The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

STILL UNKNOWN Agency: DENTSU INC. / Tokyo Client: Advertising Museum Tokyo / Yoshida Hideo Memorial Foundation Category: Promotional / Collateral / Posters - Campaign
Remember Me Agency: BBDO Group Germany GmbH / Duesseldorf + Proximity GmbH / Duesseldorf + BBDO GmbH / Duesseldorf Client: Alzheimer Research Initiative Category: Promotional / Collateral / Posters - Campaign
Coming of Age Agency: DDB Group / Singapore + Independent / Singapore Client: Breast Cancer Foundation Category: Promotional / Collateral / Posters - Campaign
McMansions Agency: DAVID The Agency / Miami + Burger King / Miami Client: Burger King Category: Promotional / Collateral / Posters - Campaign
Get Back, Tohoku. Agency: DENTSU INC. / Tokyo Client: EAST JAPAN RAILWAY COMPANY Category: Promotional / Collateral / Posters - Campaign
Day Of The Dead Journalists Agency: Juniper ParkTBWA Communications / Toronto + IFEX / Toronto Client: IFEX Category: Promotional / Collateral / Posters - Campaign
Lyric Outdoor Poster Series Agency: Ogilvy / Chicago Client: Lyric Opera Category: Promotional / Collateral / Posters - Campaign
#UNIGNORABLE Agency: TAXI / Toronto + United Way / Toronto Client: United Way Category: Promotional / Collateral / Posters - Campaign
Happy Moving Day Agency: Cossette / Montreal + OMD / Montreal Client: McDonald's Canada Category: Out-of-Home / P.O.P. & In-Store - Campaign
Highlight the Remarkable Agency: DDB Group Germany / Düsseldorf + Stefan Kranefeld Imaging / Düsseldorf Client: STABILO International GmbH Category: Out-of-Home / P.O.P. & In-Store - Campaign
Fine Art Transports Agency: Ruf Lanz, / Zurich Client: Welti-Furrer Category: Publishing / Trade Publication
Painted by Paint Agency: Taproot Dentsu / Mumbai Client: Dulux Paints Category: Craft / Illustration
BLOCK OUT THE CHAOS: WORLD LEADERS Agency: Cheil Worldwide / Hong Kong + Illusion / Bangkok Client: JBL (iTect Ltd) Category: Craft / Illustration
BLOCK OUT THE CHAOS: FOOTBALL MANAGERS Agency: Cheil Worldwide / Hong Kong + Illusion / Bangkok Client: JBL (iTect Ltd) Category: Craft / Illustration
Coin Flipping Agency: Masaki Hanahara / Tokyo + vision track / Tokyo Client: TOKYO MIDTOWN Category: Craft / Illustration
#UNIGNORABLE Agency: TAXI / Toronto + United Way / Toronto Client: United Way Category: Craft / Illustration
The Whopper Detour Agency: FCB / New York + O Positive / New York Client: Burger King Category: Out-of-Home / P.O.P. & In-Store - Single
BLOCK OUT THE CHAOS: WORLD LEADERS Agency: Cheil Worldwide / Hong Kong + Illusion / Bangkok Client: JBL (iTect Ltd) Category: Out-of-Home / P.O.P. & In-Store - Single
BLOCK OUT THE CHAOS: FOOTBALL MANAGERS Agency: Cheil Worldwide / Hong Kong + Illusion / Bangkok Client: JBL (iTect Ltd) Category: Out-of-Home / P.O.P. & In-Store - Single
Posts Into Letters Agency: Area 23, An FCB Health Network Company / New York Client: Change The Ref Category: Craft / Use of Digital Technology
Astronaut Reality Helmet Agency: McCann / New York Client: National Geographic Category: Craft / Use of Digital Technology
Processions Agency: M&C Saatchi / London + Coffee& TV / London Client: NatWest Category: Craft / Use of Digital Technology
Nissan's Follow the Ball Agency: Lew'Lara\TBWA / São Paulo + Estudio Fliperama / São Paulo + Jack the Maker / São Paulo Client: Nissan do Brasil Category: Craft / Use of Digital Technology
