The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Share Your Gifts
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + BUCK / Los Angeles
Client: Apple Category: Cinema Advertising
AT&T Cinema
Agency: BBDO / New York + SomeSuchXAnonymous + BiscuitFilmworksandRevolver/WillO'Rourke
Client: AT&T Category: Cinema Advertising
The all-new GLE, In the long run
Agency: Daimler AG / Stuttgart + antoni garage GmbH / Berlin + Iconoclast Germany GmbH / Berlin
Client: Daimler AG Category: Cinema Advertising
The Seven Worlds
Agency: DDB / Paris + RSA Films / London + 75 / Paris + MPC / London
Client: Hennessy Category: Cinema Advertising
22 again
Agency: BBDO ESPAÑA / CONTRAPUNTO BBDO / MADRID + LOBO KANE / MADRID + THE LOBBY / MADRID + CP WORKS / MADRID
Client: LOTERIAS Y APUESTAS DEL ESTADO Category: Cinema Advertising
Return to Chapman's Peak
Agency: Net#work BBDO / Johannesburg
Client: Mercedes-Benz Category: Cinema Advertising
Vuka
Agency: Joe Public (Pty) Ltd / Johannesburg + SAB - Be The Mentor / Johannesburg + Egg Films / Johannesburg
Client: SAB - Be The Mentor Category: Cinema Advertising
Three - Phones Are Good
Agency: Wieden+Kennedy / London + Friend / London
Client: Wieden+Kennedy London Category: Cinema Advertising
Unfinished Stories
Agency: TBWA\Chiat\Day / New York + Variable / New York + PSYOP / Los Angeles + Nørlum / Denmark
Client: Travelers Category: Online Films & Video / Long Form - Campaign
Don't Toss It J-B Weld It
Agency: TBWA\Chiat\Day / New York + Biscuit / Los Angeles
Client: J-B Weld Category: Online Films & Video / Pre-Roll - Campaign
Memory
Agency: Apple / Cupertino + Rattling Stick / Los Angeles + The Mill / Los Angeles
Client: Apple Category: Online Films & Video / Long Form - Single
Homework
Agency: Apple / Cupertino + Smuggler / Los Angeles + Rock Paper Scissors / Los Angeles
Client: Apple Category: Online Films & Video / Long Form - Single
A Little Company
Agency: Apple / Cupertino + Furlined / Los Angeles
Client: Apple Category: Online Films & Video / Long Form - Single
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King Category: Online Films & Video / Long Form - Single
Merry Stress Free Christmas
Agency: King / Stockholm + Indio / Stockholm + Always Frank / Stockholm + Music Super Circus / Stockholm
Client: Clas Ohlson Category: Online Films & Video / Long Form - Single
Diesel Ha(u)te Couture
Agency: Publicis Italy / Milan + Stink / London + The Mill New York / London + Sizzer / Amsterdam
Client: Diesel Category: Online Films & Video / Long Form - Single
Get Ready
Agency: Dollar Shave Club / Los Angeles + MJZ / Los Angeles + Final Cut / Los Angeles + The Mill / Los Angeles
Client: Dollar Shave Club Category: Online Films & Video / Long Form - Single
CappuChinos
Agency: BBDO / New York + OPositive
Client: Dunkin' Category: Online Films & Video / Long Form - Single
First Christmas
Agency: Jung von Matt/Donau / Vienna + Passion Animation Studios / London + Mcasso / London + UNIT / London
Client: Erste Group Bank AG Category: Online Films & Video / Long Form - Single
Endless Stories
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Online Films & Video / Long Form - Single
We Believe
Agency: GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York
Client: Gillette (P&G) Category: Online Films & Video / Long Form - Single
Google Year in Search 2018
Agency: Google Brand Studio / San Francisco
Client: Google Category: Online Films & Video / Long Form - Single
The Seven Worlds
Agency: DDB / Paris + RSA Films / London + 75 / Paris + MPC / London
Client: Hennessy Category: Online Films & Video / Long Form - Single
Medically Speaking | IGNITE
Agency: PRETTYBIRD / Culver City + Ignite / Oakland
Client: Ignite Category: Online Films & Video / Long Form - Single
Me We
Agency: ACNE / Stockholm + IKEA Creative Hub / Malmö
Client: IKEA Category: Online Films & Video / Long Form - Single
Potato Pay
Agency: Droga5 / New York
Client: Kraft Heinz Ore-Ida Category: Online Films & Video / Long Form - Single
Use Your Vote
Agency: FCB West / San Francisco
Client: Levi Strauss & Co Category: Online Films & Video / Long Form - Single
The Most Vicious Cycle
Agency: McCann / New York + March for our Lives / Parkland
Client: March for our Lives Category: Online Films & Video / Long Form - Single
Apology
Agency: BBDO / New York + BBDO Studios / New York
Client: Mars Chocolate North America - Snickers Category: Online Films & Video / Long Form - Single
Martin's Regret
Agency: Energy BBDO / Chicago
Client: Mars Inc. Category: Online Films & Video / Long Form - Single
The Worst Song in the World
Agency: ROSAPARK / PARIS
Client: Monoprix Category: Online Films & Video / Long Form - Single
Never Ask: Synchronised Swimmer
Agency: Wieden+Kennedy / Amsterdam
Client: Nike Russia Category: Online Films & Video / Long Form - Single
Bodybuilder
Agency: Ogilvy & Mather / Singapore + Stink Films / Shanghai + Chimney / Singapore + Fuse Adventures in Audio / Singapore
Client: Ogilvy & Mather Singapore Category: Online Films & Video / Long Form - Single
KEEP CHRISTMAS WONDERFUL
Agency: Publicis Conseil / Paris + Iconoclast / Paris + Mathematic / Paris + Prodigious / Paris
Client: ORANGE Category: Online Films & Video / Long Form - Single
Christmas doesn´t need much. Only Love.
