The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland Client: Nike Category: Integrated Campaigns / Integrated Branding
The Truth Is Worth It Agency: Droga5 / New York Client: The New York Times Category: CMO Pencil
The Whopper Detour Agency: FCB / New York + O Positive / New York Client: Burger King Category: Use of Technology
My Line Agency: MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá Client: Ministry of Technology & Communication of Colombia Category: Use of Technology
Football Decoded Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Creative Use of Data / Real-Time
The Truth Is Worth It Agency: Droga5 / New York Client: The New York Times Category: Online Films & Video / Varying Length Campaign
Legal-ade Agency: Leo Burnett / Chicago Client: Kraft Heinz Country Time Lemonade Category: Media Relations
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + Nike / Beaverton Client: Nike Category: Social Engagement / Community Building
Billie Jean King Your Shoes Agency: TBWA\Chiat\Day / New York + Rebel and Rogue / New York + Design by Disruption / New York Client: Adidas Category: Physical Items
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + Nike / Beaverton Client: Nike Category: Out-of-Home / Billboards & Transit - Single
Hope Agency: Sra Rushmore SA / Madrid + Blur Films / Madrid Client: International Committee of the Red Cross Category: Craft - Writing / Single
adDRESS_THE_FUTURE Agency: VIRTUE / Copenhagen Client: Carlings Category: Digital Experiential & Immersive / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Project Revoice Agency: BWM Dentsu / Sydney Client: The ALS Association Category: Innovation in Radio & Audio
#TrollingIsUgly Agency: The Cybersmile Foundation / London + adam&eveDDB / London Client: The Cybersmile Foundation Category: Influencer Marketing / Single Channel
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland Client: Nike Category: Creative Effectiveness / Single Country or Region
Westworld: The Maze Agency: 360i / New York Client: HBO Category: Craft - Visual & Audio Craft / Sound
Viva La Vulva Agency: AMVBBDO / London Client: Essity Category: Branded Content
Broadway the Rainbow Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Experiential / Live Events
Story Sign Agency: FCB Inferno / London Client: Huawei Category: Digital Product
Insta Novels Agency: Mother / New York Client: The New York Public Library Category: Digital Design
Breaking Ballet Agency: TBWA Hunt Lascaris / Johannesburg + Joburg Ballet / Johannesburg Client: Joburg Ballet Category: Social Post / Real-time Response
Hailstorm in Istanbul Agency: TBWA\ / Istanbul Client: IKEA Category: Social Post / Real-time Response
The Truth Is Worth It Agency: Final Cut / New York + Droga5 / New York + Furlined / Los Angeles + Significant Others / New York Client: The New York Times Category: Craft - Editing / Campaign
The Return of Colonel Sanders 2018 Agency: Wieden+Kennedy / Portland Client: KFC Category: Integrated Campaigns / Online
Dundee: The Son of a Legend Returns Home Agency: Droga5 / New York Client: Tourism Australia Category: Integrated Campaigns / Online
Corazon - Give Your Heart Agency: JohnXHannes / New York Client: Montefiore Category: Integrated Campaigns / Online
Welcome Home Agency: Final Cut / Los Angeles + TBWA\Media Arts Lab / Los Angeles + MJZ / Los Angeles Client: Apple Category: Craft - Editing / Single
Hope Agency: Blur / Madrid + Sra Rushmore SA / Madrid + ICRC / Geneve Client: International Committee of the Red Cross Category: Craft - Editing / Single
adidas Brand - SS18 Agency: Johannes Leonardo / New York + adidas Originals / Portland Client: adidas Category: Craft - Editing / Single
The Baptism Agency: DDB / Paris + Henry / Paris + SCHMOOZE / BALLAD / Paris + MIKROS MPC / Paris Client: Ubisoft Category: Craft - Editing / Single
The Whopper Detour Agency: FCB / New York + O Positive / New York Client: Burger King Category: Craft - Cross-Channel UX / UI / Digital / Physical
A/R Jordan Agency: R/GA / Portland Client: Jordan Brand Category: Craft - Cross-Channel UX / UI / Digital / Physical
Unlock the Drop - ComplexCon Agency: Jam3 / Toronto Client: adidas Originals Category: Craft - Cross-Channel UX / UI / Digital / Physical
The Tiniest Listing Agency: Ogilvy / Chicago Client: Cook County Hospital Category: Digital / Web & Mobile
The Earnbassadors Agency: CHE Proximity / Australia + FINCH / Melbourne Client: Velocity Frequent Flyer Category: Social Engagement / User-Generated Content
Women Rewrite Women Agency: MULLENLOWE SSP3 / Bogotá Client: El Tiempo Newspaper Category: Social Engagement / User-Generated Content
#MyGameMyName Agency: Africa / Sao Paulo Client: Telefonica's Vivo/WWT Category: Social Engagement / User-Generated Content
The Sopranos Nicknames Agency: HBO / New York + Engine Group / New York Client: HBO Category: Craft / Writing
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + Nike / Beaverton Client: Nike Category: Craft / Writing
The Truth Is Worth It Agency: Droga5 / New York Client: The New York Times Category: Craft - Writing / Campaign
We Rise Agency: BBDO / Toronto Client: Right To Play Category: Craft - Writing / Campaign
Great Shows Stay With You Agency: Droga5 / London + Somesuch & Co / London + Electric Theatre Collective / London + MPC / London Client: Amazon Prime Video Category: Craft - Writing / Campaign
BBC Two Rebrand Agency: Superunion / London + BBC Creative / London Client: BBC Two Category: Moving Image / Series
Anthem Agency: BBDO / Toronto Client: Right To Play Category: Craft - Cinematography / Single
The Seven Worlds Agency: DDB / Paris + RSA Films / London + 75 / Paris + MPC / London Client: Hennessy Category: Craft - Cinematography / Single
The Baptism Agency: DDB / Paris + Henry / Paris + SCHMOOZE / BALLAD / Paris + MIKROS MPC / Paris Client: Ubisoft Category: Craft - Cinematography / Single
Welcome Home Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles Client: Apple Category: Craft - Cinematography / Single
The Boy & The Piano Agency: Academy Films / London + adam&eveDDB / London Client: John Lewis & Partners Category: Craft - Cinematography / Single
AutoAds Agency: CHE Proximity / Australia Client: carsales.com.au Category: Websites / Utility
My Line Agency: MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá Client: Ministry of Technology & Communication of Colombia Category: Craft / Use of Digital Technology

