The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Nike Just Do It 'Dream Crazy' Chicago Marathon
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike Category: Publishing / Magazine - Single
Genocide
Agency: Prakit Advertising Limited / Bangkok + Visionary Group Co., Ltd. / Bangkok
Client: Staedtler (Thailand) Limited Category: Craft / Illustration
Dear Billie
Agency: TBWA\Chiat\Day / New York + DMB Media / London
Client: Adidas Category: Publishing / Newspaper - Single
Fresh Prints - Berries
Agency: McCann / Spain + Aldi / Barcelona
Client: Aldi Category: Publishing / Newspaper - Single
First Steps: Earhart
Agency: Ogilvy / Chicago
Client: SC Johnson - Kiwi Category: Publishing / Newspaper - Single
First Steps: Ali
Agency: Ogilvy / Chicago
Client: SC Johnson - Kiwi Category: Publishing / Newspaper - Single
Paint flow
Agency: Taproot Dentsu / Mumbai
Client: Dulux Paints Category: Out-of-Home / Experiential & Installations - Single
Hot & Spicy
Agency: Ogilvy / Hong Kong
Client: Birdland (Hong Kong) Ltd Category: Promotional / Collateral / Posters - Campaign
One Art
Agency: VMLY&R / Dubai
Client: Interreligious Council in Bosnia & Herzegovina Category: Promotional / Collateral / Posters - Campaign
Processions
Agency: M&C Saatchi / London + Coffee& TV / London
Client: NatWest Category: Out-of-Home / Dynamic Billboards & Transit
Nissan's Follow the Ball
Agency: Lew'Lara\TBWA / São Paulo
Client: Nissan do Brasil Category: Out-of-Home / Dynamic Billboards & Transit
The Rape Tax
Agency: Area 23, An FCB Health Network Company / New York + FCB Global / New York
Client: National Organization for Victim Assistance (NOVA) Category: User-Generated Campaign
ReArranged
Agency: Scholz & Friends / Berlin
Client: Berlin Philharmonic Category: Craft / Art Direction
Hot & Spicy
Agency: Ogilvy / Hong Kong
Client: Birdland (Hong Kong) Ltd Category: Craft / Art Direction
BLOCK OUT THE CHAOS: WORLD LEADERS
Agency: Cheil Worldwide / Hong Kong + Illusion / Bangkok
Client: JBL (iTect Ltd) Category: Craft / Art Direction
David Bowie Is Here
Agency: Spotify In-House / New York
Client: Spotify Category: Craft / Art Direction
Highlight the Remarkable
Agency: DDB Group Germany / Düsseldorf + Stefan Kranefeld Imaging / Düsseldorf
Client: STABILO International GmbH Category: Craft / Art Direction
Genocide
Agency: Prakit Advertising Limited / Bangkok + Visionary Group Co., Ltd. / Bangkok
Client: Staedtler (Thailand) Limited Category: Craft / Art Direction
Remember Me
Agency: BBDO Group Germany GmbH / Duesseldorf + Proximity GmbH / Duesseldorf + BBDO GmbH / Duesseldorf
Client: Alzheimer Research Initiative Category: Publishing / Newspaper - Campaign
McMansions
Agency: DAVID The Agency / Miami + Burger King / Miami
Client: Burger King Category: Publishing / Newspaper - Campaign
Car Crashes
Agency: LOLA MullenLowe / Madrid + Burger King / Miami
Client: Burger King Category: Publishing / Newspaper - Campaign
Paint flow
Agency: Taproot Dentsu / Mumbai
Client: Dulux Paints Category: Publishing / Newspaper - Campaign
Words Count
Agency: The Martin Agency / Richmond + Running with Scissors / Richmond + John F. Kennedy Presidential Library / Boston
Client: John F. Kennedy Presidential Library Category: Publishing / Newspaper - Campaign
50 Years of Big Mac
Agency: TBWA\ / Zurich + TBWA\Chiat\Day / New York + McDonald's Suisse Restaurants Sàrl / Crissier
Client: McDonald's Suisse Restaurants Sàrl Category: Publishing / Newspaper - Campaign