Behind the Mac Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + Exile Edit / Los Angeles + MPC Advertising / Los Angeles Client: Apple Category: Extended Campaign - Posters & Out of Home
Painted by Paint Agency: Taproot Dentsu / Mumbai Client: Dulux Paints Category: Extended Campaign - Posters & Out of Home
50 Years of Big Mac Agency: TBWA\ / Zurich + TBWA\Chiat\Day / New York + McDonald's Suisse Restaurants Sàrl / Crissier Client: McDonald's Suisse Restaurants Sàrl Category: Extended Campaign - Posters & Out of Home
No B.S. Agency: Wieden+Kennedy / Portland Client: RXBAR Category: Extended Campaign - Posters & Out of Home
KFC 11 Herbs & Spices Firelog Agency: Edelman / New York Client: KFC Category: Promotional / Collateral / Promotional Items
The Curious Cat Book Agency: AlmapBBDO / São Paulo Client: Mars Pet - Whiskas Category: Promotional / Collateral / Promotional Items
Broadway the Rainbow Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Promotional / Collateral / Promotional Items
Processions Agency: M&C Saatchi / London + Coffee& TV / London Client: NatWest Category: Out-of-Home / Dynamic Billboards & Transit
Nissan's Follow the Ball Agency: Lew'Lara\TBWA / São Paulo Client: Nissan do Brasil Category: Out-of-Home / Dynamic Billboards & Transit
Seen by TRECA Agency: SID LEE / PARIS Client: ADOVA Category: Out-of-Home / Experiential & Installations - Single
The Fake News Stand Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York Client: Columbia Journalism Review Category: Out-of-Home / Experiential & Installations - Single
Take Notice Agency: Rothco | Accenture Interactive / Dublin + Screen Scene / Dublin Client: Marie Keating Foundation Category: Out-of-Home / Experiential & Installations - Single
Black Future Social Club Agency: DUDE / Milan Client: NETFLIX Category: Out-of-Home / Experiential & Installations - Single
The Blank Newspaper Cover Agency: Ogilvy / Chicago Client: The Chicago Sun-Times Category: Out-of-Home / Experiential & Installations - Single
Uber Toys Agency: DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris Client: Uber Category: Out-of-Home / Experiential & Installations - Single
The Unbreakable Rainbow Agency: 180heartbeats + JUNG v MATT / Warsaw Client: Unilever - Ben&Jerry's Category: Out-of-Home / Experiential & Installations - Single
The Rape Tax Agency: Area 23, An FCB Health Network Company / New York + FCB Global / New York Client: National Organization for Victim Assistance (NOVA) Category: User-Generated Campaign
Sex and Drugs Craft Agency: Ogilvy / Chicago Client: Lyric Opera Category: Craft / Writing
Baseball vs Opera Craft Agency: Ogilvy / Chicago Client: Lyric Opera Category: Craft / Writing
Opera Deaths Craft Agency: Ogilvy / Chicago Client: Lyric Opera Category: Craft / Writing
Bold Man Craft Agency: Ogilvy / Chicago Client: Lyric Opera Category: Craft / Writing
Angels & Demons Craft Agency: Ogilvy / Chicago Client: Lyric Opera Category: Craft / Writing
The Curious Afterlife of a Tin Agency: Energy BBDO / Chicago Client: Mars Inc. Category: Craft / Writing
First Steps: Hemingway Craft Agency: Ogilvy / Chicago Client: SC Johnson - Kiwi Category: Craft / Writing
First Steps: Lincoln Craft Agency: Ogilvy / Chicago Client: SC Johnson - Kiwi Category: Craft / Writing
Here to Create Change Agency: TBWA\Chiat\Day / New York + DMB Media / London Client: Adidas Category: Craft / Photography
ReArranged Agency: Scholz & Friends / Berlin Client: Berlin Philharmonic Category: Craft / Photography

