The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Story Sign Agency: FCB Inferno / London Client: Huawei Category: Digital Product
Universal Love Songs Agency: McCann / New York Client: MGM Resorts International Category: Digital Product
Sans Forgetica Agency: Naked Communications / Australia + RMIT University / Melbourne Client: RMIT University Category: Digital Product
Dot Mini. The First Smart Media Device for the Visually Impaired. Agency: SERVICEPLAN GERMANY / Munich Client: Dot Incorporation Category: Integrated Digital & Physical Product
The Dress for Respect Agency: Ogilvy Brasil / São Paulo + Coca-Cola Brasil / Rio de Janeiro + Volcano / São Paulo + Jamute / São Paulo Client: Coca-Cola Brasil Category: Integrated Digital & Physical Product
SAVOR SAVER Agency: Ogilvy Colombia / Bogotá Client: MINISTERIO DE SALUD PUBLICA DE ECUADOR Category: Physical Product
Stories to Inhale Agency: NBS / Sao Paulo + Clin Kids / Sao Paulo + Domo / Sao Paulo + Canja Audio Culture / Curitiba Client: Clin Kids Category: Physical Product
Pass The Bill Agency: Rethink / Toronto/Montreal/Vancouver Client: Leaf Forward Category: Physical Product
The Lost Typography of Bauhaus Agency: Abby Priest / Stockholm + Adobe / San Francisco + Adobe Studios / San Francisco Client: Adobe Category: Digital Product
Safety Hub Agency: CHE Proximity / Australia + IAG / Sydney Client: IAG Category: Digital Product
Come Home Safely Agency: Baidu / Beijing + F5 / Shanghai Client: Baidu Category: Integrated Digital & Physical Product
Diesel Ha(u)te Couture Agency: Publicis Italy / Milan + Stink / London + The Mill New York / London + Sizzer / Amsterdam Client: Diesel Category: Integrated Digital & Physical Product
Accessibility Mat Agency: GTB Brasil / São Paulo Client: Ford Motor Company Category: Integrated Digital & Physical Product
Healing Jungle Agency: Innocean Worldwide / Seoul + Hyundai Marine & Fire Insurance / Seoul + LINEHOLIC Corp. / Seoul + TRUMAKUS / Seoul Client: Hyundai Marine & Fire Insurance Category: Integrated Digital & Physical Product
MUSIC LESSONS USING SOUNDLESS BEATS Agency: DENTSU INC. / Tokyo + PYRAMID FILM QUADRA INC. / Tokyo + Ginger Design Studio / Tokyo + DENTSU PUBLIC RELATIONS INC. / Tokyo Client: DENTSU INC. Category: Experimental / Internal Projects / R&D
Streetguard Agency: Ogilvy Mexico / Mexico City + VR3 / Mexico City Client: Tracking Systems Mexico Category: Experimental / Internal Projects / R&D
PRIDE JERSEY Agency: TBWA\HAKUHODO Inc. / Tokyo Client: AIG Category: Physical Product
Souvenirs de Paris Agency: Centre Pompidou / Paris + Marcel / Paris Client: Centre Pompidou Category: Physical Product
I am Trash Agency: Ogilvy / Paris + Etat Libre D'orange / Paris + H&O / Paris Client: Etat Libre d'Orange Category: Physical Product
Hungry Puffs Agency: The Brand Agency / Perth Client: Foodbank WA Category: Physical Product
Accessibility Mat Agency: GTB Brasil / São Paulo Client: Ford Motor Company Category: Physical Product
HORNBACH "WERKSTÜCK Edition 001" Agency: HEIMAT, / Berlin + Markenfilm Crossing / Berlin + / HEIMAT, Berlin Client: HORNBACH Baumarkt AG Category: Physical Product
Eco Parking Agency: Havas PR / Madrid Client: Hyundai Category: Physical Product
SHEQUEL Agency: Dieste, Inc. / Dallas + The Wild Detectives / Dallas + 3008 / Dallas Client: The Wild Detectives Category: Physical Product

2019 Intellectual Property Gold Pencil

FCB Inferno / London

Huawei

Story Sign

Digital Product

OS_IP19001G

2019 Intellectual Property Silver Pencil

McCann / New York

MGM Resorts International

Universal Love Songs

Digital Product

OS_IP19005S

2019 Intellectual Property Bronze Pencil

Naked Communications / Australia + RMIT University / Melbourne

RMIT University

Sans Forgetica

Digital Product

OS_IP19006B

2019 Intellectual Property Gold Pencil

SERVICEPLAN GERMANY / Munich

Dot Incorporation

Dot Mini. The First Smart Media Device for the Visually Impaired.

