The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland Client: Nike Category: Integrated Campaigns / Integrated Branding
Legal-ade Agency: Leo Burnett / Chicago Client: Kraft Heinz Country Time Lemonade Category: Media Relations
#TrollingIsUgly Agency: The Cybersmile Foundation / London + adam&eveDDB / London Client: The Cybersmile Foundation Category: Influencer Marketing / Single Channel
My Line Agency: MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá Client: Ministry of Technology & Communication of Colombia Category: Use of Technology
Viva La Vulva Agency: AMVBBDO / London Client: Essity Category: Branded Content
The Whopper Detour Agency: FCB / New York + O Positive / New York Client: Burger King Category: Use of Technology
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland Client: Nike Category: Creative Effectiveness / Single Country or Region
Billie Jean King Your Shoes Agency: TBWA\Chiat\Day / New York + Rebel and Rogue / New York + Design by Disruption / New York Client: Adidas Category: Physical Items
Football Decoded Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Creative Use of Data / Real-Time
Project Revoice Agency: BWM Dentsu / Sydney Client: The ALS Association Category: Innovation in Radio & Audio
adDRESS_THE_FUTURE Agency: VIRTUE / Copenhagen Client: Carlings Category: Digital Experiential & Immersive / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + Nike / Beaverton Client: Nike Category: Social Engagement / Community Building
Broadway the Rainbow Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Experiential / Live Events
The Truth Is Worth It Agency: Droga5 / New York + Furlined / Los Angeles Client: The New York Times Category: Online Films & Video / Varying Length Campaign
Insta Novels Agency: Mother / New York Client: The New York Public Library Category: Digital Design
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + Nike / Beaverton Client: Nike Category: Out-of-Home / Billboards & Transit - Single
Story Sign Agency: FCB Inferno / London Client: Huawei Category: Digital Product
Hope Agency: Sra Rushmore SA / Madrid + Blur Films / Madrid Client: International Committee of the Red Cross Category: Craft - Writing / Single
Westworld: The Maze Agency: 360i / New York Client: HBO Category: Craft - Visual & Audio Craft / Sound
#UNIGNORABLE Agency: TAXI / Toronto + United Way / Toronto Client: United Way Category: Craft / Art Direction
Right on Tracks Agency: 72andSunny / New York + General Mills, Inc. (Cheerios) / Minneapolis + Nexus Studios / London + Factory Studios / London Client: General Mills, Inc. (Cheerios) Category: Craft - Use of Music / Original Music
BLINK TEST Agency: J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM Client: Jimmy Nelson Foundation Category: Craft - Use of Music / Original Music
The Most Vicious Cycle Agency: McCann / New York Client: March for Our Lives Category: Craft - Use of Music / Original Music
Unsilenced Agency: BETC / Paris Client: La parole aux sourds Category: Craft - Use of Music / Original Music
The Land of Free Press Agency: Helsingin Sanomat / Helsinki + TBWA\ / Helsinki Client: Helsingin Sanomat Category: Out of Home / Billboards & Transit
Narcos The Censor’s Cut Agency: J.WALTER THOMPSON / BANGKOK + DENTSU X PTE LTD. / BANGKOK + THIS IS IT CO., LTD. / BANGKOK + Cinesound Co., Ltd. / BANGKOK Client: Netflix Category: Out of Home / Billboards & Transit
Stop Traffick Agency: BBDO / Atlanta Client: Street Grace Category: Out of Home / Billboards & Transit
Dot Mini. The First Smart Media Device for the Visually Impaired. Agency: SERVICEPLAN GERMANY / Munich Client: Dot Incorporation Category: Digital / Use of Technology
Project Revoice Agency: BWM Dentsu / Sydney Client: The ALS Association Category: Digital / Use of Technology
Story Sign Agency: FCB Inferno / London Client: Huawei Category: Digital / Use of Technology
DNA Discounts Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City Client: Aeromexico Category: Media Relations
Point of View Agency: BBDO / New York + MJZ + DinivonMuefflingCommunications Client: Sandy Hook Promise Category: Media Relations
The Truth Is Worth It Agency: Droga5 / New York + Furlined / Los Angeles Client: The New York Times Category: Craft - Writing / Campaign
We Rise Agency: BBDO / Toronto Client: Right To Play Category: Craft - Writing / Campaign
Great Shows Stay With You Agency: Droga5 / London + Somesuch & Co / London + Electric Theatre Collective / London + MPC / London Client: Amazon Prime Video Category: Craft - Writing / Campaign
First Steps Craft Series Agency: Ogilvy / Chicago Client: SC Johnson - Kiwi Category: Craft / Writing
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + Nike / Beaverton Client: Nike Category: Craft / Writing
Lyric Outdoor Writing Series Agency: Ogilvy / Chicago Client: Lyric Opera Category: Craft / Writing
First Steps: Ali Craft Agency: Ogilvy / Chicago Client: SC Johnson - Kiwi Category: Craft / Writing
First Steps: Earhart Craft Agency: Ogilvy / Chicago Client: SC Johnson - Kiwi Category: Craft / Writing
YangYangLa Agency: Lingyun creative packaging design Co.,Ltd. / ShenZhen Client: Jianshui Honghui aquaculture industry Co.,Ltd. Category: Packaging / Mass-market
Uber Toys Agency: DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris Client: Uber Category: Experiential / Environmental / Outdoor Spaces
Game of GO Agency: Wieden+Kennedy / Portland + MediaMonks / Hilversum Client: Nike Category: Experiential / Environmental / Outdoor Spaces
Viva La Vulva Agency: AMVBBDO / London Client: Essity Category: Moving Image / Single
Survivor Stories | Terry Agency: Deutsch / Los Angeles + The 'me too.' movement / New York + WE ARE ROYALE / Los Angeles Client: The 'me too.' movement Category: Moving Image / Single
Legal-ade Agency: Leo Burnett / Chicago Client: Kraft Heinz Country Time Lemonade Category: Digital & Online / Social Media & Viral Marketing - Campaign
Black Friday Whopper Shopper Agency: Grabarz & Partner / Hamburg + Burger King Corporation / Miami + Burger King Deutschland GmbH / Hannover Client: Burger King Corporation Category: Websites / E-Commerce
BIHOR COUTURE Agency: MCCANN / BUCHAREST + MRM//MCCANN / BUCHAREST + UM / BUCHAREST Client: BEAU MONDE Category: Websites / E-Commerce
Dot Mini. The First Smart Media Device for the Visually Impaired. Agency: SERVICEPLAN GERMANY / Munich Client: Dot Incorporation Category: Products
Blink To Speak Agency: TBWAIndia / Mumbai Client: NeuroGen Brain & Spine Institute / Asha Ek Hope Foundation Category: Products

