The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Memory Agency: Apple / Cupertino + Rattling Stick / Los Angeles + The Mill / Los Angeles Client: Apple Category: Online Films & Video / Long Form - Single
Homework Agency: Apple / Cupertino + Smuggler / Los Angeles + Rock Paper Scissors / Los Angeles Client: Apple Category: Online Films & Video / Long Form - Single
A Little Company Agency: Apple / Cupertino + Furlined / Los Angeles Client: Apple Category: Online Films & Video / Long Form - Single
The Whopper Detour Agency: FCB / New York + O Positive / New York Client: Burger King Category: Online Films & Video / Long Form - Single
Merry Stress Free Christmas Agency: King / Stockholm + Indio / Stockholm + Always Frank / Stockholm + Music Super Circus / Stockholm Client: Clas Ohlson Category: Online Films & Video / Long Form - Single
Diesel Ha(u)te Couture Agency: Publicis Italy / Milan + Stink / London + The Mill New York / London + Sizzer / Amsterdam Client: Diesel Category: Online Films & Video / Long Form - Single
Get Ready Agency: Dollar Shave Club / Los Angeles + MJZ / Los Angeles + Final Cut / Los Angeles + The Mill / Los Angeles Client: Dollar Shave Club Category: Online Films & Video / Long Form - Single
CappuChinos Agency: BBDO / New York + OPositive Client: Dunkin' Category: Online Films & Video / Long Form - Single
First Christmas Agency: Jung von Matt/Donau / Vienna + Passion Animation Studios / London + Mcasso / London + UNIT / London Client: Erste Group Bank AG Category: Online Films & Video / Long Form - Single
Endless Stories Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Online Films & Video / Long Form - Single
We Believe Agency: GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York Client: Gillette (P&G) Category: Online Films & Video / Long Form - Single
Google Year in Search 2018 Agency: Google Brand Studio / San Francisco Client: Google Category: Online Films & Video / Long Form - Single
The Seven Worlds Agency: DDB / Paris + RSA Films / London + 75 / Paris + MPC / London Client: Hennessy Category: Online Films & Video / Long Form - Single
Medically Speaking | IGNITE Agency: PRETTYBIRD / Culver City + Ignite / Oakland Client: Ignite Category: Online Films & Video / Long Form - Single
Me We Agency: ACNE / Stockholm + IKEA Creative Hub / Malmö Client: IKEA Category: Online Films & Video / Long Form - Single
Lamp 2 Agency: Rethink Client: IKEA Category: Online Films & Video / Long Form - Single
Potato Pay Agency: Droga5 / New York Client: Kraft Heinz Ore-Ida Category: Online Films & Video / Long Form - Single
Use Your Vote Agency: FCB West / San Francisco Client: Levi Strauss & Co Category: Online Films & Video / Long Form - Single
The Most Vicious Cycle Agency: McCann / New York + March for our Lives / Parkland Client: March for our Lives Category: Online Films & Video / Long Form - Single
Apology Agency: BBDO / New York + BBDO Studios / New York Client: Mars Chocolate North America - Snickers Category: Online Films & Video / Long Form - Single
Martin's Regret Agency: Energy BBDO / Chicago Client: Mars Inc. Category: Online Films & Video / Long Form - Single
The Worst Song in the World Agency: ROSAPARK / PARIS Client: Monoprix Category: Online Films & Video / Long Form - Single
Never Ask: Synchronised Swimmer Agency: Wieden+Kennedy / Amsterdam Client: Nike Russia Category: Online Films & Video / Long Form - Single
Bodybuilder Agency: Ogilvy & Mather / Singapore + Stink Films / Shanghai + Chimney / Singapore + Fuse Adventures in Audio / Singapore Client: Ogilvy & Mather Singapore Category: Online Films & Video / Long Form - Single
KEEP CHRISTMAS WONDERFUL Agency: Publicis Conseil / Paris + Iconoclast / Paris + Mathematic / Paris + Prodigious / Paris Client: ORANGE Category: Online Films & Video / Long Form - Single
