The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID

A President Tweets
Agency: The Martin Agency / Richmond, VA + Running with Scissors / Richmond, VA + John F. Kennedy Presidential Library / Boston, MA
Client: John F. Kennedy Presidential Library Category: Social Channel


#TrollingIsUgly
Agency: The Cybersmile Foundation / London + adam&eveDDB / London
Client: The Cybersmile Foundation Category: Social Channel


DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client: Aeromexico Category: Social Engagement / Community Building


The Paralympic Network
Agency: BBDO / Toronto
Client: Canadian Paralympic Committee Category: Social Engagement / Community Building


Diesel Ha(u)te Couture
Agency: Publicis Italy / Milan + Stink / London + The Mill New York / London + Sizzer / Amsterdam
Client: Diesel Category: Social Engagement / Community Building


The 85-Year-Old Regret
Agency: Energy BBDO / Chicago
Client: Mars Inc. Category: Social Engagement / Community Building


Sleeping Flags
Agency: Rothco | Accenture Interactive / Dublin + Antidote / Dublin + Raygun / Dublin
Client: O.N.E. Category: Social Engagement / Community Building


#ShaveToRemember
Agency: Ogilvy South Africa / Johannesburg
Client: Philips & The Nelson Mandela Foundation Category: Social Engagement / Community Building


The Earnbassadors
Agency: CHE Proximity / Australia + FINCH / Melbourne
Client: Velocity Frequent Flyer Category: Social Engagement / Community Building


Raise your Voice. Not your Phone.
Agency: FCB & Hellocomputer / Cape Town
Client: Western Cape Government Category: Social Engagement / Community Building


Live Social Press Junket
Agency: ARGONAUT / San Francisco + PSYOP / Los Angeles
Client: Cricket Wireless Category: Livestream


Ninjago Dragon Cam
Agency: R/GA / New York + LEGO Systems / Enfield
Client: LEGO Systems Category: Livestream


Project Dead Zone
Agency: Goodby Silverstein & Partners / San Francisco + Xfinity / Philadelphia + Media Monks / Venice + 30 Ninjas / Pleasantville
Client: Xfinity Category: Livestream


#FARMLANDxSUPREME Lookbook
Agency: Doner / Southfield
Client: Farmland Category: Social Post / Real-time Response


#SheDrives
Agency: TBWARAAD / Dubai U.A.E. + OMD / Dubai
Client: Nissan Saudi Arabia Category: Social Post / Real-time Response


Fyrestock by Shutterstock
Agency: Shutterstock / New York + DiMassimo Goldstein / New York
Client: Shutterstock Category: Social Post / Real-time Response


SickKids VS: #10YearChallenge
Agency: Cossette / Toronto + SickKids Foundation / Toronto
Client: SickKids Foundation Category: Social Post / Real-time Response


Backfire
Agency: Rethink / Toronto/Montreal/Vancouver
Client: States United Against Gun Violence Category: Social Post / Real-time Response


#TrollingIsUgly
Agency: The Cybersmile Foundation / London + adam&eveDDB / London
Client: The Cybersmile Foundation Category: Social Post / Real-time Response


Verizon What You Missed
Agency: R/GA / New York
Client: Verizon Wireless Category: Social Post / Real-time Response


Judged by a Phone
Agency: FCB Inferno / London + MediaMonks / London
Client: Huawei Category: Social Engagement / User-Generated Content


The Unfollowed
Agency: Havas Melbourne / Cremorne
Client: PUMA Australia Category: Social Engagement / User-Generated Content


B.S. Hotline
Agency: Wieden+Kennedy / Portland + Awesome Inc. / Atlanta
Client: RXBAR Category: Social Engagement / User-Generated Content


Make My Idea
Agency: Leo Burnett / Sydney
Client: Samsung Australia Category: Social Engagement / User-Generated Content


#FARMLANDxSUPREME Lookbook
Agency: Doner / Southfield
Client: Farmland Category: Social Post / Campaign


