The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

The Like New Campaign Agency: Goodby Silverstein & Partners / San Francisco + BMW of North America / Woodcliff + Elevel / San Francisco + Moving Picture Company / Los Angeles Client: BMW of North America Category: Television & VOD / Short Form - Campaign
Escape to Football Agency: FIG / New York + Buffalo Wild Wings / Atlanta + Biscuit Filmworks / Los Angeles + Horizon Media / New York Client: Buffalo Wild Wings Category: Television & VOD / Short Form - Campaign
Don't Toss It J-B Weld It Agency: TBWA\Chiat\Day / New York + Biscuit / Los Angeles Client: J-B Weld Category: Television & VOD / Short Form - Campaign
No B.S. Agency: Wieden+Kennedy / Portland + Joint Editorial / Portland + Anonymous Content / Culver City Client: RXBAR Category: Television & VOD / Short Form - Campaign
Tested Agency: Scholz & Friends / Berlin Client: toom hardware stores Category: Television & VOD / Short Form - Campaign
Share Your Gifts Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles Client: Apple Category: Cinema Advertising
AT&T Cinema Agency: BBDO / New York + SomeSuchXAnonymous + BiscuitFilmworksandRevolver/WillO'Rourke Client: AT&T Category: Cinema Advertising
The all-new GLE, In the long run Agency: Daimler AG / Stuttgart + antoni garage GmbH / Berlin + Iconoclast Germany GmbH / Berlin Client: Daimler AG Category: Cinema Advertising
The Seven Worlds Agency: DDB / Paris + RSA Films / London + 75 / Paris + MPC / London Client: Hennessy Category: Cinema Advertising
The Dance Agency: DDB Group New Zealand / Auckland Client: Lion Category: Cinema Advertising
22 again Agency: BBDO ESPAÑA / CONTRAPUNTO BBDO / MADRID + LOBO KANE / MADRID + THE LOBBY / MADRID + CP WORKS / MADRID Client: LOTERIAS Y APUESTAS DEL ESTADO Category: Cinema Advertising
Return to Chapman's Peak Agency: Net#work BBDO / Johannesburg Client: Mercedes-Benz Category: Cinema Advertising
Vuka Agency: Joe Public (Pty) Ltd / Johannesburg + SAB - Be The Mentor / Johannesburg + Egg Films / Johannesburg Client: SAB - Be The Mentor Category: Cinema Advertising
Three - Phones Are Good Agency: Wieden+Kennedy / London + Friend / London Client: Wieden+Kennedy London Category: Cinema Advertising
We Believe Agency: GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York Client: Gillette (P&G) Category: Online Films & Video / Pre-Roll - Single
Don't Toss It J-B Weld It Agency: TBWA\Chiat\Day / New York + Biscuit / Los Angeles Client: J-B Weld Category: Online Films & Video / Pre-Roll - Campaign
The Face of Distracted Driving Agency: BBDO / New York + Biscuit Client: AT&T Category: Innovation in Film
LA FORÊT - BET ON A MURDERER Agency: PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris Client: FRANCE TÉLÉVISIONS - FRANCE 3 Category: Innovation in Film
Know What Your Data Knows Agency: Eleven, Inc. / San Francisco + Google Cloud / San Francisco + Gentleman Scholar / Los Angeles + Cloneless / Portland Client: Google Cloud Category: Innovation in Film
BLINK TEST Agency: J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM Client: Jimmy Nelson Foundation Category: Innovation in Film
Oat the Goat Agency: FCB New Zealand / Auckland + Assembly / Auckland Client: Ministry of Education NZ Category: Innovation in Film
It's a Thursday Night Tide Ad Agency: Saatchi & Saatchi. / New York + Procter & Gamble / Cincinnati, OH Client: Procter & Gamble Category: Innovation in Film
The Truth Is Worth It: Courage Agency: Droga5 / New York + Furlined / Los Angeles Client: The New York Times Category: Innovation in Film
The Truth Is Worth It: Resolve Agency: Furlined / Los Angeles + Droga5 / New York Client: The New York Times Category: Innovation in Film
