The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Bitcoin Bucket
Agency: Grip Limited / Toronto
Client: Yum! Restaurant Category: Social Engagement / Stunts & Activations
DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client: Aeromexico Category: Social Engagement / Community Building
The Paralympic Network
Agency: BBDO / Toronto
Client: Canadian Paralympic Committee Category: Social Engagement / Community Building
Diesel Ha(u)te Couture
Agency: Publicis Italy / Milan + Stink / London + The Mill New York / London + Sizzer / Amsterdam
Client: Diesel Category: Social Engagement / Community Building
The 85-Year-Old Regret
Agency: Energy BBDO / Chicago
Client: Mars Inc. Category: Social Engagement / Community Building
Sleeping Flags
Agency: Rothco | Accenture Interactive / Dublin + Antidote / Dublin + Raygun / Dublin
Client: O.N.E. Category: Social Engagement / Community Building
#ShaveToRemember
Agency: Ogilvy South Africa / Johannesburg
Client: Philips & The Nelson Mandela Foundation Category: Social Engagement / Community Building
The Earnbassadors
Agency: CHE Proximity / Australia + FINCH / Melbourne
Client: Velocity Frequent Flyer Category: Social Engagement / Community Building
Raise your Voice. Not your Phone.
Agency: FCB & Hellocomputer / Cape Town
Client: Western Cape Government Category: Social Engagement / Community Building
#FARMLANDxSUPREME Lookbook
Agency: Doner / Southfield
Client: Farmland Category: Social Post / Campaign
Breaking Ballet
Agency: TBWA Hunt Lascaris / Johannesburg + Joburg Ballet / Johannesburg
Client: Joburg Ballet Category: Social Post / Campaign
Their story is my story
Agency: FF / Paris + Urgence Homophobie / Paris
Client: Urgence Homophobie Category: Social Post / Campaign
Judged by a Phone
Agency: FCB Inferno / London + MediaMonks / London
Client: Huawei Category: Social Engagement / User-Generated Content
The Unfollowed
Agency: Havas Melbourne / Cremorne
Client: PUMA Australia Category: Social Engagement / User-Generated Content
B.S. Hotline
Agency: Wieden+Kennedy / Portland + Awesome Inc. / Atlanta
Client: RXBAR Category: Social Engagement / User-Generated Content
Make My Idea
Agency: Leo Burnett / Sydney
Client: Samsung Australia Category: Social Engagement / User-Generated Content
The Paralympic Network
Agency: BBDO / Toronto
Client: Canadian Paralympic Committee Category: Innovation in Social Media
adDRESS_THE_FUTURE
Agency: VIRTUE / Copenhagen
Client: Carlings Category: Innovation in Social Media
Live Social Press Junket
Agency: ARGONAUT / San Francisco + PSYOP / Los Angeles
Client: Cricket Wireless Category: Innovation in Social Media
Block Wish
Agency: HOK-Elanto / Helsinki + SOK Media / Helsinki + Carat Finland / Helsinki + Accenture / Helsinki
Client: HOK-Elanto Category: Innovation in Social Media
WeCounterHate
Agency: POSSIBLE / Seattle
Client: Life After Hate Category: Innovation in Social Media
Insta Novels
Agency: Mother / New York
Client: The New York Public Library Category: Innovation in Social Media
#FARMLANDxSUPREME Lookbook
Agency: Doner / Southfield
Client: Farmland Category: Social Post / Real-time Response
#SheDrives
Agency: TBWARAAD / Dubai U.A.E. + OMD / Dubai
Client: Nissan Saudi Arabia Category: Social Post / Real-time Response
Fyrestock by Shutterstock
Agency: Shutterstock / New York + DiMassimo Goldstein / New York
Client: Shutterstock Category: Social Post / Real-time Response
SickKids VS: #10YearChallenge
Agency: Cossette / Toronto + SickKids Foundation / Toronto
Client: SickKids Foundation Category: Social Post / Real-time Response
Backfire
Agency: Rethink
Client: States United Against Gun Violence Category: Social Post / Real-time Response
#TrollingIsUgly
Agency: The Cybersmile Foundation / London + adam&eveDDB / London
Client: The Cybersmile Foundation Category: Social Post / Real-time Response
Verizon What You Missed
