The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
My Line
Agency: MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá
Client: Ministry of Technology & Communication of Colombia Category: Use of Technology
My Line
Agency: MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá
Client: Ministry of Technology & Communication of Colombia Category: Use of Technology
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King Category: Use of Technology
Insta Novels
Agency: Mother / New York
Client: The New York Public Library Category: Craft / Art Direction
Absolut #NoSugarCoating
Agency: Absolut Vodka / New York + 360i / New York
Client: Absolut Vodka Category: Mobile-First Video / Under 15 Seconds
Accessibility Mat
Agency: GTB Brasil / São Paulo
Client: Ford Motor Company Category: Use of Technology / Physical Product & Mobile Integration
Indycar "Fastest Instagram Stories"
Agency: Verizon / New York
Client: Verizon Category: Mobile-First Video / Under 3 Seconds
LA FORÊT - BET ON A MURDERER
Agency: PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris
Client: FRANCE TÉLÉVISIONS - FRANCE 3 Category: Gaming
My Line
Agency: MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá
Client: Ministry of Technology & Communication of Colombia Category: Innovation in Mobile
Block Wish
Agency: HOK-Elanto / Helsinki + SOK Media / Helsinki + Carat Finland / Helsinki + Accenture / Helsinki
Client: HOK-Elanto Category: Utility
adDRESS_THE_FUTURE
Agency: VIRTUE / Copenhagen
Client: Carlings Category: Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Reversible Poetry
Agency: McCann / Bristol + McCann / Birmingham
Client: Refuge - Lisa King Category: Craft / Writing
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King Category: Utility / E-Commerce
Naughty or Nice Bauble
Agency: Myer / Melbourne + Clemenger BBDO / Melbourne
Client: Myer Category: Use of Technology / Physical Product & Mobile Integration
Overexplain
Agency: BBDO / New York + RadicalMedia
Client: Mars Chocolate North America - Snickers Almond Category: Mobile-First Video / Over 15 Seconds
Goulburn Valley Food Tours
Agency: Leo Burnett Melbourne / Southbank + Miss Bossy Boots / Melbourne + MediaMonks / Amsterdam
Client: SPC Ardmona Category: Websites
THE VOICE OF VOICES
Agency: MCCANN Italy / Milan + Think Cattleya / Milan + Fondazione Serena Onlus, Centro Clinico Nemo / Milan + MRM//MCCANN / Milan
Client: FONDAZIONE SERENA ONLUS, CENTRO CLINICO NeMo Category: Use of Technology
Naughty or Nice Bauble
Agency: Myer / Melbourne + Clemenger BBDO / Melbourne
Client: Myer Category: Use of Technology
Amplifon Hearing App
Agency: Publicis Sapient / Milan / London / Cologne
Client: Amplifon Category: Use of Technology / Physical Product & Mobile Integration
ILX Total Control
Agency: MullenLowe U.S. / Los Angeles + Bullitt / Los Angeles + Active Theory / Venice
Client: Acura Category: Mobile Advertising
Data in Dollars
Agency: Goodby Silverstein & Partners / San Francisco + Xfinity / Philadelphia + THINKING MACHING / Los Angeles + Docter Twins / Los Angeles
Client: Xfinity Category: Mobile Advertising
#HoliNotHooliganism
Agency: Ogilvy & Mather Advertising / Mumbai
