The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

The Truth Is Worth It Agency: Droga5 / New York Client: The New York Times Category: Online Films & Video / Varying Length Campaign
Welcome Home Agency: MJZ / Los Angeles + Apple / Cupertino + TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Online Films & Video / Long Form - Single
The Boy and the Piano Agency: John Lewis & Partners / London + adam&eveDDB / London Client: John Lewis & Partners Category: Online Films & Video / Long Form - Single
The Truth Is Worth It: Perseverance Agency: Droga5 / New York Client: The New York Times Category: Online Films & Video / Long Form - Single
The Truth Is Worth It: Resolve Agency: Droga5 / New York Client: The New York Times Category: Online Films & Video / Long Form - Single
The Truth Is Worth It: Fearlessness Agency: Droga5 / New York Client: The New York Times Category: Online Films & Video / Long Form - Single
DNA Discounts Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City Client: Aeroméxico Category: Online Films & Video / Long Form - Single
Viva La Vulva Agency: AMVBBDO / London Client: Essity Category: Online Films & Video / Long Form - Single
The Endless Ad Agency: Wieden+Kennedy / São Paulo Client: Old Spice Category: Online Films & Video / Long Form - Single
We are all equal. And no one is more equal than anyone else. Agency: thjnk Zürich AG / Zurich Client: Pro Infirmis Category: Online Films & Video / Long Form - Single
Bohemian Rhapsody Agency: John Lewis & Partners + Waitrose & Partners / London + adam&eveDDB / London + Manning Gottlieb OMD / London Client: John Lewis & Partners / Waitrose & Partners Category: Online Films & Video / Long Form - Single
FRIENDSHIT Agency: GREYnJ UNITED / Bangkok Client: KASIKORNBANK PUBLIC COMPANY LIMITED Category: Online Films & Video / Long Form - Single
Return to Chapman's Peak Agency: Net#work BBDO / Johannesburg Client: Mercedes-Benz Category: Online Films & Video / Long Form - Single
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland Client: Nike Category: Television & VOD / Long Form - Campaign
Great Shows Stay With You Agency: Droga5 / London + Somesuch & Co / London + Electric Theatre Collective / London + MPC / London Client: Amazon Prime Video Category: Television & VOD / Long Form - Campaign
THE DEALS Agency: Buzzman / 75010, Paris Client: BURGER KING FRANCE Category: Under 100K Budget
The Like New Campaign Agency: Goodby Silverstein & Partners / San Francisco + BMW of North America / Woodcliff + Elevel / San Francisco + Moving Picture Company / Los Angeles Client: BMW of North America Category: Under 100K Budget
Hope Agency: Sra Rushmore SA / Madrid + Blur Films / Madrid Client: International Committee of the Red Cross Category: Under 100K Budget
The Anti-Bullying Bullying Videos Agency: Leo Burnett Malaysia / Kuala Lumpur Client: Voice of The Children Category: Under 100K Budget
The Truth Is Worth It: Rigor Agency: Droga5 / New York Client: The New York Times Category: Television & VOD / Short Form - Single
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + NIKE / Beaverton Client: Nike Category: Television & VOD / Varying Length Campaign
The Boy and the Piano Agency: John Lewis & Partners / London + adam&eveDDB / London Client: John Lewis & Partners Category: Cinema Advertising
We are all equal. And no one is more equal than anyone else. Agency: thjnk Zürich AG / Zurich Client: Pro Infirmis Category: Cinema Advertising
Bohemian Rhapsody Agency: John Lewis & Partners + Waitrose & Partners / London + adam&eveDDB / London Client: John Lewis & Partners / Waitrose & Partners Category: Cinema Advertising
THE DEALS Agency: Buzzman / 75010, Paris Client: BURGER KING FRANCE Category: Online Films & Video / Short Form - Campaign
The Like New Campaign Agency: Goodby Silverstein & Partners / San Francisco + BMW of North America / Woodcliff + Elevel / San Francisco + Moving Picture Company / Los Angeles Client: BMW of North America Category: Online Films & Video / Short Form - Campaign
No B.S. Agency: Wieden+Kennedy / Portland + Joint Editorial / Portland + Anonymous Content / Culver City Client: RXBAR Category: Online Films & Video / Short Form - Campaign
The Boy and the Piano Agency: John Lewis & Partners / London + adam&eveDDB / London Client: John Lewis & Partners Category: Television & VOD / Long Form - Single
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + Nike / Beaverton + Park Pictures / Los Angeles + Joint / Portland Client: Nike Category: Television & VOD / Long Form - Single
Make Something Wonderful Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles Client: Apple Category: Television & VOD / Long Form - Single
Hope Agency: Sra Rushmore SA / Madrid + Blur Films / Madrid Client: International Committee of the Red Cross Category: Television & VOD / Long Form - Single
Nike JDI Dream Crazier Agency: Wieden+Kennedy / Portland + Nike / Beaverton Client: Nike Category: Television & VOD / Long Form - Single
BLINK TEST Agency: J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM Client: Jimmy Nelson Foundation Category: Television & VOD / Long Form - Single
Bohemian Rhapsody Agency: John Lewis & Partners + Waitrose & Partners / London + adam&eveDDB / London + Manning Gottlieb OMD / London Client: John Lewis & Partners / Waitrose & Partners Category: Television & VOD / Long Form - Single
The Endless Ad Agency: Wieden+Kennedy / São Paulo Client: Old Spice Category: Television & VOD / Long Form - Single
Welcome Home Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles Client: Apple Category: Innovation in Film
The Endless Ad Agency: Wieden+Kennedy / São Paulo Client: Old Spice Category: Innovation in Film
BLINK TEST Agency: J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM Client: Jimmy Nelson Foundation Category: Online Films & Video / Varying Length Campaign
Dundee: The Son of a Legend Returns Home Agency: Droga5 / New York Client: Tourism Australia Category: Online Films & Video / Varying Length Campaign
Memory Agency: Apple / Cupertino + Rattling Stick / Los Angeles Client: Apple Category: Online Films & Video / Long Form - Single
Homework Agency: Apple / Cupertino + Smuggler / Los Angeles + Rock Paper Scissors / Los Angeles Client: Apple Category: Online Films & Video / Long Form - Single
A Little Company Agency: Apple / Cupertino + Furlined / Los Angeles Client: Apple Category: Online Films & Video / Long Form - Single
The Whopper Detour Agency: FCB / New York + O Positive / New York Client: Burger King Category: Online Films & Video / Long Form - Single
Merry Stress Free Christmas Agency: King / Stockholm + Indio / Stockholm + Always Frank / Stockholm + Music Super Circus / Stockholm Client: Clas Ohlson Category: Online Films & Video / Long Form - Single
Diesel Ha(u)te Couture Agency: Publicis Italy / Milan + Stink / London + The Mill New York / London + Sizzer / Amsterdam Client: Diesel Category: Online Films & Video / Long Form - Single
Get Ready Agency: Dollar Shave Club / Los Angeles + MJZ / Los Angeles + Final Cut / Los Angeles + The Mill / Los Angeles Client: Dollar Shave Club Category: Online Films & Video / Long Form - Single
CappuChinos Agency: BBDO / New York + OPositive Client: Dunkin' Category: Online Films & Video / Long Form - Single
First Christmas Agency: Jung von Matt/Donau / Vienna Client: Erste Group Bank AG Category: Online Films & Video / Long Form - Single
Endless Stories Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Online Films & Video / Long Form - Single
We Believe Agency: GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York Client: Gillette (P&G) Category: Online Films & Video / Long Form - Single