Integrated Digital & Physical Product

OS_IP19007G

2019 Intellectual Property Bronze Pencil

Ogilvy Brasil / São Paulo + Coca-Cola Brasil / Rio de Janeiro + Volcano / São Paulo + Jamute / São Paulo

Coca-Cola Brasil

The Dress for Respect

Integrated Digital & Physical Product

OS_IP19008B

2019 Intellectual Property Gold Pencil

Ogilvy Colombia / Bogotá

MINISTERIO DE SALUD PUBLICA DE ECUADOR

SAVOR SAVER

Physical Product

OS_IP19002G

2019 Intellectual Property Silver Pencil

NBS / Sao Paulo + Clin Kids / Sao Paulo + Domo / Sao Paulo + Canja Audio Culture / Curitiba

Clin Kids

Stories to Inhale

Physical Product

OS_IP19003S

2019 Intellectual Property Bronze Pencil

Rethink / Toronto/Montreal/Vancouver

Leaf Forward

Pass The Bill

Physical Product

OS_IP19004B

2019 Intellectual Property Merit Award

Abby Priest / Stockholm + Adobe / San Francisco + Adobe Studios / San Francisco

Adobe

The Lost Typography of Bauhaus

Digital Product

OS_IP19017M

2019 Intellectual Property Merit Award

CHE Proximity / Australia + IAG / Sydney

IAG

Safety Hub

Digital Product

OS_IP19018M

2019 Intellectual Property Merit Award

Baidu / Beijing + F5 / Shanghai

Baidu

Come Home Safely

Integrated Digital & Physical Product

OS_IP19019M

2019 Intellectual Property Merit Award

Publicis Italy / Milan + Stink / London + The Mill New York / London + Sizzer / Amsterdam

Diesel

Diesel Ha(u)te Couture

Integrated Digital & Physical Product

OS_IP19020M

2019 Intellectual Property Merit Award

GTB Brasil / São Paulo

Ford Motor Company

Accessibility Mat

Integrated Digital & Physical Product

OS_IP19021M

2019 Intellectual Property Merit Award

Innocean Worldwide / Seoul + Hyundai Marine & Fire Insurance / Seoul + LINEHOLIC Corp. / Seoul + TRUMAKUS / Seoul

Hyundai Marine & Fire Insurance

Healing Jungle

Integrated Digital & Physical Product

OS_IP19022M

2019 Intellectual Property Merit Award

DENTSU INC. / Tokyo + PYRAMID FILM QUADRA INC. / Tokyo + Ginger Design Studio / Tokyo + DENTSU PUBLIC RELATIONS INC. / Tokyo

DENTSU INC.

MUSIC LESSONS USING SOUNDLESS BEATS

Experimental / Internal Projects / R&D

OS_IP19023M

2019 Intellectual Property Merit Award

Ogilvy Mexico / Mexico City + VR3 / Mexico City

Tracking Systems Mexico

Streetguard

Experimental / Internal Projects / R&D

OS_IP19024M

2019 Intellectual Property Merit Award

TBWA\HAKUHODO Inc. / Tokyo

AIG

PRIDE JERSEY

Physical Product

OS_IP19009M

2019 Intellectual Property Merit Award

Centre Pompidou / Paris + Marcel / Paris

Centre Pompidou

Souvenirs de Paris

Physical Product

OS_IP19010M

2019 Intellectual Property Merit Award

Ogilvy / Paris + Etat Libre D'orange / Paris + H&O / Paris

Etat Libre d'Orange

I am Trash

Physical Product

OS_IP19011M

2019 Intellectual Property Merit Award

The Brand Agency / Perth

Foodbank WA

Hungry Puffs

Physical Product

OS_IP19012M

2019 Intellectual Property Merit Award

GTB Brasil / São Paulo

Ford Motor Company

Accessibility Mat

Physical Product

OS_IP19013M

2019 Intellectual Property Merit Award

HEIMAT, / Berlin + Markenfilm Crossing / Berlin + / HEIMAT, Berlin

HORNBACH Baumarkt AG

HORNBACH "WERKSTÜCK Edition 001"

Physical Product

OS_IP19014M

2019 Intellectual Property Merit Award

Havas PR / Madrid

Hyundai

Eco Parking

Physical Product

OS_IP19015M

2019 Intellectual Property Merit Award

Dieste, Inc. / Dallas + The Wild Detectives / Dallas + 3008 / Dallas

The Wild Detectives

SHEQUEL

Physical Product

OS_IP19016M

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