Agency: SERVICEPLAN GERMANY / Munich
Client: PENNY Category: Online Films & Video / Long Form - Single
Chase
Agency: Spotify In-House / New York + UM Worldwide / New York
Client: Spotify Category: Online Films & Video / Long Form - Single
End Family Fire
Agency: The Brady Center to Prevent Gun Violence / Washington, D.C. + Ad Council / New York + Droga5 / New York
Client: The Brady Campaign to Prevent Gun Violence Category: Online Films & Video / Long Form - Single
The Baptism
Agency: DDB / Paris + Henry / Paris + SCHMOOZE / BALLAD / Paris + MIKROS MPC / Paris
Client: Ubisoft Category: Online Films & Video / Long Form - Single
Color Flood
Agency: MJZ / Los Angeles + Apple / Cupertino
Client: Apple Category: Television & VOD / Long Form - Single
Unlock
Agency: Apple / Cupertino + Furlined / Los Angeles + MPC / Los Angeles + Final Cut / Los Angeles
Client: Apple Category: Television & VOD / Long Form - Single
Behind the Mac
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + Exile Edit / Los Angeles + MPC Advertising / Los Angeles
Client: Apple Category: Television & VOD / Long Form - Single
Share Your Gifts
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + BUCK / Los Angeles
Client: Apple Category: Television & VOD / Long Form - Single
Game of Thrones White Walkers are Organizing
Agency: Arts & Letters Creative Co. / Richmond
Client: Google Chromebook Category: Television & VOD / Long Form - Single
The Seven Worlds
Agency: DDB / Paris + RSA Films / London + 75 / Paris + MPC / London
Client: Hennessy Category: Television & VOD / Long Form - Single
The Secret
Agency: Ogilvy & Mather Thailand / Bangkok
Client: Monde Nissin (Thailand) Co., Ltd. Category: Television & VOD / Long Form - Single
The Worst Song in the World
Agency: ROSAPARK / PARIS
Client: Monoprix Category: Television & VOD / Long Form - Single
Serena: Voice of Belief
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike Category: Television & VOD / Long Form - Single
Award:
2019 Film Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + BUCK / Los Angeles
Client:
Apple
Title:
Share Your Gifts
Category:
Cinema Advertising
Annual ID:
OS_FI19102M
Award:
2019 Film Merit Award
Agency:
BBDO / New York + SomeSuchXAnonymous + BiscuitFilmworksandRevolver/WillO'Rourke
Client:
AT&T
Title:
AT&T Cinema
Category:
Cinema Advertising
Annual ID:
OS_FI19103M
Award:
2019 Film Merit Award
Agency:
Daimler AG / Stuttgart + antoni garage GmbH / Berlin + Iconoclast Germany GmbH / Berlin
Client:
Daimler AG
Title:
The all-new GLE, In the long run
Category:
Cinema Advertising
Annual ID:
OS_FI19104M
Award:
2019 Film Merit Award
Agency:
DDB / Paris + RSA Films / London + 75 / Paris + MPC / London
Client:
Hennessy
Title:
The Seven Worlds
Category:
Cinema Advertising
Annual ID:
OS_FI19105M
Award:
2019 Film Merit Award
Agency:
DDB Group New Zealand / Auckland
Client:
Lion
Title:
The Dance
Category:
Cinema Advertising
Annual ID:
OS_FI19106M
Award:
2019 Film Merit Award
Agency:
BBDO ESPAÑA / CONTRAPUNTO BBDO / MADRID + LOBO KANE / MADRID + THE LOBBY / MADRID + CP WORKS / MADRID
Client:
LOTERIAS Y APUESTAS DEL ESTADO
Title:
22 again
Category:
Cinema Advertising
Annual ID:
OS_FI19107M
Award:
2019 Film Merit Award
Agency:
Net#work BBDO / Johannesburg
Client:
Mercedes-Benz
Title:
Return to Chapman's Peak
Category:
Cinema Advertising
Annual ID:
OS_FI19108M
Award:
2019 Film Merit Award
Agency:
Joe Public (Pty) Ltd / Johannesburg + SAB - Be The Mentor / Johannesburg + Egg Films / Johannesburg
Client:
SAB - Be The Mentor
Title:
Vuka
Category:
Cinema Advertising
Annual ID:
OS_FI19109M
Award:
2019 Film Merit Award
Agency:
Wieden+Kennedy / London + Friend / London
Client:
Wieden+Kennedy London
Title:
Three - Phones Are Good
Category:
Cinema Advertising
Annual ID:
OS_FI19110M
Award:
2019 Film Merit Award
Agency:
TBWA\Chiat\Day / New York + Variable / New York + PSYOP / Los Angeles + Nørlum / Denmark
Client:
Travelers
Title:
Unfinished Stories
Category:
Online Films & Video / Long Form - Campaign
Annual ID:
OS_FI19099M
Award:
2019 Film Merit Award
Agency:
