS Association

Project Revoice

Innovation in Radio & Audio

OS_RA19001G

2019 Digital Craft Gold Pencil

360i / New York

HBO

Westworld: The Maze

Craft - Visual & Audio Craft / Sound

OS_DC19001G

2019 Intellectual Property Gold Pencil

FCB Inferno / London

Huawei

Story Sign

Digital Product

OS_IP19001G

2019 Branded Entertainment Gold Pencil

DDB / Chicago + Mars Wrigley Confectionery / Hackettstown

Mars Wrigley Confectionery

Broadway the Rainbow

Experiential / Live Events

OS_BE19001G

2019 Design Gold Pencil

Mother / New York

The New York Public Library

Insta Novels

Digital Design

OS_DE19001G

2019 Social Media Gold Pencil

Wieden+Kennedy / Portland + Nike / Beaverton

Nike

Nike Just Do It 'Dream Crazy'

Social Engagement / Community Building

OS_SM19001G

2019 Public Relations Gold Pencil

Leo Burnett / Chicago

Kraft Heinz Country Time Lemonade

Legal-ade

Media Relations

OS_PR19001G

2019 Health, Wellness & Pharma Gold Pencil

AMVBBDO / London

Essity

Viva La Vulva

Branded Content

OS_HW19001G

2019 Direct Marketing Gold Pencil

TBWA\Chiat\Day / New York + Rebel and Rogue / New York + Design by Disruption / New York

Adidas

Billie Jean King Your Shoes

Physical Items

OS_DI19001G

2019 Moving Image Craft Gold Pencil

Sra Rushmore SA / Madrid + Blur Films / Madrid

International Committee of the Red Cross

Hope

Craft - Writing / Single

OS_MI19001G

2019 Social Influencer Marketing Gold Pencil

The Cybersmile Foundation / London + adam&eveDDB / London

The Cybersmile Foundation

#TrollingIsUgly

Influencer Marketing / Single Channel

OS_SI19001G

2019 Film Gold Pencil

Droga5 / New York

The New York Times

The Truth Is Worth It

Online Films & Video / Varying Length Campaign

OS_FI19001G

2019 Creative Effectiveness Gold Pencil

Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland

Nike

Nike Just Do It 'Dream Crazy'

Creative Effectiveness / Single Country or Region

OS_CE19001G

2019 Mobile Gold Pencil

MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá

Ministry of Technology & Communication of Colombia

My Line

Use of Technology

OS_MO19001G

2019 Print & Outdoor Gold Pencil

Wieden+Kennedy / Portland + Nike / Beaverton

Nike

Nike Just Do It 'Dream Crazy'

Out-of-Home / Billboards & Transit - Single

OS_PO19001G

2019 Interactive & Online Gold Pencil

VIRTUE / Copenhagen

Carlings

adDRESS_THE_FUTURE

Digital Experiential & Immersive / Augmented, Virtual and Mixed Reality (AR, VR, MR)

OS_IN19001G

2019 Creative Use of Data Gold Pencil

McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid

Microsoft / Xbox

Football Decoded

Creative Use of Data / Real-Time

OS_CU19001G

2019 Experiential & Immersive Gold Pencil

FCB / New York + O Positive / New York

Burger King

The Whopper Detour

Use of Technology

OS_EX19001G

2019 Mobile Silver Pencil

MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá

Ministry of Technology & Communication of Colombia

My Line

Innovation in Mobile

OS_MO19020S

2019 Branded Entertainment Silver Pencil

TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York

Columbia Journalism Review

The Fake News Stand

Experiential / Brand Installations

OS_BE19033S

2019 Branded Entertainment Silver Pencil

Publicis Italy / Milan + Publicis / New York

Diesel

DEISEL GO WITH THE FAKE

Experiential / Brand Installations

OS_BE19034S

2019 Branded Entertainment Bronze Pencil

Anomaly / New York

Reese's

The Reese's Candy Converter

Experiential / Brand Installations

OS_BE19035B

2019 Branded Entertainment Bronze Pencil

Spotify In-House / New York + UM Worldwide / New York

Spotify

David Bowie Is Here

Experiential / Brand Installations

OS_BE19036B

2019 Moving Image Craft Gold Pencil

MPC / London + adam&eveDDB / London + Academy Films / London

John Lewis & Partners

The Boy and the Piano

Craft - Visual Effects / Single

OS_MI19035G

2019 Moving Image Craft Bronze Pencil

MPC / London + DDB / Paris + RSA / London

Hennessy

The Seven Worlds

Craft - Visual Effects / Single

OS_MI19036B

2019 Design Gold Pencil

TBWA\HAKUHODO Inc. / Tokyo

AIG

PRIDE JERSEY

Innovation in Design

OS_DE19073G

2019 Design Gold Pencil

SERVICEPLAN GERMANY / Munich

Dot Incorporation

Dot Mini. The First Smart Media Device for the Visually Impaired.