Agency: R/GA / New York
Client: Verizon Wireless Category: Social Post / Real-time Response
A President Tweets
Agency: The Martin Agency / Richmond + Running with Scissors / Richmond + John F. Kennedy Presidential Library / Boston
Client: John F. Kennedy Presidential Library Category: Social Channel
#TrollingIsUgly
Agency: The Cybersmile Foundation / London + adam&eveDDB / London
Client: The Cybersmile Foundation Category: Social Channel
Welcome to Sipnosis
Agency: Deutsch / Los Angeles + Keurig Dr Pepper / Canada Dry / Plano + Arben Vllasaliu / Kosovo
Client: Keurig Dr Pepper: Canada Dry Category: Craft / Use of Visuals
Price On Our Lives
Agency: McCann / New York + March For Our Lives / Florida
Client: March for Our Lives Category: Craft / Use of Visuals
Award:
2019 Social Media Merit Award
Agency:
Grip Limited / Toronto
Client:
Yum! Restaurant
Title:
Bitcoin Bucket
Category:
Social Engagement / Stunts & Activations
Annual ID:
OS_SM19074M
Award:
2019 Social Media Merit Award
Agency:
Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client:
Aeromexico
Title:
DNA Discounts
Category:
Social Engagement / Community Building
Annual ID:
OS_SM19056M
Award:
2019 Social Media Merit Award
Agency:
BBDO / Toronto
Client:
Canadian Paralympic Committee
Title:
The Paralympic Network
Category:
Social Engagement / Community Building
Annual ID:
OS_SM19057M
Award:
2019 Social Media Merit Award
Agency:
Publicis Italy / Milan + Stink / London + The Mill New York / London + Sizzer / Amsterdam
Client:
Diesel
Title:
Diesel Ha(u)te Couture
Category:
Social Engagement / Community Building
Annual ID:
OS_SM19058M
Award:
2019 Social Media Merit Award
Agency:
Energy BBDO / Chicago
Client:
Mars Inc.
Title:
The 85-Year-Old Regret
Category:
Social Engagement / Community Building
Annual ID:
OS_SM19059M
Award:
2019 Social Media Merit Award
Agency:
Rothco | Accenture Interactive / Dublin + Antidote / Dublin + Raygun / Dublin
Client:
O.N.E.
Title:
Sleeping Flags
Category:
Social Engagement / Community Building
Annual ID:
OS_SM19060M
Award:
2019 Social Media Merit Award
Agency:
Ogilvy South Africa / Johannesburg
Client:
Philips & The Nelson Mandela Foundation
Title:
#ShaveToRemember
Category:
Social Engagement / Community Building
Annual ID:
OS_SM19061M
Award:
2019 Social Media Merit Award
Agency:
CHE Proximity / Australia + FINCH / Melbourne
Client:
Velocity Frequent Flyer
Title:
The Earnbassadors
Category:
Social Engagement / Community Building
Annual ID:
OS_SM19062M
Award:
2019 Social Media Merit Award
Agency:
FCB & Hellocomputer / Cape Town
Client:
Western Cape Government
Title:
Raise your Voice. Not your Phone.
Category:
Social Engagement / Community Building
Annual ID:
OS_SM19063M
Award:
2019 Social Media Merit Award
Agency:
Huge / Brooklyn
Client:
Il Makiage
Title:
High Maintenance
Category:
Craft / Writing
Annual ID:
OS_SM19075M
Award:
2019 Social Media Merit Award
Agency:
Doner / Southfield
Client:
Farmland
Title:
#FARMLANDxSUPREME Lookbook
Category:
Social Post / Campaign
Annual ID:
OS_SM19038M
Award:
2019 Social Media Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg + Joburg Ballet / Johannesburg
Client:
Joburg Ballet
Title:
Breaking Ballet
Category:
Social Post / Campaign
Annual ID:
OS_SM19039M
Award:
2019 Social Media Merit Award
Agency:
FF / Paris + Urgence Homophobie / Paris
Client:
Urgence Homophobie
Title:
Their story is my story
Category:
Social Post / Campaign
Annual ID:
OS_SM19040M
Award:
2019 Social Media Merit Award
Agency:
FCB Inferno / London + MediaMonks / London
Client:
Huawei
Title:
Judged by a Phone
Category:
Social Engagement / User-Generated Content
Annual ID:
OS_SM19052M
Award:
2019 Social Media Merit Award
Agency:
Havas Melbourne / Cremorne
Client:
PUMA Australia
Title:
The Unfollowed
Category:
Social Engagement / User-Generated Content
Annual ID:
OS_SM19053M
Award:
2019 Social Media Merit Award