TBWA\Chiat\Day / New York + Biscuit / Los Angeles
Client:
J-B Weld
Title:
Don't Toss It J-B Weld It
Category:
Online Films & Video / Pre-Roll - Campaign
Annual ID:
OS_FI19101M
Award:
2019 Film Merit Award
Agency:
Apple / Cupertino + Rattling Stick / Los Angeles + The Mill / Los Angeles
Client:
Apple
Title:
Memory
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19070M
Award:
2019 Film Merit Award
Agency:
Apple / Cupertino + Smuggler / Los Angeles + Rock Paper Scissors / Los Angeles
Client:
Apple
Title:
Homework
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19071M
Award:
2019 Film Merit Award
Agency:
Apple / Cupertino + Furlined / Los Angeles
Client:
Apple
Title:
A Little Company
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19072M
Award:
2019 Film Merit Award
Agency:
FCB / New York + O Positive / New York
Client:
Burger King
Title:
The Whopper Detour
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19073M
Award:
2019 Film Merit Award
Agency:
King / Stockholm + Indio / Stockholm + Always Frank / Stockholm + Music Super Circus / Stockholm
Client:
Clas Ohlson
Title:
Merry Stress Free Christmas
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19074M
Award:
2019 Film Merit Award
Agency:
Publicis Italy / Milan + Stink / London + The Mill New York / London + Sizzer / Amsterdam
Client:
Diesel
Title:
Diesel Ha(u)te Couture
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19075M
Award:
2019 Film Merit Award
Agency:
Dollar Shave Club / Los Angeles + MJZ / Los Angeles + Final Cut / Los Angeles + The Mill / Los Angeles
Client:
Dollar Shave Club
Title:
Get Ready
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19076M
Award:
2019 Film Merit Award
Agency:
BBDO / New York + OPositive
Client:
Dunkin'
Title:
CappuChinos
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19077M
Award:
2019 Film Merit Award
Agency:
Jung von Matt/Donau / Vienna + Passion Animation Studios / London + Mcasso / London + UNIT / London
Client:
Erste Group Bank AG
Title:
First Christmas
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19078M
Award:
2019 Film Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
Endless Stories
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19079M
Award:
2019 Film Merit Award
Agency:
GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York
Client:
Gillette (P&G)
Title:
We Believe
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19080M
Award:
2019 Film Merit Award
Agency:
Google Brand Studio / San Francisco
Client:
Google
Title:
Google Year in Search 2018
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19081M
Award:
2019 Film Merit Award
Agency:
DDB / Paris + RSA Films / London + 75 / Paris + MPC / London
Client:
Hennessy
Title:
The Seven Worlds
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19082M
Award:
2019 Film Merit Award
Agency:
PRETTYBIRD / Culver City + Ignite / Oakland
Client:
Ignite
Title:
Medically Speaking | IGNITE
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19083M
Award:
2019 Film Merit Award
Agency:
ACNE / Stockholm + IKEA Creative Hub / Malmö
Client:
IKEA
Title:
Me We
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19084M
Award:
2019 Film Merit Award
Agency:
Rethink
Client:
IKEA
Title:
Lamp 2
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19085M
Award:
2019 Film Merit Award
Agency:
Droga5 / New York
Client:
Kraft Heinz Ore-Ida
Title:
Potato Pay
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19086M
Award:
2019 Film Merit Award
Agency:
FCB West / San Francisco
Client:
Levi Strauss & Co
Title:
Use Your Vote
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19087M
Award:
2019 Film Merit Award
Agency:
McCann / New York + March for our Lives / Parkland
Client:
March for our Lives
Title:
The Most Vicious Cycle
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19088M
Award:
2019 Film Merit Award
Agency:
BBDO / New York + BBDO Studios / New York
Client:
Mars Chocolate North America - Snickers
Title:
Apology
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19089M
Award:
2019 Film Merit Award
Agency:
Energy BBDO / Chicago
Client:
Mars Inc.
