The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Share Your Gifts Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + BUCK / Los Angeles Client: Apple Category: Cinema Advertising
AT&T Cinema Agency: BBDO / New York + SomeSuchXAnonymous + BiscuitFilmworksandRevolver/WillO'Rourke Client: AT&T Category: Cinema Advertising
The all-new GLE, In the long run Agency: Daimler AG / Stuttgart + antoni garage GmbH / Berlin + Iconoclast Germany GmbH / Berlin Client: Daimler AG Category: Cinema Advertising
The Seven Worlds Agency: DDB / Paris + RSA Films / London + 75 / Paris + MPC / London Client: Hennessy Category: Cinema Advertising
The Dance Agency: DDB Group New Zealand / Auckland Client: Lion Category: Cinema Advertising
22 again Agency: BBDO ESPAÑA / CONTRAPUNTO BBDO / MADRID + LOBO KANE / MADRID + THE LOBBY / MADRID + CP WORKS / MADRID Client: LOTERIAS Y APUESTAS DEL ESTADO Category: Cinema Advertising
Return to Chapman's Peak Agency: Net#work BBDO / Johannesburg Client: Mercedes-Benz Category: Cinema Advertising
Vuka Agency: Joe Public (Pty) Ltd / Johannesburg + SAB - Be The Mentor / Johannesburg + Egg Films / Johannesburg Client: SAB - Be The Mentor Category: Cinema Advertising
Three - Phones Are Good Agency: Wieden+Kennedy / London + Friend / London Client: Wieden+Kennedy London Category: Cinema Advertising
Don't Toss It J-B Weld It Agency: TBWA\Chiat\Day / New York + Biscuit / Los Angeles Client: J-B Weld Category: Online Films & Video / Pre-Roll - Campaign
The Remarkable Journey of the All-New BMW X5 Agency: Goodby Silverstein & Partners / San Francisco + BMW of North America / Woodcliff + m ss ng p eces / New York + Elevel / San Francisco Client: BMW of North America Category: Location-Specific Video
Because of Her Agency: David&Goliath / El Segundo Client: HBO Category: Online Films & Video / Short Form - Campaign
Find Better, Faster Agency: Arnold Worldwide / Boston Client: Monster.com Category: Online Films & Video / Short Form - Campaign
Unfinished Stories Agency: TBWA\Chiat\Day / New York + Variable / New York + PSYOP / Los Angeles + Nørlum / Denmark Client: Travelers Category: Online Films & Video / Long Form - Campaign
Believe It: Solo Agency: The Martin Agency / Richmond, VA + Hungry Man / Los Angeles, CA + Rock Paper Scissors / Los Angeles, CA + The Mill / Los Angeles, CA Client: GEICO Category: Television & VOD / Short Form - Single
Smoooth Agency: Wieden+Kennedy / London + Somesuch / London Client: Lurpak Category: Television & VOD / Short Form - Single
DNA Discounts Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City Client: Aeromexico Category: Under 100K Budget
Disgusting Stories Agency: TBWA Santiago Mangada Puno / Makati City + How's Everything / Makati City Client: Bahay Tuluyan Foundation Inc. Category: Under 100K Budget
Souvenirs de Paris Agency: Centre Pompidou / Paris + Marcel / Paris Client: Centre Pompidou Category: Under 100K Budget
Veteran's Day is Not For Sale Agency: m ss ng p eces / Los Angeles + GUT / Miami Client: Fisher House Foundation Category: Under 100K Budget
Medically Speaking Agency: Pereira O'Dell / San Francisco Client: IGNITE National Category: Under 100K Budget
Return to Chapman's Peak Agency: Net#work BBDO / Johannesburg Client: Mercedes-Benz Category: Under 100K Budget
The Secret Agency: Ogilvy & Mather Thailand / Bangkok Client: Monde Nissin (Thailand) Co., Ltd. Category: Under 100K Budget
Guns 101 Agency: Ogilvy / Chicago Client: The Chicago Sun-Times Category: Under 100K Budget
Perfect Fit Agency: BBDO GmbH / Berlin + CraftWork - a brand of ad agencyservices GmbH / Duesseldorf Client: Daimler AG / smart Category: Online Films & Video / Short Form - Single
