The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Curious Afterlife of a Tin
Agency: Energy BBDO / Chicago
Client: Mars Inc. Category: Craft / Writing
First Steps: Hemingway Craft
Agency: Ogilvy / Chicago
Client: SC Johnson - Kiwi Category: Craft / Writing
First Steps: Lincoln Craft
Agency: Ogilvy / Chicago
Client: SC Johnson - Kiwi Category: Craft / Writing
Here to Create Change
Agency: TBWA\Chiat\Day / New York + DMB Media / London
Client: Adidas Category: Craft / Photography
ReArranged
Agency: Scholz & Friends / Berlin
Client: Berlin Philharmonic Category: Craft / Photography
The All Nighters
Agency: TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client: McDonald's Category: Craft / Photography
War Correspondents on Breast Cancer
Agency: Cheil Worldwide Spain / Madrid + Samsung Electronics Iberia / Madrid
Client: Samsung Category: Craft / Photography
Fine Art Transports
Agency: Ruf Lanz, / Zurich
Client: Welti-Furrer Category: Publishing / Trade Publication
Remember Me
Agency: BBDO Group Germany GmbH / Duesseldorf + Proximity GmbH / Duesseldorf + BBDO GmbH / Duesseldorf
Client: Alzheimer Research Initiative Category: Publishing / Newspaper - Campaign
McMansions
Agency: DAVID The Agency / Miami + Burger King / Miami
Client: Burger King Category: Publishing / Newspaper - Campaign
Car Crashes
Agency: LOLA MullenLowe / Madrid + Burger King / Miami
Client: Burger King Category: Publishing / Newspaper - Campaign
Paint flow
Agency: Taproot Dentsu / Mumbai
Client: Dulux Paints Category: Publishing / Newspaper - Campaign
Words Count
Agency: The Martin Agency / Richmond + Running with Scissors / Richmond + John F. Kennedy Presidential Library / Boston
Client: John F. Kennedy Presidential Library Category: Publishing / Newspaper - Campaign
50 Years of Big Mac
Agency: TBWA\ / Zurich + TBWA\Chiat\Day / New York + McDonald's Suisse Restaurants Sàrl / Crissier
Client: McDonald's Suisse Restaurants Sàrl Category: Publishing / Newspaper - Campaign
Never Gets Old
Agency: Grey MENA / Dubai
Client: The LEGO Group Category: Publishing / Newspaper - Campaign
Behind the Mac
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + Exile Edit / Los Angeles + MPC Advertising / Los Angeles
Client: Apple Category: Out-of-Home / Billboards & Transit - Campaign
Hot & Spicy
Agency: Ogilvy / Hong Kong
Client: Birdland (Hong Kong) Ltd Category: Out-of-Home / Billboards & Transit - Campaign
Car Crashes
Agency: LOLA MullenLowe / Madrid + Burger King / Miami
Client: Burger King Category: Out-of-Home / Billboards & Transit - Campaign
The Shortcut Billboards
Agency: SERVICEPLAN GERMANY / Munich
Client: MINI Category: Out-of-Home / Billboards & Transit - Campaign
Highlight the Remarkable
Agency: DDB Group Germany / Düsseldorf + Stefan Kranefeld Imaging / Düsseldorf
Client: STABILO International GmbH Category: Out-of-Home / Billboards & Transit - Campaign
#BodyCantWait
Agency: Herezie Group / Paris
Client: HANDICAP INTERNATIONAL Category: Out-of-Home / Experiential & Installations - Campaign
Seen by TRECA
Agency: SID LEE / PARIS
Client: ADOVA Category: Out-of-Home / Experiential & Installations - Single
The Fake News Stand
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York
Client: Columbia Journalism Review Category: Out-of-Home / Experiential & Installations - Single
Take Notice
Agency: Rothco | Accenture Interactive / Dublin + Screen Scene / Dublin
Client: Marie Keating Foundation Category: Out-of-Home / Experiential & Installations - Single
Black Future Social Club
Agency: DUDE / Milan
Client: NETFLIX Category: Out-of-Home / Experiential & Installations - Single
The Blank Newspaper Cover
Agency: Ogilvy / Chicago
Client: The Chicago Sun-Times Category: Out-of-Home / Experiential & Installations - Single
Uber Toys
Agency: DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris
Client: Uber Category: Out-of-Home / Experiential & Installations - Single
The Unbreakable Rainbow
Agency: 180heartbeats + JUNG v MATT / Warsaw
Client: Unilever - Ben&Jerry's Category: Out-of-Home / Experiential & Installations - Single
KFC 11 Herbs & Spices Firelog
Agency: Edelman / New York
Client: KFC Category: Promotional / Collateral / Promotional Items
The Curious Cat Book
Agency: AlmapBBDO / São Paulo
Client: Mars Pet - Whiskas Category: Promotional / Collateral / Promotional Items
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery Category: Promotional / Collateral / Promotional Items
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King Category: Out-of-Home / P.O.P. & In-Store - Single
BLOCK OUT THE CHAOS: WORLD LEADERS
Agency: Cheil Worldwide / Hong Kong + Illusion / Bangkok
Client: JBL (iTect Ltd) Category: Out-of-Home / P.O.P. & In-Store - Single
BLOCK OUT THE CHAOS: FOOTBALL MANAGERS
Agency: Cheil Worldwide / Hong Kong + Illusion / Bangkok
Client: JBL (iTect Ltd) Category: Out-of-Home / P.O.P. & In-Store - Single
Fresh Prints - Tomatoes
Agency: McCann / Spain + Aldi / Barcelona
Client: Aldi Category: Publishing / Newspaper - Single
Bold Man Newspaper
Agency: Ogilvy / Chicago
Client: Lyric Opera Category: Publishing / Newspaper - Single
Sex and Drugs Newspaper
Agency: Ogilvy / Chicago
Client: Lyric Opera Category: Publishing / Newspaper - Single
Opera Deaths Newspaper
Agency: Ogilvy / Chicago
Client: Lyric Opera Category: Publishing / Newspaper - Single
First Steps: Lincoln
Agency: Ogilvy / Chicago
Client: SC Johnson - Kiwi Category: Publishing / Newspaper - Single
First Steps: Hemingway
Agency: Ogilvy / Chicago
Client: SC Johnson - Kiwi Category: Publishing / Newspaper - Single
Processions
Agency: M&C Saatchi / London + Coffee& TV / London
Client: NatWest Category: Out-of-Home / Dynamic Billboards & Transit
Nissan's Follow the Ball
Agency: Lew'Lara\TBWA / São Paulo
Client: Nissan do Brasil Category: Out-of-Home / Dynamic Billboards & Transit
STILL UNKNOWN
Agency: DENTSU INC. / Tokyo
Client: Advertising Museum Tokyo / Yoshida Hideo Memorial Foundation Category: Promotional / Collateral / Posters - Campaign
Remember Me
Agency: BBDO Group Germany GmbH / Duesseldorf + Proximity GmbH / Duesseldorf + BBDO GmbH / Duesseldorf
Client: Alzheimer Research Initiative Category: Promotional / Collateral / Posters - Campaign
Coming of Age
Agency: DDB Group / Singapore + Independent / Singapore
Client: Breast Cancer Foundation Category: Promotional / Collateral / Posters - Campaign