Client: Reliance General Insurance Category: Mobile-First Video / Under 6 Seconds
My life as a NPC
Agency: DDB / Paris + Make Me Pulse / Paris + Studio Press Play On Tape / Paris + THE / Paris
Client: Ubisoft Category: Mobile-First Video / Under 15 Seconds
Corruption Detector
Agency: Grey Brasil / SÃO PAULO + Reclame Aqui / SÃO PAULO + Grey Global / NY + Grey / LATAM
Client: Reclame Aqui Category: Applications
The Good Vibes Project
Agency: Cheil Worldwide India / Gurugram
Client: Sense International India Category: Applications
ILX Total Control
Agency: MullenLowe U.S. / Los Angeles + Active Theory / Venice + Bullitt / Los Angeles
Client: Acura Category: Innovation in Mobile
Block Wish
Agency: HOK-Elanto / Helsinki + SOK Media / Helsinki + Carat Finland / Helsinki + Accenture / Helsinki
Client: HOK-Elanto Category: Innovation in Mobile
Safety Hub
Agency: CHE Proximity / Australia + IAG / Sydney
Client: IAG Category: Innovation in Mobile
TXT 2 HLP
Agency: Area 23, An FCB Health Network Company / New York
Client: NY Presbyterian Hospital Category: Utility
Corruption Detector
Agency: Grey Brasil / SÃO PAULO + Reclame Aqui / SÃO PAULO + Grey Global / NY + Grey / LATAM
Client: Reclame Aqui Category: Utility
Score the iPhone
Agency: R/GA / New York
Client: Verizon Category: Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)
The most dangerous stunt in the world
Agency: Ogilvy New Zealand / Parnell, Auckland + Film 360 / Parnell, Auckland
Client: Auckland Transport Category: Mobile-First Video / Over 15 Seconds
Award:
2019 Mobile Best of Discipline Pencil
Agency:
MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá
Client:
Ministry of Technology & Communication of Colombia
Title:
My Line
Category:
Use of Technology
Annual ID:
OS_MO19001G
Award:
2019 Mobile Gold Pencil
Agency:
MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá
Client:
Ministry of Technology & Communication of Colombia
Title:
My Line
Category:
Use of Technology
Annual ID:
OS_MO19001G
Award:
2019 Mobile Gold Pencil
Agency:
FCB / New York + O Positive / New York
Client:
Burger King
Title:
The Whopper Detour
Category:
Use of Technology
Annual ID:
OS_MO19013G
Award:
2019 Mobile Gold Pencil
Agency:
Mother / New York
Client:
The New York Public Library
Title:
Insta Novels
Category:
Craft / Art Direction
Annual ID:
OS_MO19018G
Award:
2019 Mobile Gold Pencil
Agency:
Absolut Vodka / New York + 360i / New York
Client:
Absolut Vodka
Title:
Absolut #NoSugarCoating
Category:
Mobile-First Video / Under 15 Seconds
Annual ID:
OS_MO19010G
Award:
2019 Mobile Gold Pencil
Agency:
CHE Proximity / Australia + IAG / Sydney
Client:
IAG
Title:
Safety Hub
Category:
Applications
Annual ID:
OS_MO19002G
Award:
2019 Mobile Silver Pencil
Agency:
GTB Brasil / São Paulo
Client:
Ford Motor Company
Title:
Accessibility Mat
Category:
Use of Technology / Physical Product & Mobile Integration
Annual ID:
OS_MO19016S
Award:
2019 Mobile Silver Pencil
Agency:
Verizon / New York
Client:
Verizon
Title:
Indycar "Fastest Instagram Stories"
Category:
Mobile-First Video / Under 3 Seconds
Annual ID:
OS_MO19009S
Award:
2019 Mobile Silver Pencil
Agency:
PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris
Client:
FRANCE TÉLÉVISIONS - FRANCE 3
Title:
LA FORÊT - BET ON A MURDERER
Category:
Gaming
Annual ID:
OS_MO19012S
Award:
2019 Mobile Silver Pencil
Agency:
MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá
Client:
Ministry of Technology & Communication of Colombia
Title:
My Line
Category:
Innovation in Mobile
Annual ID:
OS_MO19020S
Award:
2019 Mobile Silver Pencil
Agency:
HOK-Elanto / Helsinki + SOK Media / Helsinki + Carat Finland / Helsinki + Accenture / Helsinki
Client:
HOK-Elanto
Title:
Block Wish
Category:
Utility
Annual ID:
OS_MO19004S
Award:
2019 Mobile Silver Pencil
Agency:
FCB Inferno / London
Client:
Huawei
Title:
Story Sign
Category:
Utility
Annual ID:
OS_MO19005S
Award:
2019 Mobile Silver Pencil
Agency:
VIRTUE / Copenhagen
Client:
Carlings
Title:
adDRESS_THE_FUTURE
Category:
Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Annual ID:
OS_MO19015S
Award:
2019 Mobile Silver Pencil
Agency:
McCann / Bristol + McCann / Birmingham
Client:
Refuge - Lisa King
Title:
Reversible Poetry
Category:
Craft / Writing
Annual ID:
OS_MO19019S
Award:
2019 Mobile Bronze Pencil
Agency:
FCB / New York + O Positive / New York
Client:
Burger King
Title:
The Whopper Detour
Category:
Utility / E-Commerce
Annual ID:
OS_MO19007B
Award:
2019 Mobile Bronze Pencil
Agency:
R/GA / Portland
Client:
Jordan Brand
Title:
A/R Jordan
Category:
Utility / E-Commerce
Annual ID:
OS_MO19008B
Award:
2019 Mobile Bronze Pencil
Agency:
BBDO / Atlanta
Client:
Street Grace
Title:
Gracie AI
Category:
Use of Technology
Annual ID:
OS_MO19014B
Award:
2019 Mobile Bronze Pencil
Agency:
Myer / Melbourne + Clemenger BBDO / Melbourne
Client:
Myer
Title:
Naughty or Nice Bauble
Category:
Use of Technology / Physical Product & Mobile Integration
Annual ID:
OS_MO19017B
Award:
2019 Mobile Bronze Pencil
Agency:
FCB Inferno / London
Client:
Huawei
Title:
Story Sign
Category:
Applications
Annual ID:
OS_MO19003B
Award:
2019 Mobile Bronze Pencil
Agency:
CHE Proximity / Australia + IAG / Sydney
Client:
IAG
Title:
Safety Hub
Category:
Utility
Annual ID:
OS_MO19006B
Award:
2019 Mobile Bronze Pencil
Agency:
BBDO / New York + RadicalMedia
Client:
Mars Chocolate North America - Snickers Almond
Title:
Overexplain
Category:
Mobile-First Video / Over 15 Seconds
Annual ID:
OS_MO19011B
Award:
2019 Mobile Merit Award
Agency:
Leo Burnett Melbourne / Southbank + Miss Bossy Boots / Melbourne + MediaMonks / Amsterdam
Client:
SPC Ardmona
Title:
Goulburn Valley Food Tours
Category:
Websites
Annual ID:
OS_MO19021M
Award:
2019 Mobile Merit Award
Agency:
The Monkeys / Sydney
Client:
UNICEF Australia
Title:
Give a Minute of Your Time
Category:
Websites
Annual ID:
OS_MO19022M
Award:
2019 Mobile Merit Award
Agency:
MCCANN Italy / Milan + Think Cattleya / Milan + Fondazione Serena Onlus, Centro Clinico Nemo / Milan + MRM//MCCANN / Milan
Client:
FONDAZIONE SERENA ONLUS, CENTRO CLINICO NeMo
Title:
THE VOICE OF VOICES
Category:
Use of Technology
Annual ID:
OS_MO19033M
Award:
2019 Mobile Merit Award
Agency:
Myer / Melbourne + Clemenger BBDO / Melbourne
Client:
Myer
Title:
Naughty or Nice Bauble
Category:
Use of Technology
Annual ID:
OS_MO19034M
Award:
2019 Mobile Merit Award
Agency:
R/GA / New York
Client:
Verizon
Title:
Score the iPhone
Category:
Craft / Art Direction
Annual ID:
OS_MO19037M
Award:
2019 Mobile Merit Award
Agency:
Publicis Sapient / Milan / London / Cologne
Client:
Amplifon
Title:
Amplifon Hearing App
Category:
Use of Technology / Physical Product & Mobile Integration
Annual ID:
OS_MO19036M
Award:
2019 Mobile Merit Award
Agency:
MullenLowe U.S. / Los Angeles + Bullitt / Los Angeles + Active Theory / Venice
Client:
Acura
Title:
ILX Total Control
Category:
Mobile Advertising
Annual ID:
OS_MO19027M
Award:
2019 Mobile Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco + Xfinity / Philadelphia + THINKING MACHING / Los Angeles + Docter Twins / Los Angeles
Client:
Xfinity
Title:
Data in Dollars
Category:
Mobile Advertising
Annual ID:
OS_MO19028M
Award:
2019 Mobile Merit Award
Agency:
Ogilvy & Mather Advertising / Mumbai
Client:
Reliance General Insurance
Title:
#HoliNotHooliganism
Category:
Mobile-First Video / Under 6 Seconds
Annual ID:
OS_MO19029M
Award:
2019 Mobile Merit Award
Agency:
DDB / Paris + Make Me Pulse / Paris + Studio Press Play On Tape / Paris + THE / Paris
Client:
Ubisoft
Title:
My life as a NPC
Category:
Mobile-First Video / Under 15 Seconds
Annual ID:
OS_MO19030M
Award:
2019 Mobile Merit Award
Agency:
INGO / Stockholm
Client:
Burger King
Title:
Craft a Western Whopper
Category:
Gaming
Annual ID:
OS_MO19032M
Award:
2019 Mobile Merit Award
Agency:
Grey Brasil / SÃO PAULO + Reclame Aqui / SÃO PAULO + Grey Global / NY + Grey / LATAM
Client:
Reclame Aqui
Title:
Corruption Detector
Category:
Applications
Annual ID:
OS_MO19023M
Award:
2019 Mobile Merit Award
Agency:
Cheil Worldwide India / Gurugram
Client:
Sense International India
Title:
The Good Vibes Project
Category:
Applications
Annual ID:
OS_MO19024M
Award:
2019 Mobile Merit Award
Agency:
MullenLowe U.S. / Los Angeles + Active Theory / Venice + Bullitt / Los Angeles
Client:
Acura
Title:
ILX Total Control
Category:
Innovation in Mobile
Annual ID:
OS_MO19038M
Award:
2019 Mobile Merit Award
Agency:
VIRTUE / Copenhagen
Client:
Carlings
Title:
adDRESS_THE_FUTURE
Category:
Innovation in Mobile
Annual ID:
OS_MO19039M
Award:
2019 Mobile Merit Award
Agency:
HOK-Elanto / Helsinki + SOK Media / Helsinki + Carat Finland / Helsinki + Accenture / Helsinki
Client:
HOK-Elanto
Title:
Block Wish
Category:
Innovation in Mobile
Annual ID:
OS_MO19040M
Award:
2019 Mobile Merit Award
Agency:
CHE Proximity / Australia + IAG / Sydney
Client:
IAG
Title:
Safety Hub
Category:
Innovation in Mobile
Annual ID:
OS_MO19041M
Award:
2019 Mobile Merit Award
Agency:
Area 23, An FCB Health Network Company / New York
Client:
NY Presbyterian Hospital
Title:
TXT 2 HLP
Category:
Utility
Annual ID:
OS_MO19025M
Award:
2019 Mobile Merit Award
Agency:
Grey Brasil / SÃO PAULO + Reclame Aqui / SÃO PAULO + Grey Global / NY + Grey / LATAM
Client:
Reclame Aqui
Title:
Corruption Detector
Category:
Utility
Annual ID:
OS_MO19026M
Award:
2019 Mobile Merit Award
Agency:
R/GA / New York
Client:
Verizon
Title:
Score the iPhone
Category:
Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Annual ID:
OS_MO19035M