The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

ILX Total Control Agency: MullenLowe U.S. / Los Angeles + Active Theory / Venice + Bullitt / Los Angeles Client: Acura Category: Innovation in Mobile
adDRESS_THE_FUTURE Agency: VIRTUE / Copenhagen Client: Carlings Category: Innovation in Mobile
Block Wish Agency: HOK-Elanto / Helsinki + SOK Media / Helsinki + Carat Finland / Helsinki + Accenture / Helsinki Client: HOK-Elanto Category: Innovation in Mobile
Safety Hub Agency: CHE Proximity / Australia + IAG / Sydney Client: IAG Category: Innovation in Mobile
Amplifon Hearing App Agency: Publicis Sapient / Milan / London / Cologne Client: Amplifon Category: Use of Technology / Physical Product & Mobile Integration
#HoliNotHooliganism Agency: Ogilvy & Mather Advertising / Mumbai Client: Reliance General Insurance Category: Mobile-First Video / Under 6 Seconds
THE VOICE OF VOICES Agency: MCCANN Italy / Milan + Think Cattleya / Milan + Fondazione Serena Onlus, Centro Clinico Nemo / Milan + MRM//MCCANN / Milan Client: FONDAZIONE SERENA ONLUS, CENTRO CLINICO NeMo Category: Use of Technology
Naughty or Nice Bauble Agency: Myer / Melbourne + Clemenger BBDO / Melbourne Client: Myer Category: Use of Technology
Goulburn Valley Food Tours Agency: Leo Burnett Melbourne / Southbank Client: SPC Ardmona Category: Websites
Give a Minute of Your Time Agency: The Monkeys / Sydney Client: UNICEF Australia Category: Websites
My life as a NPC Agency: DDB / Paris + Make Me Pulse / Paris + Studio Press Play On Tape / Paris + THE / Paris Client: Ubisoft Category: Mobile-First Video / Under 15 Seconds
ILX Total Control Agency: MullenLowe U.S. / Los Angeles + Bullitt / Los Angeles + Active Theory / Venice Client: Acura Category: Mobile Advertising
Data in Dollars Agency: Goodby Silverstein & Partners / San Francisco + Xfinity / Philadelphia + THINKING MACHING / Los Angeles + Docter Twins / Los Angeles Client: Xfinity Category: Mobile Advertising
Score the iPhone Agency: R/GA / New York Client: Verizon Category: Craft / Art Direction
Corruption Detector Agency: Grey Brasil / SÃO PAULO + Reclame Aqui / SÃO PAULO + Grey Global / NY + Grey / LATAM Client: Reclame Aqui Category: Applications
The Good Vibes Project Agency: Cheil Worldwide India / Gurugram Client: Sense International India Category: Applications
Score the iPhone Agency: R/GA / New York Client: Verizon Category: Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)
TXT 2 HLP Agency: Area 23, An FCB Health Network Company / New York Client: NY Presbyterian Hospital Category: Utility
Corruption Detector Agency: Grey Brasil / SÃO PAULO + Reclame Aqui / SÃO PAULO + Grey Global / NY + Grey / LATAM Client: Reclame Aqui Category: Utility
Craft a Western Whopper Agency: INGO / Stockholm Client: Burger King Category: Gaming
The most dangerous stunt in the world Agency: Ogilvy New Zealand / Parnell, Auckland + Film 360 / Parnell, Auckland Client: Auckland Transport Category: Mobile-First Video / Over 15 Seconds

2019 Mobile Merit Award

MullenLowe U.S. / Los Angeles + Active Theory / Venice + Bullitt / Los Angeles

Acura

ILX Total Control

Innovation in Mobile

OS_MO19038M

2019 Mobile Merit Award

VIRTUE / Copenhagen

Carlings

adDRESS_THE_FUTURE

Innovation in Mobile

OS_MO19039M

2019 Mobile Merit Award

HOK-Elanto / Helsinki + SOK Media / Helsinki + Carat Finland / Helsinki + Accenture / Helsinki

HOK-Elanto

Block Wish

Innovation in Mobile

OS_MO19040M

2019 Mobile Merit Award

CHE Proximity / Australia + IAG / Sydney

IAG

Safety Hub

Innovation in Mobile

OS_MO19041M

2019 Mobile Merit Award

Publicis Sapient / Milan / London / Cologne

Amplifon

Amplifon Hearing App

Use of Technology / Physical Product & Mobile Integration

OS_MO19036M

2019 Mobile Merit Award

Ogilvy & Mather Advertising / Mumbai

Reliance General Insurance

#HoliNotHooliganism

Mobile-First Video / Under 6 Seconds

OS_MO19029M

2019 Mobile Merit Award

MCCANN Italy / Milan + Think Cattleya / Milan + Fondazione Serena Onlus, Centro Clinico Nemo / Milan + MRM//MCCANN / Milan

FONDAZIONE SERENA ONLUS, CENTRO CLINICO NeMo

THE VOICE OF VOICES

Use of Technology

OS_MO19033M

2019 Mobile Merit Award

Myer / Melbourne + Clemenger BBDO / Melbourne

Myer

Naughty or Nice Bauble

Use of Technology

OS_MO19034M

2019 Mobile Merit Award

Leo Burnett Melbourne / Southbank

SPC Ardmona

Goulburn Valley Food Tours

Websites

OS_MO19021M

2019 Mobile Merit Award

The Monkeys / Sydney

UNICEF Australia

Give a Minute of Your Time

Websites

OS_MO19022M

2019 Mobile Merit Award

DDB / Paris + Make Me Pulse / Paris + Studio Press Play On Tape / Paris + THE / Paris

Ubisoft

My life as a NPC

Mobile-First Video / Under 15 Seconds

OS_MO19030M

2019 Mobile Merit Award

MullenLowe U.S. / Los Angeles + Bullitt / Los Angeles + Active Theory / Venice

Acura

ILX Total Control

Mobile Advertising

OS_MO19027M

2019 Mobile Merit Award

Goodby Silverstein & Partners / San Francisco + Xfinity / Philadelphia + THINKING MACHING / Los Angeles + Docter Twins / Los Angeles

Xfinity

Data in Dollars

Mobile Advertising

OS_MO19028M

2019 Mobile Merit Award

R/GA / New York

Verizon

Score the iPhone

Craft / Art Direction

OS_MO19037M

2019 Mobile Merit Award

Grey Brasil / SÃO PAULO + Reclame Aqui / SÃO PAULO + Grey Global / NY + Grey / LATAM

Reclame Aqui

Corruption Detector

Applications

OS_MO19023M

2019 Mobile Merit Award

Cheil Worldwide India / Gurugram

Sense International India

The Good Vibes Project

Applications

OS_MO19024M

2019 Mobile Merit Award

R/GA / New York

Verizon

Score the iPhone

Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)

OS_MO19035M

2019 Mobile Merit Award

Area 23, An FCB Health Network Company / New York

NY Presbyterian Hospital

TXT 2 HLP

Utility

OS_MO19025M

2019 Mobile Merit Award

Grey Brasil / SÃO PAULO + Reclame Aqui / SÃO PAULO + Grey Global / NY + Grey / LATAM

Reclame Aqui

Corruption Detector

Utility

OS_MO19026M

2019 Mobile Merit Award

INGO / Stockholm

Burger King

Craft a Western Whopper

Gaming

OS_MO19032M

2019 Mobile Merit Award

Ogilvy New Zealand / Parnell, Auckland + Film 360 / Parnell, Auckland

Auckland Transport

The most dangerous stunt in the world

Mobile-First Video / Over 15 Seconds

OS_MO19031M

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