The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
The Like New Campaign
Agency: Goodby Silverstein & Partners / San Francisco + BMW of North America / Woodcliff + Elevel / San Francisco + Moving Picture Company / Los Angeles
Client: BMW of North America Category: Television & VOD / Short Form - Campaign
Escape to Football
Agency: FIG / New York + Buffalo Wild Wings / Atlanta + Biscuit Filmworks / Los Angeles + Horizon Media / New York
Client: Buffalo Wild Wings Category: Television & VOD / Short Form - Campaign
Don't Toss It J-B Weld It
Agency: TBWA\Chiat\Day / New York + Biscuit / Los Angeles
Client: J-B Weld Category: Television & VOD / Short Form - Campaign
No B.S.
Agency: Wieden+Kennedy / Portland + Joint Editorial / Portland + Anonymous Content / Culver City
Client: RXBAR Category: Television & VOD / Short Form - Campaign
Tested
Agency: Scholz & Friends / Berlin
Client: toom hardware stores Category: Television & VOD / Short Form - Campaign
Share Your Gifts
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles
Client: Apple Category: Cinema Advertising
AT&T Cinema
Agency: BBDO / New York + SomeSuchXAnonymous + BiscuitFilmworksandRevolver/WillO'Rourke
Client: AT&T Category: Cinema Advertising
The all-new GLE, In the long run
Agency: Daimler AG / Stuttgart + antoni garage GmbH / Berlin + Iconoclast Germany GmbH / Berlin
Client: Daimler AG Category: Cinema Advertising
The Seven Worlds
Agency: DDB / Paris + RSA Films / London + 75 / Paris + MPC / London
Client: Hennessy Category: Cinema Advertising
22 again
Agency: BBDO ESPAÑA / CONTRAPUNTO BBDO / MADRID + LOBO KANE / MADRID + THE LOBBY / MADRID + CP WORKS / MADRID
Client: LOTERIAS Y APUESTAS DEL ESTADO Category: Cinema Advertising
Return to Chapman's Peak
Agency: Net#work BBDO / Johannesburg
Client: Mercedes-Benz Category: Cinema Advertising
Vuka
Agency: Joe Public (Pty) Ltd / Johannesburg + SAB - Be The Mentor / Johannesburg + Egg Films / Johannesburg
Client: SAB - Be The Mentor Category: Cinema Advertising
Three - Phones Are Good
Agency: Wieden+Kennedy / London + Friend / London
Client: Wieden+Kennedy London Category: Cinema Advertising
We Believe
Agency: GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York
Client: Gillette (P&G) Category: Online Films & Video / Pre-Roll - Single
Don't Toss It J-B Weld It
Agency: TBWA\Chiat\Day / New York + Biscuit / Los Angeles
Client: J-B Weld Category: Online Films & Video / Pre-Roll - Campaign
The Face of Distracted Driving
Agency: BBDO / New York + Biscuit
Client: AT&T Category: Innovation in Film
LA FORÊT - BET ON A MURDERER
Agency: PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris
Client: FRANCE TÉLÉVISIONS - FRANCE 3 Category: Innovation in Film
Know What Your Data Knows
Agency: Eleven, Inc. / San Francisco + Google Cloud / San Francisco + Gentleman Scholar / Los Angeles + Cloneless / Portland
Client: Google Cloud Category: Innovation in Film
BLINK TEST
Agency: J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM
Client: Jimmy Nelson Foundation Category: Innovation in Film
Oat the Goat
Agency: FCB New Zealand / Auckland + Assembly / Auckland
Client: Ministry of Education NZ Category: Innovation in Film
It's a Thursday Night Tide Ad
Agency: Saatchi & Saatchi. / New York + Procter & Gamble / Cincinnati, OH
Client: Procter & Gamble Category: Innovation in Film
The Truth Is Worth It: Courage
Agency: Droga5 / New York + Furlined / Los Angeles
Client: The New York Times Category: Innovation in Film
The Truth Is Worth It: Resolve
Agency: Furlined / Los Angeles + Droga5 / New York
Client: The New York Times Category: Innovation in Film
The Truth Is Worth It: Rigor
Agency: Droga5 / New York + Furlined / Los Angeles
Client: The New York Times Category: Innovation in Film
The Truth Is Worth It: Perseverance
Agency: Furlined / Los Angeles + Droga5 / New York
Client: The New York Times Category: Innovation in Film
Perfect Fit
Agency: BBDO GmbH / Berlin + CraftWork - a brand of ad agencyservices GmbH / Duesseldorf
Client: Daimler AG / smart Category: Online Films & Video / Short Form - Single
