The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + Nike / Beaverton Client: Nike Category: Out-of-Home / Billboards & Transit - Single
TagWords Agency: Africa / Sao Paulo Client: AB Inbev/Budweiser Category: Extended Campaign - Posters & Out of Home
Price On Our Lives Agency: McCann / New York + March For Our Lives / Florida Client: March for Our Lives Category: Promotional / Collateral / Promotional Items
The Flip Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver Client: McDonald's Category: Promotional / Collateral / Promotional Items
Football Decoded Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Out-of-Home / Dynamic Billboards & Transit
Billie Jean King Your Shoes Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York Client: Adidas Category: Out-of-Home / Experiential & Installations - Single
The Flip Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver Client: McDonald's Category: Out-of-Home / Experiential & Installations - Single
First Steps Craft Series Agency: Ogilvy / Chicago Client: SC Johnson - Kiwi Category: Craft / Writing
McDelivery Agency: TBWA\Paris / Boulogne-Billancourt Client: McDonald's Category: Craft / Photography
First Steps Newspaper Series Agency: Ogilvy / Chicago Client: SC Johnson - Kiwi Category: Publishing / Newspaper - Campaign
The origin of life Agency: SHA inc. / TOKYO Client: BioClub Tokyo Category: Craft / Typography
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + Nike / Beaverton Client: Nike Category: Promotional / Collateral / Posters - Single
TagWords Agency: Africa / Sao Paulo Client: AB Inbev/Budweiser Category: Innovation in Print & Outdoor
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + Nike / Beaverton Client: Nike Category: Out-of-Home / Billboards & Transit - Single
One Art Agency: VMLY&R / Dubai Client: Interreligious Council in Bosnia & Herzegovina Category: Craft / Art Direction
72POSTERS for school teams participating in the high school sumo tournament Agency: DENTSU INC. / Tokyo + J.C.SPARK inc. / Tokyo + amana inc. / Tokyo Client: THE HOKKOKU SHIMBUN Category: Craft / Art Direction
The Flip Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver Client: McDonald's Category: Out-of-Home / P.O.P. & In-Store - Single
One Book of Art Agency: VMLY&R / Dubai Client: Interreligious Council in Bosnia & Herzegovina Category: Promotional / Collateral / Promotional Items
Project 84 Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London Client: CALM - Campaign Against Living Miserably Category: Out-of-Home / Experiential & Installations - Single
DEISEL GO WITH THE FAKE Agency: Publicis Italy / Milan + Publicis / New York Client: Diesel Category: Out-of-Home / Experiential & Installations - Single
Price On Our Lives Agency: McCann / New York + March For Our Lives / Florida Client: March for Our Lives Category: Out-of-Home / Experiential & Installations - Single
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + Nike / Beaverton Client: Nike Category: Craft / Writing
Get Back, Tohoku. Agency: DENTSU INC. / Tokyo Client: EAST JAPAN RAILWAY COMPANY Category: Craft / Photography
Lyric Newspaper Series Agency: Ogilvy / Chicago Client: Lyric Opera Category: Publishing / Newspaper - Campaign
McDelivery Agency: TBWA\Paris / Boulogne-Billancourt Client: McDonald's Category: Publishing / Newspaper - Campaign
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland Client: Nike Category: Promotional / Collateral / Posters - Campaign
Broadway the Rainbow Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Out-of-Home / P.O.P. & In-Store - Campaign
Highlight the Remarkable Agency: DDB Group Germany / Düsseldorf + Stefan Kranefeld Imaging / Düsseldorf Client: STABILO International GmbH Category: Publishing / Magazine - Campaign
The remarkable Katherine Agency: DDB Group Germany / Düsseldorf Client: STABILO International GmbH Category: Publishing / Magazine - Single
Broadway the Rainbow Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Out-of-Home / Experiential & Installations - Campaign
Dragster Agency: Ogilvy / Hong Kong Client: Birdland (Hong Kong) Ltd Category: Promotional / Collateral / Posters - Single
Shuttle Agency: Ogilvy / Hong Kong Client: Birdland (Hong Kong) Ltd Category: Promotional / Collateral / Posters - Single
Fresh Prints Agency: McCann / Spain + Aldi / Barcelona Client: Aldi Category: Innovation in Print & Outdoor
McDelivery Agency: TBWA\Paris / Boulogne-Billancourt Client: McDonald's Category: Out-of-Home / Billboards & Transit - Campaign
Painted by Paint Agency: Taproot Dentsu / Mumbai Client: Dulux Paints Category: Craft / Art Direction
Black and Red Agency: SHISEIDO CO., LTD. / Tokyo Client: SHISEIDO CO., LTD. Category: Craft / Art Direction
Genocide Agency: Prakit Advertising Limited / Bangkok + Visionary Group Co., Ltd. / Bangkok Client: Staedtler (Thailand) Limited Category: Craft / Illustration
One Art Agency: VMLY&R / Dubai Client: Interreligious Council in Bosnia & Herzegovina Category: Extended Campaign - Posters & Out of Home
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + NIKE / Beaverton Client: Nike Category: Extended Campaign - Posters & Out of Home
Paint flow Agency: Taproot Dentsu / Mumbai Client: Dulux Paints Category: Out-of-Home / Experiential & Installations - Single
Lyric Outdoor Writing Series Agency: Ogilvy / Chicago Client: Lyric Opera Category: Craft / Writing
First Steps: Ali Craft Agency: Ogilvy / Chicago Client: SC Johnson - Kiwi Category: Craft / Writing
First Steps: Earhart Craft Agency: Ogilvy / Chicago Client: SC Johnson - Kiwi Category: Craft / Writing
Fonts for Freedom Agency: SERVICEPLAN GERMANY / Munich Client: Reporters Without Borders Category: Publishing / Newspaper - Campaign
Hot & Spicy Agency: Ogilvy / Hong Kong Client: Birdland (Hong Kong) Ltd Category: Promotional / Collateral / Posters - Campaign
One Art Agency: VMLY&R / Dubai Client: Interreligious Council in Bosnia & Herzegovina Category: Promotional / Collateral / Posters - Campaign
Here to Create Change Agency: TBWA\Chiat\Day / New York + DMB Media / London Client: Adidas Category: Out-of-Home / P.O.P. & In-Store - Campaign
Hot & Spicy Agency: Ogilvy / Hong Kong Client: Birdland (Hong Kong) Ltd Category: Publishing / Magazine - Campaign
Dragster Agency: Ogilvy / Hong Kong Client: Birdland (Hong Kong) Ltd Category: Publishing / Magazine - Single
Nike Just Do It 'Dream Crazy' Chicago Marathon Agency: Wieden+Kennedy / Portland + Nike / Beaverton Client: Nike Category: Publishing / Magazine - Single

