The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Nike Just Do It 'Dream Crazy' Chicago Marathon
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike Category: Publishing / Magazine - Single
Hot & Spicy
Agency: Ogilvy / Hong Kong
Client: Birdland (Hong Kong) Ltd Category: Promotional / Collateral / Posters - Campaign
One Art
Agency: VMLY&R / Dubai
Client: Interreligious Council in Bosnia & Herzegovina Category: Promotional / Collateral / Posters - Campaign
Genocide
Agency: Prakit Advertising Limited / Bangkok + Visionary Group Co., Ltd. / Bangkok
Client: Staedtler (Thailand) Limited Category: Craft / Illustration
Paint flow
Agency: Taproot Dentsu / Mumbai
Client: Dulux Paints Category: Out-of-Home / Experiential & Installations - Single
No B.S.
Agency: Wieden+Kennedy / Portland + Joint Editorial / Portland
Client: RXBAR Category: Out-of-Home / Billboards & Transit - Campaign
Never Stand Still
Agency: Design Army / Washington, DC
Client: Hong Kong Ballet Category: Craft / Art Direction
The All Nighters
Agency: TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client: McDonald's Category: Craft / Art Direction
Nike Just Do It 'Dream Crazy' Chicago Marathon
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike Category: Out-of-Home / Billboards & Transit - Single
Project 84
Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London
Client: CALM - Campaign Against Living Miserably Category: Innovation in Print & Outdoor
The out of home project
Agency: Prime Weber Shandwick / Stockholm
Client: Clear Channel Category: Innovation in Print & Outdoor
Picture what the cloud can do.
Agency: Eleven, Inc. / San Francisco + Google Cloud / San Francisco + Instrument / Portland
Client: Google Cloud Category: Innovation in Print & Outdoor
Nissan's Follow the Ball
Agency: Lew'Lara\TBWA / São Paulo + Estudio Fliperama / São Paulo + Jack the Maker / São Paulo
Client: Nissan do Brasil Category: Innovation in Print & Outdoor
David Bowie Is Here
Agency: Spotify In-House / New York + UM Worldwide / New York
Client: Spotify Category: Innovation in Print & Outdoor
The Curious Afterlife of a Tin
Agency: Energy BBDO / Chicago
Client: Mars Inc. Category: Craft / Writing
First Steps: Hemingway Craft
Agency: Ogilvy / Chicago
Client: SC Johnson - Kiwi Category: Craft / Writing
First Steps: Lincoln Craft
Agency: Ogilvy / Chicago
Client: SC Johnson - Kiwi Category: Craft / Writing
YouFab Global Creative Awards 2018
Agency: SHA inc. / TOKYO
Client: Loftwork inc. Category: Craft / Typography
Fonts for Freedom
Agency: SERVICEPLAN GERMANY / Munich
Client: Reporters Without Borders Category: Craft / Typography
#BodyCantWait
Agency: Herezie Group / Paris
Client: HANDICAP INTERNATIONAL Category: Out-of-Home / Experiential & Installations - Campaign
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King Category: Out-of-Home / P.O.P. & In-Store - Single
BLOCK OUT THE CHAOS: WORLD LEADERS
Agency: Cheil Worldwide / Hong Kong + Illusion / Bangkok
Client: JBL (iTect Ltd) Category: Out-of-Home / P.O.P. & In-Store - Single
BLOCK OUT THE CHAOS: FOOTBALL MANAGERS
Agency: Cheil Worldwide / Hong Kong + Illusion / Bangkok
Client: JBL (iTect Ltd) Category: Out-of-Home / P.O.P. & In-Store - Single
Fresh Prints - Tomatoes
Agency: McCann / Spain + Aldi / Barcelona
Client: Aldi Category: Publishing / Newspaper - Single
Bold Man Newspaper
Agency: Ogilvy / Chicago
Client: Lyric Opera Category: Publishing / Newspaper - Single
Sex and Drugs Newspaper
Agency: Ogilvy / Chicago
Client: Lyric Opera Category: Publishing / Newspaper - Single
Opera Deaths Newspaper
Agency: Ogilvy / Chicago
Client: Lyric Opera Category: Publishing / Newspaper - Single
First Steps: Lincoln
Agency: Ogilvy / Chicago
Client: SC Johnson - Kiwi Category: Publishing / Newspaper - Single
