The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Because of Her Agency: David&Goliath / El Segundo Client: HBO Category: Online Films & Video / Short Form - Campaign
Find Better, Faster Agency: Arnold Worldwide / Boston Client: Monster.com Category: Online Films & Video / Short Form - Campaign
Unfinished Stories Agency: TBWA\Chiat\Day / New York + Variable / New York + PSYOP / Los Angeles + Nørlum / Denmark Client: Travelers Category: Online Films & Video / Long Form - Campaign
Color Flood Agency: MJZ / Los Angeles + Apple / Cupertino Client: Apple Category: Television & VOD / Long Form - Single
Unlock Agency: Apple / Cupertino Client: Apple Category: Television & VOD / Long Form - Single
Behind the Mac Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles Client: Apple Category: Television & VOD / Long Form - Single
Share Your Gifts Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles Client: Apple Category: Television & VOD / Long Form - Single
Game of Thrones White Walkers are Organizing Agency: Arts & Letters Creative Co. / Richmond Client: Google Chromebook Category: Television & VOD / Long Form - Single
The Seven Worlds Agency: DDB / Paris + RSA Films / London + 75 / Paris + MPC / London Client: Hennessy Category: Television & VOD / Long Form - Single
Lamp 2 Agency: Rethink / Toronto/Montreal/Vancouver Client: IKEA Category: Television & VOD / Long Form - Single
The Secret Agency: Ogilvy & Mather Thailand / Bangkok Client: Monde Nissin (Thailand) Co., Ltd. Category: Television & VOD / Long Form - Single
The Worst Song in the World Agency: ROSAPARK / PARIS Client: Monoprix Category: Television & VOD / Long Form - Single
Serena: Voice of Belief Agency: Wieden+Kennedy / Portland + Nike / Beaverton Client: Nike Category: Television & VOD / Long Form - Single
Bodybuilder Agency: Ogilvy & Mather / Singapore + Stink Films / Shanghai + Chimney / Singapore + Fuse Adventures in Audio / Singapore Client: Ogilvy & Mather Singapore Category: Television & VOD / Long Form - Single
Anthem Agency: BBDO / Toronto Client: Right To Play Category: Television & VOD / Long Form - Single
Dundee: The Son of a Legend Returns Home Agency: Droga5 / New York Client: Tourism Australia Category: Television & VOD / Long Form - Single
The Sermon Agency: DDB / Paris + Henry / Paris + MIKROS MPC / Paris + MPC / London Client: Ubisoft Category: Television & VOD / Long Form - Single
Famous Cars Agency: Publicis North America / New York + Hungry Man / New York Client: Walmart Category: Television & VOD / Long Form - Single
The Like New Campaign Agency: Goodby Silverstein & Partners / San Francisco + BMW of North America / Woodcliff + Elevel / San Francisco + Moving Picture Company / Los Angeles Client: BMW of North America Category: Television & VOD / Short Form - Campaign
Escape to Football Agency: FIG / New York + Buffalo Wild Wings / Atlanta + Biscuit Filmworks / Los Angeles + Horizon Media / New York Client: Buffalo Wild Wings Category: Television & VOD / Short Form - Campaign
Don't Toss It J-B Weld It Agency: TBWA\Chiat\Day / New York + Biscuit / Los Angeles Client: J-B Weld Category: Television & VOD / Short Form - Campaign
No B.S. Agency: Wieden+Kennedy / Portland + Joint Editorial / Portland + Anonymous Content / Culver City Client: RXBAR Category: Television & VOD / Short Form - Campaign
Tested Agency: Scholz & Friends / Berlin Client: toom hardware stores Category: Television & VOD / Short Form - Campaign
Perfect Fit Agency: BBDO GmbH / Berlin + CraftWork - a brand of ad agencyservices GmbH / Duesseldorf Client: Daimler AG / smart Category: Online Films & Video / Short Form - Single
Heated Seats Agency: DDB / Chicago + Fiat Chrysler Automobiles / Detroit + DDB North America / New York Client: Fiat Chrysler Automobiles Category: Online Films & Video / Short Form - Single
Boxes Agency: Arnold Worldwide / Boston Client: Monster.com Category: Online Films & Video / Short Form - Single
Cherry Picker Agency: Arnold Worldwide / Boston Client: Monster.com Category: Online Films & Video / Short Form - Single
Ugly in the 90s Agency: ROSAPARK / PARIS Client: Skoda France Category: Online Films & Video / Short Form - Single
Metalheads Agency: Grabarz & Partner / Hamburg + Volkswagen AG / Wolfsburg + CZAR Film GmbH / Hamburg + Bacon X / Copenhagen Client: Volkswagen AG Category: Online Films & Video / Short Form - Single
We Believe Agency: GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York Client: Gillette (P&G) Category: Online Films & Video / Pre-Roll - Single
The Face of Distracted Driving Agency: BBDO / New York + Biscuit Client: AT&T Category: Innovation in Film
LA FORÊT - BET ON A MURDERER Agency: PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris Client: FRANCE TÉLÉVISIONS - FRANCE 3 Category: Innovation in Film
Know What Your Data Knows Agency: Eleven, Inc. / San Francisco + Google Cloud / San Francisco + Gentleman Scholar / Los Angeles + Cloneless / Portland Client: Google Cloud Category: Innovation in Film
BLINK TEST Agency: J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM Client: Jimmy Nelson Foundation Category: Innovation in Film
Oat the Goat Agency: FCB New Zealand / Auckland + Assembly / Auckland Client: Ministry of Education NZ Category: Innovation in Film
It's a Thursday Night Tide Ad Agency: Saatchi & Saatchi. / New York + Procter & Gamble / Cincinnati, OH Client: Procter & Gamble Category: Innovation in Film
The Truth Is Worth It: Courage Agency: Droga5 / New York + Furlined / Los Angeles Client: The New York Times Category: Innovation in Film
The Truth Is Worth It: Resolve Agency: Furlined / Los Angeles + Droga5 / New York Client: The New York Times Category: Innovation in Film
The Truth Is Worth It: Rigor Agency: Droga5 / New York + Furlined / Los Angeles Client: The New York Times Category: Innovation in Film
The Truth Is Worth It: Perseverance Agency: Furlined / Los Angeles + Droga5 / New York Client: The New York Times Category: Innovation in Film