Never Gets Old
Agency: Grey MENA / Dubai
Client: The LEGO Group Category: Publishing / Newspaper - Campaign
Behind the Mac
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + Exile Edit / Los Angeles + MPC Advertising / Los Angeles
Client: Apple Category: Out-of-Home / Billboards & Transit - Campaign
Hot & Spicy
Agency: Ogilvy / Hong Kong
Client: Birdland (Hong Kong) Ltd Category: Out-of-Home / Billboards & Transit - Campaign
Car Crashes
Agency: LOLA MullenLowe / Madrid + Burger King / Miami
Client: Burger King Category: Out-of-Home / Billboards & Transit - Campaign
The Shortcut Billboards
Agency: SERVICEPLAN GERMANY / Munich
Client: MINI Category: Out-of-Home / Billboards & Transit - Campaign
Highlight the Remarkable
Agency: DDB Group Germany / Düsseldorf + Stefan Kranefeld Imaging / Düsseldorf
Client: STABILO International GmbH Category: Out-of-Home / Billboards & Transit - Campaign
The Curious Afterlife of a Tin
Agency: Energy BBDO / Chicago
Client: Mars Inc. Category: Craft / Writing
First Steps: Hemingway Craft
Agency: Ogilvy / Chicago
Client: SC Johnson - Kiwi Category: Craft / Writing
First Steps: Lincoln Craft
Agency: Ogilvy / Chicago
Client: SC Johnson - Kiwi Category: Craft / Writing
Happy Moving Day
Agency: Cossette / Montreal + OMD / Montreal
Client: McDonald's Canada Category: Out-of-Home / P.O.P. & In-Store - Campaign
Highlight the Remarkable
Agency: DDB Group Germany / Düsseldorf + Stefan Kranefeld Imaging / Düsseldorf
Client: STABILO International GmbH Category: Out-of-Home / P.O.P. & In-Store - Campaign
Project 84
Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London
Client: CALM - Campaign Against Living Miserably Category: Innovation in Print & Outdoor
The out of home project
Agency: Prime Weber Shandwick / Stockholm
Client: Clear Channel Category: Innovation in Print & Outdoor
Picture what the cloud can do.
Agency: Eleven, Inc. / San Francisco + Google Cloud / San Francisco + Instrument / Portland
Client: Google Cloud Category: Innovation in Print & Outdoor
Nissan's Follow the Ball
Agency: Lew'Lara\TBWA / São Paulo + Estudio Fliperama / São Paulo + Jack the Maker / São Paulo
Client: Nissan do Brasil Category: Innovation in Print & Outdoor
David Bowie Is Here
Agency: Spotify In-House / New York + UM Worldwide / New York
Client: Spotify Category: Innovation in Print & Outdoor
Heroes
Agency: Ogilvy / Hong Kong
Client: Birdland (Hong Kong) Ltd Category: Promotional / Collateral / Posters - Single
BLOCK OUT THE CHAOS: WORLD LEADERS
Agency: Cheil Worldwide / Hong Kong + Illusion / Bangkok
Client: JBL (iTect Ltd) Category: Promotional / Collateral / Posters - Single
Shake
Agency: TAXI / Toronto + Kraft Heinz / Toronto
Client: Kraft Heinz Category: Promotional / Collateral / Posters - Single
Sex and Drugs Outdoor Poster
Agency: Ogilvy / Chicago
Client: Lyric Opera Category: Promotional / Collateral / Posters - Single
Bold Man Outdoor Poster
Agency: Ogilvy / Chicago
Client: Lyric Opera Category: Promotional / Collateral / Posters - Single
Award:
2019 Print & Outdoor Bronze Pencil
Agency:
Wieden+Kennedy / Portland + Nike / Beaverton
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy' Chicago Marathon
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO19012B
Award:
2019 Print & Outdoor Bronze Pencil
Agency:
Prakit Advertising Limited / Bangkok + Visionary Group Co., Ltd. / Bangkok
Client:
Staedtler (Thailand) Limited
Title:
Genocide
Category:
Craft / Illustration
Annual ID:
OS_PO19052B
Award:
2019 Print & Outdoor Bronze Pencil
Agency:
TBWA\Chiat\Day / New York + DMB Media / London
Client:
Adidas
Title:
Dear Billie
Category:
Publishing / Newspaper - Single
Annual ID:
OS_PO19002B
Award:
2019 Print & Outdoor Bronze Pencil
Agency:
McCann / Spain + Aldi / Barcelona
Client:
Aldi
Title:
Fresh Prints - Berries
Category:
Publishing / Newspaper - Single
Annual ID:
OS_PO19003B
Award:
2019 Print & Outdoor Bronze Pencil
Agency:
Ogilvy / Chicago
Client:
SC Johnson - Kiwi
Title:
First Steps: Earhart
Category:
Publishing / Newspaper - Single
Annual ID:
OS_PO19004B
Award:
2019 Print & Outdoor Bronze Pencil
Agency:
Ogilvy / Chicago
Client:
SC Johnson - Kiwi
Title:
First Steps: Ali
Category:
Publishing / Newspaper - Single
Annual ID:
OS_PO19005B
Award:
2019 Print & Outdoor Bronze Pencil
Agency:
Taproot Dentsu / Mumbai
Client:
Dulux Paints
Title:
Paint flow
Category:
Out-of-Home / Experiential & Installations - Single
Annual ID:
OS_PO19036B
Award:
2019 Print & Outdoor Bronze Pencil
Agency:
Ogilvy / Hong Kong
Client:
Birdland (Hong Kong) Ltd
Title:
Hot & Spicy
Category:
Promotional / Collateral / Posters - Campaign
Annual ID:
OS_PO19019B
Award:
2019 Print & Outdoor Bronze Pencil
Agency:
VMLY&R / Dubai
Client:
Interreligious Council in Bosnia & Herzegovina
Title:
One Art
Category:
Promotional / Collateral / Posters - Campaign
Annual ID:
OS_PO19020B
Award:
2019 Print & Outdoor Merit Award
Agency:
M&C Saatchi / London + Coffee& TV / London
Client:
NatWest
Title:
Processions
Category:
Out-of-Home / Dynamic Billboards & Transit
Annual ID:
OS_PO19115M
Award:
2019 Print & Outdoor Merit Award
Agency:
Lew'Lara\TBWA / São Paulo
Client:
Nissan do Brasil
Title:
Nissan's Follow the Ball
Category:
Out-of-Home / Dynamic Billboards & Transit
Annual ID:
OS_PO19116M
Award:
2019 Print & Outdoor Merit Award
Agency:
Area 23, An FCB Health Network Company / New York + FCB Global / New York
Client:
National Organization for Victim Assistance (NOVA)
Title:
The Rape Tax
Category:
User-Generated Campaign
Annual ID:
OS_PO19129M
Award:
2019 Print & Outdoor Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Berlin Philharmonic
Title:
ReArranged
Category:
Craft / Art Direction
Annual ID:
OS_PO19130M
Award:
2019 Print & Outdoor Merit Award
Agency:
Ogilvy / Hong Kong
Client:
Birdland (Hong Kong) Ltd
Title:
Hot & Spicy
Category:
Craft / Art Direction
Annual ID:
OS_PO19131M
Award:
2019 Print & Outdoor Merit Award
Agency:
Cheil Worldwide / Hong Kong + Illusion / Bangkok
Client:
JBL (iTect Ltd)
Title:
BLOCK OUT THE CHAOS: WORLD LEADERS
Category:
Craft / Art Direction
Annual ID:
OS_PO19132M
Award:
2019 Print & Outdoor Merit Award
Agency:
Spotify In-House / New York
Client:
Spotify
Title:
David Bowie Is Here
Category:
Craft / Art Direction
Annual ID:
OS_PO19133M
Award:
2019 Print & Outdoor Merit Award
Agency:
DDB Group Germany / Düsseldorf + Stefan Kranefeld Imaging / Düsseldorf
Client:
STABILO International GmbH
Title:
Highlight the Remarkable
Category:
Craft / Art Direction
Annual ID:
OS_PO19134M
Award:
2019 Print & Outdoor Merit Award
Agency:
Prakit Advertising Limited / Bangkok + Visionary Group Co., Ltd. / Bangkok
Client:
Staedtler (Thailand) Limited
Title:
Genocide
Category:
Craft / Art Direction
Annual ID:
OS_PO19135M
Award:
2019 Print & Outdoor Merit Award
Agency:
BBDO Group Germany GmbH / Duesseldorf + Proximity GmbH / Duesseldorf + BBDO GmbH / Duesseldorf
Client:
Alzheimer Research Initiative
Title:
Remember Me
Category:
Publishing / Newspaper - Campaign
Annual ID:
OS_PO19065M
Award:
2019 Print & Outdoor Merit Award
Agency:
DAVID The Agency / Miami + Burger King / Miami
Client:
Burger King
Title:
McMansions
Category:
Publishing / Newspaper - Campaign
Annual ID:
OS_PO19066M
Award:
2019 Print & Outdoor Merit Award
Agency:
LOLA MullenLowe / Madrid + Burger King / Miami
Client:
Burger King
Title:
Car Crashes
Category:
Publishing / Newspaper - Campaign
Annual ID:
OS_PO19067M
Award:
2019 Print & Outdoor Merit Award
Agency:
Taproot Dentsu / Mumbai
Client:
Dulux Paints
Title:
Paint flow
Category:
Publishing / Newspaper - Campaign
Annual ID:
OS_PO19068M
Award:
2019 Print & Outdoor Merit Award
Agency:
The Martin Agency / Richmond + Running with Scissors / Richmond + John F. Kennedy Presidential Library / Boston
Client:
John F. Kennedy Presidential Library
Title:
Words Count
Category:
Publishing / Newspaper - Campaign
Annual ID:
OS_PO19069M
Award:
2019 Print & Outdoor Merit Award
Agency:
TBWA\ / Zurich + TBWA\Chiat\Day / New York + McDonald's Suisse Restaurants Sàrl / Crissier
Client:
McDonald's Suisse Restaurants Sàrl
Title:
50 Years of Big Mac
Category:
Publishing / Newspaper - Campaign
Annual ID:
OS_PO19070M
Award:
2019 Print & Outdoor Merit Award
Agency:
Grey MENA / Dubai
Client:
The LEGO Group
Title:
Never Gets Old
Category:
Publishing / Newspaper - Campaign
Annual ID:
OS_PO19071M
Award:
2019 Print & Outdoor Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + Exile Edit / Los Angeles + MPC Advertising / Los Angeles
Client:
Apple
Title:
Behind the Mac
Category:
Out-of-Home / Billboards & Transit - Campaign
Annual ID:
OS_PO19110M
Award:
2019 Print & Outdoor Merit Award
Agency:
Ogilvy / Hong Kong
Client:
Birdland (Hong Kong) Ltd
Title:
Hot & Spicy
Category:
Out-of-Home / Billboards & Transit - Campaign
Annual ID:
OS_PO19111M
Award:
2019 Print & Outdoor Merit Award
Agency:
LOLA MullenLowe / Madrid + Burger King / Miami
Client:
Burger King
Title:
Car Crashes
Category:
Out-of-Home / Billboards & Transit - Campaign
Annual ID:
OS_PO19112M
Award:
2019 Print & Outdoor Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
MINI
Title:
The Shortcut Billboards
Category:
Out-of-Home / Billboards & Transit - Campaign
Annual ID:
OS_PO19113M
Award:
2019 Print & Outdoor Merit Award
Agency:
DDB Group Germany / Düsseldorf + Stefan Kranefeld Imaging / Düsseldorf
Client:
STABILO International GmbH
Title:
Highlight the Remarkable
Category:
Out-of-Home / Billboards & Transit - Campaign
Annual ID:
OS_PO19114M
Award:
2019 Print & Outdoor Merit Award
Agency:
Ogilvy / Chicago
Client:
Lyric Opera
Title:
Sex and Drugs Craft
Category:
Craft / Writing
Annual ID:
OS_PO19136M
Award:
2019 Print & Outdoor Merit Award
Agency:
Ogilvy / Chicago
Client:
Lyric Opera
Title:
Baseball vs Opera Craft
Category:
Craft / Writing
Annual ID:
OS_PO19137M
Award:
2019 Print & Outdoor Merit Award
Agency:
Ogilvy / Chicago
Client:
Lyric Opera
Title:
Opera Deaths Craft
Category:
Craft / Writing
Annual ID:
OS_PO19138M
Award:
2019 Print & Outdoor Merit Award
Agency:
Ogilvy / Chicago
Client:
Lyric Opera
Title:
Bold Man Craft
Category:
Craft / Writing
Annual ID:
OS_PO19139M
Award:
2019 Print & Outdoor Merit Award
Agency:
Ogilvy / Chicago
Client:
Lyric Opera
Title:
Angels & Demons Craft
Category:
Craft / Writing
Annual ID:
OS_PO19140M
Award:
2019 Print & Outdoor Merit Award
Agency:
Energy BBDO / Chicago
Client:
Mars Inc.
