The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + Nike / Beaverton Client: Nike Category: Social Engagement / Community Building
We Believe Agency: GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York Client: Gillette (P&G) Category: Social Engagement / Community Building
Price On Our Lives Agency: McCann / New York + March For Our Lives / Florida Client: March for Our Lives Category: Social Engagement / Community Building
Broadway the Rainbow Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Social Engagement / Stunts & Activations
The Uncensored Playlist Agency: DDB Group Germany / Berlin + MediaMonks / Amsterdam + Le Tour Du Monde / São Paulo + DaHouse Audio / São Paulo Client: Reporters without Borders Category: Innovation in Social Media
The Paralympic Network Agency: BBDO / Toronto Client: Canadian Paralympic Committee Category: Livestream
Insta Novels Agency: Mother / New York Client: The New York Public Library Category: Craft / Use of Visuals
The Earnbassadors Agency: CHE Proximity / Australia + FINCH / Melbourne Client: Velocity Frequent Flyer Category: Social Engagement / User-Generated Content
The Uncensored Playlist Agency: DDB Group Germany / Berlin + MediaMonks / Amsterdam + Le Tour Du Monde / São Paulo + DaHouse Audio / São Paulo Client: Reporters without Borders Category: Social Channel
Insta Novels Agency: Mother / New York Client: The New York Public Library Category: Social Channel
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland Client: Nike Category: Social Post / Single

2019 Social Media Gold Pencil

Wieden+Kennedy / Portland + Nike / Beaverton

Nike

Nike Just Do It 'Dream Crazy'

Social Engagement / Community Building

OS_SM19001G

2019 Social Media Gold Pencil

GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York

Gillette (P&G)

We Believe

Social Engagement / Community Building

OS_SM19017G

2019 Social Media Gold Pencil

McCann / New York + March For Our Lives / Florida

March for Our Lives

Price On Our Lives

Social Engagement / Community Building

OS_SM19018G

2019 Social Media Gold Pencil

DDB / Chicago + Mars Wrigley Confectionery / Hackettstown

Mars Wrigley Confectionery

Broadway the Rainbow

Social Engagement / Stunts & Activations

OS_SM19021G

2019 Social Media Gold Pencil

DDB Group Germany / Berlin + MediaMonks / Amsterdam + Le Tour Du Monde / São Paulo + DaHouse Audio / São Paulo

Reporters without Borders

The Uncensored Playlist

Innovation in Social Media

OS_SM19031G

2019 Social Media Gold Pencil

BBDO / Toronto

Canadian Paralympic Committee

The Paralympic Network

Livestream

OS_SM19012G

2019 Social Media Gold Pencil

Mother / New York

The New York Public Library

Insta Novels

Craft / Use of Visuals

OS_SM19027G

2019 Social Media Gold Pencil

CHE Proximity / Australia + FINCH / Melbourne

Velocity Frequent Flyer

The Earnbassadors

Social Engagement / User-Generated Content

OS_SM19014G

2019 Social Media Gold Pencil

DDB Group Germany / Berlin + MediaMonks / Amsterdam + Le Tour Du Monde / São Paulo + DaHouse Audio / São Paulo

Reporters without Borders

The Uncensored Playlist

Social Channel

OS_SM19002G

2019 Social Media Gold Pencil

Mother / New York

The New York Public Library

Insta Novels

Social Channel

OS_SM19003G

2019 Social Media Gold Pencil

Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland

Nike

Nike Just Do It 'Dream Crazy'

Social Post / Single

OS_SM19006G

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