Heated Seats
Agency: DDB / Chicago + Fiat Chrysler Automobiles / Detroit + DDB North America / New York
Client: Fiat Chrysler Automobiles Category: Online Films & Video / Short Form - Single
Boxes
Agency: Arnold Worldwide / Boston
Client: Monster.com Category: Online Films & Video / Short Form - Single
Cherry Picker
Agency: Arnold Worldwide / Boston
Client: Monster.com Category: Online Films & Video / Short Form - Single
Ugly in the 90s
Agency: ROSAPARK / PARIS
Client: Skoda France Category: Online Films & Video / Short Form - Single
Metalheads
Agency: Grabarz & Partner / Hamburg + Volkswagen AG / Wolfsburg + CZAR Film GmbH / Hamburg + Bacon X / Copenhagen
Client: Volkswagen AG Category: Online Films & Video / Short Form - Single
DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client: Aeromexico Category: Under 100K Budget
Disgusting Stories
Agency: TBWA Santiago Mangada Puno / Makati City + How's Everything / Makati City
Client: Bahay Tuluyan Foundation Inc. Category: Under 100K Budget
Souvenirs de Paris
Agency: Centre Pompidou / Paris + Marcel / Paris
Client: Centre Pompidou Category: Under 100K Budget
Veteran's Day is Not For Sale
Agency: m ss ng p eces / Los Angeles + GUT / Miami
Client: Fisher House Foundation Category: Under 100K Budget
Medically Speaking
Agency: Pereira O'Dell / San Francisco
Client: IGNITE National Category: Under 100K Budget
Return to Chapman's Peak
Agency: Net#work BBDO / Johannesburg
Client: Mercedes-Benz Category: Under 100K Budget
The Secret
Agency: Ogilvy & Mather Thailand / Bangkok
Client: Monde Nissin (Thailand) Co., Ltd. Category: Under 100K Budget
Because of Her
Agency: David&Goliath / El Segundo
Client: HBO Category: Online Films & Video / Short Form - Campaign
Find Better, Faster
Agency: Arnold Worldwide / Boston
Client: Monster.com Category: Online Films & Video / Short Form - Campaign
Believe It: Solo
Agency: The Martin Agency / Richmond, VA + Hungry Man / Los Angeles, CA + Rock Paper Scissors / Los Angeles, CA + The Mill / Los Angeles, CA
Client: GEICO Category: Television & VOD / Short Form - Single
Smoooth
Agency: Wieden+Kennedy / London + Somesuch / London
Client: Lurpak Category: Television & VOD / Short Form - Single
Memory
Agency: Apple / Cupertino + Rattling Stick / Los Angeles
Client: Apple Category: Online Films & Video / Long Form - Single
Homework
Agency: Apple / Cupertino + Smuggler / Los Angeles + Rock Paper Scissors / Los Angeles
Client: Apple Category: Online Films & Video / Long Form - Single
A Little Company
Agency: Apple / Cupertino + Furlined / Los Angeles
Client: Apple Category: Online Films & Video / Long Form - Single
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King Category: Online Films & Video / Long Form - Single
Merry Stress Free Christmas
Agency: King / Stockholm + Indio / Stockholm + Always Frank / Stockholm + Music Super Circus / Stockholm
Client: Clas Ohlson Category: Online Films & Video / Long Form - Single
Diesel Ha(u)te Couture
Agency: Publicis Italy / Milan + Stink / London + The Mill New York / London + Sizzer / Amsterdam
Client: Diesel Category: Online Films & Video / Long Form - Single
Award:
2019 Film Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco + BMW of North America / Woodcliff + Elevel / San Francisco + Moving Picture Company / Los Angeles
Client:
BMW of North America
Title:
The Like New Campaign
Category:
Television & VOD / Short Form - Campaign
Annual ID:
OS_FI19042M
Award:
2019 Film Merit Award
Agency:
FIG / New York + Buffalo Wild Wings / Atlanta + Biscuit Filmworks / Los Angeles + Horizon Media / New York
Client:
Buffalo Wild Wings
Title:
Escape to Football
Category:
Television & VOD / Short Form - Campaign
Annual ID:
OS_FI19043M
Award:
2019 Film Merit Award
Agency:
TBWA\Chiat\Day / New York + Biscuit / Los Angeles
Client:
J-B Weld
Title:
Don't Toss It J-B Weld It
Category:
Television & VOD / Short Form - Campaign
Annual ID:
OS_FI19044M
Award:
2019 Film Merit Award
Agency:
Wieden+Kennedy / Portland + Joint Editorial / Portland + Anonymous Content / Culver City
Client:
RXBAR
Title:
No B.S.
