The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

My Line Agency: MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá Client: Ministry of Technology & Communication of Colombia Category: Use of Technology
My Line Agency: MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá Client: Ministry of Technology & Communication of Colombia Category: Innovation in Mobile
LA FORÊT - BET ON A MURDERER Agency: PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris Client: FRANCE TÉLÉVISIONS - FRANCE 3 Category: Gaming
adDRESS_THE_FUTURE Agency: VIRTUE / Copenhagen Client: Carlings Category: Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Insta Novels Agency: Mother / New York Client: The New York Public Library Category: Craft / Art Direction
The Whopper Detour Agency: FCB / New York + O Positive / New York Client: Burger King Category: Utility / E-Commerce
A/R Jordan Agency: R/GA / Portland Client: Jordan Brand Category: Utility / E-Commerce
Block Wish Agency: HOK-Elanto / Helsinki + SOK Media / Helsinki + Carat Finland / Helsinki + Accenture / Helsinki Client: HOK-Elanto Category: Utility
Story Sign Agency: FCB Inferno / London Client: Huawei Category: Utility
Safety Hub Agency: CHE Proximity / Australia + IAG / Sydney Client: IAG Category: Utility
Accessibility Mat Agency: GTB Brasil / São Paulo Client: Ford Motor Company Category: Use of Technology / Physical Product & Mobile Integration
Naughty or Nice Bauble Agency: Myer / Melbourne + Clemenger BBDO / Melbourne Client: Myer Category: Use of Technology / Physical Product & Mobile Integration
Reversible Poetry Agency: McCann / Bristol + McCann / Birmingham Client: Refuge - Lisa King Category: Craft / Writing
Overexplain Agency: BBDO / New York + RadicalMedia Client: Mars Chocolate North America - Snickers Almond Category: Mobile-First Video / Over 15 Seconds
Indycar "Fastest Instagram Stories" Agency: Verizon / New York Client: Verizon Category: Mobile-First Video / Under 3 Seconds
The Whopper Detour Agency: FCB / New York + O Positive / New York Client: Burger King Category: Use of Technology
Gracie AI Agency: BBDO / Atlanta Client: Street Grace Category: Use of Technology
Safety Hub Agency: CHE Proximity / Australia + IAG / Sydney Client: IAG Category: Applications
Story Sign Agency: FCB Inferno / London Client: Huawei Category: Applications
Absolut #NoSugarCoating Agency: Absolut Vodka / New York + 360i / New York Client: Absolut Vodka Category: Mobile-First Video / Under 15 Seconds
Goulburn Valley Food Tours Agency: Leo Burnett Melbourne / Southbank + Miss Bossy Boots / Melbourne + MediaMonks / Amsterdam Client: SPC Ardmona Category: Websites
Give a Minute of Your Time Agency: The Monkeys / Sydney Client: UNICEF Australia Category: Websites
ILX Total Control Agency: MullenLowe U.S. / Los Angeles + Active Theory / Venice + Bullitt / Los Angeles Client: Acura Category: Innovation in Mobile
adDRESS_THE_FUTURE Agency: VIRTUE / Copenhagen Client: Carlings Category: Innovation in Mobile
Block Wish Agency: HOK-Elanto / Helsinki + SOK Media / Helsinki + Carat Finland / Helsinki + Accenture / Helsinki Client: HOK-Elanto Category: Innovation in Mobile
Safety Hub Agency: CHE Proximity / Australia + IAG / Sydney Client: IAG Category: Innovation in Mobile
Craft a Western Whopper Agency: INGO / Stockholm Client: Burger King Category: Gaming
Score the iPhone Agency: R/GA / New York Client: Verizon Category: Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Score the iPhone Agency: R/GA / New York Client: Verizon Category: Craft / Art Direction
TXT 2 HLP Agency: Area 23, An FCB Health Network Company / New York Client: NY Presbyterian Hospital Category: Utility
Corruption Detector Agency: Grey Brasil / SÃO PAULO + Reclame Aqui / SÃO PAULO + Grey Global / NY + Grey / LATAM Client: Reclame Aqui Category: Utility
Amplifon Hearing App Agency: Publicis Sapient / Milan / London / Cologne Client: Amplifon Category: Use of Technology / Physical Product & Mobile Integration
The most dangerous stunt in the world Agency: Ogilvy New Zealand / Parnell, Auckland + Film 360 / Parnell, Auckland Client: Auckland Transport Category: Mobile-First Video / Over 15 Seconds
THE VOICE OF VOICES Agency: MCCANN Italy / Milan + Think Cattleya / Milan + Fondazione Serena Onlus, Centro Clinico Nemo / Milan + MRM//MCCANN / Milan Client: FONDAZIONE SERENA ONLUS, CENTRO CLINICO NeMo Category: Use of Technology
Naughty or Nice Bauble Agency: Myer / Melbourne + Clemenger BBDO / Melbourne Client: Myer Category: Use of Technology
Corruption Detector Agency: Grey Brasil / SÃO PAULO + Reclame Aqui / SÃO PAULO + Grey Global / NY + Grey / LATAM Client: Reclame Aqui Category: Applications
The Good Vibes Project Agency: Cheil Worldwide India / Gurugram Client: Sense International India Category: Applications
My life as a NPC Agency: DDB / Paris + Make Me Pulse / Paris + Studio Press Play On Tape / Paris + THE / Paris Client: Ubisoft Category: Mobile-First Video / Under 15 Seconds
#HoliNotHooliganism Agency: Ogilvy & Mather Advertising / Mumbai Client: Reliance General Insurance Category: Mobile-First Video / Under 6 Seconds
ILX Total Control Agency: MullenLowe U.S. / Los Angeles + Bullitt / Los Angeles + Active Theory / Venice Client: Acura Category: Mobile Advertising
Data in Dollars Agency: Goodby Silverstein & Partners / San Francisco + Xfinity / Philadelphia + THINKING MACHING / Los Angeles + Docter Twins / Los Angeles Client: Xfinity Category: Mobile Advertising

