The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + Nike / Beaverton Client: Nike Category: Social Engagement / Community Building
The Uncensored Playlist Agency: DDB Group Germany / Berlin + MediaMonks / Amsterdam + Le Tour Du Monde / São Paulo + DaHouse Audio / São Paulo Client: Reporters without Borders Category: Innovation in Social Media
Posts Into Letters Agency: Area 23, An FCB Health Network Company / New York Client: Change The Ref Category: Innovation in Social Media
Breaking Ballet Agency: TBWA Hunt Lascaris / Johannesburg + Joburg Ballet / Johannesburg Client: Joburg Ballet Category: Social Post / Real-time Response
Hailstorm in Istanbul Agency: TBWA\ / Istanbul Client: IKEA Category: Social Post / Real-time Response
The Paralympic Network Agency: BBDO / Toronto Client: Canadian Paralympic Committee Category: Livestream
The Day Women Left The Set Agency: Pagés BBDO / Santo Domingo Client: La Sirena Category: Livestream
We Believe Agency: GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York Client: Gillette (P&G) Category: Social Engagement / Community Building
Price On Our Lives Agency: McCann / New York + March For Our Lives / Florida Client: March for Our Lives Category: Social Engagement / Community Building
Universal Love Songs Agency: McCann / New York Client: MGM Resorts International Category: Social Engagement / Community Building
#DefyTheName Agency: BBDO / New York + OPositive + DiniVonMuefflingCommunications Client: Monica Lewinsky/ Anti-Bullying Category: Social Engagement / Community Building
The Earnbassadors Agency: CHE Proximity / Australia + FINCH / Melbourne Client: Velocity Frequent Flyer Category: Social Engagement / User-Generated Content
Women Rewrite Women Agency: MULLENLOWE SSP3 / Bogotá Client: El Tiempo Newspaper Category: Social Engagement / User-Generated Content
#MyGameMyName Agency: Africa / Sao Paulo Client: Telefonica's Vivo/WWT Category: Social Engagement / User-Generated Content
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland Client: Nike Category: Social Post / Single
IHOb Agency: Droga5 / New York Client: IHOP Category: Social Post / Single
We Believe Agency: GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York Client: Gillette (P&G) Category: Social Post / Single
Broadway the Rainbow Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Social Engagement / Stunts & Activations
IHOb Agency: Droga5 / New York Client: IHOP Category: Social Engagement / Stunts & Activations
Universal Love Songs Agency: McCann / New York Client: MGM Resorts International Category: Social Engagement / Stunts & Activations
Dundee: The Son of a Legend Returns Home Agency: Droga5 / New York Client: Tourism Australia Category: Social Engagement / Stunts & Activations
The Sopranos Nicknames Agency: HBO / New York + Engine Group / New York Client: HBO Category: Craft / Writing
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + Nike / Beaverton Client: Nike Category: Craft / Writing
The Uncensored Playlist Agency: DDB Group Germany / Berlin + MediaMonks / Amsterdam + Le Tour Du Monde / São Paulo + DaHouse Audio / São Paulo Client: Reporters without Borders Category: Social Channel
Insta Novels Agency: Mother / New York Client: The New York Public Library Category: Social Channel
@SeeLikeMenna Agency: Saatchi & Saatchi / Torrance + DENTSU INC. / Tokyo Client: Toyota Motor Corporation Category: Social Channel
Dogs for Dogs Agency: CLM BBDO / Boulogne-Billancourt Client: Pedigree Category: Social Channel
Insta Novels Agency: Mother / New York Client: The New York Public Library Category: Craft / Use of Visuals
Viva La Vulva Agency: AMVBBDO / London Client: Essity Category: Craft / Use of Visuals
@SeeLikeMenna Agency: Saatchi & Saatchi / Torrance + DENTSU INC. / Tokyo Client: Toyota Motor Corporation Category: Craft / Use of Visuals
Planet or Plastic Agency: McCann / New York + National Geographic / New York Client: National Geographic Category: Craft / Use of Visuals
My life as a NPC Agency: DDB / Paris + Make Me Pulse / Paris + Studio Press Play On Tape / Paris + THE / Paris Client: Ubisoft Category: Social Post / Campaign
The Paralympic Network Agency: BBDO / Toronto Client: Canadian Paralympic Committee Category: Innovation in Social Media
adDRESS_THE_FUTURE Agency: VIRTUE / Copenhagen Client: Carlings Category: Innovation in Social Media
Live Social Press Junket Agency: ARGONAUT / San Francisco + PSYOP / Los Angeles Client: Cricket Wireless Category: Innovation in Social Media
Block Wish Agency: HOK-Elanto / Helsinki + SOK Media / Helsinki + Carat Finland / Helsinki + Accenture / Helsinki Client: HOK-Elanto Category: Innovation in Social Media
WeCounterHate Agency: POSSIBLE / Seattle Client: Life After Hate Category: Innovation in Social Media
Insta Novels Agency: Mother / New York Client: The New York Public Library Category: Innovation in Social Media
#FARMLANDxSUPREME Lookbook Agency: Doner / Southfield Client: Farmland Category: Social Post / Real-time Response
#SheDrives Agency: TBWARAAD / Dubai U.A.E. + OMD / Dubai Client: Nissan Saudi Arabia Category: Social Post / Real-time Response
Fyrestock by Shutterstock Agency: Shutterstock / New York + DiMassimo Goldstein / New York Client: Shutterstock Category: Social Post / Real-time Response
SickKids VS: #10YearChallenge Agency: Cossette / Toronto + SickKids Foundation / Toronto Client: SickKids Foundation Category: Social Post / Real-time Response
Backfire Agency: Rethink / Toronto/Montreal/Vancouver Client: States United Against Gun Violence Category: Social Post / Real-time Response
#TrollingIsUgly Agency: The Cybersmile Foundation / London + adam&eveDDB / London Client: The Cybersmile Foundation Category: Social Post / Real-time Response
Verizon What You Missed Agency: R/GA / New York Client: Verizon Wireless Category: Social Post / Real-time Response
Live Social Press Junket Agency: ARGONAUT / San Francisco + PSYOP / Los Angeles Client: Cricket Wireless Category: Livestream
Ninjago Dragon Cam Agency: R/GA / New York + LEGO Systems / Enfield Client: LEGO Systems Category: Livestream
Project Dead Zone Agency: Goodby Silverstein & Partners / San Francisco + Xfinity / Philadelphia + Media Monks / Venice + 30 Ninjas / Pleasantville Client: Xfinity Category: Livestream
Bitcoin Bucket Agency: Grip Limited / Toronto Client: Yum! Restaurant Category: Livestream
DNA Discounts Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City Client: Aeromexico Category: Social Engagement / Community Building

