The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

The Truth Is Worth It Agency: Droga5 / New York Client: The New York Times Category: Online Films & Video / Varying Length Campaign
Welcome Home Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles Client: Apple Category: Innovation in Film
The Endless Ad Agency: Wieden+Kennedy / São Paulo Client: Old Spice Category: Innovation in Film
THE DEALS Agency: Buzzman / 75010, Paris Client: BURGER KING FRANCE Category: Under 100K Budget
The Like New Campaign Agency: Goodby Silverstein & Partners / San Francisco + BMW of North America / Woodcliff + Elevel / San Francisco + Moving Picture Company / Los Angeles Client: BMW of North America Category: Under 100K Budget
Hope Agency: Sra Rushmore SA / Madrid + Blur Films / Madrid Client: International Committee of the Red Cross Category: Under 100K Budget
The Anti-Bullying Bullying Videos Agency: Leo Burnett Malaysia / Kuala Lumpur Client: Voice of The Children Category: Under 100K Budget
BLINK TEST Agency: J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM Client: Jimmy Nelson Foundation Category: Online Films & Video / Varying Length Campaign
Dundee: The Son of a Legend Returns Home Agency: Droga5 / New York Client: Tourism Australia Category: Online Films & Video / Varying Length Campaign
The Boy and the Piano Agency: John Lewis & Partners / London + adam&eveDDB / London Client: John Lewis & Partners Category: Television & VOD / Long Form - Single
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + Nike / Beaverton + Park Pictures / Los Angeles + Joint / Portland Client: Nike Category: Television & VOD / Long Form - Single
Make Something Wonderful Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles Client: Apple Category: Television & VOD / Long Form - Single
Hope Agency: Sra Rushmore SA / Madrid + Blur Films / Madrid Client: International Committee of the Red Cross Category: Television & VOD / Long Form - Single
Nike JDI Dream Crazier Agency: Wieden+Kennedy / Portland + Nike / Beaverton Client: Nike Category: Television & VOD / Long Form - Single
BLINK TEST Agency: J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM Client: Jimmy Nelson Foundation Category: Television & VOD / Long Form - Single
Bohemian Rhapsody Agency: John Lewis & Partners + Waitrose & Partners / London + adam&eveDDB / London + Manning Gottlieb OMD / London Client: John Lewis & Partners / Waitrose & Partners Category: Television & VOD / Long Form - Single
The Endless Ad Agency: Wieden+Kennedy / São Paulo Client: Old Spice Category: Television & VOD / Long Form - Single
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + NIKE / Beaverton Client: Nike Category: Television & VOD / Varying Length Campaign
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland Client: Nike Category: Television & VOD / Long Form - Campaign
Great Shows Stay With You Agency: Droga5 / London + Somesuch & Co / London + Electric Theatre Collective / London + MPC / London Client: Amazon Prime Video Category: Television & VOD / Long Form - Campaign
The Truth Is Worth It: Rigor Agency: Droga5 / New York Client: The New York Times Category: Television & VOD / Short Form - Single
The Boy and the Piano Agency: John Lewis & Partners / London + adam&eveDDB / London Client: John Lewis & Partners Category: Cinema Advertising
We are all equal. And no one is more equal than anyone else. Agency: thjnk Zürich AG / Zurich Client: Pro Infirmis Category: Cinema Advertising
Bohemian Rhapsody Agency: John Lewis & Partners + Waitrose & Partners / London + adam&eveDDB / London Client: John Lewis & Partners / Waitrose & Partners Category: Cinema Advertising
Welcome Home Agency: MJZ / Los Angeles + Apple / Cupertino + TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Online Films & Video / Long Form - Single