2019 Mobile Gold Pencil

MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá

Ministry of Technology & Communication of Colombia

My Line

Use of Technology

OS_MO19001G

2019 Mobile Silver Pencil

MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá

Ministry of Technology & Communication of Colombia

My Line

Innovation in Mobile

OS_MO19020S

2019 Mobile Silver Pencil

PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris

FRANCE TÉLÉVISIONS - FRANCE 3

LA FORÊT - BET ON A MURDERER

Gaming

OS_MO19012S

2019 Mobile Silver Pencil

VIRTUE / Copenhagen

Carlings

adDRESS_THE_FUTURE

Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)

OS_MO19015S

2019 Mobile Gold Pencil

Mother / New York

The New York Public Library

Insta Novels

Craft / Art Direction

OS_MO19018G

2019 Mobile Bronze Pencil

FCB / New York + O Positive / New York

Burger King

The Whopper Detour

Utility / E-Commerce

OS_MO19007B

2019 Mobile Bronze Pencil

R/GA / Portland

Jordan Brand

A/R Jordan

Utility / E-Commerce

OS_MO19008B

2019 Mobile Silver Pencil

HOK-Elanto / Helsinki + SOK Media / Helsinki + Carat Finland / Helsinki + Accenture / Helsinki

HOK-Elanto

Block Wish

Utility

OS_MO19004S

2019 Mobile Silver Pencil

FCB Inferno / London

Huawei

Story Sign

Utility

OS_MO19005S

2019 Mobile Bronze Pencil

CHE Proximity / Australia + IAG / Sydney

IAG

Safety Hub

Utility

OS_MO19006B

2019 Mobile Silver Pencil

GTB Brasil / São Paulo

Ford Motor Company

Accessibility Mat

Use of Technology / Physical Product & Mobile Integration

OS_MO19016S

2019 Mobile Bronze Pencil

Myer / Melbourne + Clemenger BBDO / Melbourne

Myer

Naughty or Nice Bauble

Use of Technology / Physical Product & Mobile Integration

OS_MO19017B

2019 Mobile Silver Pencil

McCann / Bristol + McCann / Birmingham

Refuge - Lisa King

Reversible Poetry

Craft / Writing

OS_MO19019S

2019 Mobile Bronze Pencil

BBDO / New York + RadicalMedia

Mars Chocolate North America - Snickers Almond

Overexplain

Mobile-First Video / Over 15 Seconds

OS_MO19011B

2019 Mobile Silver Pencil

Verizon / New York

Verizon

Indycar "Fastest Instagram Stories"

Mobile-First Video / Under 3 Seconds

OS_MO19009S

2019 Mobile Gold Pencil

FCB / New York + O Positive / New York

Burger King

The Whopper Detour

Use of Technology

OS_MO19013G

2019 Mobile Bronze Pencil

BBDO / Atlanta

Street Grace

Gracie AI

Use of Technology

OS_MO19014B

2019 Mobile Gold Pencil

CHE Proximity / Australia + IAG / Sydney

IAG

Safety Hub

Applications

OS_MO19002G

2019 Mobile Bronze Pencil

FCB Inferno / London

Huawei

Story Sign

Applications

OS_MO19003B

2019 Mobile Gold Pencil

Absolut Vodka / New York + 360i / New York

Absolut Vodka

Absolut #NoSugarCoating

Mobile-First Video / Under 15 Seconds

OS_MO19010G

2019 Mobile Merit Award

Leo Burnett Melbourne / Southbank + Miss Bossy Boots / Melbourne + MediaMonks / Amsterdam

