The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.






Annual ID

Story Sign Agency: FCB Inferno / London Client: Huawei Category: Applications
Gracie AI Agency: BBDO / Atlanta Client: Street Grace Category: Use of Technology
Overexplain Agency: BBDO / New York + RadicalMedia Client: Mars Chocolate North America - Snickers Almond Category: Mobile-First Video / Over 15 Seconds
Safety Hub Agency: CHE Proximity / Australia + IAG / Sydney Client: IAG Category: Utility
The Whopper Detour Agency: FCB / New York + O Positive / New York Client: Burger King Category: Utility / E-Commerce
A/R Jordan Agency: R/GA / Portland Client: Jordan Brand Category: Utility / E-Commerce
Naughty or Nice Bauble Agency: Myer / Melbourne + Clemenger BBDO / Melbourne Client: Myer Category: Use of Technology / Physical Product & Mobile Integration

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