2019 Social Media Gold Pencil

Wieden+Kennedy / Portland + Nike / Beaverton

Nike

Nike Just Do It 'Dream Crazy'

Social Engagement / Community Building

OS_SM19001G

2019 Social Media Gold Pencil

DDB Group Germany / Berlin + MediaMonks / Amsterdam + Le Tour Du Monde / São Paulo + DaHouse Audio / São Paulo

Reporters without Borders

The Uncensored Playlist

Innovation in Social Media

OS_SM19031G

2019 Social Media Silver Pencil

Area 23, An FCB Health Network Company / New York

Change The Ref

Posts Into Letters

Innovation in Social Media

OS_SM19032S

2019 Social Media Silver Pencil

TBWA Hunt Lascaris / Johannesburg + Joburg Ballet / Johannesburg

Joburg Ballet

Breaking Ballet

Social Post / Real-time Response

OS_SM19010S

2019 Social Media Bronze Pencil

TBWA\ / Istanbul

IKEA

Hailstorm in Istanbul

Social Post / Real-time Response

OS_SM19011B

2019 Social Media Gold Pencil

BBDO / Toronto

Canadian Paralympic Committee

The Paralympic Network

Livestream

OS_SM19012G

2019 Social Media Bronze Pencil

Pagés BBDO / Santo Domingo

La Sirena

The Day Women Left The Set

Livestream

OS_SM19013B

2019 Social Media Gold Pencil

GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York

Gillette (P&G)

