The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Shuttle Agency: Ogilvy / Hong Kong Client: Birdland (Hong Kong) Ltd Category: Publishing / Magazine - Single
Heroes Agency: Ogilvy / Hong Kong Client: Birdland (Hong Kong) Ltd Category: Publishing / Magazine - Single
The Meeting Agency: TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok Client: McDonald's Category: Publishing / Magazine - Single
Rooftop Soccer Agency: TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok Client: McDonald's Category: Publishing / Magazine - Single
Morning Shift Agency: TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok Client: McDonald's Category: Publishing / Magazine - Single
Graffiti Agency: TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok Client: McDonald's Category: Publishing / Magazine - Single
Designer Agency: TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok Client: McDonald's Category: Publishing / Magazine - Single
ReArranged Agency: Scholz & Friends / Berlin Client: Berlin Philharmonic Category: Craft / Art Direction
Hot & Spicy Agency: Ogilvy / Hong Kong Client: Birdland (Hong Kong) Ltd Category: Craft / Art Direction
BLOCK OUT THE CHAOS: WORLD LEADERS Agency: Cheil Worldwide / Hong Kong + Illusion / Bangkok Client: JBL (iTect Ltd) Category: Craft / Art Direction
David Bowie Is Here Agency: Spotify In-House / New York Client: Spotify Category: Craft / Art Direction
Highlight the Remarkable Agency: DDB Group Germany / Düsseldorf + Stefan Kranefeld Imaging / Düsseldorf Client: STABILO International GmbH Category: Craft / Art Direction
Genocide Agency: Prakit Advertising Limited / Bangkok + Visionary Group Co., Ltd. / Bangkok Client: Staedtler (Thailand) Limited Category: Craft / Art Direction
Sex and Drugs Craft Agency: Ogilvy / Chicago Client: Lyric Opera Category: Craft / Writing
Baseball vs Opera Craft Agency: Ogilvy / Chicago Client: Lyric Opera Category: Craft / Writing
Opera Deaths Craft Agency: Ogilvy / Chicago Client: Lyric Opera Category: Craft / Writing
Bold Man Craft Agency: Ogilvy / Chicago Client: Lyric Opera Category: Craft / Writing
Angels & Demons Craft Agency: Ogilvy / Chicago Client: Lyric Opera Category: Craft / Writing
The Curious Afterlife of a Tin Agency: Energy BBDO / Chicago Client: Mars Inc. Category: Craft / Writing
First Steps: Hemingway Craft Agency: Ogilvy / Chicago Client: SC Johnson - Kiwi Category: Craft / Writing
First Steps: Lincoln Craft Agency: Ogilvy / Chicago Client: SC Johnson - Kiwi Category: Craft / Writing
The All Nighters Agency: TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok Client: McDonald's Category: Publishing / Magazine - Campaign
KFC 11 Herbs & Spices Firelog Agency: Edelman / New York Client: KFC Category: Promotional / Collateral / Promotional Items
The Curious Cat Book Agency: AlmapBBDO / São Paulo Client: Mars Pet - Whiskas Category: Promotional / Collateral / Promotional Items
Broadway the Rainbow Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Promotional / Collateral / Promotional Items
Happy Moving Day Agency: Cossette / Montreal + OMD / Montreal Client: McDonald's Canada Category: Out-of-Home / P.O.P. & In-Store - Campaign
Highlight the Remarkable Agency: DDB Group Germany / Düsseldorf + Stefan Kranefeld Imaging / Düsseldorf Client: STABILO International GmbH Category: Out-of-Home / P.O.P. & In-Store - Campaign
#BodyCantWait Agency: Herezie Group / Paris Client: HANDICAP INTERNATIONAL Category: Out-of-Home / Experiential & Installations - Campaign
Remember Me Agency: BBDO Group Germany GmbH / Duesseldorf + Proximity GmbH / Duesseldorf + BBDO GmbH / Duesseldorf Client: Alzheimer Research Initiative Category: Publishing / Newspaper - Campaign
McMansions Agency: DAVID The Agency / Miami + Burger King / Miami Client: Burger King Category: Publishing / Newspaper - Campaign
Car Crashes Agency: LOLA MullenLowe / Madrid + Burger King / Miami Client: Burger King Category: Publishing / Newspaper - Campaign
Paint flow Agency: Taproot Dentsu / Mumbai Client: Dulux Paints Category: Publishing / Newspaper - Campaign
Words Count Agency: The Martin Agency / Richmond, VA + Running with Scissors / Richmond, VA + John F. Kennedy Presidential Library / Boston, MA Client: John F. Kennedy Presidential Library Category: Publishing / Newspaper - Campaign
50 Years of Big Mac Agency: TBWA\ / Zurich + TBWA\Chiat\Day / New York + McDonald's Suisse Restaurants Sàrl / Crissier Client: McDonald's Suisse Restaurants Sàrl Category: Publishing / Newspaper - Campaign
Never Gets Old Agency: Grey MENA / Dubai Client: The LEGO Group Category: Publishing / Newspaper - Campaign
Painted by Paint Agency: Taproot Dentsu / Mumbai Client: Dulux Paints Category: Craft / Illustration
BLOCK OUT THE CHAOS: WORLD LEADERS Agency: Cheil Worldwide / Hong Kong + Illusion / Bangkok Client: JBL (iTect Ltd) Category: Craft / Illustration
BLOCK OUT THE CHAOS: FOOTBALL MANAGERS Agency: Cheil Worldwide / Hong Kong + Illusion / Bangkok Client: JBL (iTect Ltd) Category: Craft / Illustration
Coin Flipping Agency: Masaki Hanahara / Tokyo + vision track / Tokyo Client: TOKYO MIDTOWN Category: Craft / Illustration
#UNIGNORABLE Agency: TAXI / Toronto + United Way / Toronto Client: United Way Category: Craft / Illustration
Processions Agency: M&C Saatchi / London + Coffee& TV / London Client: NatWest Category: Out-of-Home / Dynamic Billboards & Transit
Nissan's Follow the Ball Agency: Lew'Lara\TBWA / São Paulo Client: Nissan do Brasil Category: Out-of-Home / Dynamic Billboards & Transit
Behind the Mac Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles Client: Apple Category: Extended Campaign - Posters & Out of Home
Painted by Paint Agency: Taproot Dentsu / Mumbai Client: Dulux Paints Category: Extended Campaign - Posters & Out of Home
50 Years of Big Mac Agency: TBWA\ / Zurich + TBWA\Chiat\Day / New York + McDonald's Suisse Restaurants Sàrl / Crissier Client: McDonald's Suisse Restaurants Sàrl Category: Extended Campaign - Posters & Out of Home
No B.S. Agency: Wieden+Kennedy / Portland Client: RXBAR Category: Extended Campaign - Posters & Out of Home
The Rape Tax Agency: Area 23, An FCB Health Network Company / New York + FCB Global / New York Client: National Organization for Victim Assistance (NOVA) Category: User-Generated Campaign
Life-size Model Robot Project Agency: Tokyu Agency Inc. / Tokyo + SEGA Interactive Co., Ltd. / Tokyo + TYO Inc. / Tokyo Client: SEGA Interactive Co., Ltd. Category: Craft / Printing & Production
#UNIGNORABLE Agency: TAXI / Toronto + United Way / Toronto Client: United Way Category: Craft / Printing & Production
Here to Create Change Agency: TBWA\Chiat\Day / New York + DMB Media / London Client: Adidas Category: Craft / Photography