The Boy and the Piano Agency: John Lewis & Partners / London + adam&eveDDB / London Client: John Lewis & Partners Category: Online Films & Video / Long Form - Single
The Truth Is Worth It: Perseverance Agency: Droga5 / New York Client: The New York Times Category: Online Films & Video / Long Form - Single
The Truth Is Worth It: Resolve Agency: Droga5 / New York Client: The New York Times Category: Online Films & Video / Long Form - Single
The Truth Is Worth It: Fearlessness Agency: Droga5 / New York Client: The New York Times Category: Online Films & Video / Long Form - Single
DNA Discounts Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City Client: Aeroméxico Category: Online Films & Video / Long Form - Single
Viva La Vulva Agency: AMVBBDO / London Client: Essity Category: Online Films & Video / Long Form - Single
The Endless Ad Agency: Wieden+Kennedy / São Paulo Client: Old Spice Category: Online Films & Video / Long Form - Single
We are all equal. And no one is more equal than anyone else. Agency: thjnk Zürich AG / Zurich Client: Pro Infirmis Category: Online Films & Video / Long Form - Single
Bohemian Rhapsody Agency: John Lewis & Partners + Waitrose & Partners / London + adam&eveDDB / London + Manning Gottlieb OMD / London Client: John Lewis & Partners / Waitrose & Partners Category: Online Films & Video / Long Form - Single
FRIENDSHIT Agency: GREYnJ UNITED / Bangkok Client: KASIKORNBANK PUBLIC COMPANY LIMITED Category: Online Films & Video / Long Form - Single
Return to Chapman's Peak Agency: Net#work BBDO / Johannesburg Client: Mercedes-Benz Category: Online Films & Video / Long Form - Single
THE DEALS Agency: Buzzman / 75010, Paris Client: BURGER KING FRANCE Category: Online Films & Video / Short Form - Campaign
The Like New Campaign Agency: Goodby Silverstein & Partners / San Francisco + BMW of North America / Woodcliff + Elevel / San Francisco + Moving Picture Company / Los Angeles Client: BMW of North America Category: Online Films & Video / Short Form - Campaign
No B.S. Agency: Wieden+Kennedy / Portland + Joint Editorial / Portland + Anonymous Content / Culver City Client: RXBAR Category: Online Films & Video / Short Form - Campaign
The Face of Distracted Driving Agency: BBDO / New York + Biscuit Client: AT&T Category: Innovation in Film
LA FORÊT - BET ON A MURDERER Agency: PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris Client: FRANCE TÉLÉVISIONS - FRANCE 3 Category: Innovation in Film
Know What Your Data Knows Agency: Eleven, Inc. / San Francisco + Google Cloud / San Francisco + Gentleman Scholar / Los Angeles + Cloneless / Portland Client: Google Cloud Category: Innovation in Film
BLINK TEST Agency: J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM Client: Jimmy Nelson Foundation Category: Innovation in Film
Oat the Goat Agency: FCB New Zealand / Auckland + Assembly / Auckland Client: Ministry of Education NZ Category: Innovation in Film
It's a Thursday Night Tide Ad Agency: Saatchi & Saatchi. / New York + Procter & Gamble / Cincinnati, OH Client: Procter & Gamble Category: Innovation in Film
The Truth Is Worth It: Courage Agency: Droga5 / New York + Furlined / Los Angeles Client: The New York Times Category: Innovation in Film
The Truth Is Worth It: Resolve Agency: Furlined / Los Angeles + Droga5 / New York Client: The New York Times Category: Innovation in Film
The Truth Is Worth It: Rigor Agency: Droga5 / New York + Furlined / Los Angeles Client: The New York Times Category: Innovation in Film
The Truth Is Worth It: Perseverance Agency: Furlined / Los Angeles + Droga5 / New York Client: The New York Times Category: Innovation in Film
DNA Discounts Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City Client: Aeromexico Category: Under 100K Budget