2019 Integrated Gold Pencil

Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland

Nike

Nike Just Do It 'Dream Crazy'

Integrated Campaigns / Integrated Branding

OS_IG19001G

2019 CMO Pencil Gold Pencil

Droga5 / New York

The New York Times

The Truth Is Worth It

CMO Pencil

OS_CMO19001G

2019 Experiential & Immersive Gold Pencil

FCB / New York + O Positive / New York

Burger King

The Whopper Detour

Use of Technology

OS_EX19001G

2019 Mobile Gold Pencil

MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá

Ministry of Technology & Communication of Colombia

My Line

Use of Technology

OS_MO19001G

2019 Creative Use of Data Gold Pencil

McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid

Microsoft / Xbox

Football Decoded

Creative Use of Data / Real-Time

OS_CU19001G

2019 Film Gold Pencil

Droga5 / New York

The New York Times

The Truth Is Worth It

Online Films & Video / Varying Length Campaign

OS_FI19001G

2019 Public Relations Gold Pencil

Leo Burnett / Chicago

Kraft Heinz Country Time Lemonade

Legal-ade

Media Relations

OS_PR19001G

2019 Social Media Gold Pencil

Wieden+Kennedy / Portland + Nike / Beaverton

Nike

Nike Just Do It 'Dream Crazy'

Social Engagement / Community Building

OS_SM19001G

2019 Direct Marketing Gold Pencil

TBWA\Chiat\Day / New York + Rebel and Rogue / New York + Design by Disruption / New York