We Believe

Social Engagement / Community Building

OS_SM19017G

2019 Social Media Gold Pencil

McCann / New York + March For Our Lives / Florida

March for Our Lives

Price On Our Lives

Social Engagement / Community Building

OS_SM19018G

2019 Social Media Silver Pencil

McCann / New York

MGM Resorts International

Universal Love Songs

Social Engagement / Community Building

OS_SM19019S

2019 Social Media Bronze Pencil

BBDO / New York + OPositive + DiniVonMuefflingCommunications

Monica Lewinsky/ Anti-Bullying

#DefyTheName

Social Engagement / Community Building

OS_SM19020B

2019 Social Media Gold Pencil

CHE Proximity / Australia + FINCH / Melbourne

Velocity Frequent Flyer

The Earnbassadors

Social Engagement / User-Generated Content

OS_SM19014G

2019 Social Media Silver Pencil

MULLENLOWE SSP3 / Bogotá

El Tiempo Newspaper

Women Rewrite Women

Social Engagement / User-Generated Content

OS_SM19015S

2019 Social Media Bronze Pencil

Africa / Sao Paulo

Telefonica's Vivo/WWT

#MyGameMyName

Social Engagement / User-Generated Content

OS_SM19016B

2019 Social Media Gold Pencil

Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland

Nike

Nike Just Do It 'Dream Crazy'

Social Post / Single

OS_SM19006G

2019 Social Media Silver Pencil

Droga5 / New York

IHOP

IHOb

Social Post / Single

OS_SM19007S

2019 Social Media Bronze Pencil

GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York

Gillette (P&G)

We Believe

Social Post / Single

OS_SM19008B

2019 Social Media Gold Pencil

DDB / Chicago + Mars Wrigley Confectionery / Hackettstown

Mars Wrigley Confectionery

Broadway the Rainbow

Social Engagement / Stunts & Activations

OS_SM19021G

2019 Social Media Silver Pencil

Droga5 / New York

IHOP

IHOb

Social Engagement / Stunts & Activations

OS_SM19022S

2019 Social Media Bronze Pencil

McCann / New York

MGM Resorts International

Universal Love Songs

Social Engagement / Stunts & Activations

OS_SM19023B

2019 Social Media Bronze Pencil

Droga5 / New York

Tourism Australia

Dundee: The Son of a Legend Returns Home

Social Engagement / Stunts & Activations

OS_SM19024B

2019 Social Media Bronze Pencil

HBO / New York + Engine Group / New York

HBO

The Sopranos Nicknames

Craft / Writing

OS_SM19025B

2019 Social Media Bronze Pencil

Wieden+Kennedy / Portland + Nike / Beaverton

Nike

Nike Just Do It 'Dream Crazy'

Craft / Writing

OS_SM19026B

2019 Social Media Gold Pencil

DDB Group Germany / Berlin + MediaMonks / Amsterdam + Le Tour Du Monde / São Paulo + DaHouse Audio / São Paulo

