The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike Category: Social Engagement / Community Building
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery Category: Social Engagement / Stunts & Activations
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland
Client: Nike Category: Social Post / Single
The Paralympic Network
Agency: BBDO / Toronto
Client: Canadian Paralympic Committee Category: Livestream
The Uncensored Playlist
Agency: DDB Group Germany / Berlin + MediaMonks / Amsterdam + Le Tour Du Monde / São Paulo + DaHouse Audio / São Paulo
Client: Reporters without Borders Category: Innovation in Social Media
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike Category: Social Engagement / Community Building
We Believe
Agency: GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York
Client: Gillette (P&G) Category: Social Engagement / Community Building
Price On Our Lives
Agency: McCann / New York + March For Our Lives / Florida
Client: March for Our Lives Category: Social Engagement / Community Building
The Earnbassadors
Agency: CHE Proximity / Australia + FINCH / Melbourne
Client: Velocity Frequent Flyer Category: Social Engagement / User-Generated Content
Insta Novels
Agency: Mother / New York
Client: The New York Public Library Category: Craft / Use of Visuals
The Uncensored Playlist
Agency: DDB Group Germany / Berlin + MediaMonks / Amsterdam + Le Tour Du Monde / São Paulo + DaHouse Audio / São Paulo
Client: Reporters without Borders Category: Social Channel
Breaking Ballet
Agency: TBWA Hunt Lascaris / Johannesburg + Joburg Ballet / Johannesburg
Client: Joburg Ballet Category: Social Post / Real-time Response
Posts Into Letters
Agency: Area 23, An FCB Health Network Company / New York
Client: Change The Ref Category: Innovation in Social Media
Universal Love Songs
Agency: McCann / New York
Client: MGM Resorts International Category: Social Engagement / Community Building
Women Rewrite Women
Agency: MULLENLOWE SSP3 / Bogotá
Client: El Tiempo Newspaper Category: Social Engagement / User-Generated Content
My life as a NPC
Agency: DDB / Paris + Make Me Pulse / Paris + Studio Press Play On Tape / Paris + THE / Paris
Client: Ubisoft Category: Social Post / Campaign
@SeeLikeMenna
Agency: Saatchi & Saatchi / Torrance + DENTSU INC. / Tokyo
Client: Toyota Motor Corporation Category: Craft / Use of Visuals
@SeeLikeMenna
Agency: Saatchi & Saatchi / Torrance + DENTSU INC. / Tokyo
Client: Toyota Motor Corporation Category: Social Channel
Universal Love Songs
Agency: McCann / New York
Client: MGM Resorts International Category: Social Engagement / Stunts & Activations
Dundee: The Son of a Legend Returns Home
Agency: Droga5 / New York
Client: Tourism Australia Category: Social Engagement / Stunts & Activations
We Believe
Agency: GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York
Client: Gillette (P&G) Category: Social Post / Single
Hailstorm in Istanbul
Agency: TBWA\ / Istanbul
Client: IKEA Category: Social Post / Real-time Response
The Day Women Left The Set
Agency: Pagés BBDO / Santo Domingo
Client: La Sirena Category: Livestream
#DefyTheName
Agency: BBDO / New York + OPositive + DiniVonMuefflingCommunications
Client: Monica Lewinsky/ Anti-Bullying Category: Social Engagement / Community Building
The Sopranos Nicknames
Agency: HBO / New York + Engine Group / New York
Client: HBO Category: Craft / Writing
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike Category: Craft / Writing
#MyGameMyName
Agency: Africa / Sao Paulo
Client: Telefonica's Vivo/WWT Category: Social Engagement / User-Generated Content
Planet or Plastic
Agency: McCann / New York + National Geographic / New York
Client: National Geographic Category: Craft / Use of Visuals
DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client: Aeromexico Category: Social Engagement / Stunts & Activations
Whopper Neutrality
Agency: DAVID The Agency / Miami + Burger King / Miami
Client: Burger King Category: Social Engagement / Stunts & Activations
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King Category: Social Engagement / Stunts & Activations
Unmasking the racist agenda
Agency: Hjaltelin Stahl / Copenhagen K
Client: Ekstra Bladet Category: Social Engagement / Stunts & Activations
Legal-ade
Agency: Leo Burnett / Chicago
Client: Kraft Heinz Country Time Lemonade Category: Social Engagement / Stunts & Activations
#WTFRonaldo
Agency: AlmapBBDO / São Paulo
Client: Mars - Snickers Category: Social Engagement / Stunts & Activations
#DefyTheName
Agency: BBDO / New York + OPositive + DiniVonMuefflingCommunications
Client: Monica Lewinsky/ Anti-Bullying Category: Social Engagement / Stunts & Activations
Sleeping Flags
Agency: Rothco | Accenture Interactive / Dublin + Antidote / Dublin + Raygun / Dublin
Client: O.N.E. Category: Social Engagement / Stunts & Activations
#TrollingIsUgly
Agency: The Cybersmile Foundation / London + adam&eveDDB / London
Client: The Cybersmile Foundation Category: Social Engagement / Stunts & Activations
Distracted Goalkepper
Agency: Tech and Soul / São Paulo + Uber / São Paulo
Client: Uber Category: Social Engagement / Stunts & Activations
Bitcoin Bucket
Agency: Grip Limited / Toronto
Client: Yum! Restaurant Category: Social Engagement / Stunts & Activations
The most dangerous stunt in the world
Agency: Ogilvy New Zealand / Parnell, Auckland + Film 360 / Parnell, Auckland
Client: Auckland Transport Category: Social Post / Single
I Touch Myself Project X Serena
Agency: J Walter Thompson / Sydney + Berlei / Sydney
Client: Berlei Category: Social Post / Single
Walls for Good
Agency: Wunderman / Seattle
Client: Low Income Housing Institute Category: Social Post / Single
#FARMLANDxSUPREME Lookbook
Agency: Doner / Southfield
Client: Farmland Category: Social Post / Real-time Response
#SheDrives
Agency: TBWARAAD / Dubai U.A.E. + OMD / Dubai
Client: Nissan Saudi Arabia Category: Social Post / Real-time Response
Fyrestock by Shutterstock
Agency: Shutterstock / New York + DiMassimo Goldstein / New York
Client: Shutterstock Category: Social Post / Real-time Response