The Truth Is Worth It: Rigor Agency: Droga5 / New York + Furlined / Los Angeles Client: The New York Times Category: Innovation in Film
The Truth Is Worth It: Perseverance Agency: Furlined / Los Angeles + Droga5 / New York Client: The New York Times Category: Innovation in Film
Perfect Fit Agency: BBDO GmbH / Berlin + CraftWork - a brand of ad agencyservices GmbH / Duesseldorf Client: Daimler AG / smart Category: Online Films & Video / Short Form - Single
Heated Seats Agency: DDB / Chicago + Fiat Chrysler Automobiles / Detroit + DDB North America / New York Client: Fiat Chrysler Automobiles Category: Online Films & Video / Short Form - Single
Boxes Agency: Arnold Worldwide / Boston Client: Monster.com Category: Online Films & Video / Short Form - Single
Cherry Picker Agency: Arnold Worldwide / Boston Client: Monster.com Category: Online Films & Video / Short Form - Single
Ugly in the 90s Agency: ROSAPARK / PARIS Client: Skoda France Category: Online Films & Video / Short Form - Single
Metalheads Agency: Grabarz & Partner / Hamburg + Volkswagen AG / Wolfsburg + CZAR Film GmbH / Hamburg + Bacon X / Copenhagen Client: Volkswagen AG Category: Online Films & Video / Short Form - Single
DNA Discounts Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City Client: Aeromexico Category: Under 100K Budget
Disgusting Stories Agency: TBWA Santiago Mangada Puno / Makati City + How's Everything / Makati City Client: Bahay Tuluyan Foundation Inc. Category: Under 100K Budget
Souvenirs de Paris Agency: Centre Pompidou / Paris + Marcel / Paris Client: Centre Pompidou Category: Under 100K Budget
Veteran's Day is Not For Sale Agency: m ss ng p eces / Los Angeles + GUT / Miami Client: Fisher House Foundation Category: Under 100K Budget
Medically Speaking Agency: Pereira O'Dell / San Francisco Client: IGNITE National Category: Under 100K Budget
Return to Chapman's Peak Agency: Net#work BBDO / Johannesburg Client: Mercedes-Benz Category: Under 100K Budget
The Secret Agency: Ogilvy & Mather Thailand / Bangkok Client: Monde Nissin (Thailand) Co., Ltd. Category: Under 100K Budget
Guns 101 Agency: Ogilvy / Chicago Client: The Chicago Sun-Times Category: Under 100K Budget
Because of Her Agency: David&Goliath / El Segundo Client: HBO Category: Online Films & Video / Short Form - Campaign
Find Better, Faster Agency: Arnold Worldwide / Boston Client: Monster.com Category: Online Films & Video / Short Form - Campaign
Believe It: Solo Agency: The Martin Agency / Richmond, VA + Hungry Man / Los Angeles, CA + Rock Paper Scissors / Los Angeles, CA + The Mill / Los Angeles, CA Client: GEICO Category: Television & VOD / Short Form - Single
Smoooth Agency: Wieden+Kennedy / London + Somesuch / London Client: Lurpak Category: Television & VOD / Short Form - Single
Memory Agency: Apple / Cupertino + Rattling Stick / Los Angeles Client: Apple Category: Online Films & Video / Long Form - Single
Homework Agency: Apple / Cupertino + Smuggler / Los Angeles + Rock Paper Scissors / Los Angeles Client: Apple Category: Online Films & Video / Long Form - Single
A Little Company Agency: Apple / Cupertino + Furlined / Los Angeles Client: Apple Category: Online Films & Video / Long Form - Single
The Whopper Detour Agency: FCB / New York + O Positive / New York Client: Burger King Category: Online Films & Video / Long Form - Single
Merry Stress Free Christmas Agency: King / Stockholm + Indio / Stockholm + Always Frank / Stockholm + Music Super Circus / Stockholm Client: Clas Ohlson Category: Online Films & Video / Long Form - Single
Diesel Ha(u)te Couture Agency: Publicis Italy / Milan + Stink / London + The Mill New York / London + Sizzer / Amsterdam Client: Diesel Category: Online Films & Video / Long Form - Single