Breaking Ballet
Agency: TBWA Hunt Lascaris / Johannesburg + Joburg Ballet / Johannesburg
Client: Joburg Ballet Category: Social Post / Campaign


Their story is my story
Agency: FF / Paris + Urgence Homophobie / Paris
Client: Urgence Homophobie Category: Social Post / Campaign


Welcome to Sipnosis
Agency: Deutsch / Los Angeles + Keurig Dr Pepper / Canada Dry / Plano + Arben Vllasaliu / Kosovo
Client: Keurig Dr Pepper: Canada Dry Category: Craft / Use of Visuals


Price On Our Lives
Agency: McCann / New York + March For Our Lives / Florida
Client: March for Our Lives Category: Craft / Use of Visuals


The Paralympic Network
Agency: BBDO / Toronto
Client: Canadian Paralympic Committee Category: Innovation in Social Media


adDRESS_THE_FUTURE
Agency: VIRTUE / Copenhagen
Client: Carlings Category: Innovation in Social Media


Live Social Press Junket
Agency: ARGONAUT / San Francisco + PSYOP / Los Angeles
Client: Cricket Wireless Category: Innovation in Social Media


Block Wish
Agency: HOK-Elanto / Helsinki + SOK Media / Helsinki + Carat Finland / Helsinki + Accenture / Helsinki
Client: HOK-Elanto Category: Innovation in Social Media


WeCounterHate
Agency: POSSIBLE / Seattle
Client: Life After Hate Category: Innovation in Social Media


Insta Novels
Agency: Mother / New York
Client: The New York Public Library Category: Innovation in Social Media


The most dangerous stunt in the world
Agency: Ogilvy New Zealand / Parnell, Auckland + Film 360 / Parnell, Auckland
Client: Auckland Transport Category: Social Post / Single


I Touch Myself Project X Serena
Agency: J Walter Thompson / Sydney + Berlei / Sydney
Client: Berlei Category: Social Post / Single


Walls for Good
Agency: Wunderman / Seattle
Client: Low Income Housing Institute Category: Social Post / Single


DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client: Aeromexico Category: Social Engagement / Stunts & Activations


Whopper Neutrality
Agency: DAVID The Agency / Miami + Burger King / Miami
Client: Burger King Category: Social Engagement / Stunts & Activations


The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King Category: Social Engagement / Stunts & Activations


Unmasking the racist agenda
Agency: Hjaltelin Stahl / Copenhagen K
Client: Ekstra Bladet Category: Social Engagement / Stunts & Activations


Legal-ade
Agency: Leo Burnett / Chicago
Client: Kraft Heinz Country Time Lemonade Category: Social Engagement / Stunts & Activations


#WTFRonaldo
Agency: AlmapBBDO / São Paulo
Client: Mars - Snickers Category: Social Engagement / Stunts & Activations


#DefyTheName
Agency: BBDO / New York + OPositive + DiniVonMuefflingCommunications
Client: Monica Lewinsky/ Anti-Bullying Category: Social Engagement / Stunts & Activations


Sleeping Flags
Agency: Rothco | Accenture Interactive / Dublin + Antidote / Dublin + Raygun / Dublin
Client: O.N.E. Category: Social Engagement / Stunts & Activations


#TrollingIsUgly
Agency: The Cybersmile Foundation / London + adam&eveDDB / London
Client: The Cybersmile Foundation Category: Social Engagement / Stunts & Activations


Award:
2019 Social Media Merit Award
Agency:
The Martin Agency / Richmond, VA + Running with Scissors / Richmond, VA + John F. Kennedy Presidential Library / Boston, MA
Client:
John F. Kennedy Presidential Library
Title:
A President Tweets
Category:
Social Channel
Annual ID:
OS_SM19033M

Award:
2019 Social Media Merit Award
Agency:
The Cybersmile Foundation / London + adam&eveDDB / London
Client:
The Cybersmile Foundation
Title:
#TrollingIsUgly
Category:
Social Channel
Annual ID:
OS_SM19034M

