The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Judged by a Phone Agency: FCB Inferno / London Client: Huawei Category: Social Engagement / User-Generated Content
The Unfollowed Agency: Havas Melbourne / Cremorne Client: PUMA Australia Category: Social Engagement / User-Generated Content
B.S. Hotline Agency: Wieden+Kennedy / Portland + Awesome Inc. / Atlanta Client: RXBAR Category: Social Engagement / User-Generated Content
Make My Idea Agency: Leo Burnett / Sydney Client: Samsung Australia Category: Social Engagement / User-Generated Content
Welcome to Sipnosis Agency: Deutsch / Los Angeles + Keurig Dr Pepper / Canada Dry / Plano + Arben Vllasaliu / Kosovo Client: Keurig Dr Pepper: Canada Dry Category: Craft / Use of Visuals
Price On Our Lives Agency: McCann / New York + March For Our Lives / Florida Client: March for Our Lives Category: Craft / Use of Visuals
Score the iPhone Agency: R/GA / New York Client: Verizon Category: Craft / Use of Visuals
#FARMLANDxSUPREME Lookbook Agency: Doner / Southfield Client: Farmland Category: Social Post / Real-time Response
#SheDrives Agency: TBWARAAD / Dubai U.A.E. + OMD / Dubai Client: Nissan Saudi Arabia Category: Social Post / Real-time Response
Fyrestock by Shutterstock Agency: Shutterstock / New York + DiMassimo Goldstein / New York Client: Shutterstock Category: Social Post / Real-time Response
SickKids VS: #10YearChallenge Agency: Cossette / Toronto + SickKids Foundation / Toronto Client: SickKids Foundation Category: Social Post / Real-time Response
Backfire Agency: Rethink / Toronto/Montreal/Vancouver Client: States United Against Gun Violence Category: Social Post / Real-time Response
#TrollingIsUgly Agency: The Cybersmile Foundation / London + adam&eveDDB / London Client: The Cybersmile Foundation Category: Social Post / Real-time Response
Verizon What You Missed Agency: R/GA / New York Client: Verizon Wireless Category: Social Post / Real-time Response
The Paralympic Network Agency: BBDO / Toronto Client: Canadian Paralympic Committee Category: Innovation in Social Media
adDRESS_THE_FUTURE Agency: VIRTUE / Copenhagen Client: Carlings Category: Innovation in Social Media
Live Social Press Junket Agency: ARGONAUT / San Francisco + PSYOP / Los Angeles Client: Cricket Wireless Category: Innovation in Social Media
Block Wish Agency: HOK-Elanto / Helsinki + SOK Media / Helsinki + Carat Finland / Helsinki + Accenture / Helsinki Client: HOK-Elanto Category: Innovation in Social Media
WeCounterHate Agency: POSSIBLE / Seattle Client: Life After Hate Category: Innovation in Social Media
Insta Novels Agency: Mother / New York Client: The New York Public Library Category: Innovation in Social Media
#FARMLANDxSUPREME Lookbook Agency: Doner / Southfield Client: Farmland Category: Social Post / Campaign
Breaking Ballet Agency: TBWA Hunt Lascaris / Johannesburg + Joburg Ballet / Johannesburg Client: Joburg Ballet Category: Social Post / Campaign
Their story is my story Agency: FF / Paris + Urgence Homophobie / Paris Client: Urgence Homophobie Category: Social Post / Campaign
DNA Discounts Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City Client: Aeromexico Category: Social Engagement / Community Building
The Paralympic Network Agency: BBDO / Toronto Client: Canadian Paralympic Committee Category: Social Engagement / Community Building
Diesel Ha(u)te Couture Agency: Publicis Italy / Milan + Stink / London + The Mill New York / London + Sizzer / Amsterdam Client: Diesel Category: Social Engagement / Community Building