2019 Print & Outdoor Best of Discipline Pencil

Wieden+Kennedy / Portland + Nike / Beaverton

Nike

Nike Just Do It 'Dream Crazy'

Out-of-Home / Billboards & Transit - Single

OS_PO19001G

2019 Print & Outdoor Gold Pencil

Africa / Sao Paulo

AB Inbev/Budweiser

TagWords

Extended Campaign - Posters & Out of Home

OS_PO19038G

2019 Print & Outdoor Gold Pencil

McCann / New York + March For Our Lives / Florida

March for Our Lives

Price On Our Lives

Promotional / Collateral / Promotional Items

OS_PO19021G

2019 Print & Outdoor Gold Pencil

We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver

McDonald's

The Flip

Promotional / Collateral / Promotional Items

OS_PO19022G

2019 Print & Outdoor Gold Pencil

McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid

Microsoft / Xbox

Football Decoded

Out-of-Home / Dynamic Billboards & Transit

OS_PO19030G

2019 Print & Outdoor Gold Pencil

TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York

Adidas

Billie Jean King Your Shoes

Out-of-Home / Experiential & Installations - Single

OS_PO19031G

2019 Print & Outdoor Gold Pencil

We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver

McDonald's

The Flip

Out-of-Home / Experiential & Installations - Single

OS_PO19032G

2019 Print & Outdoor Gold Pencil

Ogilvy / Chicago

SC Johnson - Kiwi

First Steps Craft Series

Craft / Writing

OS_PO19047G

2019 Print & Outdoor Gold Pencil

TBWA\Paris / Boulogne-Billancourt

McDonald's

McDelivery

Craft / Photography

OS_PO19053G

2019 Print & Outdoor Gold Pencil

Ogilvy / Chicago

SC Johnson - Kiwi

First Steps Newspaper Series

Publishing / Newspaper - Campaign

OS_PO19006G

2019 Print & Outdoor Gold Pencil

SHA inc. / TOKYO

BioClub Tokyo

The origin of life

Craft / Typography

OS_PO19055G

2019 Print & Outdoor Gold Pencil

Wieden+Kennedy / Portland + Nike / Beaverton

Nike

Nike Just Do It 'Dream Crazy'