2019 Film Gold Pencil

Droga5 / New York

The New York Times

The Truth Is Worth It

Online Films & Video / Varying Length Campaign

OS_FI19001G

2019 Film Gold Pencil

MJZ / Los Angeles + Apple / Cupertino + TBWA\Media Arts Lab / Los Angeles

Apple

Welcome Home

Online Films & Video / Long Form - Single

OS_FI19017G

2019 Film Gold Pencil

John Lewis & Partners / London + adam&eveDDB / London

John Lewis & Partners

The Boy and the Piano

Online Films & Video / Long Form - Single

OS_FI19018G

2019 Film Gold Pencil

Droga5 / New York

The New York Times

The Truth Is Worth It: Perseverance

Online Films & Video / Long Form - Single

OS_FI19019G

2019 Film Gold Pencil

Droga5 / New York

The New York Times

The Truth Is Worth It: Resolve

Online Films & Video / Long Form - Single

OS_FI19020G

2019 Film Gold Pencil

Droga5 / New York

The New York Times

The Truth Is Worth It: Fearlessness

Online Films & Video / Long Form - Single

OS_FI19021G

2019 Film Silver Pencil

Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City

Aeroméxico

DNA Discounts

Online Films & Video / Long Form - Single

OS_FI19022S

2019 Film Silver Pencil

AMVBBDO / London

Essity

Viva La Vulva

Online Films & Video / Long Form - Single

OS_FI19023S

2019 Film Silver Pencil

Wieden+Kennedy / São Paulo

Old Spice

The Endless Ad

Online Films & Video / Long Form - Single

OS_FI19024S

2019 Film Silver Pencil

thjnk Zürich AG / Zurich

Pro Infirmis

We are all equal. And no one is more equal than anyone else.