The 85-Year-Old Regret Agency: Energy BBDO / Chicago Client: Mars Inc. Category: Social Engagement / Community Building
Sleeping Flags Agency: Rothco | Accenture Interactive / Dublin + Antidote / Dublin + Raygun / Dublin Client: O.N.E. Category: Social Engagement / Community Building
#ShaveToRemember Agency: Ogilvy South Africa / Johannesburg Client: Philips & The Nelson Mandela Foundation Category: Social Engagement / Community Building
The Earnbassadors Agency: CHE Proximity / Australia + FINCH / Melbourne Client: Velocity Frequent Flyer Category: Social Engagement / Community Building
Raise your Voice. Not your Phone. Agency: FCB & Hellocomputer / Cape Town Client: Western Cape Government Category: Social Engagement / Community Building
DNA Discounts Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City Client: Aeromexico Category: Social Engagement / Stunts & Activations
Whopper Neutrality Agency: DAVID The Agency / Miami + Burger King / Miami Client: Burger King Category: Social Engagement / Stunts & Activations
The Whopper Detour Agency: FCB / New York + O Positive / New York Client: Burger King Category: Social Engagement / Stunts & Activations
Unmasking the racist agenda Agency: Hjaltelin Stahl / Copenhagen K Client: Ekstra Bladet Category: Social Engagement / Stunts & Activations
Legal-ade Agency: Leo Burnett / Chicago Client: Kraft Heinz Country Time Lemonade Category: Social Engagement / Stunts & Activations
#WTFRonaldo Agency: AlmapBBDO / São Paulo Client: Mars - Snickers Category: Social Engagement / Stunts & Activations
#DefyTheName Agency: BBDO / New York + OPositive + DiniVonMuefflingCommunications Client: Monica Lewinsky/ Anti-Bullying Category: Social Engagement / Stunts & Activations
Sleeping Flags Agency: Rothco | Accenture Interactive / Dublin + Antidote / Dublin + Raygun / Dublin Client: O.N.E. Category: Social Engagement / Stunts & Activations
#TrollingIsUgly Agency: The Cybersmile Foundation / London + adam&eveDDB / London Client: The Cybersmile Foundation Category: Social Engagement / Stunts & Activations
Distracted Goalkepper Agency: Tech and Soul / São Paulo + Uber / São Paulo Client: Uber Category: Social Engagement / Stunts & Activations
Bitcoin Bucket Agency: Grip Limited / Toronto Client: Yum! Restaurant Category: Social Engagement / Stunts & Activations
Live Social Press Junket Agency: ARGONAUT / San Francisco + PSYOP / Los Angeles Client: Cricket Wireless Category: Livestream
Ninjago Dragon Cam Agency: R/GA / New York + LEGO Systems / Enfield Client: LEGO Systems Category: Livestream
Project Dead Zone Agency: Goodby Silverstein & Partners / San Francisco + Xfinity / Philadelphia + Media Monks / Venice + 30 Ninjas / Pleasantville Client: Xfinity Category: Livestream
Bitcoin Bucket Agency: Grip Limited / Toronto Client: Yum! Restaurant Category: Livestream
A President Tweets Agency: The Martin Agency / Richmond, VA + Running with Scissors / Richmond, VA + John F. Kennedy Presidential Library / Boston, MA Client: John F. Kennedy Presidential Library Category: Social Channel
#TrollingIsUgly Agency: The Cybersmile Foundation / London + adam&eveDDB / London Client: The Cybersmile Foundation Category: Social Channel
The most dangerous stunt in the world Agency: Ogilvy New Zealand / Parnell, Auckland + Film 360 / Parnell, Auckland Client: Auckland Transport Category: Social Post / Single
I Touch Myself Project X Serena Agency: J Walter Thompson / Sydney + Berlei / Sydney Client: Berlei Category: Social Post / Single