2019 Print & Outdoor Merit Award

Ogilvy / Hong Kong

Birdland (Hong Kong) Ltd

Shuttle

Publishing / Magazine - Single

OS_PO19072M

2019 Print & Outdoor Merit Award

Ogilvy / Hong Kong

Birdland (Hong Kong) Ltd

Heroes

Publishing / Magazine - Single

OS_PO19073M

2019 Print & Outdoor Merit Award

TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok

McDonald's

The Meeting

Publishing / Magazine - Single

OS_PO19074M

2019 Print & Outdoor Merit Award

TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok

McDonald's

Rooftop Soccer

Publishing / Magazine - Single

OS_PO19075M

2019 Print & Outdoor Merit Award

TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok

McDonald's

Morning Shift

Publishing / Magazine - Single

OS_PO19076M

2019 Print & Outdoor Merit Award

TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok

McDonald's

Graffiti

Publishing / Magazine - Single

OS_PO19077M

2019 Print & Outdoor Merit Award

TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok

McDonald's

Designer

Publishing / Magazine - Single

OS_PO19078M

2019 Print & Outdoor Merit Award

Scholz & Friends / Berlin

Berlin Philharmonic

ReArranged

Craft / Art Direction

OS_PO19130M

2019 Print & Outdoor Merit Award

Ogilvy / Hong Kong

Birdland (Hong Kong) Ltd

Hot & Spicy

Craft / Art Direction

OS_PO19131M

2019 Print & Outdoor Merit Award

Cheil Worldwide / Hong Kong + Illusion / Bangkok

JBL (iTect Ltd)