2019 Film Merit Award

Goodby Silverstein & Partners / San Francisco + BMW of North America / Woodcliff + Elevel / San Francisco + Moving Picture Company / Los Angeles

BMW of North America

The Like New Campaign

Television & VOD / Short Form - Campaign

OS_FI19042M

2019 Film Merit Award

FIG / New York + Buffalo Wild Wings / Atlanta + Biscuit Filmworks / Los Angeles + Horizon Media / New York

Buffalo Wild Wings

Escape to Football

Television & VOD / Short Form - Campaign

OS_FI19043M

2019 Film Merit Award

TBWA\Chiat\Day / New York + Biscuit / Los Angeles

J-B Weld

Don't Toss It J-B Weld It

Television & VOD / Short Form - Campaign

OS_FI19044M

2019 Film Merit Award

Wieden+Kennedy / Portland + Joint Editorial / Portland + Anonymous Content / Culver City

RXBAR

No B.S.

Television & VOD / Short Form - Campaign

OS_FI19045M

2019 Film Merit Award

Scholz & Friends / Berlin

toom hardware stores

Tested

Television & VOD / Short Form - Campaign

OS_FI19046M

2019 Film Merit Award

TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles

Apple

Share Your Gifts

Cinema Advertising

OS_FI19102M

2019 Film Merit Award

BBDO / New York + SomeSuchXAnonymous + BiscuitFilmworksandRevolver/WillO'Rourke

AT&T

AT&T Cinema

Cinema Advertising

OS_FI19103M

2019 Film Merit Award

Daimler AG / Stuttgart + antoni garage GmbH / Berlin + Iconoclast Germany GmbH / Berlin

Daimler AG

The all-new GLE, In the long run

Cinema Advertising

OS_FI19104M

2019 Film Merit Award

DDB / Paris + RSA Films / London + 75 / Paris + MPC / London

Hennessy

The Seven Worlds

Cinema Advertising

OS_FI19105M

2019 Film Merit Award

DDB Group New Zealand / Auckland

Lion

The Dance

Cinema Advertising

OS_FI19106M

2019 Film Merit Award

BBDO ESPAÑA / CONTRAPUNTO BBDO / MADRID + LOBO KANE / MADRID + THE LOBBY / MADRID + CP WORKS / MADRID

LOTERIAS Y APUESTAS DEL ESTADO

22 again

Cinema Advertising

OS_FI19107M

2019 Film Merit Award

Net#work BBDO / Johannesburg

Mercedes-Benz

Return to Chapman's Peak

Cinema Advertising

OS_FI19108M

2019 Film Merit Award

Joe Public (Pty) Ltd / Johannesburg + SAB - Be The Mentor / Johannesburg + Egg Films / Johannesburg

SAB - Be The Mentor

Vuka

Cinema Advertising

OS_FI19109M

2019 Film Merit Award

Wieden+Kennedy / London + Friend / London

Wieden+Kennedy London

Three - Phones Are Good

Cinema Advertising

OS_FI19110M

2019 Film Merit Award

GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York

Gillette (P&G)

We Believe

Online Films & Video / Pre-Roll - Single

OS_FI19100M

2019 Film Merit Award

TBWA\Chiat\Day / New York + Biscuit / Los Angeles

J-B Weld

Don't Toss It J-B Weld It

Online Films & Video / Pre-Roll - Campaign

OS_FI19101M

2019 Film Merit Award

BBDO / New York + Biscuit

AT&T

The Face of Distracted Driving

Innovation in Film

OS_FI19120M

2019 Film Merit Award

PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris

FRANCE TÉLÉVISIONS - FRANCE 3

LA FORÊT - BET ON A MURDERER

Innovation in Film

OS_FI19121M

2019 Film Merit Award

Eleven, Inc. / San Francisco + Google Cloud / San Francisco + Gentleman Scholar / Los Angeles + Cloneless / Portland

Google Cloud

Know What Your Data Knows

Innovation in Film

OS_FI19122M

2019 Film Merit Award

J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM

Jimmy Nelson Foundation

BLINK TEST

Innovation in Film

OS_FI19123M

2019 Film Merit Award

FCB New Zealand / Auckland + Assembly / Auckland

Ministry of Education NZ

Oat the Goat

Innovation in Film

OS_FI19124M

2019 Film Merit Award

Saatchi & Saatchi. / New York + Procter & Gamble / Cincinnati, OH

Procter & Gamble

It's a Thursday Night Tide Ad

Innovation in Film

OS_FI19125M

2019 Film Merit Award

Droga5 / New York + Furlined / Los Angeles

The New York Times

The Truth Is Worth It: Courage

Innovation in Film

OS_FI19126M

2019 Film Merit Award

Furlined / Los Angeles + Droga5 / New York

The New York Times

The Truth Is Worth It: Resolve

Innovation in Film

OS_FI19127M

2019 Film Merit Award

Droga5 / New York + Furlined / Los Angeles

The New York Times

The Truth Is Worth It: Rigor

Innovation in Film

OS_FI19128M

2019 Film Merit Award

Furlined / Los Angeles + Droga5 / New York

The New York Times

The Truth Is Worth It: Perseverance

Innovation in Film

OS_FI19129M

2019 Film Merit Award

BBDO GmbH / Berlin + CraftWork - a brand of ad agencyservices GmbH / Duesseldorf

Daimler AG / smart

Perfect Fit

Online Films & Video / Short Form - Single

OS_FI19062M

2019 Film Merit Award

DDB / Chicago + Fiat Chrysler Automobiles / Detroit + DDB North America / New York