2019 Integrated Gold Pencil

Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland

Nike

Nike Just Do It 'Dream Crazy'

Integrated Campaigns / Integrated Branding

OS_IG19001G

2019 Public Relations Gold Pencil

Leo Burnett / Chicago

Kraft Heinz Country Time Lemonade

Legal-ade

Media Relations

OS_PR19001G

2019 Social Influencer Marketing Gold Pencil

The Cybersmile Foundation / London + adam&eveDDB / London

The Cybersmile Foundation

#TrollingIsUgly

Influencer Marketing / Single Channel

OS_SI19001G

2019 Mobile Gold Pencil

MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá

Ministry of Technology & Communication of Colombia

My Line

Use of Technology

OS_MO19001G

2019 Health, Wellness & Pharma Gold Pencil

AMVBBDO / London

Essity

Viva La Vulva

Branded Content

OS_HW19001G

2019 Experiential & Immersive Gold Pencil

FCB / New York + O Positive / New York

Burger King

The Whopper Detour

Use of Technology

OS_EX19001G

2019 Creative Effectiveness Gold Pencil

Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland

Nike

Nike Just Do It 'Dream Crazy'

Creative Effectiveness / Single Country or Region

OS_CE19001G

2019 Direct Marketing Gold Pencil

TBWA\Chiat\Day / New York + Rebel and Rogue / New York + Design by Disruption / New York