Online Films & Video / Long Form - Single

OS_FI19025S

2019 Film Bronze Pencil

John Lewis & Partners + Waitrose & Partners / London + adam&eveDDB / London + Manning Gottlieb OMD / London

John Lewis & Partners / Waitrose & Partners

Bohemian Rhapsody

Online Films & Video / Long Form - Single

OS_FI19026B

2019 Film Bronze Pencil

GREYnJ UNITED / Bangkok

KASIKORNBANK PUBLIC COMPANY LIMITED

FRIENDSHIT

Online Films & Video / Long Form - Single

OS_FI19027B

2019 Film Bronze Pencil

Net#work BBDO / Johannesburg

Mercedes-Benz

Return to Chapman's Peak

Online Films & Video / Long Form - Single

OS_FI19028B

2019 Film Gold Pencil

Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland

Nike

Nike Just Do It 'Dream Crazy'

Television & VOD / Long Form - Campaign

OS_FI19011G

2019 Film Bronze Pencil

Droga5 / London + Somesuch & Co / London + Electric Theatre Collective / London + MPC / London

Amazon Prime Video

Great Shows Stay With You

Television & VOD / Long Form - Campaign

OS_FI19012B

2019 Film Silver Pencil

Buzzman / 75010, Paris

BURGER KING FRANCE

THE DEALS

Under 100K Budget

OS_FI19034S

2019 Film Bronze Pencil

Goodby Silverstein & Partners / San Francisco + BMW of North America / Woodcliff + Elevel / San Francisco + Moving Picture Company / Los Angeles

BMW of North America

The Like New Campaign

Under 100K Budget

OS_FI19035B

2019 Film Bronze Pencil

Sra Rushmore SA / Madrid + Blur Films / Madrid

International Committee of the Red Cross

Hope

Under 100K Budget

OS_FI19036B

2019 Film Bronze Pencil

Leo Burnett Malaysia / Kuala Lumpur

Voice of The Children

The Anti-Bullying Bullying Videos

Under 100K Budget

OS_FI19037B

2019 Film Gold Pencil

Droga5 / New York

The New York Times

The Truth Is Worth It: Rigor

Television & VOD / Short Form - Single

OS_FI19002G

2019 Film Gold Pencil

Wieden+Kennedy / Portland + NIKE / Beaverton

Nike

Nike Just Do It 'Dream Crazy'

Television & VOD / Varying Length Campaign

OS_FI19013G

2019 Film Gold Pencil

John Lewis & Partners / London + adam&eveDDB / London

John Lewis & Partners

The Boy and the Piano

Cinema Advertising

OS_FI19031G

2019 Film Gold Pencil

thjnk Zürich AG / Zurich

Pro Infirmis

We are all equal. And no one is more equal than anyone else.

Cinema Advertising

OS_FI19032G

2019 Film Bronze Pencil

John Lewis & Partners + Waitrose & Partners / London + adam&eveDDB / London

John Lewis & Partners / Waitrose & Partners

Bohemian Rhapsody

Cinema Advertising

OS_FI19033B

2019 Film Silver Pencil

Buzzman / 75010, Paris

BURGER KING FRANCE

THE DEALS

Online Films & Video / Short Form - Campaign

OS_FI19014S

2019 Film Bronze Pencil

Goodby Silverstein & Partners / San Francisco + BMW of North America / Woodcliff + Elevel / San Francisco + Moving Picture Company / Los Angeles

BMW of North America

The Like New Campaign

Online Films & Video / Short Form - Campaign

OS_FI19015B

2019 Film Bronze Pencil

Wieden+Kennedy / Portland + Joint Editorial / Portland + Anonymous Content / Culver City

RXBAR

No B.S.