Christmas doesn´t need much. Only Love. Agency: SERVICEPLAN GERMANY / Munich Client: PENNY Category: Online Films & Video / Long Form - Single
Chase Agency: Spotify In-House / New York + UM Worldwide / New York Client: Spotify Category: Online Films & Video / Long Form - Single
End Family Fire Agency: The Brady Center to Prevent Gun Violence / Washington, D.C. + Ad Council / New York + Droga5 / New York Client: The Brady Campaign to Prevent Gun Violence Category: Online Films & Video / Long Form - Single
The Baptism Agency: DDB / Paris + Henry / Paris + SCHMOOZE / BALLAD / Paris + MIKROS MPC / Paris Client: Ubisoft Category: Online Films & Video / Long Form - Single
The Like New Campaign Agency: Goodby Silverstein & Partners / San Francisco + BMW of North America / Woodcliff + Elevel / San Francisco + Moving Picture Company / Los Angeles Client: BMW of North America Category: Television & VOD / Short Form - Campaign
Escape to Football Agency: FIG / New York + Buffalo Wild Wings / Atlanta + Biscuit Filmworks / Los Angeles + Horizon Media / New York Client: Buffalo Wild Wings Category: Television & VOD / Short Form - Campaign
Don't Toss It J-B Weld It Agency: TBWA\Chiat\Day / New York + Biscuit / Los Angeles Client: J-B Weld Category: Television & VOD / Short Form - Campaign
No B.S. Agency: Wieden+Kennedy / Portland + Joint Editorial / Portland + Anonymous Content / Culver City Client: RXBAR Category: Television & VOD / Short Form - Campaign
Tested Agency: Scholz & Friends / Berlin Client: toom hardware stores Category: Television & VOD / Short Form - Campaign
DNA Discounts Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City Client: Aeromexico Category: Under 100K Budget
Disgusting Stories Agency: TBWA\Santiago Mangada Puno / Makati + How's Everything / Makati Client: Bahay Tuluyan Foundation Inc. Category: Under 100K Budget
Souvenirs de Paris Agency: Centre Pompidou / Paris + Marcel / Paris Client: Centre Pompidou Category: Under 100K Budget
Veteran's Day is Not For Sale Agency: m ss ng p eces / Los Angeles + GUT / Miami Client: Fisher House Foundation Category: Under 100K Budget
Medically Speaking Agency: Pereira O'Dell / San Francisco Client: IGNITE National Category: Under 100K Budget
Return to Chapman's Peak Agency: Net#work BBDO / Johannesburg Client: Mercedes-Benz Category: Under 100K Budget
The Secret Agency: Ogilvy & Mather Thailand / Bangkok Client: Monde Nissin (Thailand) Co., Ltd. Category: Under 100K Budget
Guns 101 Agency: Ogilvy / Chicago Client: The Chicago Sun-Times Category: Under 100K Budget
We Believe Agency: GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York Client: Gillette (P&G) Category: Online Films & Video / Pre-Roll - Single
Don't Toss It J-B Weld It Agency: TBWA\Chiat\Day / New York + Biscuit / Los Angeles Client: J-B Weld Category: Online Films & Video / Pre-Roll - Campaign
Believe It: Solo Agency: The Martin Agency / Richmond + Hungry Man / Los Angeles + Rock Paper Scissors / Los Angeles + The Mill / Los Angeles Client: GEICO Category: Television & VOD / Short Form - Single
Smoooth Agency: Wieden+Kennedy / London + Somesuch / London Client: Lurpak Category: Television & VOD / Short Form - Single
Because of Her Agency: David&Goliath / El Segundo Client: HBO Category: Online Films & Video / Short Form - Campaign
Find Better, Faster Agency: Arnold Worldwide / Boston Client: Monster.com Category: Online Films & Video / Short Form - Campaign
The Face of Distracted Driving Agency: BBDO / New York + Biscuit Client: AT&T Category: Innovation in Film
LA FORÊT - BET ON A MURDERER Agency: PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris Client: FRANCE TÉLÉVISIONS - FRANCE 3 Category: Innovation in Film