2019 Social Media Merit Award

FCB Inferno / London

Huawei

Judged by a Phone

Social Engagement / User-Generated Content

OS_SM19052M

2019 Social Media Merit Award

Havas Melbourne / Cremorne

PUMA Australia

The Unfollowed

Social Engagement / User-Generated Content

OS_SM19053M

2019 Social Media Merit Award

Wieden+Kennedy / Portland + Awesome Inc. / Atlanta

RXBAR

B.S. Hotline

Social Engagement / User-Generated Content

OS_SM19054M

2019 Social Media Merit Award

Leo Burnett / Sydney

Samsung Australia

Make My Idea

Social Engagement / User-Generated Content

OS_SM19055M

2019 Social Media Merit Award

Deutsch / Los Angeles + Keurig Dr Pepper / Canada Dry / Plano + Arben Vllasaliu / Kosovo

Keurig Dr Pepper: Canada Dry

Welcome to Sipnosis

Craft / Use of Visuals

OS_SM19076M

2019 Social Media Merit Award

McCann / New York + March For Our Lives / Florida

March for Our Lives

Price On Our Lives

Craft / Use of Visuals

OS_SM19077M

2019 Social Media Merit Award

R/GA / New York

Verizon

Score the iPhone

Craft / Use of Visuals

OS_SM19078M

2019 Social Media Merit Award

Doner / Southfield

Farmland

#FARMLANDxSUPREME Lookbook

Social Post / Real-time Response

OS_SM19041M

2019 Social Media Merit Award

TBWARAAD / Dubai U.A.E. + OMD / Dubai

Nissan Saudi Arabia

#SheDrives

Social Post / Real-time Response

OS_SM19042M

2019 Social Media Merit Award

Shutterstock / New York + DiMassimo Goldstein / New York

Shutterstock

Fyrestock by Shutterstock

Social Post / Real-time Response

OS_SM19043M

2019 Social Media Merit Award

Cossette / Toronto + SickKids Foundation / Toronto

SickKids Foundation

SickKids VS: #10YearChallenge

Social Post / Real-time Response

OS_SM19044M

2019 Social Media Merit Award

Rethink / Toronto/Montreal/Vancouver

States United Against Gun Violence

Backfire

Social Post / Real-time Response

OS_SM19045M

2019 Social Media Merit Award

The Cybersmile Foundation / London + adam&eveDDB / London

The Cybersmile Foundation

#TrollingIsUgly

Social Post / Real-time Response

OS_SM19046M

2019 Social Media Merit Award

R/GA / New York

Verizon Wireless

Verizon What You Missed

Social Post / Real-time Response

OS_SM19047M

2019 Social Media Merit Award

BBDO / Toronto

Canadian Paralympic Committee

The Paralympic Network

Innovation in Social Media

OS_SM19079M

2019 Social Media Merit Award

VIRTUE / Copenhagen

Carlings

adDRESS_THE_FUTURE

Innovation in Social Media

OS_SM19080M

2019 Social Media Merit Award

ARGONAUT / San Francisco + PSYOP / Los Angeles

Cricket Wireless

Live Social Press Junket

Innovation in Social Media

OS_SM19081M

2019 Social Media Merit Award

HOK-Elanto / Helsinki + SOK Media / Helsinki + Carat Finland / Helsinki + Accenture / Helsinki

HOK-Elanto

Block Wish

Innovation in Social Media

OS_SM19082M

2019 Social Media Merit Award

POSSIBLE / Seattle

Life After Hate

WeCounterHate

Innovation in Social Media

OS_SM19083M

2019 Social Media Merit Award

Mother / New York

The New York Public Library

Insta Novels

Innovation in Social Media

OS_SM19084M

2019 Social Media Merit Award

Doner / Southfield

Farmland

#FARMLANDxSUPREME Lookbook

Social Post / Campaign

OS_SM19038M

2019 Social Media Merit Award

TBWA Hunt Lascaris / Johannesburg + Joburg Ballet / Johannesburg

Joburg Ballet

Breaking Ballet

Social Post / Campaign

OS_SM19039M

2019 Social Media Merit Award

FF / Paris + Urgence Homophobie / Paris

Urgence Homophobie

Their story is my story

Social Post / Campaign

OS_SM19040M

2019 Social Media Merit Award

Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City

Aeromexico

DNA Discounts

Social Engagement / Community Building

OS_SM19056M

2019 Social Media Merit Award

BBDO / Toronto

Canadian Paralympic Committee

The Paralympic Network

Social Engagement / Community Building

OS_SM19057M

2019 Social Media Merit Award

Publicis Italy / Milan + Stink / London + The Mill New York / London + Sizzer / Amsterdam

Diesel

Diesel Ha(u)te Couture

Social Engagement / Community Building

OS_SM19058M

2019 Social Media Merit Award

Energy BBDO / Chicago

Mars Inc.

The 85-Year-Old Regret

Social Engagement / Community Building

OS_SM19059M

2019 Social Media Merit Award

Rothco | Accenture Interactive / Dublin + Antidote / Dublin + Raygun / Dublin

O.N.E.