First Steps: Hemingway
Agency: Ogilvy / Chicago
Client: SC Johnson - Kiwi Category: Publishing / Newspaper - Single
Processions
Agency: M&C Saatchi / London + Coffee& TV / London
Client: NatWest Category: Out-of-Home / Dynamic Billboards & Transit
Nissan's Follow the Ball
Agency: Lew'Lara\TBWA / São Paulo
Client: Nissan do Brasil Category: Out-of-Home / Dynamic Billboards & Transit
KFC 11 Herbs & Spices Firelog
Agency: Edelman / New York
Client: KFC Category: Promotional / Collateral / Promotional Items
The Curious Cat Book
Agency: AlmapBBDO / São Paulo
Client: Mars Pet - Whiskas Category: Promotional / Collateral / Promotional Items
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery Category: Promotional / Collateral / Promotional Items
Behind the Mac
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + Exile Edit / Los Angeles + MPC Advertising / Los Angeles
Client: Apple Category: Extended Campaign - Posters & Out of Home
Painted by Paint
Agency: Taproot Dentsu / Mumbai
Client: Dulux Paints Category: Extended Campaign - Posters & Out of Home
50 Years of Big Mac
Agency: TBWA\ / Zurich + TBWA\Chiat\Day / New York + McDonald's Suisse Restaurants Sàrl / Crissier
Client: McDonald's Suisse Restaurants Sàrl Category: Extended Campaign - Posters & Out of Home
No B.S.
Agency: Wieden+Kennedy / Portland
Client: RXBAR Category: Extended Campaign - Posters & Out of Home
The All Nighters
Agency: TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client: McDonald's Category: Publishing / Magazine - Campaign
Remember Me
Agency: BBDO Group Germany GmbH / Duesseldorf + Proximity GmbH / Duesseldorf + BBDO GmbH / Duesseldorf
Client: Alzheimer Research Initiative Category: Publishing / Newspaper - Campaign
McMansions
Agency: DAVID The Agency / Miami + Burger King / Miami
Client: Burger King Category: Publishing / Newspaper - Campaign
Car Crashes
Agency: LOLA MullenLowe / Madrid + Burger King / Miami
Client: Burger King Category: Publishing / Newspaper - Campaign
Paint flow
Agency: Taproot Dentsu / Mumbai
Client: Dulux Paints Category: Publishing / Newspaper - Campaign
Words Count
Agency: The Martin Agency / Richmond + Running with Scissors / Richmond + John F. Kennedy Presidential Library / Boston
Client: John F. Kennedy Presidential Library Category: Publishing / Newspaper - Campaign
50 Years of Big Mac
Agency: TBWA\ / Zurich + TBWA\Chiat\Day / New York + McDonald's Suisse Restaurants Sàrl / Crissier
Client: McDonald's Suisse Restaurants Sàrl Category: Publishing / Newspaper - Campaign
Award:
2019 Print & Outdoor Bronze Pencil
Agency:
Wieden+Kennedy / Portland + Nike / Beaverton
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy' Chicago Marathon
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO19012B
Award:
2019 Print & Outdoor Bronze Pencil
Agency:
Ogilvy / Hong Kong
Client:
Birdland (Hong Kong) Ltd
Title:
Hot & Spicy
Category:
Promotional / Collateral / Posters - Campaign
Annual ID:
OS_PO19019B
Award:
2019 Print & Outdoor Bronze Pencil
Agency:
VMLY&R / Dubai
Client:
Interreligious Council in Bosnia & Herzegovina
Title:
One Art
Category:
Promotional / Collateral / Posters - Campaign
Annual ID:
OS_PO19020B
Award:
2019 Print & Outdoor Bronze Pencil
Agency:
Prakit Advertising Limited / Bangkok + Visionary Group Co., Ltd. / Bangkok
Client:
Staedtler (Thailand) Limited
Title:
Genocide
Category:
Craft / Illustration
Annual ID:
OS_PO19052B
Award:
2019 Print & Outdoor Bronze Pencil
Agency:
Taproot Dentsu / Mumbai
Client:
Dulux Paints
Title:
Paint flow
Category:
Out-of-Home / Experiential & Installations - Single
Annual ID:
OS_PO19036B
Award:
2019 Print & Outdoor Bronze Pencil
Agency:
Wieden+Kennedy / Portland + Joint Editorial / Portland
Client:
RXBAR
Title:
No B.S.