Category:
Television & VOD / Short Form - Campaign
Annual ID:
OS_FI19045M
Award:
2019 Film Merit Award
Agency:
Scholz & Friends / Berlin
Client:
toom hardware stores
Title:
Tested
Category:
Television & VOD / Short Form - Campaign
Annual ID:
OS_FI19046M
Award:
2019 Film Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles
Client:
Apple
Title:
Share Your Gifts
Category:
Cinema Advertising
Annual ID:
OS_FI19102M
Award:
2019 Film Merit Award
Agency:
BBDO / New York + SomeSuchXAnonymous + BiscuitFilmworksandRevolver/WillO'Rourke
Client:
AT&T
Title:
AT&T Cinema
Category:
Cinema Advertising
Annual ID:
OS_FI19103M
Award:
2019 Film Merit Award
Agency:
Daimler AG / Stuttgart + antoni garage GmbH / Berlin + Iconoclast Germany GmbH / Berlin
Client:
Daimler AG
Title:
The all-new GLE, In the long run
Category:
Cinema Advertising
Annual ID:
OS_FI19104M
Award:
2019 Film Merit Award
Agency:
DDB / Paris + RSA Films / London + 75 / Paris + MPC / London
Client:
Hennessy
Title:
The Seven Worlds
Category:
Cinema Advertising
Annual ID:
OS_FI19105M
Award:
2019 Film Merit Award
Agency:
DDB Group New Zealand / Auckland
Client:
Lion
Title:
The Dance
Category:
Cinema Advertising
Annual ID:
OS_FI19106M
Award:
2019 Film Merit Award
Agency:
BBDO ESPAÑA / CONTRAPUNTO BBDO / MADRID + LOBO KANE / MADRID + THE LOBBY / MADRID + CP WORKS / MADRID
Client:
LOTERIAS Y APUESTAS DEL ESTADO
Title:
22 again
Category:
Cinema Advertising
Annual ID:
OS_FI19107M
Award:
2019 Film Merit Award
Agency:
Net#work BBDO / Johannesburg
Client:
Mercedes-Benz
Title:
Return to Chapman's Peak
Category:
Cinema Advertising
Annual ID:
OS_FI19108M
Award:
2019 Film Merit Award
Agency:
Joe Public (Pty) Ltd / Johannesburg + SAB - Be The Mentor / Johannesburg + Egg Films / Johannesburg
Client:
SAB - Be The Mentor
Title:
Vuka
Category:
Cinema Advertising
Annual ID:
OS_FI19109M
Award:
2019 Film Merit Award
Agency:
Wieden+Kennedy / London + Friend / London
Client:
Wieden+Kennedy London
Title:
Three - Phones Are Good
Category:
Cinema Advertising
Annual ID:
OS_FI19110M
Award:
2019 Film Merit Award
Agency:
GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York
Client:
Gillette (P&G)
Title:
We Believe
Category:
Online Films & Video / Pre-Roll - Single
Annual ID:
OS_FI19100M
Award:
2019 Film Merit Award
Agency:
TBWA\Chiat\Day / New York + Biscuit / Los Angeles
Client:
J-B Weld
Title:
Don't Toss It J-B Weld It
Category:
Online Films & Video / Pre-Roll - Campaign
Annual ID:
OS_FI19101M
Award:
2019 Film Merit Award
Agency:
BBDO / New York + Biscuit
Client:
AT&T
Title:
The Face of Distracted Driving
Category:
Innovation in Film
Annual ID:
OS_FI19120M
Award:
2019 Film Merit Award
Agency:
PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris
Client:
FRANCE TÉLÉVISIONS - FRANCE 3
Title:
LA FORÊT - BET ON A MURDERER
Category:
Innovation in Film
Annual ID:
OS_FI19121M
Award:
2019 Film Merit Award
Agency:
Eleven, Inc. / San Francisco + Google Cloud / San Francisco + Gentleman Scholar / Los Angeles + Cloneless / Portland
Client:
Google Cloud
Title:
Know What Your Data Knows
Category:
Innovation in Film
Annual ID:
OS_FI19122M
Award:
2019 Film Merit Award
Agency:
J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM
Client:
Jimmy Nelson Foundation
Title:
BLINK TEST
Category:
Innovation in Film
Annual ID:
OS_FI19123M
Award:
2019 Film Merit Award
Agency:
FCB New Zealand / Auckland + Assembly / Auckland
Client:
Ministry of Education NZ
Title:
Oat the Goat
Category:
Innovation in Film
Annual ID:
OS_FI19124M
Award:
2019 Film Merit Award
Agency:
Saatchi & Saatchi. / New York + Procter & Gamble / Cincinnati, OH
Client:
Procter & Gamble
Title:
It's a Thursday Night Tide Ad
Category:
Innovation in Film
Annual ID:
OS_FI19125M
Award:
2019 Film Merit Award
Agency:
Droga5 / New York + Furlined / Los Angeles
Client:
The New York Times
Title:
The Truth Is Worth It: Courage
Category:
Innovation in Film
Annual ID:
OS_FI19126M
Award:
2019 Film Merit Award
Agency:
Furlined / Los Angeles + Droga5 / New York
Client:
The New York Times
Title:
The Truth Is Worth It: Resolve
Category:
Innovation in Film
Annual ID:
OS_FI19127M
Award:
2019 Film Merit Award
Agency:
Droga5 / New York + Furlined / Los Angeles
Client:
The New York Times
Title:
The Truth Is Worth It: Rigor
Category:
Innovation in Film
Annual ID:
OS_FI19128M
Award:
2019 Film Merit Award
Agency:
Furlined / Los Angeles + Droga5 / New York
Client:
The New York Times
Title:
The Truth Is Worth It: Perseverance
Category:
Innovation in Film
Annual ID:
OS_FI19129M
Award:
2019 Film Merit Award
Agency:
BBDO GmbH / Berlin + CraftWork - a brand of ad agencyservices GmbH / Duesseldorf
Client:
Daimler AG / smart
Title:
Perfect Fit
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI19062M
Award:
2019 Film Merit Award
Agency:
DDB / Chicago + Fiat Chrysler Automobiles / Detroit + DDB North America / New York
Client:
Fiat Chrysler Automobiles
Title:
Heated Seats
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI19063M
Award:
2019 Film Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Monster.com
Title:
Boxes
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI19064M
Award:
2019 Film Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Monster.com
Title:
Cherry Picker
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI19065M
Award:
2019 Film Merit Award
Agency:
ROSAPARK / PARIS
Client:
Skoda France
Title:
Ugly in the 90s
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI19066M
Award:
2019 Film Merit Award
Agency:
Grabarz & Partner / Hamburg + Volkswagen AG / Wolfsburg + CZAR Film GmbH / Hamburg + Bacon X / Copenhagen
Client:
Volkswagen AG
Title:
Metalheads
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI19067M
Award:
2019 Film Merit Award
Agency:
Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client:
Aeromexico
Title:
DNA Discounts
Category:
Under 100K Budget
Annual ID:
OS_FI19112M
Award:
2019 Film Merit Award
Agency:
TBWA Santiago Mangada Puno / Makati City + How's Everything / Makati City
Client:
Bahay Tuluyan Foundation Inc.