2019 Film Merit Award

David&Goliath / El Segundo

HBO

Because of Her

Online Films & Video / Short Form - Campaign

OS_FI19068M

2019 Film Merit Award

Arnold Worldwide / Boston

Monster.com

Find Better, Faster

Online Films & Video / Short Form - Campaign

OS_FI19069M

2019 Film Merit Award

TBWA\Chiat\Day / New York + Variable / New York + PSYOP / Los Angeles + Nørlum / Denmark

Travelers

Unfinished Stories

Online Films & Video / Long Form - Campaign

OS_FI19099M

2019 Film Merit Award

MJZ / Los Angeles + Apple / Cupertino

Apple

Color Flood

Television & VOD / Long Form - Single

OS_FI19047M

2019 Film Merit Award

Apple / Cupertino

Apple

Unlock

Television & VOD / Long Form - Single

OS_FI19048M

2019 Film Merit Award

TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles

Apple

Behind the Mac

Television & VOD / Long Form - Single

OS_FI19049M

2019 Film Merit Award

TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles

Apple

Share Your Gifts

Television & VOD / Long Form - Single

OS_FI19050M

2019 Film Merit Award

Arts & Letters Creative Co. / Richmond

Google Chromebook

Game of Thrones White Walkers are Organizing

Television & VOD / Long Form - Single

OS_FI19051M

2019 Film Merit Award

DDB / Paris + RSA Films / London + 75 / Paris + MPC / London

Hennessy

The Seven Worlds

Television & VOD / Long Form - Single

OS_FI19052M

2019 Film Merit Award

Rethink / Toronto/Montreal/Vancouver

IKEA

Lamp 2

Television & VOD / Long Form - Single

OS_FI19053M

2019 Film Merit Award

Ogilvy & Mather Thailand / Bangkok

Monde Nissin (Thailand) Co., Ltd.

The Secret

Television & VOD / Long Form - Single

OS_FI19054M

2019 Film Merit Award

ROSAPARK / PARIS

Monoprix

The Worst Song in the World

Television & VOD / Long Form - Single

OS_FI19055M

2019 Film Merit Award

Wieden+Kennedy / Portland + Nike / Beaverton

Nike

Serena: Voice of Belief

Television & VOD / Long Form - Single

OS_FI19056M

2019 Film Merit Award

Ogilvy & Mather / Singapore + Stink Films / Shanghai + Chimney / Singapore + Fuse Adventures in Audio / Singapore

Ogilvy & Mather Singapore

Bodybuilder

Television & VOD / Long Form - Single

OS_FI19057M

2019 Film Merit Award

BBDO / Toronto

Right To Play

Anthem

Television & VOD / Long Form - Single

OS_FI19058M

2019 Film Merit Award

Droga5 / New York

Tourism Australia

Dundee: The Son of a Legend Returns Home

Television & VOD / Long Form - Single

OS_FI19059M

2019 Film Merit Award

DDB / Paris + Henry / Paris + MIKROS MPC / Paris + MPC / London

Ubisoft

The Sermon

Television & VOD / Long Form - Single

OS_FI19060M

2019 Film Merit Award

Publicis North America / New York + Hungry Man / New York

Walmart

Famous Cars

Television & VOD / Long Form - Single

OS_FI19061M

2019 Film Merit Award

Goodby Silverstein & Partners / San Francisco + BMW of North America / Woodcliff + Elevel / San Francisco + Moving Picture Company / Los Angeles