SPC Ardmona

Goulburn Valley Food Tours

Websites

OS_MO19021M

2019 Mobile Merit Award

The Monkeys / Sydney

UNICEF Australia

Give a Minute of Your Time

Websites

OS_MO19022M

2019 Mobile Merit Award

MullenLowe U.S. / Los Angeles + Active Theory / Venice + Bullitt / Los Angeles

Acura

ILX Total Control

Innovation in Mobile

OS_MO19038M

2019 Mobile Merit Award

VIRTUE / Copenhagen

Carlings

adDRESS_THE_FUTURE

Innovation in Mobile

OS_MO19039M

2019 Mobile Merit Award

HOK-Elanto / Helsinki + SOK Media / Helsinki + Carat Finland / Helsinki + Accenture / Helsinki

HOK-Elanto

Block Wish

Innovation in Mobile

OS_MO19040M

2019 Mobile Merit Award

CHE Proximity / Australia + IAG / Sydney

IAG

Safety Hub

Innovation in Mobile

OS_MO19041M

2019 Mobile Merit Award

INGO / Stockholm

Burger King

Craft a Western Whopper

Gaming

OS_MO19032M

2019 Mobile Merit Award

R/GA / New York

Verizon

Score the iPhone

Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)

OS_MO19035M

2019 Mobile Merit Award

R/GA / New York

Verizon

Score the iPhone

Craft / Art Direction

OS_MO19037M

2019 Mobile Merit Award

Area 23, An FCB Health Network Company / New York

NY Presbyterian Hospital

TXT 2 HLP

Utility

OS_MO19025M

2019 Mobile Merit Award

Grey Brasil / SÃO PAULO + Reclame Aqui / SÃO PAULO + Grey Global / NY + Grey / LATAM

Reclame Aqui

Corruption Detector

Utility

OS_MO19026M

2019 Mobile Merit Award

Publicis Sapient / Milan / London / Cologne

Amplifon

Amplifon Hearing App

Use of Technology / Physical Product & Mobile Integration

OS_MO19036M

2019 Mobile Merit Award

Ogilvy New Zealand / Parnell, Auckland + Film 360 / Parnell, Auckland

Auckland Transport

The most dangerous stunt in the world

Mobile-First Video / Over 15 Seconds

OS_MO19031M

2019 Mobile Merit Award

MCCANN Italy / Milan + Think Cattleya / Milan + Fondazione Serena Onlus, Centro Clinico Nemo / Milan + MRM//MCCANN / Milan

FONDAZIONE SERENA ONLUS, CENTRO CLINICO NeMo

THE VOICE OF VOICES

Use of Technology

OS_MO19033M

2019 Mobile Merit Award

Myer / Melbourne + Clemenger BBDO / Melbourne

Myer

Naughty or Nice Bauble

Use of Technology

OS_MO19034M

2019 Mobile Merit Award

Grey Brasil / SÃO PAULO + Reclame Aqui / SÃO PAULO + Grey Global / NY + Grey / LATAM

Reclame Aqui

Corruption Detector

Applications

OS_MO19023M

2019 Mobile Merit Award

Cheil Worldwide India / Gurugram

Sense International India

The Good Vibes Project

Applications

OS_MO19024M

2019 Mobile Merit Award

DDB / Paris + Make Me Pulse / Paris + Studio Press Play On Tape / Paris + THE / Paris

Ubisoft

My life as a NPC

Mobile-First Video / Under 15 Seconds

OS_MO19030M

2019 Mobile Merit Award

Ogilvy & Mather Advertising / Mumbai

Reliance General Insurance

#HoliNotHooliganism

Mobile-First Video / Under 6 Seconds

OS_MO19029M

2019 Mobile Merit Award

MullenLowe U.S. / Los Angeles + Bullitt / Los Angeles + Active Theory / Venice

Acura

ILX Total Control

Mobile Advertising

OS_MO19027M

2019 Mobile Merit Award

Goodby Silverstein & Partners / San Francisco + Xfinity / Philadelphia + THINKING MACHING / Los Angeles + Docter Twins / Los Angeles

Xfinity

Data in Dollars

Mobile Advertising

OS_MO19028M

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