2019 Film Gold Pencil

Droga5 / New York

The New York Times

The Truth Is Worth It

Online Films & Video / Varying Length Campaign

OS_FI19001G

2019 Film Gold Pencil

TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles

Apple

Welcome Home

Innovation in Film

OS_FI19038G

2019 Film Silver Pencil

Wieden+Kennedy / São Paulo

Old Spice

The Endless Ad

Innovation in Film

OS_FI19039S

2019 Film Silver Pencil

Buzzman / 75010, Paris

BURGER KING FRANCE

THE DEALS

Under 100K Budget

OS_FI19034S

2019 Film Bronze Pencil

Goodby Silverstein & Partners / San Francisco + BMW of North America / Woodcliff + Elevel / San Francisco + Moving Picture Company / Los Angeles

BMW of North America

The Like New Campaign

Under 100K Budget

OS_FI19035B

2019 Film Bronze Pencil

Sra Rushmore SA / Madrid + Blur Films / Madrid

International Committee of the Red Cross

Hope

Under 100K Budget

OS_FI19036B

2019 Film Bronze Pencil

Leo Burnett Malaysia / Kuala Lumpur

Voice of The Children

The Anti-Bullying Bullying Videos

Under 100K Budget

OS_FI19037B

2019 Film Bronze Pencil

J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM

Jimmy Nelson Foundation

BLINK TEST

Online Films & Video / Varying Length Campaign

OS_FI19029B

2019 Film Bronze Pencil

Droga5 / New York

Tourism Australia

Dundee: The Son of a Legend Returns Home

Online Films & Video / Varying Length Campaign

OS_FI19030B

2019 Film Gold Pencil

John Lewis & Partners / London + adam&eveDDB / London

John Lewis & Partners

The Boy and the Piano

Television & VOD / Long Form - Single

OS_FI19003G

2019 Film Gold Pencil

Wieden+Kennedy / Portland + Nike / Beaverton + Park Pictures / Los Angeles + Joint / Portland

Nike

Nike Just Do It 'Dream Crazy'

Television & VOD / Long Form - Single

OS_FI19004G

2019 Film Silver Pencil

TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles

Apple

Make Something Wonderful

Television & VOD / Long Form - Single

OS_FI19005S

2019 Film Silver Pencil

Sra Rushmore SA / Madrid + Blur Films / Madrid

International Committee of the Red Cross

Hope

Television & VOD / Long Form - Single

OS_FI19006S

2019 Film Silver Pencil

Wieden+Kennedy / Portland + Nike / Beaverton

Nike

Nike JDI Dream Crazier

Television & VOD / Long Form - Single

OS_FI19007S

2019 Film Bronze Pencil

J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM

Jimmy Nelson Foundation

BLINK TEST

Television & VOD / Long Form - Single

OS_FI19008B

2019 Film Bronze Pencil

John Lewis & Partners + Waitrose & Partners / London + adam&eveDDB / London + Manning Gottlieb OMD / London

John Lewis & Partners / Waitrose & Partners

Bohemian Rhapsody

Television & VOD / Long Form - Single

OS_FI19009B

2019 Film Bronze Pencil

Wieden+Kennedy / São Paulo

Old Spice

The Endless Ad

Television & VOD / Long Form - Single

OS_FI19010B

2019 Film Gold Pencil

Wieden+Kennedy / Portland + NIKE / Beaverton

Nike

Nike Just Do It 'Dream Crazy'

Television & VOD / Varying Length Campaign

OS_FI19013G

2019 Film Gold Pencil

Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland

Nike

Nike Just Do It 'Dream Crazy'

Television & VOD / Long Form - Campaign

OS_FI19011G

2019 Film Bronze Pencil

Droga5 / London + Somesuch & Co / London + Electric Theatre Collective / London + MPC / London

Amazon Prime Video

Great Shows Stay With You

Television & VOD / Long Form - Campaign

OS_FI19012B

2019 Film Gold Pencil

Droga5 / New York

The New York Times

The Truth Is Worth It: Rigor

Television & VOD / Short Form - Single

OS_FI19002G

2019 Film Gold Pencil

John Lewis & Partners / London + adam&eveDDB / London

John Lewis & Partners

The Boy and the Piano

Cinema Advertising

OS_FI19031G

2019 Film Gold Pencil

thjnk Zürich AG / Zurich

Pro Infirmis

We are all equal. And no one is more equal than anyone else.