Title:
Martin's Regret
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19090M
Award:
2019 Film Merit Award
Agency:
ROSAPARK / PARIS
Client:
Monoprix
Title:
The Worst Song in the World
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19091M
Award:
2019 Film Merit Award
Agency:
Wieden+Kennedy / Amsterdam
Client:
Nike Russia
Title:
Never Ask: Synchronised Swimmer
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19092M
Award:
2019 Film Merit Award
Agency:
Ogilvy & Mather / Singapore + Stink Films / Shanghai + Chimney / Singapore + Fuse Adventures in Audio / Singapore
Client:
Ogilvy & Mather Singapore
Title:
Bodybuilder
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19093M
Award:
2019 Film Merit Award
Agency:
Publicis Conseil / Paris + Iconoclast / Paris + Mathematic / Paris + Prodigious / Paris
Client:
ORANGE
Title:
KEEP CHRISTMAS WONDERFUL
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19094M
Award:
2019 Film Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
PENNY
Title:
Christmas doesn´t need much. Only Love.
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19095M
Award:
2019 Film Merit Award
Agency:
Spotify In-House / New York + UM Worldwide / New York
Client:
Spotify
Title:
Chase
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19096M
Award:
2019 Film Merit Award
Agency:
The Brady Center to Prevent Gun Violence / Washington, D.C. + Ad Council / New York + Droga5 / New York
Client:
The Brady Campaign to Prevent Gun Violence
Title:
End Family Fire
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19097M
Award:
2019 Film Merit Award
Agency:
DDB / Paris + Henry / Paris + SCHMOOZE / BALLAD / Paris + MIKROS MPC / Paris
Client:
Ubisoft
Title:
The Baptism
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19098M
Award:
2019 Film Merit Award
Agency:
MJZ / Los Angeles + Apple / Cupertino
Client:
Apple
Title:
Color Flood
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI19047M
Award:
2019 Film Merit Award
Agency:
Apple / Cupertino + Furlined / Los Angeles + MPC / Los Angeles + Final Cut / Los Angeles
Client:
Apple
Title:
Unlock
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI19048M
Award:
2019 Film Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + Exile Edit / Los Angeles + MPC Advertising / Los Angeles
Client:
Apple
Title:
Behind the Mac
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI19049M
Award:
2019 Film Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + BUCK / Los Angeles
Client:
Apple
Title:
Share Your Gifts
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI19050M
Award:
2019 Film Merit Award
Agency:
Arts & Letters Creative Co. / Richmond
Client:
Google Chromebook
Title:
Game of Thrones White Walkers are Organizing
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI19051M
Award:
2019 Film Merit Award
Agency:
DDB / Paris + RSA Films / London + 75 / Paris + MPC / London
Client:
Hennessy
Title:
The Seven Worlds
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI19052M
Award:
2019 Film Merit Award
Agency:
Rethink
Client:
IKEA
Title:
Lamp 2
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI19053M
Award:
2019 Film Merit Award
Agency:
Ogilvy & Mather Thailand / Bangkok
Client:
Monde Nissin (Thailand) Co., Ltd.
Title:
The Secret
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI19054M
Award:
2019 Film Merit Award
Agency:
ROSAPARK / PARIS
Client:
Monoprix
Title:
The Worst Song in the World
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI19055M
Award:
2019 Film Merit Award
Agency:
Wieden+Kennedy / Portland + Nike / Beaverton
Client:
Nike
Title:
Serena: Voice of Belief
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI19056M