Award:
2019 Social Media Merit Award
Agency:
Huge / Brooklyn
Client:
Il Makiage
Title:
High Maintenance
Category:
Craft / Writing
Annual ID:
OS_SM19075M

Award:
2019 Social Media Merit Award
Agency:
Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client:
Aeromexico
Title:
DNA Discounts
Category:
Social Engagement / Community Building
Annual ID:
OS_SM19056M

Award:
2019 Social Media Merit Award
Agency:
BBDO / Toronto
Client:
Canadian Paralympic Committee
Title:
The Paralympic Network
Category:
Social Engagement / Community Building
Annual ID:
OS_SM19057M

Award:
2019 Social Media Merit Award
Agency:
Publicis Italy / Milan + Stink / London + The Mill New York / London + Sizzer / Amsterdam
Client:
Diesel
Title:
Diesel Ha(u)te Couture
Category:
Social Engagement / Community Building
Annual ID:
OS_SM19058M

Award:
2019 Social Media Merit Award
Agency:
Energy BBDO / Chicago
Client:
Mars Inc.
Title:
The 85-Year-Old Regret
Category:
Social Engagement / Community Building
Annual ID:
OS_SM19059M

Award:
2019 Social Media Merit Award
Agency:
Rothco | Accenture Interactive / Dublin + Antidote / Dublin + Raygun / Dublin
Client:
O.N.E.
Title:
Sleeping Flags
Category:
Social Engagement / Community Building
Annual ID:
OS_SM19060M

Award:
2019 Social Media Merit Award
Agency:
Ogilvy South Africa / Johannesburg
Client:
Philips & The Nelson Mandela Foundation
Title:
#ShaveToRemember
Category:
Social Engagement / Community Building
Annual ID:
OS_SM19061M

Award:
2019 Social Media Merit Award
Agency:
CHE Proximity / Australia + FINCH / Melbourne
Client:
Velocity Frequent Flyer
Title:
The Earnbassadors
Category:
Social Engagement / Community Building
Annual ID:
OS_SM19062M

Award:
2019 Social Media Merit Award
Agency:
FCB & Hellocomputer / Cape Town
Client:
Western Cape Government
Title:
Raise your Voice. Not your Phone.
Category:
Social Engagement / Community Building
Annual ID:
OS_SM19063M

Award:
2019 Social Media Merit Award
Agency:
ARGONAUT / San Francisco + PSYOP / Los Angeles
Client:
Cricket Wireless
Title:
Live Social Press Junket
Category:
Livestream
Annual ID:
OS_SM19048M

Award:
2019 Social Media Merit Award
Agency:
R/GA / New York + LEGO Systems / Enfield
Client:
LEGO Systems
Title:
Ninjago Dragon Cam
Category:
Livestream
Annual ID:
OS_SM19049M

Award:
2019 Social Media Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco + Xfinity / Philadelphia + Media Monks / Venice + 30 Ninjas / Pleasantville
Client:
Xfinity
Title:
Project Dead Zone
Category:
Livestream
Annual ID:
OS_SM19050M

Award:
2019 Social Media Merit Award
Agency:
Grip Limited / Toronto
Client:
Yum! Restaurant
Title:
Bitcoin Bucket
Category:
Livestream
Annual ID:
OS_SM19051M

Award:
2019 Social Media Merit Award
Agency:
Doner / Southfield
Client:
Farmland
Title:
#FARMLANDxSUPREME Lookbook
Category:
Social Post / Real-time Response
Annual ID:
OS_SM19041M

Award:
2019 Social Media Merit Award
Agency:
TBWARAAD / Dubai U.A.E. + OMD / Dubai
Client:
Nissan Saudi Arabia
Title:
#SheDrives
Category:
Social Post / Real-time Response
Annual ID:
OS_SM19042M

Award:
2019 Social Media Merit Award
Agency:
Shutterstock / New York + DiMassimo Goldstein / New York
Client:
Shutterstock
Title:
Fyrestock by Shutterstock
Category:
Social Post / Real-time Response
Annual ID:
OS_SM19043M

