The One Show
The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.
The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!
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Award
Agency
Client
Title
Category
Annual ID
The Truth Is Worth It
Agency: Droga5 / New York
Client: The New York Times Category: Online Films & Video / Varying Length Campaign
Welcome Home
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles
Client: Apple Category: Innovation in Film
The Like New Campaign
Agency: Goodby Silverstein & Partners / San Francisco + BMW of North America / Woodcliff + Elevel / San Francisco + Moving Picture Company / Los Angeles
Client: BMW of North America Category: Under 100K Budget
Hope
Agency: Sra Rushmore SA / Madrid + Blur Films / Madrid
Client: International Committee of the Red Cross Category: Under 100K Budget
The Anti-Bullying Bullying Videos
Agency: Leo Burnett Malaysia / Kuala Lumpur
Client: Voice of The Children Category: Under 100K Budget
BLINK TEST
Agency: J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM
Client: Jimmy Nelson Foundation Category: Online Films & Video / Varying Length Campaign
Dundee: The Son of a Legend Returns Home
Agency: Droga5 / New York
Client: Tourism Australia Category: Online Films & Video / Varying Length Campaign
The Boy and the Piano
Agency: John Lewis & Partners / London + adam&eveDDB / London
Client: John Lewis & Partners Category: Television & VOD / Long Form - Single
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + Nike / Beaverton + Park Pictures / Los Angeles + Joint / Portland
Client: Nike Category: Television & VOD / Long Form - Single
Make Something Wonderful
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles
Client: Apple Category: Television & VOD / Long Form - Single
Hope
Agency: Sra Rushmore SA / Madrid + Blur Films / Madrid
Client: International Committee of the Red Cross Category: Television & VOD / Long Form - Single
Nike JDI Dream Crazier
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike Category: Television & VOD / Long Form - Single
BLINK TEST
Agency: J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM
Client: Jimmy Nelson Foundation Category: Television & VOD / Long Form - Single
Bohemian Rhapsody
Agency: John Lewis & Partners + Waitrose & Partners / London + adam&eveDDB / London + Manning Gottlieb OMD / London
Client: John Lewis & Partners / Waitrose & Partners Category: Television & VOD / Long Form - Single
The Endless Ad
Agency: Wieden+Kennedy / São Paulo
Client: Old Spice Category: Television & VOD / Long Form - Single
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + NIKE / Beaverton
Client: Nike Category: Television & VOD / Varying Length Campaign
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland
Client: Nike Category: Television & VOD / Long Form - Campaign
Great Shows Stay With You
Agency: Droga5 / London + Somesuch & Co / London + Electric Theatre Collective / London + MPC / London
Client: Amazon Prime Video Category: Television & VOD / Long Form - Campaign
The Truth Is Worth It: Rigor
Agency: Droga5 / New York
Client: The New York Times Category: Television & VOD / Short Form - Single
The Boy and the Piano
Agency: John Lewis & Partners / London + adam&eveDDB / London
Client: John Lewis & Partners Category: Cinema Advertising
We are all equal. And no one is more equal than anyone else.
Agency: thjnk Zürich AG / Zurich
Client: Pro Infirmis Category: Cinema Advertising
Bohemian Rhapsody
Agency: John Lewis & Partners + Waitrose & Partners / London + adam&eveDDB / London
Client: John Lewis & Partners / Waitrose & Partners Category: Cinema Advertising
Welcome Home
Agency: MJZ / Los Angeles + Apple / Cupertino + TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Online Films & Video / Long Form - Single
The Boy and the Piano
Agency: John Lewis & Partners / London + adam&eveDDB / London
Client: John Lewis & Partners Category: Online Films & Video / Long Form - Single
The Truth Is Worth It: Perseverance
Agency: Droga5 / New York
Client: The New York Times Category: Online Films & Video / Long Form - Single
The Truth Is Worth It: Resolve
Agency: Droga5 / New York
Client: The New York Times Category: Online Films & Video / Long Form - Single
The Truth Is Worth It: Fearlessness
Agency: Droga5 / New York
Client: The New York Times Category: Online Films & Video / Long Form - Single
DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client: Aeroméxico Category: Online Films & Video / Long Form - Single
Viva La Vulva
Agency: AMVBBDO / London
Client: Essity Category: Online Films & Video / Long Form - Single
The Endless Ad
Agency: Wieden+Kennedy / São Paulo
Client: Old Spice Category: Online Films & Video / Long Form - Single
We are all equal. And no one is more equal than anyone else.