2019 Film Merit Award

Apple / Cupertino + Rattling Stick / Los Angeles + The Mill / Los Angeles

Apple

Memory

Online Films & Video / Long Form - Single

OS_FI19070M

2019 Film Merit Award

Apple / Cupertino + Smuggler / Los Angeles + Rock Paper Scissors / Los Angeles

Apple

Homework

Online Films & Video / Long Form - Single

OS_FI19071M

2019 Film Merit Award

Apple / Cupertino + Furlined / Los Angeles

Apple

A Little Company

Online Films & Video / Long Form - Single

OS_FI19072M

2019 Film Merit Award

FCB / New York + O Positive / New York

Burger King

The Whopper Detour

Online Films & Video / Long Form - Single

OS_FI19073M

2019 Film Merit Award

King / Stockholm + Indio / Stockholm + Always Frank / Stockholm + Music Super Circus / Stockholm

Clas Ohlson

Merry Stress Free Christmas

Online Films & Video / Long Form - Single

OS_FI19074M

2019 Film Merit Award

Publicis Italy / Milan + Stink / London + The Mill New York / London + Sizzer / Amsterdam

Diesel

Diesel Ha(u)te Couture

Online Films & Video / Long Form - Single

OS_FI19075M

2019 Film Merit Award

Dollar Shave Club / Los Angeles + MJZ / Los Angeles + Final Cut / Los Angeles + The Mill / Los Angeles

Dollar Shave Club

Get Ready

Online Films & Video / Long Form - Single

OS_FI19076M

2019 Film Merit Award

BBDO / New York + OPositive

Dunkin'

CappuChinos

Online Films & Video / Long Form - Single

OS_FI19077M

2019 Film Merit Award

Jung von Matt/Donau / Vienna + Passion Animation Studios / London + Mcasso / London + UNIT / London

Erste Group Bank AG

First Christmas

Online Films & Video / Long Form - Single

OS_FI19078M

2019 Film Merit Award

AlmapBBDO / São Paulo

Getty Images

Endless Stories

Online Films & Video / Long Form - Single

OS_FI19079M

2019 Film Merit Award

GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York

Gillette (P&G)

We Believe

Online Films & Video / Long Form - Single

OS_FI19080M

2019 Film Merit Award

Google Brand Studio / San Francisco

Google

Google Year in Search 2018

Online Films & Video / Long Form - Single

OS_FI19081M

2019 Film Merit Award

DDB / Paris + RSA Films / London + 75 / Paris + MPC / London

Hennessy

The Seven Worlds

Online Films & Video / Long Form - Single

OS_FI19082M

2019 Film Merit Award

PRETTYBIRD / Culver City + Ignite / Oakland

Ignite

Medically Speaking | IGNITE

Online Films & Video / Long Form - Single

OS_FI19083M

2019 Film Merit Award

ACNE / Stockholm + IKEA Creative Hub / Malmö

IKEA

Me We

Online Films & Video / Long Form - Single

OS_FI19084M

2019 Film Merit Award

Rethink

IKEA

Lamp 2

Online Films & Video / Long Form - Single

OS_FI19085M

2019 Film Merit Award

Droga5 / New York

Kraft Heinz Ore-Ida

Potato Pay

Online Films & Video / Long Form - Single

OS_FI19086M

2019 Film Merit Award

FCB West / San Francisco

Levi Strauss & Co

Use Your Vote

Online Films & Video / Long Form - Single

OS_FI19087M

2019 Film Merit Award

McCann / New York + March for our Lives / Parkland

March for our Lives

The Most Vicious Cycle

Online Films & Video / Long Form - Single

OS_FI19088M

2019 Film Merit Award

BBDO / New York + BBDO Studios / New York

Mars Chocolate North America - Snickers

Apology

Online Films & Video / Long Form - Single

OS_FI19089M

2019 Film Merit Award

Energy BBDO / Chicago

Mars Inc.

Martin's Regret

Online Films & Video / Long Form - Single

OS_FI19090M

2019 Film Merit Award

ROSAPARK / PARIS

Monoprix

The Worst Song in the World

Online Films & Video / Long Form - Single

OS_FI19091M

2019 Film Merit Award

Wieden+Kennedy / Amsterdam

Nike Russia

Never Ask: Synchronised Swimmer

Online Films & Video / Long Form - Single

OS_FI19092M

2019 Film Merit Award

Ogilvy & Mather / Singapore + Stink Films / Shanghai + Chimney / Singapore + Fuse Adventures in Audio / Singapore

Ogilvy & Mather Singapore

Bodybuilder

Online Films & Video / Long Form - Single

OS_FI19093M

2019 Film Merit Award

Publicis Conseil / Paris + Iconoclast / Paris + Mathematic / Paris + Prodigious / Paris

ORANGE

KEEP CHRISTMAS WONDERFUL

Online Films & Video / Long Form - Single

OS_FI19094M

2019 Film Merit Award

SERVICEPLAN GERMANY / Munich

PENNY

Christmas doesn´t need much. Only Love.