Title:
Disgusting Stories
Category:
Under 100K Budget
Annual ID:
OS_FI19113M
Award:
2019 Film Merit Award
Agency:
Centre Pompidou / Paris + Marcel / Paris
Client:
Centre Pompidou
Title:
Souvenirs de Paris
Category:
Under 100K Budget
Annual ID:
OS_FI19114M
Award:
2019 Film Merit Award
Agency:
m ss ng p eces / Los Angeles + GUT / Miami
Client:
Fisher House Foundation
Title:
Veteran's Day is Not For Sale
Category:
Under 100K Budget
Annual ID:
OS_FI19115M
Award:
2019 Film Merit Award
Agency:
Pereira O'Dell / San Francisco
Client:
IGNITE National
Title:
Medically Speaking
Category:
Under 100K Budget
Annual ID:
OS_FI19116M
Award:
2019 Film Merit Award
Agency:
Net#work BBDO / Johannesburg
Client:
Mercedes-Benz
Title:
Return to Chapman's Peak
Category:
Under 100K Budget
Annual ID:
OS_FI19117M
Award:
2019 Film Merit Award
Agency:
Ogilvy & Mather Thailand / Bangkok
Client:
Monde Nissin (Thailand) Co., Ltd.
Title:
The Secret
Category:
Under 100K Budget
Annual ID:
OS_FI19118M
Award:
2019 Film Merit Award
Agency:
Ogilvy / Chicago
Client:
The Chicago Sun-Times
Title:
Guns 101
Category:
Under 100K Budget
Annual ID:
OS_FI19119M
Award:
2019 Film Merit Award
Agency:
David&Goliath / El Segundo
Client:
HBO
Title:
Because of Her
Category:
Online Films & Video / Short Form - Campaign
Annual ID:
OS_FI19068M
Award:
2019 Film Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Monster.com
Title:
Find Better, Faster
Category:
Online Films & Video / Short Form - Campaign
Annual ID:
OS_FI19069M
Award:
2019 Film Merit Award
Agency:
The Martin Agency / Richmond, VA + Hungry Man / Los Angeles, CA + Rock Paper Scissors / Los Angeles, CA + The Mill / Los Angeles, CA
Client:
GEICO
Title:
Believe It: Solo
Category:
Television & VOD / Short Form - Single
Annual ID:
OS_FI19040M
Award:
2019 Film Merit Award
Agency:
Wieden+Kennedy / London + Somesuch / London
Client:
Lurpak
Title:
Smoooth
Category:
Television & VOD / Short Form - Single
Annual ID:
OS_FI19041M
Award:
2019 Film Merit Award
Agency:
Apple / Cupertino + Rattling Stick / Los Angeles
Client:
Apple
Title:
Memory
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19070M
Award:
2019 Film Merit Award
Agency:
Apple / Cupertino + Smuggler / Los Angeles + Rock Paper Scissors / Los Angeles
Client:
Apple
Title:
Homework
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19071M
Award:
2019 Film Merit Award
Agency:
Apple / Cupertino + Furlined / Los Angeles
Client:
Apple
Title:
A Little Company
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19072M
Award:
2019 Film Merit Award
Agency:
FCB / New York + O Positive / New York
Client:
Burger King
Title:
The Whopper Detour
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19073M
Award:
2019 Film Merit Award
Agency:
King / Stockholm + Indio / Stockholm + Always Frank / Stockholm + Music Super Circus / Stockholm
Client:
Clas Ohlson
Title:
Merry Stress Free Christmas
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19074M
Award:
2019 Film Merit Award
Agency:
Publicis Italy / Milan + Stink / London + The Mill New York / London + Sizzer / Amsterdam
Client:
Diesel
Title:
Diesel Ha(u)te Couture
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19075M