Online Films & Video / Short Form - Campaign

OS_FI19016B

2019 Film Gold Pencil

John Lewis & Partners / London + adam&eveDDB / London

John Lewis & Partners

The Boy and the Piano

Television & VOD / Long Form - Single

OS_FI19003G

2019 Film Gold Pencil

Wieden+Kennedy / Portland + Nike / Beaverton + Park Pictures / Los Angeles + Joint / Portland

Nike

Nike Just Do It 'Dream Crazy'

Television & VOD / Long Form - Single

OS_FI19004G

2019 Film Silver Pencil

TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles

Apple

Make Something Wonderful

Television & VOD / Long Form - Single

OS_FI19005S

2019 Film Silver Pencil

Sra Rushmore SA / Madrid + Blur Films / Madrid

International Committee of the Red Cross

Hope

Television & VOD / Long Form - Single

OS_FI19006S

2019 Film Silver Pencil

Wieden+Kennedy / Portland + Nike / Beaverton

Nike

Nike JDI Dream Crazier

Television & VOD / Long Form - Single

OS_FI19007S

2019 Film Bronze Pencil

J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM

Jimmy Nelson Foundation

BLINK TEST

Television & VOD / Long Form - Single

OS_FI19008B

2019 Film Bronze Pencil

John Lewis & Partners + Waitrose & Partners / London + adam&eveDDB / London + Manning Gottlieb OMD / London

John Lewis & Partners / Waitrose & Partners

Bohemian Rhapsody

Television & VOD / Long Form - Single

OS_FI19009B

2019 Film Bronze Pencil

Wieden+Kennedy / São Paulo

Old Spice

The Endless Ad

Television & VOD / Long Form - Single

OS_FI19010B

2019 Film Gold Pencil

TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles

Apple

Welcome Home

Innovation in Film

OS_FI19038G

2019 Film Silver Pencil

Wieden+Kennedy / São Paulo

Old Spice

The Endless Ad

Innovation in Film

OS_FI19039S

2019 Film Bronze Pencil

J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM

Jimmy Nelson Foundation

BLINK TEST

Online Films & Video / Varying Length Campaign

OS_FI19029B

2019 Film Bronze Pencil

Droga5 / New York

Tourism Australia

Dundee: The Son of a Legend Returns Home

Online Films & Video / Varying Length Campaign

OS_FI19030B

2019 Film Merit Award

Apple / Cupertino + Rattling Stick / Los Angeles

Apple

Memory

Online Films & Video / Long Form - Single

OS_FI19070M

2019 Film Merit Award

Apple / Cupertino + Smuggler / Los Angeles + Rock Paper Scissors / Los Angeles

Apple

Homework

Online Films & Video / Long Form - Single

OS_FI19071M

2019 Film Merit Award

Apple / Cupertino + Furlined / Los Angeles

Apple

A Little Company

Online Films & Video / Long Form - Single

OS_FI19072M

2019 Film Merit Award

FCB / New York + O Positive / New York

Burger King

The Whopper Detour

Online Films & Video / Long Form - Single

OS_FI19073M

2019 Film Merit Award

King / Stockholm + Indio / Stockholm + Always Frank / Stockholm + Music Super Circus / Stockholm

Clas Ohlson

Merry Stress Free Christmas

Online Films & Video / Long Form - Single

OS_FI19074M

2019 Film Merit Award

Publicis Italy / Milan + Stink / London + The Mill New York / London + Sizzer / Amsterdam

Diesel

Diesel Ha(u)te Couture

Online Films & Video / Long Form - Single

OS_FI19075M

2019 Film Merit Award

Dollar Shave Club / Los Angeles + MJZ / Los Angeles + Final Cut / Los Angeles + The Mill / Los Angeles

Dollar Shave Club

Get Ready

Online Films & Video / Long Form - Single

OS_FI19076M

2019 Film Merit Award

BBDO / New York + OPositive

Dunkin'

CappuChinos

Online Films & Video / Long Form - Single

OS_FI19077M

2019 Film Merit Award

Jung von Matt/Donau / Vienna

Erste Group Bank AG

First Christmas

Online Films & Video / Long Form - Single

OS_FI19078M

2019 Film Merit Award

AlmapBBDO / São Paulo

Getty Images

Endless Stories

Online Films & Video / Long Form - Single

OS_FI19079M

2019 Film Merit Award

GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York

Gillette (P&G)

We Believe

Online Films & Video / Long Form - Single

OS_FI19080M

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