Award:
2019 Social Media Merit Award
Agency:
Cossette / Toronto + SickKids Foundation / Toronto
Client:
SickKids Foundation
Title:
SickKids VS: #10YearChallenge
Category:
Social Post / Real-time Response
Annual ID:
OS_SM19044M

Award:
2019 Social Media Merit Award
Agency:
Rethink / Toronto/Montreal/Vancouver
Client:
States United Against Gun Violence
Title:
Backfire
Category:
Social Post / Real-time Response
Annual ID:
OS_SM19045M

Award:
2019 Social Media Merit Award
Agency:
The Cybersmile Foundation / London + adam&eveDDB / London
Client:
The Cybersmile Foundation
Title:
#TrollingIsUgly
Category:
Social Post / Real-time Response
Annual ID:
OS_SM19046M

Award:
2019 Social Media Merit Award
Agency:
R/GA / New York
Client:
Verizon Wireless
Title:
Verizon What You Missed
Category:
Social Post / Real-time Response
Annual ID:
OS_SM19047M

Award:
2019 Social Media Merit Award
Agency:
FCB Inferno / London + MediaMonks / London
Client:
Huawei
Title:
Judged by a Phone
Category:
Social Engagement / User-Generated Content
Annual ID:
OS_SM19052M

Award:
2019 Social Media Merit Award
Agency:
Havas Melbourne / Cremorne
Client:
PUMA Australia
Title:
The Unfollowed
Category:
Social Engagement / User-Generated Content
Annual ID:
OS_SM19053M

Award:
2019 Social Media Merit Award
Agency:
Wieden+Kennedy / Portland + Awesome Inc. / Atlanta
Client:
RXBAR
Title:
B.S. Hotline
Category:
Social Engagement / User-Generated Content
Annual ID:
OS_SM19054M

Award:
2019 Social Media Merit Award
Agency:
Leo Burnett / Sydney
Client:
Samsung Australia
Title:
Make My Idea
Category:
Social Engagement / User-Generated Content
Annual ID:
OS_SM19055M

Award:
2019 Social Media Merit Award
Agency:
Doner / Southfield
Client:
Farmland
Title:
#FARMLANDxSUPREME Lookbook
Category:
Social Post / Campaign
Annual ID:
OS_SM19038M

Award:
2019 Social Media Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg + Joburg Ballet / Johannesburg
Client:
Joburg Ballet
Title:
Breaking Ballet
Category:
Social Post / Campaign
Annual ID:
OS_SM19039M

Award:
2019 Social Media Merit Award
Agency:
FF / Paris + Urgence Homophobie / Paris
Client:
Urgence Homophobie
Title:
Their story is my story
Category:
Social Post / Campaign
Annual ID:
OS_SM19040M

Award:
2019 Social Media Merit Award
Agency:
Deutsch / Los Angeles + Keurig Dr Pepper / Canada Dry / Plano + Arben Vllasaliu / Kosovo
Client:
Keurig Dr Pepper: Canada Dry
Title:
Welcome to Sipnosis
Category:
Craft / Use of Visuals
Annual ID:
OS_SM19076M

Award:
2019 Social Media Merit Award
Agency:
McCann / New York + March For Our Lives / Florida
Client:
March for Our Lives
Title:
Price On Our Lives
Category:
Craft / Use of Visuals
Annual ID:
OS_SM19077M

Award:
2019 Social Media Merit Award
Agency:
R/GA / New York
Client:
Verizon
Title:
Score the iPhone
Category:
Craft / Use of Visuals
Annual ID:
OS_SM19078M

Award:
2019 Social Media Merit Award
Agency:
BBDO / Toronto
Client:
Canadian Paralympic Committee
Title:
The Paralympic Network
Category:
Innovation in Social Media
Annual ID:
OS_SM19079M