2019 Print & Outdoor Merit Award

DENTSU INC. / Tokyo

Advertising Museum Tokyo / Yoshida Hideo Memorial Foundation

STILL UNKNOWN

Promotional / Collateral / Posters - Campaign

OS_PO19090M

2019 Print & Outdoor Merit Award

BBDO Group Germany GmbH / Duesseldorf + Proximity GmbH / Duesseldorf + BBDO GmbH / Duesseldorf

Alzheimer Research Initiative

Remember Me

Promotional / Collateral / Posters - Campaign

OS_PO19091M

2019 Print & Outdoor Merit Award

DDB Group / Singapore + Independent / Singapore

Breast Cancer Foundation

Coming of Age

Promotional / Collateral / Posters - Campaign

OS_PO19092M

2019 Print & Outdoor Merit Award

DAVID The Agency / Miami + Burger King / Miami

Burger King

McMansions

Promotional / Collateral / Posters - Campaign

OS_PO19093M

2019 Print & Outdoor Merit Award

DENTSU INC. / Tokyo

EAST JAPAN RAILWAY COMPANY

Get Back, Tohoku.

Promotional / Collateral / Posters - Campaign

OS_PO19094M

2019 Print & Outdoor Merit Award

Juniper ParkTBWA Communications / Toronto + IFEX / Toronto

IFEX

Day Of The Dead Journalists

Promotional / Collateral / Posters - Campaign

OS_PO19095M

2019 Print & Outdoor Merit Award

Ogilvy / Chicago

Lyric Opera

Lyric Outdoor Poster Series

Promotional / Collateral / Posters - Campaign

OS_PO19096M

2019 Print & Outdoor Merit Award

TAXI / Toronto + United Way / Toronto

United Way

#UNIGNORABLE

Promotional / Collateral / Posters - Campaign

OS_PO19097M

2019 Print & Outdoor Merit Award

Cossette / Montreal + OMD / Montreal

McDonald's Canada

Happy Moving Day

Out-of-Home / P.O.P. & In-Store - Campaign

OS_PO19104M

2019 Print & Outdoor Merit Award

DDB Group Germany / Düsseldorf + Stefan Kranefeld Imaging / Düsseldorf

STABILO International GmbH

Highlight the Remarkable

Out-of-Home / P.O.P. & In-Store - Campaign

OS_PO19105M

2019 Print & Outdoor Merit Award

Ruf Lanz, / Zurich

Welti-Furrer

Fine Art Transports

Publishing / Trade Publication

OS_PO19080M

2019 Print & Outdoor Merit Award

Taproot Dentsu / Mumbai

Dulux Paints

Painted by Paint

Craft / Illustration

OS_PO19144M

2019 Print & Outdoor Merit Award

Cheil Worldwide / Hong Kong + Illusion / Bangkok

JBL (iTect Ltd)

BLOCK OUT THE CHAOS: WORLD LEADERS

Craft / Illustration

OS_PO19145M

2019 Print & Outdoor Merit Award

Cheil Worldwide / Hong Kong + Illusion / Bangkok

JBL (iTect Ltd)

BLOCK OUT THE CHAOS: FOOTBALL MANAGERS

Craft / Illustration

OS_PO19146M

2019 Print & Outdoor Merit Award

Masaki Hanahara / Tokyo + vision track / Tokyo

TOKYO MIDTOWN

Coin Flipping

Craft / Illustration

OS_PO19147M

2019 Print & Outdoor Merit Award

TAXI / Toronto + United Way / Toronto

United Way

#UNIGNORABLE

Craft / Illustration

OS_PO19148M

2019 Print & Outdoor Merit Award

FCB / New York + O Positive / New York

Burger King

The Whopper Detour

Out-of-Home / P.O.P. & In-Store - Single

OS_PO19101M

2019 Print & Outdoor Merit Award

Cheil Worldwide / Hong Kong + Illusion / Bangkok

JBL (iTect Ltd)

BLOCK OUT THE CHAOS: WORLD LEADERS

Out-of-Home / P.O.P. & In-Store - Single

OS_PO19102M

2019 Print & Outdoor Merit Award

Cheil Worldwide / Hong Kong + Illusion / Bangkok

JBL (iTect Ltd)

BLOCK OUT THE CHAOS: FOOTBALL MANAGERS

Out-of-Home / P.O.P. & In-Store - Single

OS_PO19103M

2019 Print & Outdoor Merit Award

Area 23, An FCB Health Network Company / New York

Change The Ref

Posts Into Letters

Craft / Use of Digital Technology

OS_PO19157M

2019 Print & Outdoor Merit Award

McCann / New York

National Geographic

Astronaut Reality Helmet

Craft / Use of Digital Technology

OS_PO19158M

2019 Print & Outdoor Merit Award

M&C Saatchi / London + Coffee& TV / London

NatWest

Processions

Craft / Use of Digital Technology

OS_PO19159M

2019 Print & Outdoor Merit Award

Lew'Lara\TBWA / São Paulo + Estudio Fliperama / São Paulo + Jack the Maker / São Paulo

Nissan do Brasil

Nissan's Follow the Ball

Craft / Use of Digital Technology

OS_PO19160M

2019 Print & Outdoor Merit Award

TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + Exile Edit / Los Angeles + MPC Advertising / Los Angeles

Apple

Behind the Mac

Extended Campaign - Posters & Out of Home

OS_PO19125M

2019 Print & Outdoor Merit Award

Taproot Dentsu / Mumbai

Dulux Paints

Painted by Paint

Extended Campaign - Posters & Out of Home

OS_PO19126M

2019 Print & Outdoor Merit Award

TBWA\ / Zurich + TBWA\Chiat\Day / New York + McDonald's Suisse Restaurants Sàrl / Crissier

McDonald's Suisse Restaurants Sàrl

50 Years of Big Mac

Extended Campaign - Posters & Out of Home

OS_PO19127M

2019 Print & Outdoor Merit Award

Wieden+Kennedy / Portland

RXBAR

No B.S.