Fiat Chrysler Automobiles

Heated Seats

Online Films & Video / Short Form - Single

OS_FI19063M

2019 Film Merit Award

Arnold Worldwide / Boston

Monster.com

Boxes

Online Films & Video / Short Form - Single

OS_FI19064M

2019 Film Merit Award

Arnold Worldwide / Boston

Monster.com

Cherry Picker

Online Films & Video / Short Form - Single

OS_FI19065M

2019 Film Merit Award

ROSAPARK / PARIS

Skoda France

Ugly in the 90s

Online Films & Video / Short Form - Single

OS_FI19066M

2019 Film Merit Award

Grabarz & Partner / Hamburg + Volkswagen AG / Wolfsburg + CZAR Film GmbH / Hamburg + Bacon X / Copenhagen

Volkswagen AG

Metalheads

Online Films & Video / Short Form - Single

OS_FI19067M

2019 Film Merit Award

Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City

Aeromexico

DNA Discounts

Under 100K Budget

OS_FI19112M

2019 Film Merit Award

TBWA Santiago Mangada Puno / Makati City + How's Everything / Makati City

Bahay Tuluyan Foundation Inc.

Disgusting Stories

Under 100K Budget

OS_FI19113M

2019 Film Merit Award

Centre Pompidou / Paris + Marcel / Paris

Centre Pompidou

Souvenirs de Paris

Under 100K Budget

OS_FI19114M

2019 Film Merit Award

m ss ng p eces / Los Angeles + GUT / Miami

Fisher House Foundation

Veteran's Day is Not For Sale

Under 100K Budget

OS_FI19115M

2019 Film Merit Award

Pereira O'Dell / San Francisco

IGNITE National

Medically Speaking

Under 100K Budget

OS_FI19116M

2019 Film Merit Award

Net#work BBDO / Johannesburg

Mercedes-Benz

Return to Chapman's Peak

Under 100K Budget

OS_FI19117M

2019 Film Merit Award

Ogilvy & Mather Thailand / Bangkok

Monde Nissin (Thailand) Co., Ltd.

The Secret

Under 100K Budget

OS_FI19118M

2019 Film Merit Award

Ogilvy / Chicago

The Chicago Sun-Times

Guns 101

Under 100K Budget

OS_FI19119M

2019 Film Merit Award

David&Goliath / El Segundo

HBO

Because of Her

Online Films & Video / Short Form - Campaign

OS_FI19068M

2019 Film Merit Award

Arnold Worldwide / Boston

Monster.com

Find Better, Faster

Online Films & Video / Short Form - Campaign

OS_FI19069M

2019 Film Merit Award

The Martin Agency / Richmond, VA + Hungry Man / Los Angeles, CA + Rock Paper Scissors / Los Angeles, CA + The Mill / Los Angeles, CA

GEICO

Believe It: Solo

Television & VOD / Short Form - Single

OS_FI19040M

2019 Film Merit Award

Wieden+Kennedy / London + Somesuch / London

Lurpak

Smoooth

Television & VOD / Short Form - Single

OS_FI19041M

2019 Film Merit Award

Apple / Cupertino + Rattling Stick / Los Angeles

Apple

Memory

Online Films & Video / Long Form - Single

OS_FI19070M

2019 Film Merit Award

Apple / Cupertino + Smuggler / Los Angeles + Rock Paper Scissors / Los Angeles

Apple

Homework

Online Films & Video / Long Form - Single

OS_FI19071M

2019 Film Merit Award

Apple / Cupertino + Furlined / Los Angeles

Apple

A Little Company

Online Films & Video / Long Form - Single

OS_FI19072M

2019 Film Merit Award

FCB / New York + O Positive / New York

Burger King

The Whopper Detour

Online Films & Video / Long Form - Single

OS_FI19073M

2019 Film Merit Award

King / Stockholm + Indio / Stockholm + Always Frank / Stockholm + Music Super Circus / Stockholm

Clas Ohlson

Merry Stress Free Christmas

Online Films & Video / Long Form - Single

OS_FI19074M

2019 Film Merit Award

Publicis Italy / Milan + Stink / London + The Mill New York / London + Sizzer / Amsterdam

Diesel

Diesel Ha(u)te Couture

Online Films & Video / Long Form - Single

OS_FI19075M

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