Agency: thjnk Zürich AG / Zurich
Client: Pro Infirmis Category: Online Films & Video / Long Form - Single
Bohemian Rhapsody
Agency: John Lewis & Partners + Waitrose & Partners / London + adam&eveDDB / London + Manning Gottlieb OMD / London
Client: John Lewis & Partners / Waitrose & Partners Category: Online Films & Video / Long Form - Single
FRIENDSHIT
Agency: GREYnJ UNITED / Bangkok
Client: KASIKORNBANK PUBLIC COMPANY LIMITED Category: Online Films & Video / Long Form - Single
Return to Chapman's Peak
Agency: Net#work BBDO / Johannesburg
Client: Mercedes-Benz Category: Online Films & Video / Long Form - Single
THE DEALS
Agency: Buzzman / 75010, Paris
Client: BURGER KING FRANCE Category: Online Films & Video / Short Form - Campaign
The Like New Campaign
Agency: Goodby Silverstein & Partners / San Francisco + BMW of North America / Woodcliff + Elevel / San Francisco + Moving Picture Company / Los Angeles
Client: BMW of North America Category: Online Films & Video / Short Form - Campaign
No B.S.
Agency: Wieden+Kennedy / Portland + Joint Editorial / Portland + Anonymous Content / Culver City
Client: RXBAR Category: Online Films & Video / Short Form - Campaign
The Face of Distracted Driving
Agency: BBDO / New York + Biscuit
Client: AT&T Category: Innovation in Film
LA FORÊT - BET ON A MURDERER
Agency: PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris
Client: FRANCE TÉLÉVISIONS - FRANCE 3 Category: Innovation in Film
Know What Your Data Knows
Agency: Eleven, Inc. / San Francisco + Google Cloud / San Francisco + Gentleman Scholar / Los Angeles + Cloneless / Portland
Client: Google Cloud Category: Innovation in Film
BLINK TEST
Agency: J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM
Client: Jimmy Nelson Foundation Category: Innovation in Film
Oat the Goat
Agency: FCB New Zealand / Auckland + Assembly / Auckland
Client: Ministry of Education NZ Category: Innovation in Film
It's a Thursday Night Tide Ad
Agency: Saatchi & Saatchi. / New York + Procter & Gamble / Cincinnati, OH
Client: Procter & Gamble Category: Innovation in Film
The Truth Is Worth It: Courage
Agency: Droga5 / New York + Furlined / Los Angeles
Client: The New York Times Category: Innovation in Film
The Truth Is Worth It: Resolve
Agency: Furlined / Los Angeles + Droga5 / New York
Client: The New York Times Category: Innovation in Film
The Truth Is Worth It: Rigor
Agency: Droga5 / New York + Furlined / Los Angeles
Client: The New York Times Category: Innovation in Film
The Truth Is Worth It: Perseverance
Agency: Furlined / Los Angeles + Droga5 / New York
Client: The New York Times Category: Innovation in Film
DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client: Aeromexico Category: Under 100K Budget
Award:
2019 Film Gold Pencil
Agency:
Droga5 / New York
Client:
The New York Times
Title:
The Truth Is Worth It
Category:
Online Films & Video / Varying Length Campaign
Annual ID:
OS_FI19001G
Award:
2019 Film Gold Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles
Client:
Apple
Title:
Welcome Home
Category:
Innovation in Film
Annual ID:
OS_FI19038G
Award:
2019 Film Silver Pencil
Agency:
Wieden+Kennedy / São Paulo
Client:
Old Spice
Title:
The Endless Ad
Category:
Innovation in Film
Annual ID:
OS_FI19039S
Award:
2019 Film Silver Pencil
Agency:
Buzzman / 75010, Paris
Client:
BURGER KING FRANCE
Title:
THE DEALS
Category:
Under 100K Budget
Annual ID:
OS_FI19034S
Award:
2019 Film Bronze Pencil
Agency:
Goodby Silverstein & Partners / San Francisco + BMW of North America / Woodcliff + Elevel / San Francisco + Moving Picture Company / Los Angeles
Client:
BMW of North America
Title:
The Like New Campaign
Category:
Under 100K Budget
Annual ID:
OS_FI19035B
Award:
2019 Film Bronze Pencil
Agency:
Sra Rushmore SA / Madrid + Blur Films / Madrid
Client:
International Committee of the Red Cross
Title:
Hope
Category:
Under 100K Budget
Annual ID:
OS_FI19036B
Award:
2019 Film Bronze Pencil
Agency:
Leo Burnett Malaysia / Kuala Lumpur
Client:
Voice of The Children
Title:
The Anti-Bullying Bullying Videos
Category:
Under 100K Budget
Annual ID:
OS_FI19037B
Award:
2019 Film Bronze Pencil
Agency:
J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM
Client:
Jimmy Nelson Foundation
Title:
BLINK TEST
Category:
Online Films & Video / Varying Length Campaign
Annual ID:
OS_FI19029B
Award:
2019 Film Bronze Pencil
Agency:
Droga5 / New York
Client:
Tourism Australia
Title:
Dundee: The Son of a Legend Returns Home
Category:
Online Films & Video / Varying Length Campaign
Annual ID:
OS_FI19030B
Award:
2019 Film Gold Pencil
Agency:
John Lewis & Partners / London + adam&eveDDB / London
Client:
John Lewis & Partners
Title:
The Boy and the Piano
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI19003G
Award:
2019 Film Gold Pencil
Agency:
Wieden+Kennedy / Portland + Nike / Beaverton + Park Pictures / Los Angeles + Joint / Portland
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI19004G
Award:
2019 Film Silver Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles
Client:
Apple
Title:
Make Something Wonderful
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI19005S
Award:
2019 Film Silver Pencil
Agency:
Sra Rushmore SA / Madrid + Blur Films / Madrid
Client:
International Committee of the Red Cross
Title:
Hope
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI19006S
Award:
2019 Film Silver Pencil
Agency:
Wieden+Kennedy / Portland + Nike / Beaverton
Client:
Nike
Title:
Nike JDI Dream Crazier
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI19007S
Award:
2019 Film Bronze Pencil
Agency:
J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM
Client:
Jimmy Nelson Foundation
Title:
BLINK TEST
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI19008B
Award:
2019 Film Bronze Pencil
Agency:
John Lewis & Partners + Waitrose & Partners / London + adam&eveDDB / London + Manning Gottlieb OMD / London
Client:
John Lewis & Partners / Waitrose & Partners
Title:
Bohemian Rhapsody
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI19009B
Award:
2019 Film Bronze Pencil
Agency:
Wieden+Kennedy / São Paulo
Client:
Old Spice
Title:
The Endless Ad
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI19010B
Award:
2019 Film Gold Pencil
Agency:
Wieden+Kennedy / Portland + NIKE / Beaverton
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Television & VOD / Varying Length Campaign
Annual ID:
OS_FI19013G
Award:
2019 Film Gold Pencil
Agency:
Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Television & VOD / Long Form - Campaign
Annual ID:
OS_FI19011G
Award:
2019 Film Bronze Pencil
Agency:
Droga5 / London + Somesuch & Co / London + Electric Theatre Collective / London + MPC / London
Client:
Amazon Prime Video
Title:
Great Shows Stay With You
Category:
Television & VOD / Long Form - Campaign
Annual ID:
OS_FI19012B
Award:
2019 Film Gold Pencil
Agency:
Droga5 / New York
Client:
The New York Times
Title:
The Truth Is Worth It: Rigor
Category:
Television & VOD / Short Form - Single
Annual ID:
OS_FI19002G
Award:
2019 Film Gold Pencil
Agency:
John Lewis & Partners / London + adam&eveDDB / London
Client:
John Lewis & Partners
Title:
The Boy and the Piano
Category:
Cinema Advertising
Annual ID:
OS_FI19031G
Award:
2019 Film Gold Pencil
Agency:
thjnk Zürich AG / Zurich
Client:
Pro Infirmis
Title:
We are all equal. And no one is more equal than anyone else.
Category:
Cinema Advertising
Annual ID:
OS_FI19032G
Award:
2019 Film Bronze Pencil
Agency:
John Lewis & Partners + Waitrose & Partners / London + adam&eveDDB / London
Client:
John Lewis & Partners / Waitrose & Partners
Title:
Bohemian Rhapsody
Category:
Cinema Advertising
Annual ID:
OS_FI19033B
Award:
2019 Film Gold Pencil
Agency:
MJZ / Los Angeles + Apple / Cupertino + TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
Welcome Home
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19017G
Award:
2019 Film Gold Pencil
Agency:
John Lewis & Partners / London + adam&eveDDB / London
Client:
John Lewis & Partners
Title:
The Boy and the Piano
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19018G
Award:
2019 Film Gold Pencil
Agency:
Droga5 / New York
Client:
The New York Times
Title:
The Truth Is Worth It: Perseverance
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19019G
Award:
2019 Film Gold Pencil
Agency:
Droga5 / New York
Client:
The New York Times
Title:
The Truth Is Worth It: Resolve
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19020G
Award:
2019 Film Gold Pencil
Agency:
Droga5 / New York
Client:
The New York Times
Title:
The Truth Is Worth It: Fearlessness
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19021G
Award:
2019 Film Silver Pencil
Agency:
Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client:
Aeroméxico
Title:
DNA Discounts
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19022S
Award:
2019 Film Silver Pencil
Agency:
AMVBBDO / London
Client:
Essity
Title:
Viva La Vulva
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19023S
Award:
2019 Film Silver Pencil
Agency:
Wieden+Kennedy / São Paulo
Client:
Old Spice
Title:
The Endless Ad
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19024S
Award:
2019 Film Silver Pencil
Agency:
thjnk Zürich AG / Zurich
Client:
Pro Infirmis
Title:
We are all equal. And no one is more equal than anyone else.