Promotional / Collateral / Posters - Single

OS_PO19015G

2019 Print & Outdoor Gold Pencil

Africa / Sao Paulo

AB Inbev/Budweiser

TagWords

Innovation in Print & Outdoor

OS_PO19057G

2019 Print & Outdoor Gold Pencil

Wieden+Kennedy / Portland + Nike / Beaverton

Nike

Nike Just Do It 'Dream Crazy'

Out-of-Home / Billboards & Transit - Single

OS_PO19001G

2019 Print & Outdoor Gold Pencil

VMLY&R / Dubai

Interreligious Council in Bosnia & Herzegovina

One Art

Craft / Art Direction

OS_PO19041G

2019 Print & Outdoor Gold Pencil

DENTSU INC. / Tokyo + J.C.SPARK inc. / Tokyo + amana inc. / Tokyo

THE HOKKOKU SHIMBUN

72POSTERS for school teams participating in the high school sumo tournament

Craft / Art Direction

OS_PO19042G

2019 Print & Outdoor Silver Pencil

We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver

McDonald's

The Flip

Out-of-Home / P.O.P. & In-Store - Single

OS_PO19024S

2019 Print & Outdoor Silver Pencil

VMLY&R / Dubai

Interreligious Council in Bosnia & Herzegovina

One Book of Art

Promotional / Collateral / Promotional Items

OS_PO19023S

2019 Print & Outdoor Silver Pencil

CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London

CALM - Campaign Against Living Miserably

Project 84

Out-of-Home / Experiential & Installations - Single

OS_PO19033S

2019 Print & Outdoor Silver Pencil

Publicis Italy / Milan + Publicis / New York

Diesel

DEISEL GO WITH THE FAKE

Out-of-Home / Experiential & Installations - Single

OS_PO19034S

2019 Print & Outdoor Silver Pencil

McCann / New York + March For Our Lives / Florida

March for Our Lives

Price On Our Lives

Out-of-Home / Experiential & Installations - Single

OS_PO19035S

2019 Print & Outdoor Silver Pencil

Wieden+Kennedy / Portland + Nike / Beaverton

Nike

Nike Just Do It 'Dream Crazy'

Craft / Writing

OS_PO19048S

2019 Print & Outdoor Silver Pencil

DENTSU INC. / Tokyo

EAST JAPAN RAILWAY COMPANY

Get Back, Tohoku.

Craft / Photography

OS_PO19054S

2019 Print & Outdoor Silver Pencil

Ogilvy / Chicago

Lyric Opera

Lyric Newspaper Series

Publishing / Newspaper - Campaign

OS_PO19007S

2019 Print & Outdoor Silver Pencil

TBWA\Paris / Boulogne-Billancourt

McDonald's

McDelivery

Publishing / Newspaper - Campaign

OS_PO19008S

2019 Print & Outdoor Silver Pencil

Wieden+Kennedy / Portland

Nike

Nike Just Do It 'Dream Crazy'