Category:
Out-of-Home / Billboards & Transit - Campaign
Annual ID:
OS_PO19029B
Award:
2019 Print & Outdoor Bronze Pencil
Agency:
Design Army / Washington, DC
Client:
Hong Kong Ballet
Title:
Never Stand Still
Category:
Craft / Art Direction
Annual ID:
OS_PO19045B
Award:
2019 Print & Outdoor Bronze Pencil
Agency:
TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client:
McDonald's
Title:
The All Nighters
Category:
Craft / Art Direction
Annual ID:
OS_PO19046B
Award:
2019 Print & Outdoor Bronze Pencil
Agency:
Wieden+Kennedy / Portland + Nike / Beaverton
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy' Chicago Marathon
Category:
Out-of-Home / Billboards & Transit - Single
Annual ID:
OS_PO19027B
Award:
2019 Print & Outdoor Merit Award
Agency:
CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London
Client:
CALM - Campaign Against Living Miserably
Title:
Project 84
Category:
Innovation in Print & Outdoor
Annual ID:
OS_PO19161M
Award:
2019 Print & Outdoor Merit Award
Agency:
Prime Weber Shandwick / Stockholm
Client:
Clear Channel
Title:
The out of home project
Category:
Innovation in Print & Outdoor
Annual ID:
OS_PO19162M
Award:
2019 Print & Outdoor Merit Award
Agency:
Eleven, Inc. / San Francisco + Google Cloud / San Francisco + Instrument / Portland
Client:
Google Cloud
Title:
Picture what the cloud can do.
Category:
Innovation in Print & Outdoor
Annual ID:
OS_PO19163M
Award:
2019 Print & Outdoor Merit Award
Agency:
Lew'Lara\TBWA / São Paulo + Estudio Fliperama / São Paulo + Jack the Maker / São Paulo
Client:
Nissan do Brasil
Title:
Nissan's Follow the Ball
Category:
Innovation in Print & Outdoor
Annual ID:
OS_PO19164M
Award:
2019 Print & Outdoor Merit Award
Agency:
Spotify In-House / New York + UM Worldwide / New York
Client:
Spotify
Title:
David Bowie Is Here
Category:
Innovation in Print & Outdoor
Annual ID:
OS_PO19165M
Award:
2019 Print & Outdoor Merit Award
Agency:
Ogilvy / Chicago
Client:
Lyric Opera
Title:
Sex and Drugs Craft
Category:
Craft / Writing
Annual ID:
OS_PO19136M
Award:
2019 Print & Outdoor Merit Award
Agency:
Ogilvy / Chicago
Client:
Lyric Opera
Title:
Baseball vs Opera Craft
Category:
Craft / Writing
Annual ID:
OS_PO19137M
Award:
2019 Print & Outdoor Merit Award
Agency:
Ogilvy / Chicago
Client:
Lyric Opera
Title:
Opera Deaths Craft
Category:
Craft / Writing
Annual ID:
OS_PO19138M
Award:
2019 Print & Outdoor Merit Award
Agency:
Ogilvy / Chicago
Client:
Lyric Opera
Title:
Bold Man Craft
Category:
Craft / Writing
Annual ID:
OS_PO19139M
Award:
2019 Print & Outdoor Merit Award
Agency:
Ogilvy / Chicago
Client:
Lyric Opera
Title:
Angels & Demons Craft
Category:
Craft / Writing
Annual ID:
OS_PO19140M
Award:
2019 Print & Outdoor Merit Award
Agency:
Energy BBDO / Chicago
Client:
Mars Inc.