Sleeping Flags

Social Engagement / Community Building

OS_SM19060M

2019 Social Media Merit Award

Ogilvy South Africa / Johannesburg

Philips & The Nelson Mandela Foundation

#ShaveToRemember

Social Engagement / Community Building

OS_SM19061M

2019 Social Media Merit Award

CHE Proximity / Australia + FINCH / Melbourne

Velocity Frequent Flyer

The Earnbassadors

Social Engagement / Community Building

OS_SM19062M

2019 Social Media Merit Award

FCB & Hellocomputer / Cape Town

Western Cape Government

Raise your Voice. Not your Phone.

Social Engagement / Community Building

OS_SM19063M

2019 Social Media Merit Award

Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City

Aeromexico

DNA Discounts

Social Engagement / Stunts & Activations

OS_SM19064M

2019 Social Media Merit Award

DAVID The Agency / Miami + Burger King / Miami

Burger King

Whopper Neutrality

Social Engagement / Stunts & Activations

OS_SM19065M

2019 Social Media Merit Award

FCB / New York + O Positive / New York

Burger King

The Whopper Detour

Social Engagement / Stunts & Activations

OS_SM19066M

2019 Social Media Merit Award

Hjaltelin Stahl / Copenhagen K

Ekstra Bladet

Unmasking the racist agenda

Social Engagement / Stunts & Activations

OS_SM19067M

2019 Social Media Merit Award

Leo Burnett / Chicago

Kraft Heinz Country Time Lemonade

Legal-ade

Social Engagement / Stunts & Activations

OS_SM19068M

2019 Social Media Merit Award

AlmapBBDO / São Paulo

Mars - Snickers

#WTFRonaldo

Social Engagement / Stunts & Activations

OS_SM19069M

2019 Social Media Merit Award

BBDO / New York + OPositive + DiniVonMuefflingCommunications

Monica Lewinsky/ Anti-Bullying

#DefyTheName

Social Engagement / Stunts & Activations

OS_SM19070M

2019 Social Media Merit Award

Rothco | Accenture Interactive / Dublin + Antidote / Dublin + Raygun / Dublin

O.N.E.

Sleeping Flags

Social Engagement / Stunts & Activations

OS_SM19071M

2019 Social Media Merit Award

The Cybersmile Foundation / London + adam&eveDDB / London

The Cybersmile Foundation

#TrollingIsUgly

Social Engagement / Stunts & Activations

OS_SM19072M

2019 Social Media Merit Award

Tech and Soul / São Paulo + Uber / São Paulo

Uber

Distracted Goalkepper

Social Engagement / Stunts & Activations

OS_SM19073M

2019 Social Media Merit Award

Grip Limited / Toronto

Yum! Restaurant

Bitcoin Bucket

Social Engagement / Stunts & Activations

OS_SM19074M

2019 Social Media Merit Award

ARGONAUT / San Francisco + PSYOP / Los Angeles

Cricket Wireless

Live Social Press Junket

Livestream

OS_SM19048M

2019 Social Media Merit Award

R/GA / New York + LEGO Systems / Enfield

LEGO Systems

Ninjago Dragon Cam

Livestream

OS_SM19049M

2019 Social Media Merit Award

Goodby Silverstein & Partners / San Francisco + Xfinity / Philadelphia + Media Monks / Venice + 30 Ninjas / Pleasantville

Xfinity

Project Dead Zone

Livestream

OS_SM19050M

2019 Social Media Merit Award

Grip Limited / Toronto

Yum! Restaurant

Bitcoin Bucket

Livestream

OS_SM19051M

2019 Social Media Merit Award

The Martin Agency / Richmond, VA + Running with Scissors / Richmond, VA + John F. Kennedy Presidential Library / Boston, MA

John F. Kennedy Presidential Library

A President Tweets

Social Channel

OS_SM19033M

2019 Social Media Merit Award

The Cybersmile Foundation / London + adam&eveDDB / London

The Cybersmile Foundation

#TrollingIsUgly

Social Channel

OS_SM19034M

2019 Social Media Merit Award

Ogilvy New Zealand / Parnell, Auckland + Film 360 / Parnell, Auckland

Auckland Transport

The most dangerous stunt in the world

Social Post / Single

OS_SM19035M

2019 Social Media Merit Award

J Walter Thompson / Sydney + Berlei / Sydney

Berlei

I Touch Myself Project X Serena

Social Post / Single

OS_SM19036M

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