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19025S
Award:
2019 Film Bronze Pencil
Agency:
John Lewis & Partners + Waitrose & Partners / London + adam&eveDDB / London + Manning Gottlieb OMD / London
Client:
John Lewis & Partners / Waitrose & Partners
Title:
Bohemian Rhapsody
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19026B
Award:
2019 Film Bronze Pencil
Agency:
GREYnJ UNITED / Bangkok
Client:
KASIKORNBANK PUBLIC COMPANY LIMITED
Title:
FRIENDSHIT
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19027B
Award:
2019 Film Bronze Pencil
Agency:
Net#work BBDO / Johannesburg
Client:
Mercedes-Benz
Title:
Return to Chapman's Peak
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19028B
Award:
2019 Film Silver Pencil
Agency:
Buzzman / 75010, Paris
Client:
BURGER KING FRANCE
Title:
THE DEALS
Category:
Online Films & Video / Short Form - Campaign
Annual ID:
OS_FI19014S
Award:
2019 Film Bronze Pencil
Agency:
Goodby Silverstein & Partners / San Francisco + BMW of North America / Woodcliff + Elevel / San Francisco + Moving Picture Company / Los Angeles
Client:
BMW of North America
Title:
The Like New Campaign
Category:
Online Films & Video / Short Form - Campaign
Annual ID:
OS_FI19015B
Award:
2019 Film Bronze Pencil
Agency:
Wieden+Kennedy / Portland + Joint Editorial / Portland + Anonymous Content / Culver City
Client:
RXBAR
Title:
No B.S.
Category:
Online Films & Video / Short Form - Campaign
Annual ID:
OS_FI19016B
Award:
2019 Film Merit Award
Agency:
BBDO / New York + Biscuit
Client:
AT&T
Title:
The Face of Distracted Driving
Category:
Innovation in Film
Annual ID:
OS_FI19120M
Award:
2019 Film Merit Award
Agency:
PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris
Client:
FRANCE TÉLÉVISIONS - FRANCE 3
Title:
LA FORÊT - BET ON A MURDERER
Category:
Innovation in Film
Annual ID:
OS_FI19121M
Award:
2019 Film Merit Award
Agency:
Eleven, Inc. / San Francisco + Google Cloud / San Francisco + Gentleman Scholar / Los Angeles + Cloneless / Portland
Client:
Google Cloud
Title:
Know What Your Data Knows
Category:
Innovation in Film
Annual ID:
OS_FI19122M
Award:
2019 Film Merit Award
Agency:
J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM
Client:
Jimmy Nelson Foundation
Title:
BLINK TEST
Category:
Innovation in Film
Annual ID:
OS_FI19123M
Award:
2019 Film Merit Award
Agency:
FCB New Zealand / Auckland + Assembly / Auckland
Client:
Ministry of Education NZ
Title:
Oat the Goat
Category:
Innovation in Film
Annual ID:
OS_FI19124M
Award:
2019 Film Merit Award
Agency:
Saatchi & Saatchi. / New York + Procter & Gamble / Cincinnati, OH
Client:
Procter & Gamble
Title:
It's a Thursday Night Tide Ad
Category:
Innovation in Film
Annual ID:
OS_FI19125M
Award:
2019 Film Merit Award
Agency:
Droga5 / New York + Furlined / Los Angeles
Client:
The New York Times
Title:
The Truth Is Worth It: Courage
Category:
Innovation in Film
Annual ID:
OS_FI19126M
Award:
2019 Film Merit Award
Agency:
Furlined / Los Angeles + Droga5 / New York
Client:
The New York Times
Title:
The Truth Is Worth It: Resolve
Category:
Innovation in Film
Annual ID:
OS_FI19127M
Award:
2019 Film Merit Award
Agency:
Droga5 / New York + Furlined / Los Angeles
Client:
The New York Times
Title:
The Truth Is Worth It: Rigor
Category:
Innovation in Film
Annual ID:
OS_FI19128M
Award:
2019 Film Merit Award
Agency:
Furlined / Los Angeles + Droga5 / New York
Client:
The New York Times
Title:
The Truth Is Worth It: Perseverance
Category:
Innovation in Film
Annual ID:
OS_FI19129M
Award:
2019 Film Merit Award
Agency:
Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client:
Aeromexico
Title:
DNA Discounts
Category:
Under 100K Budget
Annual ID:
OS_FI19112M