Adidas

Billie Jean King Your Shoes

Physical Items

OS_DI19001G

2019 Creative Use of Data Gold Pencil

McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid

Microsoft / Xbox

Football Decoded

Creative Use of Data / Real-Time

OS_CU19001G

2019 Radio & Audio Gold Pencil

BWM Dentsu / Sydney

The ALS Association

Project Revoice

Innovation in Radio & Audio

OS_RA19001G

2019 Interactive & Online Gold Pencil

VIRTUE / Copenhagen

Carlings

adDRESS_THE_FUTURE

Digital Experiential & Immersive / Augmented, Virtual and Mixed Reality (AR, VR, MR)

OS_IN19001G

2019 Social Media Gold Pencil

Wieden+Kennedy / Portland + Nike / Beaverton

Nike

Nike Just Do It 'Dream Crazy'

Social Engagement / Community Building

OS_SM19001G

2019 Branded Entertainment Gold Pencil

DDB / Chicago + Mars Wrigley Confectionery / Hackettstown

Mars Wrigley Confectionery

Broadway the Rainbow

Experiential / Live Events

OS_BE19001G

2019 Film Gold Pencil

Droga5 / New York + Furlined / Los Angeles

The New York Times

The Truth Is Worth It

Online Films & Video / Varying Length Campaign

OS_FI19001G

2019 Design Gold Pencil

Mother / New York

The New York Public Library

Insta Novels

Digital Design

OS_DE19001G

2019 Print & Outdoor Gold Pencil

Wieden+Kennedy / Portland + Nike / Beaverton

Nike

Nike Just Do It 'Dream Crazy'

Out-of-Home / Billboards & Transit - Single

OS_PO19001G

2019 Intellectual Property Gold Pencil

FCB Inferno / London

Huawei

Story Sign

Digital Product

OS_IP19001G

2019 Moving Image Craft Gold Pencil

Sra Rushmore SA / Madrid + Blur Films / Madrid

International Committee of the Red Cross

Hope

Craft - Writing / Single

OS_MI19001G

2019 Digital Craft Gold Pencil

360i / New York

HBO

Westworld: The Maze

Craft - Visual & Audio Craft / Sound

OS_DC19001G

2019 Direct Marketing Bronze Pencil

TAXI / Toronto + United Way / Toronto

United Way

#UNIGNORABLE

Craft / Art Direction

OS_DI19030B

2019 Moving Image Craft Gold Pencil

72andSunny / New York + General Mills, Inc. (Cheerios) / Minneapolis + Nexus Studios / London + Factory Studios / London

General Mills, Inc. (Cheerios)

Right on Tracks

Craft - Use of Music / Original Music

OS_MI19041G

2019 Moving Image Craft Silver Pencil

J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM

Jimmy Nelson Foundation

BLINK TEST

Craft - Use of Music / Original Music

OS_MI19042S

2019 Moving Image Craft Silver Pencil

McCann / New York

March for Our Lives

The Most Vicious Cycle

Craft - Use of Music / Original Music

OS_MI19043S

2019 Moving Image Craft Bronze Pencil

BETC / Paris

La parole aux sourds

Unsilenced

Craft - Use of Music / Original Music

OS_MI19044B

2019 Direct Marketing Bronze Pencil

Helsingin Sanomat / Helsinki + TBWA\ / Helsinki

Helsingin Sanomat

The Land of Free Press

Out of Home / Billboards & Transit

OS_DI19006B

2019 Direct Marketing Bronze Pencil

J.WALTER THOMPSON / BANGKOK + DENTSU X PTE LTD. / BANGKOK + THIS IS IT CO., LTD. / BANGKOK + Cinesound Co., Ltd. / BANGKOK

Netflix

Narcos The Censor’s Cut

Out of Home / Billboards & Transit

OS_DI19007B

2019 Direct Marketing Bronze Pencil

BBDO / Atlanta

Street Grace

Stop Traffick

Out of Home / Billboards & Transit

OS_DI19008B

2019 Health, Wellness & Pharma Gold Pencil

SERVICEPLAN GERMANY / Munich

Dot Incorporation

Dot Mini. The First Smart Media Device for the Visually Impaired.