Agency:
Wieden+Kennedy / Portland + Awesome Inc. / Atlanta
Client:
RXBAR
Title:
B.S. Hotline
Category:
Social Engagement / User-Generated Content
Annual ID:
OS_SM19054M
Award:
2019 Social Media Merit Award
Agency:
Leo Burnett / Sydney
Client:
Samsung Australia
Title:
Make My Idea
Category:
Social Engagement / User-Generated Content
Annual ID:
OS_SM19055M
Award:
2019 Social Media Merit Award
Agency:
BBDO / Toronto
Client:
Canadian Paralympic Committee
Title:
The Paralympic Network
Category:
Innovation in Social Media
Annual ID:
OS_SM19079M
Award:
2019 Social Media Merit Award
Agency:
VIRTUE / Copenhagen
Client:
Carlings
Title:
adDRESS_THE_FUTURE
Category:
Innovation in Social Media
Annual ID:
OS_SM19080M
Award:
2019 Social Media Merit Award
Agency:
ARGONAUT / San Francisco + PSYOP / Los Angeles
Client:
Cricket Wireless
Title:
Live Social Press Junket
Category:
Innovation in Social Media
Annual ID:
OS_SM19081M
Award:
2019 Social Media Merit Award
Agency:
HOK-Elanto / Helsinki + SOK Media / Helsinki + Carat Finland / Helsinki + Accenture / Helsinki
Client:
HOK-Elanto
Title:
Block Wish
Category:
Innovation in Social Media
Annual ID:
OS_SM19082M
Award:
2019 Social Media Merit Award
Agency:
POSSIBLE / Seattle
Client:
Life After Hate
Title:
WeCounterHate
Category:
Innovation in Social Media
Annual ID:
OS_SM19083M
Award:
2019 Social Media Merit Award
Agency:
Mother / New York
Client:
The New York Public Library
Title:
Insta Novels
Category:
Innovation in Social Media
Annual ID:
OS_SM19084M
Award:
2019 Social Media Merit Award
Agency:
Doner / Southfield
Client:
Farmland
Title:
#FARMLANDxSUPREME Lookbook
Category:
Social Post / Real-time Response
Annual ID:
OS_SM19041M
Award:
2019 Social Media Merit Award
Agency:
TBWARAAD / Dubai U.A.E. + OMD / Dubai
Client:
Nissan Saudi Arabia
Title:
#SheDrives
Category:
Social Post / Real-time Response
Annual ID:
OS_SM19042M
Award:
2019 Social Media Merit Award
Agency:
Shutterstock / New York + DiMassimo Goldstein / New York
Client:
Shutterstock
Title:
Fyrestock by Shutterstock
Category:
Social Post / Real-time Response
Annual ID:
OS_SM19043M
Award:
2019 Social Media Merit Award
Agency:
Cossette / Toronto + SickKids Foundation / Toronto
Client:
SickKids Foundation
Title:
SickKids VS: #10YearChallenge
Category:
Social Post / Real-time Response
Annual ID:
OS_SM19044M
Award:
2019 Social Media Merit Award
Agency:
Rethink
Client:
States United Against Gun Violence
Title:
Backfire
Category:
Social Post / Real-time Response
Annual ID:
OS_SM19045M
Award:
2019 Social Media Merit Award
Agency:
The Cybersmile Foundation / London + adam&eveDDB / London
Client:
The Cybersmile Foundation
Title:
#TrollingIsUgly
Category:
Social Post / Real-time Response
Annual ID:
OS_SM19046M
Award:
2019 Social Media Merit Award
Agency:
R/GA / New York
Client:
Verizon Wireless
Title:
Verizon What You Missed
Category:
Social Post / Real-time Response
Annual ID:
OS_SM19047M
Award:
2019 Social Media Merit Award
Agency:
The Martin Agency / Richmond + Running with Scissors / Richmond + John F. Kennedy Presidential Library / Boston
Client:
John F. Kennedy Presidential Library
Title:
A President Tweets
Category:
Social Channel
Annual ID:
OS_SM19033M
Award:
2019 Social Media Merit Award
Agency:
The Cybersmile Foundation / London + adam&eveDDB / London
Client:
The Cybersmile Foundation
Title:
#TrollingIsUgly
Category:
Social Channel
Annual ID:
OS_SM19034M
Award:
2019 Social Media Merit Award
Agency:
Deutsch / Los Angeles + Keurig Dr Pepper / Canada Dry / Plano + Arben Vllasaliu / Kosovo
Client:
Keurig Dr Pepper: Canada Dry
Title:
Welcome to Sipnosis
Category:
Craft / Use of Visuals
Annual ID:
OS_SM19076M
Award:
2019 Social Media Merit Award
Agency:
McCann / New York + March For Our Lives / Florida
Client:
March for Our Lives
Title:
Price On Our Lives
Category:
Craft / Use of Visuals
Annual ID:
OS_SM19077M