BLOCK OUT THE CHAOS: WORLD LEADERS

Craft / Art Direction

OS_PO19132M

2019 Print & Outdoor Merit Award

Spotify In-House / New York

Spotify

David Bowie Is Here

Craft / Art Direction

OS_PO19133M

2019 Print & Outdoor Merit Award

DDB Group Germany / Düsseldorf + Stefan Kranefeld Imaging / Düsseldorf

STABILO International GmbH

Highlight the Remarkable

Craft / Art Direction

OS_PO19134M

2019 Print & Outdoor Merit Award

Prakit Advertising Limited / Bangkok + Visionary Group Co., Ltd. / Bangkok

Staedtler (Thailand) Limited

Genocide

Craft / Art Direction

OS_PO19135M

2019 Print & Outdoor Merit Award

Ogilvy / Chicago

Lyric Opera

Sex and Drugs Craft

Craft / Writing

OS_PO19136M

2019 Print & Outdoor Merit Award

Ogilvy / Chicago

Lyric Opera

Baseball vs Opera Craft

Craft / Writing

OS_PO19137M

2019 Print & Outdoor Merit Award

Ogilvy / Chicago

Lyric Opera

Opera Deaths Craft

Craft / Writing

OS_PO19138M

2019 Print & Outdoor Merit Award

Ogilvy / Chicago

Lyric Opera

Bold Man Craft

Craft / Writing

OS_PO19139M

2019 Print & Outdoor Merit Award

Ogilvy / Chicago

Lyric Opera

Angels & Demons Craft

Craft / Writing

OS_PO19140M

2019 Print & Outdoor Merit Award

Energy BBDO / Chicago

Mars Inc.

The Curious Afterlife of a Tin

Craft / Writing

OS_PO19141M

2019 Print & Outdoor Merit Award

Ogilvy / Chicago

SC Johnson - Kiwi

First Steps: Hemingway Craft

Craft / Writing

OS_PO19142M

2019 Print & Outdoor Merit Award

Ogilvy / Chicago

SC Johnson - Kiwi

First Steps: Lincoln Craft

Craft / Writing

OS_PO19143M

2019 Print & Outdoor Merit Award

TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok

McDonald's

The All Nighters

Publishing / Magazine - Campaign

OS_PO19079M

2019 Print & Outdoor Merit Award

Edelman / New York

KFC

KFC 11 Herbs & Spices Firelog

Promotional / Collateral / Promotional Items

OS_PO19098M

2019 Print & Outdoor Merit Award

AlmapBBDO / São Paulo

Mars Pet - Whiskas

The Curious Cat Book

Promotional / Collateral / Promotional Items

OS_PO19099M

2019 Print & Outdoor Merit Award

DDB / Chicago + Mars Wrigley Confectionery / Hackettstown

Mars Wrigley Confectionery

Broadway the Rainbow

Promotional / Collateral / Promotional Items

OS_PO19100M

2019 Print & Outdoor Merit Award

Cossette / Montreal + OMD / Montreal

McDonald's Canada

Happy Moving Day

Out-of-Home / P.O.P. & In-Store - Campaign

OS_PO19104M

2019 Print & Outdoor Merit Award

DDB Group Germany / Düsseldorf + Stefan Kranefeld Imaging / Düsseldorf

STABILO International GmbH

Highlight the Remarkable

Out-of-Home / P.O.P. & In-Store - Campaign

OS_PO19105M

2019 Print & Outdoor Merit Award

Herezie Group / Paris

HANDICAP INTERNATIONAL

#BodyCantWait

Out-of-Home / Experiential & Installations - Campaign

OS_PO19124M

2019 Print & Outdoor Merit Award

BBDO Group Germany GmbH / Duesseldorf + Proximity GmbH / Duesseldorf + BBDO GmbH / Duesseldorf