Innovation in Design

OS_DE19074G

2019 Design Silver Pencil

Cheil Worldwide India / Gurugram

Sense International India

The Good Vibes Project

Innovation in Design

OS_DE19075S

2019 Design Bronze Pencil

GTB Brasil / São Paulo

Ford Motor Company

Accessibility Mat

Innovation in Design

OS_DE19076B

2019 Design Bronze Pencil

Innocean Worldwide / Seoul + Hyundai Motor Group / Seoul + Walking in Mind / Seoul

Hyundai Motor Group

The Quiet Taxi

Innovation in Design

OS_DE19077B

2019 Experiential & Immersive Gold Pencil

R/GA / Portland

Jordan Brand

A/R Jordan

Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)

OS_EX19018G

2019 Mobile Gold Pencil

Mother / New York

The New York Public Library

Insta Novels

Craft / Art Direction

OS_MO19018G

2019 Design Bronze Pencil

Scholz & Friends / Berlin

Berlin Philharmonic

ReArranged

Promotional / Print Advertisements

OS_DE19036B

2019 Design Bronze Pencil

DDB Group Germany / Düsseldorf + Stefan Kranefeld Imaging / Düsseldorf

STABILO International GmbH

Highlight the Remarkable

Promotional / Print Advertisements

OS_DE19037B

2019 Mobile Gold Pencil

CHE Proximity / Australia + IAG / Sydney

IAG

Safety Hub

Applications

OS_MO19002G

2019 Mobile Bronze Pencil

FCB Inferno / London

Huawei

Story Sign

Applications

OS_MO19003B

2019 Moving Image Craft Gold Pencil

Final Cut / New York + Droga5 / New York + Furlined / Los Angeles + Significant Others / New York

The New York Times

The Truth Is Worth It

Craft - Editing / Campaign

OS_MI19023G

2019 Radio & Audio Silver Pencil

DDB / Chicago + Mars Wrigley Confectionery / Hackettstown

Mars Wrigley Confectionery

Broadway the Rainbow

Innovation in Radio & Audio

OS_RA19020S

2019 Direct Marketing Gold Pencil

Africa / Sao Paulo

AB Inbev/Budweiser

TagWords

Innovation in Direct Marketing

OS_DI19038G

2019 Direct Marketing Silver Pencil

Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City

Aeromexico

DNA Discounts

Innovation in Direct Marketing

OS_DI19039S

2019 Direct Marketing Bronze Pencil

MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá

Ministry of Technology & Communication of Colombia

My Line

Innovation in Direct Marketing

OS_DI19040B

2019 Moving Image Craft Silver Pencil

Vetor Zero / Lobo / São Paulo + Wieden+Kennedy / São Paulo + Evil Twin / São Paulo

Lacta

Chocolate World

Craft - Animation / Campaign

OS_MI19033S

2019 Integrated Gold Pencil

Wieden+Kennedy / Portland

KFC

The Return of Colonel Sanders 2018

Integrated Campaigns / Online

OS_IG19007G

2019 Integrated Gold Pencil

Droga5 / New York

Tourism Australia

Dundee: The Son of a Legend Returns Home

Integrated Campaigns / Online

OS_IG19008G

2019 Integrated Silver Pencil

JohnXHannes / New York

Montefiore

Corazon - Give Your Heart

Integrated Campaigns / Online

OS_IG19009S

2019 Design Silver Pencil

Leo Burnett / Toronto

TD

Poster Bank

Branding / Branded Item

OS_DE19004S

2019 Design Bronze Pencil

TBWA\Chiat\Day / New York + Rebel and Rogue / New York + Design by Disruption / New York

Adidas

Billie Jean King Your Shoes

Branding / Branded Item

OS_DE19005B

2019 Design Bronze Pencil

HEIMAT, / Berlin + Markenfilm Crossing / Berlin + / HEIMAT, Berlin

HORNBACH Baumarkt AG

HORNBACH "WERKSTÜCK Edition 001"

Branding / Branded Item

OS_DE19006B

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