Award:
2019 Social Media Merit Award
Agency:
VIRTUE / Copenhagen
Client:
Carlings
Title:
adDRESS_THE_FUTURE
Category:
Innovation in Social Media
Annual ID:
OS_SM19080M

Award:
2019 Social Media Merit Award
Agency:
ARGONAUT / San Francisco + PSYOP / Los Angeles
Client:
Cricket Wireless
Title:
Live Social Press Junket
Category:
Innovation in Social Media
Annual ID:
OS_SM19081M

Award:
2019 Social Media Merit Award
Agency:
HOK-Elanto / Helsinki + SOK Media / Helsinki + Carat Finland / Helsinki + Accenture / Helsinki
Client:
HOK-Elanto
Title:
Block Wish
Category:
Innovation in Social Media
Annual ID:
OS_SM19082M

Award:
2019 Social Media Merit Award
Agency:
POSSIBLE / Seattle
Client:
Life After Hate
Title:
WeCounterHate
Category:
Innovation in Social Media
Annual ID:
OS_SM19083M

Award:
2019 Social Media Merit Award
Agency:
Mother / New York
Client:
The New York Public Library
Title:
Insta Novels
Category:
Innovation in Social Media
Annual ID:
OS_SM19084M

Award:
2019 Social Media Merit Award
Agency:
Ogilvy New Zealand / Parnell, Auckland + Film 360 / Parnell, Auckland
Client:
Auckland Transport
Title:
The most dangerous stunt in the world
Category:
Social Post / Single
Annual ID:
OS_SM19035M

Award:
2019 Social Media Merit Award
Agency:
J Walter Thompson / Sydney + Berlei / Sydney
Client:
Berlei
Title:
I Touch Myself Project X Serena
Category:
Social Post / Single
Annual ID:
OS_SM19036M

Award:
2019 Social Media Merit Award
Agency:
Wunderman / Seattle
Client:
Low Income Housing Institute
Title:
Walls for Good
Category:
Social Post / Single
Annual ID:
OS_SM19037M

Award:
2019 Social Media Merit Award
Agency:
Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client:
Aeromexico
Title:
DNA Discounts
Category:
Social Engagement / Stunts & Activations
Annual ID:
OS_SM19064M

Award:
2019 Social Media Merit Award
Agency:
DAVID The Agency / Miami + Burger King / Miami
Client:
Burger King
Title:
Whopper Neutrality
Category:
Social Engagement / Stunts & Activations
Annual ID:
OS_SM19065M

Award:
2019 Social Media Merit Award
Agency:
FCB / New York + O Positive / New York
Client:
Burger King
Title:
The Whopper Detour
Category:
Social Engagement / Stunts & Activations
Annual ID:
OS_SM19066M

Award:
2019 Social Media Merit Award
Agency:
Hjaltelin Stahl / Copenhagen K
Client:
Ekstra Bladet
Title:
Unmasking the racist agenda
Category:
Social Engagement / Stunts & Activations
Annual ID:
OS_SM19067M

Award:
2019 Social Media Merit Award
Agency:
Leo Burnett / Chicago
Client:
Kraft Heinz Country Time Lemonade
Title:
Legal-ade
Category:
Social Engagement / Stunts & Activations
Annual ID:
OS_SM19068M

Award:
2019 Social Media Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Mars - Snickers
Title:
#WTFRonaldo
Category:
Social Engagement / Stunts & Activations
Annual ID:
OS_SM19069M

Award:
2019 Social Media Merit Award
Agency:
BBDO / New York + OPositive + DiniVonMuefflingCommunications
Client:
Monica Lewinsky/ Anti-Bullying
Title:
#DefyTheName
Category:
Social Engagement / Stunts & Activations
Annual ID:
OS_SM19070M

Award:
2019 Social Media Merit Award
Agency:
Rothco | Accenture Interactive / Dublin + Antidote / Dublin + Raygun / Dublin
Client:
O.N.E.
Title:
Sleeping Flags
Category:
Social Engagement / Stunts & Activations
Annual ID:
OS_SM19071M