Digital / Use of Technology

OS_HW19013G

2019 Health, Wellness & Pharma Gold Pencil

BWM Dentsu / Sydney

The ALS Association

Project Revoice

Digital / Use of Technology

OS_HW19014G

2019 Health, Wellness & Pharma Bronze Pencil

FCB Inferno / London

Huawei

Story Sign

Digital / Use of Technology

OS_HW19015B

2019 Public Relations Gold Pencil

Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City

Aeromexico

DNA Discounts

Media Relations

OS_PR19002G

2019 Public Relations Bronze Pencil

BBDO / New York + MJZ + DinivonMuefflingCommunications

Sandy Hook Promise

Point of View

Media Relations

OS_PR19003B

2019 Moving Image Craft Gold Pencil

Droga5 / New York + Furlined / Los Angeles

The New York Times

The Truth Is Worth It

Craft - Writing / Campaign

OS_MI19016G

2019 Moving Image Craft Silver Pencil

BBDO / Toronto

Right To Play

We Rise

Craft - Writing / Campaign

OS_MI19017S

2019 Moving Image Craft Bronze Pencil

Droga5 / London + Somesuch & Co / London + Electric Theatre Collective / London + MPC / London

Amazon Prime Video

Great Shows Stay With You

Craft - Writing / Campaign

OS_MI19018B

2019 Print & Outdoor Gold Pencil

Ogilvy / Chicago

SC Johnson - Kiwi

First Steps Craft Series

Craft / Writing

OS_PO19047G

2019 Print & Outdoor Silver Pencil

Wieden+Kennedy / Portland + Nike / Beaverton

Nike

Nike Just Do It 'Dream Crazy'

Craft / Writing

OS_PO19048S

2019 Print & Outdoor Bronze Pencil

Ogilvy / Chicago

Lyric Opera

Lyric Outdoor Writing Series

Craft / Writing

OS_PO19049B

2019 Print & Outdoor Bronze Pencil

Ogilvy / Chicago

SC Johnson - Kiwi

First Steps: Ali Craft

Craft / Writing

OS_PO19050B

2019 Print & Outdoor Bronze Pencil

Ogilvy / Chicago

SC Johnson - Kiwi

First Steps: Earhart Craft

Craft / Writing

OS_PO19051B

2019 Design Bronze Pencil

Lingyun creative packaging design Co.,Ltd. / ShenZhen

Jianshui Honghui aquaculture industry Co.,Ltd.

YangYangLa

Packaging / Mass-market

OS_DE19041B

2019 Design Silver Pencil

DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris

Uber

Uber Toys

Experiential / Environmental / Outdoor Spaces

OS_DE19054S

2019 Design Bronze Pencil

Wieden+Kennedy / Portland + MediaMonks / Hilversum

Nike

Game of GO

Experiential / Environmental / Outdoor Spaces

OS_DE19055B

2019 Design Silver Pencil

AMVBBDO / London

Essity

Viva La Vulva

Moving Image / Single

OS_DE19056S

2019 Design Bronze Pencil

Deutsch / Los Angeles + The 'me too.' movement / New York + WE ARE ROYALE / Los Angeles

The 'me too.' movement

Survivor Stories | Terry

Moving Image / Single

OS_DE19057B

2019 Direct Marketing Bronze Pencil

Leo Burnett / Chicago

Kraft Heinz Country Time Lemonade

Legal-ade

Digital & Online / Social Media & Viral Marketing - Campaign

OS_DI19020B

2019 Interactive & Online Silver Pencil

Grabarz & Partner / Hamburg + Burger King Corporation / Miami + Burger King Deutschland GmbH / Hannover

Burger King Corporation

Black Friday Whopper Shopper

Websites / E-Commerce

OS_IN19005S

2019 Interactive & Online Bronze Pencil

MCCANN / BUCHAREST + MRM//MCCANN / BUCHAREST + UM / BUCHAREST

BEAU MONDE

BIHOR COUTURE

Websites / E-Commerce

OS_IN19006B

2019 Health, Wellness & Pharma Gold Pencil

SERVICEPLAN GERMANY / Munich

Dot Incorporation

Dot Mini. The First Smart Media Device for the Visually Impaired.

Products

OS_HW19004G

2019 Health, Wellness & Pharma Gold Pencil

TBWAIndia / Mumbai

NeuroGen Brain & Spine Institute / Asha Ek Hope Foundation

Blink To Speak

Products

OS_HW19005G

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