Heated Seats Agency: DDB / Chicago + Fiat Chrysler Automobiles / Detroit + DDB North America / New York Client: Fiat Chrysler Automobiles Category: Online Films & Video / Short Form - Single
Boxes Agency: Arnold Worldwide / Boston Client: Monster.com Category: Online Films & Video / Short Form - Single
Cherry Picker Agency: Arnold Worldwide / Boston Client: Monster.com Category: Online Films & Video / Short Form - Single
Ugly in the 90s Agency: ROSAPARK / PARIS Client: Skoda France Category: Online Films & Video / Short Form - Single
Metalheads Agency: Grabarz & Partner / Hamburg + Volkswagen AG / Wolfsburg + CZAR Film GmbH / Hamburg + Bacon X / Copenhagen Client: Volkswagen AG Category: Online Films & Video / Short Form - Single
The Like New Campaign Agency: Goodby Silverstein & Partners / San Francisco + BMW of North America / Woodcliff + Elevel / San Francisco + Moving Picture Company / Los Angeles Client: BMW of North America Category: Television & VOD / Short Form - Campaign
Escape to Football Agency: FIG / New York + Buffalo Wild Wings / Atlanta + Biscuit Filmworks / Los Angeles + Horizon Media / New York Client: Buffalo Wild Wings Category: Television & VOD / Short Form - Campaign
Don't Toss It J-B Weld It Agency: TBWA\Chiat\Day / New York + Biscuit / Los Angeles Client: J-B Weld Category: Television & VOD / Short Form - Campaign
No B.S. Agency: Wieden+Kennedy / Portland + Joint Editorial / Portland + Anonymous Content / Culver City Client: RXBAR Category: Television & VOD / Short Form - Campaign
Tested Agency: Scholz & Friends / Berlin Client: toom hardware stores Category: Television & VOD / Short Form - Campaign
Color Flood Agency: MJZ / Los Angeles + Apple / Cupertino Client: Apple Category: Television & VOD / Long Form - Single
Unlock Agency: Apple / Cupertino + Furlined / Los Angeles + MPC / Los Angeles + Final Cut / Los Angeles Client: Apple Category: Television & VOD / Long Form - Single
Behind the Mac Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + Exile Edit / Los Angeles + MPC Advertising / Los Angeles Client: Apple Category: Television & VOD / Long Form - Single
Share Your Gifts Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + BUCK / Los Angeles Client: Apple Category: Television & VOD / Long Form - Single
Game of Thrones White Walkers are Organizing Agency: Arts & Letters Creative Co. / Richmond Client: Google Chromebook Category: Television & VOD / Long Form - Single
The Seven Worlds Agency: DDB / Paris + RSA Films / London + 75 / Paris + MPC / London Client: Hennessy Category: Television & VOD / Long Form - Single
Lamp 2 Agency: Rethink / Toronto/Montreal/Vancouver Client: IKEA Category: Television & VOD / Long Form - Single
The Secret Agency: Ogilvy & Mather Thailand / Bangkok Client: Monde Nissin (Thailand) Co., Ltd. Category: Television & VOD / Long Form - Single
The Worst Song in the World Agency: ROSAPARK / PARIS Client: Monoprix Category: Television & VOD / Long Form - Single
Serena: Voice of Belief Agency: Wieden+Kennedy / Portland + Nike / Beaverton Client: Nike Category: Television & VOD / Long Form - Single
Bodybuilder Agency: Ogilvy & Mather / Singapore + Stink Films / Shanghai + Chimney / Singapore + Fuse Adventures in Audio / Singapore Client: Ogilvy & Mather Singapore Category: Television & VOD / Long Form - Single
Anthem Agency: BBDO / Toronto Client: Right To Play Category: Television & VOD / Long Form - Single
Dundee: The Son of a Legend Returns Home Agency: Droga5 / New York Client: Tourism Australia Category: Television & VOD / Long Form - Single
The Sermon Agency: DDB / Paris + Henry / Paris + MIKROS MPC / Paris + MPC / London Client: Ubisoft Category: Television & VOD / Long Form - Single
Famous Cars Agency: Publicis North America / New York + Hungry Man / New York Client: Walmart Category: Television & VOD / Long Form - Single