Alzheimer Research Initiative

Remember Me

Publishing / Newspaper - Campaign

OS_PO19065M

2019 Print & Outdoor Merit Award

DAVID The Agency / Miami + Burger King / Miami

Burger King

McMansions

Publishing / Newspaper - Campaign

OS_PO19066M

2019 Print & Outdoor Merit Award

LOLA MullenLowe / Madrid + Burger King / Miami

Burger King

Car Crashes

Publishing / Newspaper - Campaign

OS_PO19067M

2019 Print & Outdoor Merit Award

Taproot Dentsu / Mumbai

Dulux Paints

Paint flow

Publishing / Newspaper - Campaign

OS_PO19068M

2019 Print & Outdoor Merit Award

The Martin Agency / Richmond, VA + Running with Scissors / Richmond, VA + John F. Kennedy Presidential Library / Boston, MA

John F. Kennedy Presidential Library

Words Count

Publishing / Newspaper - Campaign

OS_PO19069M

2019 Print & Outdoor Merit Award

TBWA\ / Zurich + TBWA\Chiat\Day / New York + McDonald's Suisse Restaurants Sàrl / Crissier

McDonald's Suisse Restaurants Sàrl

50 Years of Big Mac

Publishing / Newspaper - Campaign

OS_PO19070M

2019 Print & Outdoor Merit Award

Grey MENA / Dubai

The LEGO Group

Never Gets Old

Publishing / Newspaper - Campaign

OS_PO19071M

2019 Print & Outdoor Merit Award

Taproot Dentsu / Mumbai

Dulux Paints

Painted by Paint

Craft / Illustration

OS_PO19144M

2019 Print & Outdoor Merit Award

Cheil Worldwide / Hong Kong + Illusion / Bangkok

JBL (iTect Ltd)

BLOCK OUT THE CHAOS: WORLD LEADERS

Craft / Illustration

OS_PO19145M

2019 Print & Outdoor Merit Award

Cheil Worldwide / Hong Kong + Illusion / Bangkok

JBL (iTect Ltd)

BLOCK OUT THE CHAOS: FOOTBALL MANAGERS

Craft / Illustration

OS_PO19146M

2019 Print & Outdoor Merit Award

Masaki Hanahara / Tokyo + vision track / Tokyo

TOKYO MIDTOWN

Coin Flipping

Craft / Illustration

OS_PO19147M

2019 Print & Outdoor Merit Award

TAXI / Toronto + United Way / Toronto

United Way

#UNIGNORABLE

Craft / Illustration

OS_PO19148M

2019 Print & Outdoor Merit Award

M&C Saatchi / London + Coffee& TV / London

NatWest

Processions

Out-of-Home / Dynamic Billboards & Transit

OS_PO19115M

2019 Print & Outdoor Merit Award

Lew'Lara\TBWA / São Paulo

Nissan do Brasil

Nissan's Follow the Ball

Out-of-Home / Dynamic Billboards & Transit

OS_PO19116M

2019 Print & Outdoor Merit Award

TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles

Apple

Behind the Mac

Extended Campaign - Posters & Out of Home

OS_PO19125M

2019 Print & Outdoor Merit Award

Taproot Dentsu / Mumbai

Dulux Paints

Painted by Paint

Extended Campaign - Posters & Out of Home

OS_PO19126M

2019 Print & Outdoor Merit Award

TBWA\ / Zurich + TBWA\Chiat\Day / New York + McDonald's Suisse Restaurants Sàrl / Crissier

McDonald's Suisse Restaurants Sàrl

50 Years of Big Mac

Extended Campaign - Posters & Out of Home

OS_PO19127M

2019 Print & Outdoor Merit Award

Wieden+Kennedy / Portland

RXBAR

No B.S.

Extended Campaign - Posters & Out of Home

OS_PO19128M

2019 Print & Outdoor Merit Award

Area 23, An FCB Health Network Company / New York + FCB Global / New York

National Organization for Victim Assistance (NOVA)

The Rape Tax

User-Generated Campaign

OS_PO19129M

2019 Print & Outdoor Merit Award

Tokyu Agency Inc. / Tokyo + SEGA Interactive Co., Ltd. / Tokyo + TYO Inc. / Tokyo

SEGA Interactive Co., Ltd.

Life-size Model Robot Project

Craft / Printing & Production

OS_PO19155M

2019 Print & Outdoor Merit Award

TAXI / Toronto + United Way / Toronto

United Way

#UNIGNORABLE

Craft / Printing & Production

OS_PO19156M

2019 Print & Outdoor Merit Award

TBWA\Chiat\Day / New York + DMB Media / London

Adidas

Here to Create Change

Craft / Photography

OS_PO19149M

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