Cinema Advertising

OS_FI19032G

2019 Film Bronze Pencil

John Lewis & Partners + Waitrose & Partners / London + adam&eveDDB / London

John Lewis & Partners / Waitrose & Partners

Bohemian Rhapsody

Cinema Advertising

OS_FI19033B

2019 Film Gold Pencil

MJZ / Los Angeles + Apple / Cupertino + TBWA\Media Arts Lab / Los Angeles

Apple

Welcome Home

Online Films & Video / Long Form - Single

OS_FI19017G

2019 Film Gold Pencil

John Lewis & Partners / London + adam&eveDDB / London

John Lewis & Partners

The Boy and the Piano

Online Films & Video / Long Form - Single

OS_FI19018G

2019 Film Gold Pencil

Droga5 / New York

The New York Times

The Truth Is Worth It: Perseverance

Online Films & Video / Long Form - Single

OS_FI19019G

2019 Film Gold Pencil

Droga5 / New York

The New York Times

The Truth Is Worth It: Resolve

Online Films & Video / Long Form - Single

OS_FI19020G

2019 Film Gold Pencil

Droga5 / New York

The New York Times

The Truth Is Worth It: Fearlessness

Online Films & Video / Long Form - Single

OS_FI19021G

2019 Film Silver Pencil

Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City

Aeroméxico

DNA Discounts

Online Films & Video / Long Form - Single

OS_FI19022S

2019 Film Silver Pencil

AMVBBDO / London

Essity

Viva La Vulva

Online Films & Video / Long Form - Single

OS_FI19023S

2019 Film Silver Pencil

Wieden+Kennedy / São Paulo

Old Spice

The Endless Ad

Online Films & Video / Long Form - Single

OS_FI19024S

2019 Film Silver Pencil

thjnk Zürich AG / Zurich

Pro Infirmis

We are all equal. And no one is more equal than anyone else.

Online Films & Video / Long Form - Single

OS_FI19025S

2019 Film Bronze Pencil

John Lewis & Partners + Waitrose & Partners / London + adam&eveDDB / London + Manning Gottlieb OMD / London

John Lewis & Partners / Waitrose & Partners

Bohemian Rhapsody

Online Films & Video / Long Form - Single

OS_FI19026B

2019 Film Bronze Pencil

GREYnJ UNITED / Bangkok

KASIKORNBANK PUBLIC COMPANY LIMITED

FRIENDSHIT

Online Films & Video / Long Form - Single

OS_FI19027B

2019 Film Bronze Pencil

Net#work BBDO / Johannesburg

Mercedes-Benz

Return to Chapman's Peak

Online Films & Video / Long Form - Single

OS_FI19028B

2019 Film Silver Pencil

Buzzman / 75010, Paris

BURGER KING FRANCE

THE DEALS

Online Films & Video / Short Form - Campaign

OS_FI19014S

2019 Film Bronze Pencil

Goodby Silverstein & Partners / San Francisco + BMW of North America / Woodcliff + Elevel / San Francisco + Moving Picture Company / Los Angeles

BMW of North America

The Like New Campaign

Online Films & Video / Short Form - Campaign

OS_FI19015B

2019 Film Bronze Pencil

Wieden+Kennedy / Portland + Joint Editorial / Portland + Anonymous Content / Culver City

RXBAR

No B.S.

Online Films & Video / Short Form - Campaign

OS_FI19016B

2019 Film Merit Award

BBDO / New York + Biscuit

AT&T

The Face of Distracted Driving

Innovation in Film

OS_FI19120M

2019 Film Merit Award

PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris

FRANCE TÉLÉVISIONS - FRANCE 3

LA FORÊT - BET ON A MURDERER

Innovation in Film

OS_FI19121M

2019 Film Merit Award

Eleven, Inc. / San Francisco + Google Cloud / San Francisco + Gentleman Scholar / Los Angeles + Cloneless / Portland

Google Cloud

Know What Your Data Knows

Innovation in Film

OS_FI19122M

2019 Film Merit Award

J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM

Jimmy Nelson Foundation

BLINK TEST

Innovation in Film

OS_FI19123M

2019 Film Merit Award

FCB New Zealand / Auckland + Assembly / Auckland

Ministry of Education NZ

Oat the Goat

Innovation in Film

OS_FI19124M

2019 Film Merit Award

Saatchi & Saatchi. / New York + Procter & Gamble / Cincinnati, OH

Procter & Gamble

It's a Thursday Night Tide Ad

Innovation in Film

OS_FI19125M

2019 Film Merit Award

Droga5 / New York + Furlined / Los Angeles

The New York Times

The Truth Is Worth It: Courage

Innovation in Film

OS_FI19126M

2019 Film Merit Award

Furlined / Los Angeles + Droga5 / New York

The New York Times

The Truth Is Worth It: Resolve

Innovation in Film

OS_FI19127M

2019 Film Merit Award

Droga5 / New York + Furlined / Los Angeles

The New York Times

The Truth Is Worth It: Rigor

Innovation in Film

OS_FI19128M

2019 Film Merit Award

Furlined / Los Angeles + Droga5 / New York

The New York Times

The Truth Is Worth It: Perseverance

Innovation in Film

OS_FI19129M

2019 Film Merit Award

Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City

Aeromexico

DNA Discounts

Under 100K Budget

OS_FI19112M

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