2019 Film Merit Award

TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + BUCK / Los Angeles

Apple

Share Your Gifts

Cinema Advertising

OS_FI19102M

2019 Film Merit Award

BBDO / New York + SomeSuchXAnonymous + BiscuitFilmworksandRevolver/WillO'Rourke

AT&T

AT&T Cinema

Cinema Advertising

OS_FI19103M

2019 Film Merit Award

Daimler AG / Stuttgart + antoni garage GmbH / Berlin + Iconoclast Germany GmbH / Berlin

Daimler AG

The all-new GLE, In the long run

Cinema Advertising

OS_FI19104M

2019 Film Merit Award

DDB / Paris + RSA Films / London + 75 / Paris + MPC / London

Hennessy

The Seven Worlds

Cinema Advertising

OS_FI19105M

2019 Film Merit Award

DDB Group New Zealand / Auckland

Lion

The Dance

Cinema Advertising

OS_FI19106M

2019 Film Merit Award

BBDO ESPAÑA / CONTRAPUNTO BBDO / MADRID + LOBO KANE / MADRID + THE LOBBY / MADRID + CP WORKS / MADRID

LOTERIAS Y APUESTAS DEL ESTADO

22 again

Cinema Advertising

OS_FI19107M

2019 Film Merit Award

Net#work BBDO / Johannesburg

Mercedes-Benz

Return to Chapman's Peak

Cinema Advertising

OS_FI19108M

2019 Film Merit Award

Joe Public (Pty) Ltd / Johannesburg + SAB - Be The Mentor / Johannesburg + Egg Films / Johannesburg

SAB - Be The Mentor

Vuka

Cinema Advertising

OS_FI19109M

2019 Film Merit Award

Wieden+Kennedy / London + Friend / London

Wieden+Kennedy London

Three - Phones Are Good

Cinema Advertising

OS_FI19110M

2019 Film Merit Award

TBWA\Chiat\Day / New York + Biscuit / Los Angeles

J-B Weld

Don't Toss It J-B Weld It

Online Films & Video / Pre-Roll - Campaign

OS_FI19101M

2019 Film Merit Award

Goodby Silverstein & Partners / San Francisco + BMW of North America / Woodcliff + m ss ng p eces / New York + Elevel / San Francisco

BMW of North America

The Remarkable Journey of the All-New BMW X5

Location-Specific Video

OS_FI19111M

2019 Film Merit Award

David&Goliath / El Segundo

HBO

Because of Her

Online Films & Video / Short Form - Campaign

OS_FI19068M

2019 Film Merit Award

Arnold Worldwide / Boston

Monster.com

Find Better, Faster

Online Films & Video / Short Form - Campaign

OS_FI19069M

2019 Film Merit Award

TBWA\Chiat\Day / New York + Variable / New York + PSYOP / Los Angeles + Nørlum / Denmark

Travelers

Unfinished Stories

Online Films & Video / Long Form - Campaign

OS_FI19099M

2019 Film Merit Award

The Martin Agency / Richmond, VA + Hungry Man / Los Angeles, CA + Rock Paper Scissors / Los Angeles, CA + The Mill / Los Angeles, CA

GEICO

Believe It: Solo

Television & VOD / Short Form - Single

OS_FI19040M

2019 Film Merit Award

Wieden+Kennedy / London + Somesuch / London

Lurpak

Smoooth

Television & VOD / Short Form - Single

OS_FI19041M

2019 Film Merit Award

Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City

Aeromexico

DNA Discounts

Under 100K Budget

OS_FI19112M

2019 Film Merit Award

TBWA Santiago Mangada Puno / Makati City + How's Everything / Makati City

Bahay Tuluyan Foundation Inc.

Disgusting Stories

Under 100K Budget

OS_FI19113M

2019 Film Merit Award

Centre Pompidou / Paris + Marcel / Paris

Centre Pompidou

Souvenirs de Paris

Under 100K Budget

OS_FI19114M

2019 Film Merit Award

m ss ng p eces / Los Angeles + GUT / Miami

Fisher House Foundation

Veteran's Day is Not For Sale

Under 100K Budget

OS_FI19115M

2019 Film Merit Award

Pereira O'Dell / San Francisco

IGNITE National

Medically Speaking

Under 100K Budget

OS_FI19116M

2019 Film Merit Award

Net#work BBDO / Johannesburg

Mercedes-Benz

Return to Chapman's Peak

Under 100K Budget

OS_FI19117M

2019 Film Merit Award

Ogilvy & Mather Thailand / Bangkok

Monde Nissin (Thailand) Co., Ltd.

The Secret

Under 100K Budget

OS_FI19118M

2019 Film Merit Award

Ogilvy / Chicago

The Chicago Sun-Times

Guns 101

Under 100K Budget

OS_FI19119M

2019 Film Merit Award

BBDO GmbH / Berlin + CraftWork - a brand of ad agencyservices GmbH / Duesseldorf

Daimler AG / smart

Perfect Fit

Online Films & Video / Short Form - Single

OS_FI19062M

2019 Film Merit Award

DDB / Chicago + Fiat Chrysler Automobiles / Detroit + DDB North America / New York