Online Films & Video / Long Form - Single

OS_FI19095M

2019 Film Merit Award

Spotify In-House / New York + UM Worldwide / New York

Spotify

Chase

Online Films & Video / Long Form - Single

OS_FI19096M

2019 Film Merit Award

The Brady Center to Prevent Gun Violence / Washington, D.C. + Ad Council / New York + Droga5 / New York

The Brady Campaign to Prevent Gun Violence

End Family Fire

Online Films & Video / Long Form - Single

OS_FI19097M

2019 Film Merit Award

DDB / Paris + Henry / Paris + SCHMOOZE / BALLAD / Paris + MIKROS MPC / Paris

Ubisoft

The Baptism

Online Films & Video / Long Form - Single

OS_FI19098M

2019 Film Merit Award

Goodby Silverstein & Partners / San Francisco + BMW of North America / Woodcliff + Elevel / San Francisco + Moving Picture Company / Los Angeles

BMW of North America

The Like New Campaign

Television & VOD / Short Form - Campaign

OS_FI19042M

2019 Film Merit Award

FIG / New York + Buffalo Wild Wings / Atlanta + Biscuit Filmworks / Los Angeles + Horizon Media / New York

Buffalo Wild Wings

Escape to Football

Television & VOD / Short Form - Campaign

OS_FI19043M

2019 Film Merit Award

TBWA\Chiat\Day / New York + Biscuit / Los Angeles

J-B Weld

Don't Toss It J-B Weld It

Television & VOD / Short Form - Campaign

OS_FI19044M

2019 Film Merit Award

Wieden+Kennedy / Portland + Joint Editorial / Portland + Anonymous Content / Culver City

RXBAR

No B.S.

Television & VOD / Short Form - Campaign

OS_FI19045M

2019 Film Merit Award

Scholz & Friends / Berlin

toom hardware stores

Tested

Television & VOD / Short Form - Campaign

OS_FI19046M

2019 Film Merit Award

Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City

Aeromexico

DNA Discounts

Under 100K Budget

OS_FI19112M

2019 Film Merit Award

TBWA\Santiago Mangada Puno / Makati + How's Everything / Makati

Bahay Tuluyan Foundation Inc.

Disgusting Stories

Under 100K Budget

OS_FI19113M

2019 Film Merit Award

Centre Pompidou / Paris + Marcel / Paris

Centre Pompidou

Souvenirs de Paris

Under 100K Budget

OS_FI19114M

2019 Film Merit Award

m ss ng p eces / Los Angeles + GUT / Miami

Fisher House Foundation

Veteran's Day is Not For Sale

Under 100K Budget

OS_FI19115M

2019 Film Merit Award

Pereira O'Dell / San Francisco

IGNITE National

Medically Speaking

Under 100K Budget

OS_FI19116M

2019 Film Merit Award

Net#work BBDO / Johannesburg

Mercedes-Benz

Return to Chapman's Peak

Under 100K Budget

OS_FI19117M

2019 Film Merit Award

Ogilvy & Mather Thailand / Bangkok

Monde Nissin (Thailand) Co., Ltd.

The Secret

Under 100K Budget

OS_FI19118M

2019 Film Merit Award

Ogilvy / Chicago

The Chicago Sun-Times

Guns 101

Under 100K Budget

OS_FI19119M

2019 Film Merit Award

GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York

Gillette (P&G)

We Believe

Online Films & Video / Pre-Roll - Single

OS_FI19100M

2019 Film Merit Award

TBWA\Chiat\Day / New York + Biscuit / Los Angeles

J-B Weld

Don't Toss It J-B Weld It

Online Films & Video / Pre-Roll - Campaign

OS_FI19101M

2019 Film Merit Award

The Martin Agency / Richmond + Hungry Man / Los Angeles + Rock Paper Scissors / Los Angeles + The Mill / Los Angeles

GEICO

Believe It: Solo

Television & VOD / Short Form - Single

OS_FI19040M

2019 Film Merit Award

Wieden+Kennedy / London + Somesuch / London

Lurpak

Smoooth

Television & VOD / Short Form - Single

OS_FI19041M

2019 Film Merit Award

David&Goliath / El Segundo

HBO

Because of Her

Online Films & Video / Short Form - Campaign

OS_FI19068M

2019 Film Merit Award

Arnold Worldwide / Boston

Monster.com

Find Better, Faster

Online Films & Video / Short Form - Campaign

OS_FI19069M

2019 Film Merit Award

BBDO / New York + Biscuit

AT&T

The Face of Distracted Driving

Innovation in Film

OS_FI19120M

2019 Film Merit Award

PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris

FRANCE TÉLÉVISIONS - FRANCE 3

LA FORÊT - BET ON A MURDERER

Innovation in Film

OS_FI19121M

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