Promotional / Collateral / Posters - Campaign

OS_PO19018S

2019 Print & Outdoor Silver Pencil

DDB / Chicago + Mars Wrigley Confectionery / Hackettstown

Mars Wrigley Confectionery

Broadway the Rainbow

Out-of-Home / P.O.P. & In-Store - Campaign

OS_PO19025S

2019 Print & Outdoor Silver Pencil

DDB Group Germany / Düsseldorf + Stefan Kranefeld Imaging / Düsseldorf

STABILO International GmbH

Highlight the Remarkable

Publishing / Magazine - Campaign

OS_PO19013S

2019 Print & Outdoor Silver Pencil

DDB Group Germany / Düsseldorf

STABILO International GmbH

The remarkable Katherine

Publishing / Magazine - Single

OS_PO19010S

2019 Print & Outdoor Silver Pencil

DDB / Chicago + Mars Wrigley Confectionery / Hackettstown

Mars Wrigley Confectionery

Broadway the Rainbow

Out-of-Home / Experiential & Installations - Campaign

OS_PO19037S

2019 Print & Outdoor Silver Pencil

Ogilvy / Hong Kong

Birdland (Hong Kong) Ltd

Dragster

Promotional / Collateral / Posters - Single

OS_PO19016S

2019 Print & Outdoor Silver Pencil

Ogilvy / Hong Kong

Birdland (Hong Kong) Ltd

Shuttle

Promotional / Collateral / Posters - Single

OS_PO19017S

2019 Print & Outdoor Silver Pencil

McCann / Spain + Aldi / Barcelona

Aldi

Fresh Prints

Innovation in Print & Outdoor

OS_PO19058S

2019 Print & Outdoor Silver Pencil

TBWA\Paris / Boulogne-Billancourt

McDonald's

McDelivery

Out-of-Home / Billboards & Transit - Campaign

OS_PO19028S

2019 Print & Outdoor Silver Pencil

Taproot Dentsu / Mumbai

Dulux Paints

Painted by Paint

Craft / Art Direction

OS_PO19043S

2019 Print & Outdoor Silver Pencil

SHISEIDO CO., LTD. / Tokyo

SHISEIDO CO., LTD.

Black and Red

Craft / Art Direction

OS_PO19044S

2019 Print & Outdoor Bronze Pencil

Prakit Advertising Limited / Bangkok + Visionary Group Co., Ltd. / Bangkok

Staedtler (Thailand) Limited

Genocide

Craft / Illustration

OS_PO19052B

2019 Print & Outdoor Bronze Pencil

VMLY&R / Dubai

Interreligious Council in Bosnia & Herzegovina

One Art

Extended Campaign - Posters & Out of Home

OS_PO19039B

2019 Print & Outdoor Bronze Pencil

Wieden+Kennedy / Portland + NIKE / Beaverton

Nike

Nike Just Do It 'Dream Crazy'

Extended Campaign - Posters & Out of Home

OS_PO19040B

2019 Print & Outdoor Bronze Pencil

Taproot Dentsu / Mumbai

Dulux Paints

Paint flow

Out-of-Home / Experiential & Installations - Single

OS_PO19036B

2019 Print & Outdoor Bronze Pencil

Ogilvy / Chicago

Lyric Opera

Lyric Outdoor Writing Series

Craft / Writing

OS_PO19049B

2019 Print & Outdoor Bronze Pencil

Ogilvy / Chicago

SC Johnson - Kiwi

First Steps: Ali Craft

Craft / Writing

OS_PO19050B

2019 Print & Outdoor Bronze Pencil

Ogilvy / Chicago

SC Johnson - Kiwi

First Steps: Earhart Craft

Craft / Writing

OS_PO19051B

2019 Print & Outdoor Bronze Pencil

SERVICEPLAN GERMANY / Munich

Reporters Without Borders

Fonts for Freedom

Publishing / Newspaper - Campaign

OS_PO19009B

2019 Print & Outdoor Bronze Pencil

Ogilvy / Hong Kong

Birdland (Hong Kong) Ltd

Hot & Spicy

Promotional / Collateral / Posters - Campaign

OS_PO19019B

2019 Print & Outdoor Bronze Pencil

VMLY&R / Dubai

Interreligious Council in Bosnia & Herzegovina

One Art

Promotional / Collateral / Posters - Campaign

OS_PO19020B

2019 Print & Outdoor Bronze Pencil

TBWA\Chiat\Day / New York + DMB Media / London

Adidas

Here to Create Change

Out-of-Home / P.O.P. & In-Store - Campaign

OS_PO19026B

2019 Print & Outdoor Bronze Pencil

Ogilvy / Hong Kong

Birdland (Hong Kong) Ltd

Hot & Spicy

Publishing / Magazine - Campaign

OS_PO19014B

2019 Print & Outdoor Bronze Pencil

Ogilvy / Hong Kong

Birdland (Hong Kong) Ltd

Dragster

Publishing / Magazine - Single

OS_PO19011B

2019 Print & Outdoor Bronze Pencil

Wieden+Kennedy / Portland + Nike / Beaverton

Nike

Nike Just Do It 'Dream Crazy' Chicago Marathon

Publishing / Magazine - Single

OS_PO19012B

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