Fiat Chrysler Automobiles

Heated Seats

Online Films & Video / Short Form - Single

OS_FI19063M

2019 Film Merit Award

Arnold Worldwide / Boston

Monster.com

Boxes

Online Films & Video / Short Form - Single

OS_FI19064M

2019 Film Merit Award

Arnold Worldwide / Boston

Monster.com

Cherry Picker

Online Films & Video / Short Form - Single

OS_FI19065M

2019 Film Merit Award

ROSAPARK / PARIS

Skoda France

Ugly in the 90s

Online Films & Video / Short Form - Single

OS_FI19066M

2019 Film Merit Award

Grabarz & Partner / Hamburg + Volkswagen AG / Wolfsburg + CZAR Film GmbH / Hamburg + Bacon X / Copenhagen

Volkswagen AG

Metalheads

Online Films & Video / Short Form - Single

OS_FI19067M

2019 Film Merit Award

Goodby Silverstein & Partners / San Francisco + BMW of North America / Woodcliff + Elevel / San Francisco + Moving Picture Company / Los Angeles

BMW of North America

The Like New Campaign

Television & VOD / Short Form - Campaign

OS_FI19042M

2019 Film Merit Award

FIG / New York + Buffalo Wild Wings / Atlanta + Biscuit Filmworks / Los Angeles + Horizon Media / New York

Buffalo Wild Wings

Escape to Football

Television & VOD / Short Form - Campaign

OS_FI19043M

2019 Film Merit Award

TBWA\Chiat\Day / New York + Biscuit / Los Angeles

J-B Weld

Don't Toss It J-B Weld It

Television & VOD / Short Form - Campaign

OS_FI19044M

2019 Film Merit Award

Wieden+Kennedy / Portland + Joint Editorial / Portland + Anonymous Content / Culver City

RXBAR

No B.S.

Television & VOD / Short Form - Campaign

OS_FI19045M

2019 Film Merit Award

Scholz & Friends / Berlin

toom hardware stores

Tested

Television & VOD / Short Form - Campaign

OS_FI19046M

2019 Film Merit Award

MJZ / Los Angeles + Apple / Cupertino

Apple

Color Flood

Television & VOD / Long Form - Single

OS_FI19047M

2019 Film Merit Award

Apple / Cupertino + Furlined / Los Angeles + MPC / Los Angeles + Final Cut / Los Angeles

Apple

Unlock

Television & VOD / Long Form - Single

OS_FI19048M

2019 Film Merit Award

TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + Exile Edit / Los Angeles + MPC Advertising / Los Angeles

Apple

Behind the Mac

Television & VOD / Long Form - Single

OS_FI19049M

2019 Film Merit Award

TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + BUCK / Los Angeles

Apple

Share Your Gifts

Television & VOD / Long Form - Single

OS_FI19050M

2019 Film Merit Award

Arts & Letters Creative Co. / Richmond

Google Chromebook

Game of Thrones White Walkers are Organizing

Television & VOD / Long Form - Single

OS_FI19051M

2019 Film Merit Award

DDB / Paris + RSA Films / London + 75 / Paris + MPC / London

Hennessy

The Seven Worlds

Television & VOD / Long Form - Single

OS_FI19052M

2019 Film Merit Award

Rethink / Toronto/Montreal/Vancouver

IKEA

Lamp 2

Television & VOD / Long Form - Single

OS_FI19053M

2019 Film Merit Award

Ogilvy & Mather Thailand / Bangkok

Monde Nissin (Thailand) Co., Ltd.

The Secret

Television & VOD / Long Form - Single

OS_FI19054M

2019 Film Merit Award

ROSAPARK / PARIS

Monoprix

The Worst Song in the World

Television & VOD / Long Form - Single

OS_FI19055M

2019 Film Merit Award

Wieden+Kennedy / Portland + Nike / Beaverton

Nike

Serena: Voice of Belief

Television & VOD / Long Form - Single

OS_FI19056M

2019 Film Merit Award

Ogilvy & Mather / Singapore + Stink Films / Shanghai + Chimney / Singapore + Fuse Adventures in Audio / Singapore

Ogilvy & Mather Singapore

Bodybuilder

Television & VOD / Long Form - Single

OS_FI19057M

2019 Film Merit Award

BBDO / Toronto

Right To Play

Anthem

Television & VOD / Long Form - Single

OS_FI19058M

2019 Film Merit Award

Droga5 / New York

Tourism Australia

Dundee: The Son of a Legend Returns Home

Television & VOD / Long Form - Single

OS_FI19059M

2019 Film Merit Award

DDB / Paris + Henry / Paris + MIKROS MPC / Paris + MPC / London

Ubisoft

The Sermon

Television & VOD / Long Form - Single

OS_FI19060M

2019 Film Merit Award

Publicis North America / New York + Hungry Man / New York

Walmart

Famous Cars

Television & VOD / Long Form - Single

OS_FI19061M

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