Extended Campaign - Posters & Out of Home

OS_PO19128M

2019 Print & Outdoor Merit Award

Edelman / New York

KFC

KFC 11 Herbs & Spices Firelog

Promotional / Collateral / Promotional Items

OS_PO19098M

2019 Print & Outdoor Merit Award

AlmapBBDO / São Paulo

Mars Pet - Whiskas

The Curious Cat Book

Promotional / Collateral / Promotional Items

OS_PO19099M

2019 Print & Outdoor Merit Award

DDB / Chicago + Mars Wrigley Confectionery / Hackettstown

Mars Wrigley Confectionery

Broadway the Rainbow

Promotional / Collateral / Promotional Items

OS_PO19100M

2019 Print & Outdoor Merit Award

M&C Saatchi / London + Coffee& TV / London

NatWest

Processions

Out-of-Home / Dynamic Billboards & Transit

OS_PO19115M

2019 Print & Outdoor Merit Award

Lew'Lara\TBWA / São Paulo

Nissan do Brasil

Nissan's Follow the Ball

Out-of-Home / Dynamic Billboards & Transit

OS_PO19116M

2019 Print & Outdoor Merit Award

SID LEE / PARIS

ADOVA

Seen by TRECA

Out-of-Home / Experiential & Installations - Single

OS_PO19117M

2019 Print & Outdoor Merit Award

TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York

Columbia Journalism Review

The Fake News Stand

Out-of-Home / Experiential & Installations - Single

OS_PO19118M

2019 Print & Outdoor Merit Award

Rothco | Accenture Interactive / Dublin + Screen Scene / Dublin

Marie Keating Foundation

Take Notice

Out-of-Home / Experiential & Installations - Single

OS_PO19119M

2019 Print & Outdoor Merit Award

DUDE / Milan

NETFLIX

Black Future Social Club

Out-of-Home / Experiential & Installations - Single

OS_PO19120M

2019 Print & Outdoor Merit Award

Ogilvy / Chicago

The Chicago Sun-Times

The Blank Newspaper Cover

Out-of-Home / Experiential & Installations - Single

OS_PO19121M

2019 Print & Outdoor Merit Award

DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris

Uber

Uber Toys

Out-of-Home / Experiential & Installations - Single

OS_PO19122M

2019 Print & Outdoor Merit Award

180heartbeats + JUNG v MATT / Warsaw

Unilever - Ben&Jerry's

The Unbreakable Rainbow

Out-of-Home / Experiential & Installations - Single

OS_PO19123M

2019 Print & Outdoor Merit Award

Area 23, An FCB Health Network Company / New York + FCB Global / New York

National Organization for Victim Assistance (NOVA)

The Rape Tax

User-Generated Campaign

OS_PO19129M

2019 Print & Outdoor Merit Award

Ogilvy / Chicago

Lyric Opera

Sex and Drugs Craft

Craft / Writing

OS_PO19136M

2019 Print & Outdoor Merit Award

Ogilvy / Chicago

Lyric Opera

Baseball vs Opera Craft

Craft / Writing

OS_PO19137M

2019 Print & Outdoor Merit Award

Ogilvy / Chicago

Lyric Opera

Opera Deaths Craft

Craft / Writing

OS_PO19138M

2019 Print & Outdoor Merit Award

Ogilvy / Chicago

Lyric Opera

Bold Man Craft

Craft / Writing

OS_PO19139M

2019 Print & Outdoor Merit Award

Ogilvy / Chicago

Lyric Opera

Angels & Demons Craft

Craft / Writing

OS_PO19140M

2019 Print & Outdoor Merit Award

Energy BBDO / Chicago

Mars Inc.

The Curious Afterlife of a Tin

Craft / Writing

OS_PO19141M

2019 Print & Outdoor Merit Award

Ogilvy / Chicago

SC Johnson - Kiwi

First Steps: Hemingway Craft

Craft / Writing

OS_PO19142M

2019 Print & Outdoor Merit Award

Ogilvy / Chicago

SC Johnson - Kiwi

First Steps: Lincoln Craft

Craft / Writing

OS_PO19143M

2019 Print & Outdoor Merit Award

TBWA\Chiat\Day / New York + DMB Media / London

Adidas

Here to Create Change

Craft / Photography

OS_PO19149M

2019 Print & Outdoor Merit Award

Scholz & Friends / Berlin

Berlin Philharmonic

ReArranged

Craft / Photography

OS_PO19150M

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