The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
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Award
Agency
Client
Title
Category
Annual ID
Genocide
Agency: Prakit Advertising Limited / Bangkok + Visionary Group Co., Ltd. / Bangkok
Client: Staedtler (Thailand) Limited Category: Craft / Illustration
Hot & Spicy
Agency: Ogilvy / Hong Kong
Client: Birdland (Hong Kong) Ltd Category: Promotional / Collateral / Posters - Campaign
One Art
Agency: VMLY&R / Dubai
Client: Interreligious Council in Bosnia & Herzegovina Category: Promotional / Collateral / Posters - Campaign
Paint flow
Agency: Taproot Dentsu / Mumbai
Client: Dulux Paints Category: Out-of-Home / Experiential & Installations - Single
Fonts for Freedom
Agency: SERVICEPLAN GERMANY / Munich
Client: Reporters Without Borders Category: Publishing / Newspaper - Campaign
Never Stand Still
Agency: Design Army / Washington, DC
Client: Hong Kong Ballet Category: Craft / Art Direction
The All Nighters
Agency: TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client: McDonald's Category: Craft / Art Direction
Hot & Spicy
Agency: Ogilvy / Hong Kong
Client: Birdland (Hong Kong) Ltd Category: Publishing / Magazine - Campaign
No B.S.
Agency: Wieden+Kennedy / Portland + Joint Editorial / Portland
Client: RXBAR Category: Out-of-Home / Billboards & Transit - Campaign
#BodyCantWait
Agency: Herezie Group / Paris
Client: HANDICAP INTERNATIONAL Category: Out-of-Home / Experiential & Installations - Campaign
Dragster
Agency: Ogilvy / Hong Kong
Client: Birdland (Hong Kong) Ltd Category: Out-of-Home / Billboards & Transit - Single
Shuttle
Agency: Ogilvy / Hong Kong
Client: Birdland (Hong Kong) Ltd Category: Out-of-Home / Billboards & Transit - Single
Prom King
Agency: MullenLowe / Boston
Client: Burger King Category: Out-of-Home / Billboards & Transit - Single
BLOCK OUT THE CHAOS: WORLD LEADERS
Agency: Cheil Worldwide / Hong Kong + Illusion / Bangkok
Client: JBL (iTect Ltd) Category: Out-of-Home / Billboards & Transit - Single
Life-size Model Robot Project
Agency: Tokyu Agency Inc. / Tokyo + SEGA Interactive Co., Ltd. / Tokyo + TYO Inc. / Tokyo
Client: SEGA Interactive Co., Ltd. Category: Craft / Printing & Production
#UNIGNORABLE
Agency: TAXI / Toronto + United Way / Toronto
Client: United Way Category: Craft / Printing & Production
Shuttle
Agency: Ogilvy / Hong Kong
Client: Birdland (Hong Kong) Ltd Category: Publishing / Magazine - Single
Heroes
Agency: Ogilvy / Hong Kong
Client: Birdland (Hong Kong) Ltd Category: Publishing / Magazine - Single
The Meeting
Agency: TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client: McDonald's Category: Publishing / Magazine - Single
Rooftop Soccer
Agency: TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client: McDonald's Category: Publishing / Magazine - Single
Morning Shift
Agency: TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client: McDonald's Category: Publishing / Magazine - Single
Graffiti
Agency: TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client: McDonald's Category: Publishing / Magazine - Single
Designer
Agency: TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client: McDonald's Category: Publishing / Magazine - Single
Heroes
Agency: Ogilvy / Hong Kong
Client: Birdland (Hong Kong) Ltd Category: Promotional / Collateral / Posters - Single
BLOCK OUT THE CHAOS: WORLD LEADERS
Agency: Cheil Worldwide / Hong Kong + Illusion / Bangkok
Client: JBL (iTect Ltd) Category: Promotional / Collateral / Posters - Single
Shake
Agency: TAXI / Toronto + Kraft Heinz / Toronto
Client: Kraft Heinz Category: Promotional / Collateral / Posters - Single
Sex and Drugs Outdoor Poster
Agency: Ogilvy / Chicago
Client: Lyric Opera Category: Promotional / Collateral / Posters - Single
Bold Man Outdoor Poster
Agency: Ogilvy / Chicago
Client: Lyric Opera Category: Promotional / Collateral / Posters - Single
The Meeting
Agency: TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client: McDonald's Category: Promotional / Collateral / Posters - Single
Rooftop Soccer
Agency: TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client: McDonald's Category: Promotional / Collateral / Posters - Single
Graffiti
Agency: TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client: McDonald's Category: Promotional / Collateral / Posters - Single
Nike Just Do It 'Dream Crazy' Chicago Marathon
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike Category: Promotional / Collateral / Posters - Single
Project 84
Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London
Client: CALM - Campaign Against Living Miserably Category: Innovation in Print & Outdoor
The out of home project
Agency: Prime Weber Shandwick / Stockholm
Client: Clear Channel Category: Innovation in Print & Outdoor
Picture what the cloud can do.
Agency: Eleven, Inc. / San Francisco + Google Cloud / San Francisco + Instrument / Portland
Client: Google Cloud Category: Innovation in Print & Outdoor
Nissan's Follow the Ball
Agency: Lew'Lara\TBWA / São Paulo + Estudio Fliperama / São Paulo + Jack the Maker / São Paulo
Client: Nissan do Brasil Category: Innovation in Print & Outdoor
David Bowie Is Here
Agency: Spotify In-House / New York + UM Worldwide / New York
Client: Spotify Category: Innovation in Print & Outdoor
KFC 11 Herbs & Spices Firelog
Agency: Edelman / New York
Client: KFC Category: Promotional / Collateral / Promotional Items
The Curious Cat Book
Agency: AlmapBBDO / São Paulo
Client: Mars Pet - Whiskas Category: Promotional / Collateral / Promotional Items
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery Category: Promotional / Collateral / Promotional Items
Here to Create Change
Agency: TBWA\Chiat\Day / New York + DMB Media / London
Client: Adidas Category: Craft / Photography
ReArranged
Agency: Scholz & Friends / Berlin
Client: Berlin Philharmonic Category: Craft / Photography
The All Nighters
Agency: TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client: McDonald's Category: Craft / Photography
War Correspondents on Breast Cancer
Agency: Cheil Worldwide Spain / Madrid + Samsung Electronics Iberia / Madrid
Client: Samsung Category: Craft / Photography
Fine Art Transports
Agency: Ruf Lanz, / Zurich
Client: Welti-Furrer Category: Publishing / Trade Publication
Fresh Prints - Tomatoes
Agency: McCann / Spain + Aldi / Barcelona
Client: Aldi Category: Publishing / Newspaper - Single
Bold Man Newspaper
Agency: Ogilvy / Chicago
Client: Lyric Opera Category: Publishing / Newspaper - Single
Sex and Drugs Newspaper
Agency: Ogilvy / Chicago
Client: Lyric Opera Category: Publishing / Newspaper - Single
Opera Deaths Newspaper
Agency: Ogilvy / Chicago
Client: Lyric Opera Category: Publishing / Newspaper - Single
First Steps: Lincoln
Agency: Ogilvy / Chicago
Client: SC Johnson - Kiwi Category: Publishing / Newspaper - Single