Adidas

Billie Jean King Your Shoes

Physical Items

OS_DI19001G

2019 Print & Outdoor Gold Pencil

Wieden+Kennedy / Portland + Nike / Beaverton

Nike

Nike Just Do It 'Dream Crazy'

Out-of-Home / Billboards & Transit - Single

OS_PO19001G

2019 Moving Image Craft Gold Pencil

Sra Rushmore SA / Madrid + Blur Films / Madrid

International Committee of the Red Cross

Hope

Craft - Writing / Single

OS_MI19001G

2019 Interactive & Online Gold Pencil

VIRTUE / Copenhagen

Carlings

adDRESS_THE_FUTURE

Digital Experiential & Immersive / Augmented, Virtual and Mixed Reality (AR, VR, MR)

OS_IN19001G

2019 Radio & Audio Gold Pencil

BWM Dentsu / Sydney

The ALS Association

Project Revoice

Innovation in Radio & Audio

OS_RA19001G

2019 Social Influencer Marketing Gold Pencil

The Cybersmile Foundation / London + adam&eveDDB / London

The Cybersmile Foundation

#TrollingIsUgly

Influencer Marketing / Single Channel

OS_SI19001G

2019 Creative Effectiveness Gold Pencil

Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland

Nike

Nike Just Do It 'Dream Crazy'

Creative Effectiveness / Single Country or Region

OS_CE19001G

2019 Digital Craft Gold Pencil

360i / New York

HBO

Westworld: The Maze

Craft - Visual & Audio Craft / Sound

OS_DC19001G

2019 Health, Wellness & Pharma Gold Pencil

AMVBBDO / London

Essity

Viva La Vulva

Branded Content

OS_HW19001G

2019 Branded Entertainment Gold Pencil

DDB / Chicago + Mars Wrigley Confectionery / Hackettstown

Mars Wrigley Confectionery

Broadway the Rainbow

Experiential / Live Events

OS_BE19001G

2019 Intellectual Property Gold Pencil

FCB Inferno / London

Huawei

Story Sign

Digital Product

OS_IP19001G

2019 Design Gold Pencil

Mother / New York

The New York Public Library

Insta Novels

Digital Design

OS_DE19001G

2019 Social Media Silver Pencil

TBWA Hunt Lascaris / Johannesburg + Joburg Ballet / Johannesburg

Joburg Ballet

Breaking Ballet

Social Post / Real-time Response

OS_SM19010S

2019 Social Media Bronze Pencil

TBWA\ / Istanbul

IKEA

Hailstorm in Istanbul

Social Post / Real-time Response

OS_SM19011B

2019 Moving Image Craft Gold Pencil

Final Cut / New York + Droga5 / New York + Furlined / Los Angeles + Significant Others / New York