Title:
The Curious Afterlife of a Tin
Category:
Craft / Writing
Annual ID:
OS_PO19141M
Award:
2019 Print & Outdoor Merit Award
Agency:
Ogilvy / Chicago
Client:
SC Johnson - Kiwi
Title:
First Steps: Hemingway Craft
Category:
Craft / Writing
Annual ID:
OS_PO19142M
Award:
2019 Print & Outdoor Merit Award
Agency:
Ogilvy / Chicago
Client:
SC Johnson - Kiwi
Title:
First Steps: Lincoln Craft
Category:
Craft / Writing
Annual ID:
OS_PO19143M
Award:
2019 Print & Outdoor Merit Award
Agency:
Cossette / Montreal + OMD / Montreal
Client:
McDonald's Canada
Title:
Happy Moving Day
Category:
Out-of-Home / P.O.P. & In-Store - Campaign
Annual ID:
OS_PO19104M
Award:
2019 Print & Outdoor Merit Award
Agency:
DDB Group Germany / Düsseldorf + Stefan Kranefeld Imaging / Düsseldorf
Client:
STABILO International GmbH
Title:
Highlight the Remarkable
Category:
Out-of-Home / P.O.P. & In-Store - Campaign
Annual ID:
OS_PO19105M
Award:
2019 Print & Outdoor Merit Award
Agency:
CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London
Client:
CALM - Campaign Against Living Miserably
Title:
Project 84
Category:
Innovation in Print & Outdoor
Annual ID:
OS_PO19161M
Award:
2019 Print & Outdoor Merit Award
Agency:
Prime Weber Shandwick / Stockholm
Client:
Clear Channel
Title:
The out of home project
Category:
Innovation in Print & Outdoor
Annual ID:
OS_PO19162M
Award:
2019 Print & Outdoor Merit Award
Agency:
Eleven, Inc. / San Francisco + Google Cloud / San Francisco + Instrument / Portland
Client:
Google Cloud
Title:
Picture what the cloud can do.
Category:
Innovation in Print & Outdoor
Annual ID:
OS_PO19163M
Award:
2019 Print & Outdoor Merit Award
Agency:
Lew'Lara\TBWA / São Paulo + Estudio Fliperama / São Paulo + Jack the Maker / São Paulo
Client:
Nissan do Brasil
Title:
Nissan's Follow the Ball
Category:
Innovation in Print & Outdoor
Annual ID:
OS_PO19164M
Award:
2019 Print & Outdoor Merit Award
Agency:
Spotify In-House / New York + UM Worldwide / New York
Client:
Spotify
Title:
David Bowie Is Here
Category:
Innovation in Print & Outdoor
Annual ID:
OS_PO19165M
Award:
2019 Print & Outdoor Merit Award
Agency:
Ogilvy / Hong Kong
Client:
Birdland (Hong Kong) Ltd
Title:
Heroes
Category:
Promotional / Collateral / Posters - Single
Annual ID:
OS_PO19081M
Award:
2019 Print & Outdoor Merit Award
Agency:
Cheil Worldwide / Hong Kong + Illusion / Bangkok
Client:
JBL (iTect Ltd)
Title:
BLOCK OUT THE CHAOS: WORLD LEADERS
Category:
Promotional / Collateral / Posters - Single
Annual ID:
OS_PO19082M
Award:
2019 Print & Outdoor Merit Award
Agency:
TAXI / Toronto + Kraft Heinz / Toronto
Client:
Kraft Heinz
Title:
Shake
Category:
Promotional / Collateral / Posters - Single
Annual ID:
OS_PO19083M
Award:
2019 Print & Outdoor Merit Award
Agency:
Ogilvy / Chicago
Client:
Lyric Opera
Title:
Sex and Drugs Outdoor Poster
Category:
Promotional / Collateral / Posters - Single
Annual ID:
OS_PO19084M
Award:
2019 Print & Outdoor Merit Award
Agency:
Ogilvy / Chicago
Client:
Lyric Opera
Title:
Bold Man Outdoor Poster
Category:
Promotional / Collateral / Posters - Single
Annual ID:
OS_PO19085M