BMW of North America

The Like New Campaign

Television & VOD / Short Form - Campaign

OS_FI19042M

2019 Film Merit Award

FIG / New York + Buffalo Wild Wings / Atlanta + Biscuit Filmworks / Los Angeles + Horizon Media / New York

Buffalo Wild Wings

Escape to Football

Television & VOD / Short Form - Campaign

OS_FI19043M

2019 Film Merit Award

TBWA\Chiat\Day / New York + Biscuit / Los Angeles

J-B Weld

Don't Toss It J-B Weld It

Television & VOD / Short Form - Campaign

OS_FI19044M

2019 Film Merit Award

Wieden+Kennedy / Portland + Joint Editorial / Portland + Anonymous Content / Culver City

RXBAR

No B.S.

Television & VOD / Short Form - Campaign

OS_FI19045M

2019 Film Merit Award

Scholz & Friends / Berlin

toom hardware stores

Tested

Television & VOD / Short Form - Campaign

OS_FI19046M

2019 Film Merit Award

BBDO GmbH / Berlin + CraftWork - a brand of ad agencyservices GmbH / Duesseldorf

Daimler AG / smart

Perfect Fit

Online Films & Video / Short Form - Single

OS_FI19062M

2019 Film Merit Award

DDB / Chicago + Fiat Chrysler Automobiles / Detroit + DDB North America / New York

Fiat Chrysler Automobiles

Heated Seats

Online Films & Video / Short Form - Single

OS_FI19063M

2019 Film Merit Award

Arnold Worldwide / Boston

Monster.com

Boxes

Online Films & Video / Short Form - Single

OS_FI19064M

2019 Film Merit Award

Arnold Worldwide / Boston

Monster.com

Cherry Picker

Online Films & Video / Short Form - Single

OS_FI19065M

2019 Film Merit Award

ROSAPARK / PARIS

Skoda France

Ugly in the 90s

Online Films & Video / Short Form - Single

OS_FI19066M

2019 Film Merit Award

Grabarz & Partner / Hamburg + Volkswagen AG / Wolfsburg + CZAR Film GmbH / Hamburg + Bacon X / Copenhagen

Volkswagen AG

Metalheads

Online Films & Video / Short Form - Single

OS_FI19067M

2019 Film Merit Award

GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York

Gillette (P&G)

We Believe

Online Films & Video / Pre-Roll - Single

OS_FI19100M

2019 Film Merit Award

BBDO / New York + Biscuit

AT&T

The Face of Distracted Driving

Innovation in Film

OS_FI19120M

2019 Film Merit Award

PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris

FRANCE TÉLÉVISIONS - FRANCE 3

LA FORÊT - BET ON A MURDERER

Innovation in Film

OS_FI19121M

2019 Film Merit Award

Eleven, Inc. / San Francisco + Google Cloud / San Francisco + Gentleman Scholar / Los Angeles + Cloneless / Portland

Google Cloud

Know What Your Data Knows

Innovation in Film

OS_FI19122M

2019 Film Merit Award

J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM

Jimmy Nelson Foundation

BLINK TEST

Innovation in Film

OS_FI19123M

2019 Film Merit Award

FCB New Zealand / Auckland + Assembly / Auckland

Ministry of Education NZ

Oat the Goat

Innovation in Film

OS_FI19124M

2019 Film Merit Award

Saatchi & Saatchi. / New York + Procter & Gamble / Cincinnati, OH

Procter & Gamble

It's a Thursday Night Tide Ad

Innovation in Film

OS_FI19125M

2019 Film Merit Award

Droga5 / New York + Furlined / Los Angeles

The New York Times

The Truth Is Worth It: Courage

Innovation in Film

OS_FI19126M

2019 Film Merit Award

Furlined / Los Angeles + Droga5 / New York

The New York Times

The Truth Is Worth It: Resolve

Innovation in Film

OS_FI19127M

2019 Film Merit Award

Droga5 / New York + Furlined / Los Angeles

The New York Times

The Truth Is Worth It: Rigor

Innovation in Film

OS_FI19128M

2019 Film Merit Award

Furlined / Los Angeles + Droga5 / New York

The New York Times

The Truth Is Worth It: Perseverance

Innovation in Film

OS_FI19129M

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