The New York Times

The Truth Is Worth It

Craft - Editing / Campaign

OS_MI19023G

2019 Integrated Gold Pencil

Wieden+Kennedy / Portland

KFC

The Return of Colonel Sanders 2018

Integrated Campaigns / Online

OS_IG19007G

2019 Integrated Gold Pencil

Droga5 / New York

Tourism Australia

Dundee: The Son of a Legend Returns Home

Integrated Campaigns / Online

OS_IG19008G

2019 Integrated Silver Pencil

JohnXHannes / New York

Montefiore

Corazon - Give Your Heart

Integrated Campaigns / Online

OS_IG19009S

2019 Moving Image Craft Silver Pencil

Final Cut / Los Angeles + TBWA\Media Arts Lab / Los Angeles + MJZ / Los Angeles

Apple

Welcome Home

Craft - Editing / Single

OS_MI19019S

2019 Moving Image Craft Silver Pencil

Blur / Madrid + Sra Rushmore SA / Madrid + ICRC / Geneve

International Committee of the Red Cross

Hope

Craft - Editing / Single

OS_MI19020S

2019 Moving Image Craft Bronze Pencil

Johannes Leonardo / New York + adidas Originals / Portland

adidas

adidas Brand - SS18

Craft - Editing / Single

OS_MI19021B

2019 Moving Image Craft Bronze Pencil

DDB / Paris + Henry / Paris + SCHMOOZE / BALLAD / Paris + MIKROS MPC / Paris

Ubisoft

The Baptism

Craft - Editing / Single

OS_MI19022B

2019 Digital Craft Gold Pencil

FCB / New York + O Positive / New York

Burger King

The Whopper Detour

Craft - Cross-Channel UX / UI / Digital / Physical

OS_DC19007G

2019 Digital Craft Silver Pencil

R/GA / Portland

Jordan Brand

A/R Jordan

Craft - Cross-Channel UX / UI / Digital / Physical

OS_DC19008S

2019 Digital Craft Bronze Pencil

Jam3 / Toronto

adidas Originals

Unlock the Drop - ComplexCon

Craft - Cross-Channel UX / UI / Digital / Physical

OS_DC19009B

2019 Health, Wellness & Pharma Silver Pencil

Ogilvy / Chicago

Cook County Hospital

The Tiniest Listing

Digital / Web & Mobile

OS_HW19012S

2019 Social Media Gold Pencil

CHE Proximity / Australia + FINCH / Melbourne

Velocity Frequent Flyer

The Earnbassadors

Social Engagement / User-Generated Content

OS_SM19014G

2019 Social Media Silver Pencil

MULLENLOWE SSP3 / Bogotá

El Tiempo Newspaper

Women Rewrite Women

Social Engagement / User-Generated Content

OS_SM19015S

2019 Social Media Bronze Pencil

Africa / Sao Paulo

Telefonica's Vivo/WWT

#MyGameMyName

Social Engagement / User-Generated Content

OS_SM19016B

2019 Social Media Bronze Pencil

HBO / New York + Engine Group / New York

HBO

The Sopranos Nicknames

Craft / Writing

OS_SM19025B

2019 Social Media Bronze Pencil

Wieden+Kennedy / Portland + Nike / Beaverton

Nike

Nike Just Do It 'Dream Crazy'

Craft / Writing

OS_SM19026B

2019 Moving Image Craft Gold Pencil

Droga5 / New York

The New York Times

The Truth Is Worth It

Craft - Writing / Campaign

OS_MI19016G

2019 Moving Image Craft Silver Pencil

BBDO / Toronto

Right To Play

We Rise

Craft - Writing / Campaign

OS_MI19017S

2019 Moving Image Craft Bronze Pencil

Droga5 / London + Somesuch & Co / London + Electric Theatre Collective / London + MPC / London

Amazon Prime Video

Great Shows Stay With You

Craft - Writing / Campaign

OS_MI19018B

2019 Design Gold Pencil

Superunion / London + BBC Creative / London

BBC Two

BBC Two Rebrand

Moving Image / Series

OS_DE19058G

2019 Moving Image Craft Gold Pencil

BBDO / Toronto

Right To Play

Anthem

Craft - Cinematography / Single

OS_MI19024G

2019 Moving Image Craft Silver Pencil

DDB / Paris + RSA Films / London + 75 / Paris + MPC / London

Hennessy

The Seven Worlds

Craft - Cinematography / Single

OS_MI19025S

2019 Moving Image Craft Silver Pencil

DDB / Paris + Henry / Paris + SCHMOOZE / BALLAD / Paris + MIKROS MPC / Paris

Ubisoft

The Baptism

Craft - Cinematography / Single

OS_MI19026S

2019 Moving Image Craft Bronze Pencil

TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles

Apple

Welcome Home

Craft - Cinematography / Single

OS_MI19027B

2019 Moving Image Craft Bronze Pencil

Academy Films / London + adam&eveDDB / London

John Lewis & Partners

The Boy & The Piano

Craft - Cinematography / Single

OS_MI19028B

2019 Interactive & Online Bronze Pencil

CHE Proximity / Australia

carsales.com.au

AutoAds

Websites / Utility

OS_IN19004B

2019 Direct Marketing Silver Pencil

MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá

Ministry of Technology & Communication of Colombia

My Line

Craft / Use of Digital Technology

OS_DI19034S

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