Title:
The Curious Afterlife of a Tin
Category:
Craft / Writing
Annual ID:
OS_PO19141M
Award:
2019 Print & Outdoor Merit Award
Agency:
Ogilvy / Chicago
Client:
SC Johnson - Kiwi
Title:
First Steps: Hemingway Craft
Category:
Craft / Writing
Annual ID:
OS_PO19142M
Award:
2019 Print & Outdoor Merit Award
Agency:
Ogilvy / Chicago
Client:
SC Johnson - Kiwi
Title:
First Steps: Lincoln Craft
Category:
Craft / Writing
Annual ID:
OS_PO19143M
Award:
2019 Print & Outdoor Merit Award
Agency:
SHA inc. / TOKYO
Client:
Loftwork inc.
Title:
YouFab Global Creative Awards 2018
Category:
Craft / Typography
Annual ID:
OS_PO19153M
Award:
2019 Print & Outdoor Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Reporters Without Borders
Title:
Fonts for Freedom
Category:
Craft / Typography
Annual ID:
OS_PO19154M
Award:
2019 Print & Outdoor Merit Award
Agency:
Herezie Group / Paris
Client:
HANDICAP INTERNATIONAL
Title:
#BodyCantWait
Category:
Out-of-Home / Experiential & Installations - Campaign
Annual ID:
OS_PO19124M
Award:
2019 Print & Outdoor Merit Award
Agency:
FCB / New York + O Positive / New York
Client:
Burger King
Title:
The Whopper Detour
Category:
Out-of-Home / P.O.P. & In-Store - Single
Annual ID:
OS_PO19101M
Award:
2019 Print & Outdoor Merit Award
Agency:
Cheil Worldwide / Hong Kong + Illusion / Bangkok
Client:
JBL (iTect Ltd)
Title:
BLOCK OUT THE CHAOS: WORLD LEADERS
Category:
Out-of-Home / P.O.P. & In-Store - Single
Annual ID:
OS_PO19102M
Award:
2019 Print & Outdoor Merit Award
Agency:
Cheil Worldwide / Hong Kong + Illusion / Bangkok
Client:
JBL (iTect Ltd)
Title:
BLOCK OUT THE CHAOS: FOOTBALL MANAGERS
Category:
Out-of-Home / P.O.P. & In-Store - Single
Annual ID:
OS_PO19103M
Award:
2019 Print & Outdoor Merit Award
Agency:
McCann / Spain + Aldi / Barcelona
Client:
Aldi
Title:
Fresh Prints - Tomatoes
Category:
Publishing / Newspaper - Single
Annual ID:
OS_PO19059M
Award:
2019 Print & Outdoor Merit Award
Agency:
Ogilvy / Chicago
Client:
Lyric Opera
Title:
Bold Man Newspaper
Category:
Publishing / Newspaper - Single
Annual ID:
OS_PO19060M
Award:
2019 Print & Outdoor Merit Award
Agency:
Ogilvy / Chicago
Client:
Lyric Opera
Title:
Sex and Drugs Newspaper
Category:
Publishing / Newspaper - Single
Annual ID:
OS_PO19061M
Award:
2019 Print & Outdoor Merit Award
Agency:
Ogilvy / Chicago
Client:
Lyric Opera
Title:
Opera Deaths Newspaper
Category:
Publishing / Newspaper - Single
Annual ID:
OS_PO19062M
Award:
2019 Print & Outdoor Merit Award
Agency:
Ogilvy / Chicago
Client:
SC Johnson - Kiwi
Title:
First Steps: Lincoln
Category:
Publishing / Newspaper - Single
Annual ID:
OS_PO19063M
Award:
2019 Print & Outdoor Merit Award
Agency:
Ogilvy / Chicago
Client:
SC Johnson - Kiwi
Title:
First Steps: Hemingway
Category:
Publishing / Newspaper - Single
Annual ID:
OS_PO19064M
Award:
2019 Print & Outdoor Merit Award
Agency:
M&C Saatchi / London + Coffee& TV / London
Client:
NatWest
Title:
Processions
Category:
Out-of-Home / Dynamic Billboards & Transit
Annual ID:
OS_PO19115M
Award:
2019 Print & Outdoor Merit Award
Agency:
Lew'Lara\TBWA / São Paulo
Client:
Nissan do Brasil
Title:
Nissan's Follow the Ball
Category:
Out-of-Home / Dynamic Billboards & Transit
Annual ID:
OS_PO19116M
Award:
2019 Print & Outdoor Merit Award
Agency:
Edelman / New York
Client:
KFC
Title:
KFC 11 Herbs & Spices Firelog
Category:
Promotional / Collateral / Promotional Items
Annual ID:
OS_PO19098M
Award:
2019 Print & Outdoor Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Mars Pet - Whiskas
Title:
The Curious Cat Book
Category:
Promotional / Collateral / Promotional Items
Annual ID:
OS_PO19099M
Award:
2019 Print & Outdoor Merit Award
Agency:
DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Promotional / Collateral / Promotional Items
Annual ID:
OS_PO19100M
Award:
2019 Print & Outdoor Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + Exile Edit / Los Angeles + MPC Advertising / Los Angeles
Client:
Apple
Title:
Behind the Mac
Category:
Extended Campaign - Posters & Out of Home
Annual ID:
OS_PO19125M
Award:
2019 Print & Outdoor Merit Award
Agency:
Taproot Dentsu / Mumbai
Client:
Dulux Paints
Title:
Painted by Paint
Category:
Extended Campaign - Posters & Out of Home
Annual ID:
OS_PO19126M
Award:
2019 Print & Outdoor Merit Award
Agency:
TBWA\ / Zurich + TBWA\Chiat\Day / New York + McDonald's Suisse Restaurants Sàrl / Crissier
Client:
McDonald's Suisse Restaurants Sàrl
Title:
50 Years of Big Mac
Category:
Extended Campaign - Posters & Out of Home
Annual ID:
OS_PO19127M
Award:
2019 Print & Outdoor Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
RXBAR
Title:
No B.S.
Category:
Extended Campaign - Posters & Out of Home
Annual ID:
OS_PO19128M
Award:
2019 Print & Outdoor Merit Award
Agency:
TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client:
McDonald's
Title:
The All Nighters
Category:
Publishing / Magazine - Campaign
Annual ID:
OS_PO19079M
Award:
2019 Print & Outdoor Merit Award
Agency:
BBDO Group Germany GmbH / Duesseldorf + Proximity GmbH / Duesseldorf + BBDO GmbH / Duesseldorf
Client:
Alzheimer Research Initiative
Title:
Remember Me
Category:
Publishing / Newspaper - Campaign
Annual ID:
OS_PO19065M
Award:
2019 Print & Outdoor Merit Award
Agency:
DAVID The Agency / Miami + Burger King / Miami
Client:
Burger King
Title:
McMansions
Category:
Publishing / Newspaper - Campaign
Annual ID:
OS_PO19066M
Award:
2019 Print & Outdoor Merit Award
Agency:
LOLA MullenLowe / Madrid + Burger King / Miami
Client:
Burger King
Title:
Car Crashes
Category:
Publishing / Newspaper - Campaign
Annual ID:
OS_PO19067M
Award:
2019 Print & Outdoor Merit Award
Agency:
Taproot Dentsu / Mumbai
Client:
Dulux Paints
Title:
Paint flow
Category:
Publishing / Newspaper - Campaign
Annual ID:
OS_PO19068M
Award:
2019 Print & Outdoor Merit Award
Agency:
The Martin Agency / Richmond + Running with Scissors / Richmond + John F. Kennedy Presidential Library / Boston
Client:
John F. Kennedy Presidential Library
Title:
Words Count
Category:
Publishing / Newspaper - Campaign
Annual ID:
OS_PO19069M
Award:
2019 Print & Outdoor Merit Award
Agency:
TBWA\ / Zurich + TBWA\Chiat\Day / New York + McDonald's Suisse Restaurants Sàrl / Crissier
Client:
McDonald's Suisse Restaurants Sàrl
Title:
50 Years of Big Mac
Category:
Publishing / Newspaper - Campaign
Annual ID:
OS_PO19070M