Reporters without Borders

The Uncensored Playlist

Social Channel

OS_SM19002G

2019 Social Media Gold Pencil

Mother / New York

The New York Public Library

Insta Novels

Social Channel

OS_SM19003G

2019 Social Media Silver Pencil

Saatchi & Saatchi / Torrance + DENTSU INC. / Tokyo

Toyota Motor Corporation

@SeeLikeMenna

Social Channel

OS_SM19004S

2019 Social Media Bronze Pencil

CLM BBDO / Boulogne-Billancourt

Pedigree

Dogs for Dogs

Social Channel

OS_SM19005B

2019 Social Media Gold Pencil

Mother / New York

The New York Public Library

Insta Novels

Craft / Use of Visuals

OS_SM19027G

2019 Social Media Silver Pencil

AMVBBDO / London

Essity

Viva La Vulva

Craft / Use of Visuals

OS_SM19028S

2019 Social Media Silver Pencil

Saatchi & Saatchi / Torrance + DENTSU INC. / Tokyo

Toyota Motor Corporation

@SeeLikeMenna

Craft / Use of Visuals

OS_SM19029S

2019 Social Media Bronze Pencil

McCann / New York + National Geographic / New York

National Geographic

Planet or Plastic

Craft / Use of Visuals

OS_SM19030B

2019 Social Media Silver Pencil

DDB / Paris + Make Me Pulse / Paris + Studio Press Play On Tape / Paris + THE / Paris

Ubisoft

My life as a NPC

Social Post / Campaign

OS_SM19009S

2019 Social Media Merit Award

BBDO / Toronto

Canadian Paralympic Committee

The Paralympic Network

Innovation in Social Media

OS_SM19079M

2019 Social Media Merit Award

VIRTUE / Copenhagen

Carlings

adDRESS_THE_FUTURE

Innovation in Social Media

OS_SM19080M

2019 Social Media Merit Award

ARGONAUT / San Francisco + PSYOP / Los Angeles

Cricket Wireless

Live Social Press Junket

Innovation in Social Media

OS_SM19081M

2019 Social Media Merit Award

HOK-Elanto / Helsinki + SOK Media / Helsinki + Carat Finland / Helsinki + Accenture / Helsinki

HOK-Elanto

Block Wish

Innovation in Social Media

OS_SM19082M

2019 Social Media Merit Award

POSSIBLE / Seattle

Life After Hate

WeCounterHate

Innovation in Social Media

OS_SM19083M

2019 Social Media Merit Award

Mother / New York

The New York Public Library

Insta Novels

Innovation in Social Media

OS_SM19084M

2019 Social Media Merit Award

Doner / Southfield

Farmland

#FARMLANDxSUPREME Lookbook

Social Post / Real-time Response

OS_SM19041M

2019 Social Media Merit Award

TBWARAAD / Dubai U.A.E. + OMD / Dubai

Nissan Saudi Arabia

#SheDrives

Social Post / Real-time Response

OS_SM19042M

2019 Social Media Merit Award

Shutterstock / New York + DiMassimo Goldstein / New York

Shutterstock

Fyrestock by Shutterstock

Social Post / Real-time Response

OS_SM19043M

2019 Social Media Merit Award

Cossette / Toronto + SickKids Foundation / Toronto

SickKids Foundation

SickKids VS: #10YearChallenge

Social Post / Real-time Response

OS_SM19044M

2019 Social Media Merit Award

Rethink / Toronto/Montreal/Vancouver

States United Against Gun Violence

Backfire

Social Post / Real-time Response

OS_SM19045M

2019 Social Media Merit Award

The Cybersmile Foundation / London + adam&eveDDB / London

The Cybersmile Foundation

#TrollingIsUgly

Social Post / Real-time Response

OS_SM19046M

2019 Social Media Merit Award

R/GA / New York

Verizon Wireless

Verizon What You Missed

Social Post / Real-time Response

OS_SM19047M

2019 Social Media Merit Award

ARGONAUT / San Francisco + PSYOP / Los Angeles

Cricket Wireless

Live Social Press Junket

Livestream

OS_SM19048M

2019 Social Media Merit Award

R/GA / New York + LEGO Systems / Enfield

LEGO Systems

Ninjago Dragon Cam

Livestream

OS_SM19049M

2019 Social Media Merit Award

Goodby Silverstein & Partners / San Francisco + Xfinity / Philadelphia + Media Monks / Venice + 30 Ninjas / Pleasantville

Xfinity

Project Dead Zone

Livestream

OS_SM19050M

2019 Social Media Merit Award

Grip Limited / Toronto

Yum! Restaurant

Bitcoin Bucket

Livestream

OS_SM19051M

2019 Social Media Merit Award

Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City

Aeromexico

DNA Discounts

Social Engagement / Community Building

OS_SM19056M

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