The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike Category: Social Engagement / Community Building
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike Category: Social Engagement / Community Building
We Believe
Agency: GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York
Client: Gillette (P&G) Category: Social Engagement / Community Building
Price On Our Lives
Agency: McCann / New York + March For Our Lives / Florida
Client: March for Our Lives Category: Social Engagement / Community Building
The Earnbassadors
Agency: CHE Proximity / Australia + FINCH / Melbourne
Client: Velocity Frequent Flyer Category: Social Engagement / User-Generated Content
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery Category: Social Engagement / Stunts & Activations
Universal Love Songs
Agency: McCann / New York
Client: MGM Resorts International Category: Social Engagement / Community Building
Women Rewrite Women
Agency: MULLENLOWE SSP3 / Bogotá
Client: El Tiempo Newspaper Category: Social Engagement / User-Generated Content
#DefyTheName
Agency: BBDO / New York + OPositive + DiniVonMuefflingCommunications
Client: Monica Lewinsky/ Anti-Bullying Category: Social Engagement / Community Building
#MyGameMyName
Agency: Africa / Sao Paulo
Client: Telefonica's Vivo/WWT Category: Social Engagement / User-Generated Content
Universal Love Songs
Agency: McCann / New York
Client: MGM Resorts International Category: Social Engagement / Stunts & Activations
Dundee: The Son of a Legend Returns Home
Agency: Droga5 / New York
Client: Tourism Australia Category: Social Engagement / Stunts & Activations
DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client: Aeromexico Category: Social Engagement / Community Building
The Paralympic Network
Agency: BBDO / Toronto
Client: Canadian Paralympic Committee Category: Social Engagement / Community Building
Diesel Ha(u)te Couture
Agency: Publicis Italy / Milan + Stink / London + The Mill New York / London + Sizzer / Amsterdam
Client: Diesel Category: Social Engagement / Community Building
The 85-Year-Old Regret
Agency: Energy BBDO / Chicago
Client: Mars Inc. Category: Social Engagement / Community Building
Sleeping Flags
Agency: Rothco | Accenture Interactive / Dublin + Antidote / Dublin + Raygun / Dublin
Client: O.N.E. Category: Social Engagement / Community Building
#ShaveToRemember
Agency: Ogilvy South Africa / Johannesburg
Client: Philips & The Nelson Mandela Foundation Category: Social Engagement / Community Building
The Earnbassadors
Agency: CHE Proximity / Australia + FINCH / Melbourne
Client: Velocity Frequent Flyer Category: Social Engagement / Community Building
Raise your Voice. Not your Phone.
Agency: FCB & Hellocomputer / Cape Town
Client: Western Cape Government Category: Social Engagement / Community Building
Judged by a Phone
Agency: FCB Inferno / London + MediaMonks / London
Client: Huawei Category: Social Engagement / User-Generated Content
The Unfollowed
Agency: Havas Melbourne / Cremorne
Client: PUMA Australia Category: Social Engagement / User-Generated Content
B.S. Hotline
Agency: Wieden+Kennedy / Portland + Awesome Inc. / Atlanta
Client: RXBAR Category: Social Engagement / User-Generated Content
Make My Idea
Agency: Leo Burnett / Sydney
Client: Samsung Australia Category: Social Engagement / User-Generated Content
DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client: Aeromexico Category: Social Engagement / Stunts & Activations
Whopper Neutrality
Agency: DAVID The Agency / Miami + Burger King / Miami
Client: Burger King Category: Social Engagement / Stunts & Activations
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King Category: Social Engagement / Stunts & Activations
Unmasking the racist agenda
Agency: Hjaltelin Stahl / Copenhagen K
Client: Ekstra Bladet Category: Social Engagement / Stunts & Activations
Legal-ade
Agency: Leo Burnett / Chicago
Client: Kraft Heinz Country Time Lemonade Category: Social Engagement / Stunts & Activations
#WTFRonaldo
Agency: AlmapBBDO / São Paulo
Client: Mars - Snickers Category: Social Engagement / Stunts & Activations
#DefyTheName
Agency: BBDO / New York + OPositive + DiniVonMuefflingCommunications
Client: Monica Lewinsky/ Anti-Bullying Category: Social Engagement / Stunts & Activations
Sleeping Flags
Agency: Rothco | Accenture Interactive / Dublin + Antidote / Dublin + Raygun / Dublin
Client: O.N.E. Category: Social Engagement / Stunts & Activations
#TrollingIsUgly
Agency: The Cybersmile Foundation / London + adam&eveDDB / London
Client: The Cybersmile Foundation Category: Social Engagement / Stunts & Activations
Distracted Goalkepper
Agency: Tech and Soul / São Paulo + Uber / São Paulo
Client: Uber Category: Social Engagement / Stunts & Activations
Bitcoin Bucket
Agency: Grip Limited / Toronto
Client: Yum! Restaurant Category: Social Engagement / Stunts & Activations
Award:
2019 Social Media Best of Discipline Pencil
Agency:
Wieden+Kennedy / Portland + Nike / Beaverton
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Social Engagement / Community Building
Annual ID:
OS_SM19001G
Award:
2019 Social Media Gold Pencil
Agency:
Wieden+Kennedy / Portland + Nike / Beaverton
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Social Engagement / Community Building
Annual ID:
OS_SM19001G
Award:
2019 Social Media Gold Pencil
Agency:
GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York
Client:
Gillette (P&G)
Title:
We Believe
Category:
Social Engagement / Community Building
Annual ID:
OS_SM19017G
Award:
2019 Social Media Gold Pencil
Agency:
McCann / New York + March For Our Lives / Florida
Client:
March for Our Lives
Title:
Price On Our Lives
Category:
Social Engagement / Community Building
Annual ID:
OS_SM19018G
Award:
2019 Social Media Gold Pencil
Agency:
CHE Proximity / Australia + FINCH / Melbourne
Client:
Velocity Frequent Flyer
Title:
The Earnbassadors
Category:
Social Engagement / User-Generated Content
Annual ID:
OS_SM19014G
Award:
2019 Social Media Gold Pencil
Agency:
DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Social Engagement / Stunts & Activations
Annual ID:
OS_SM19021G
Award:
2019 Social Media Silver Pencil
Agency:
McCann / New York
Client:
MGM Resorts International
Title:
Universal Love Songs
Category:
Social Engagement / Community Building
Annual ID:
OS_SM19019S
Award:
2019 Social Media Silver Pencil
Agency:
MULLENLOWE SSP3 / Bogotá
Client:
El Tiempo Newspaper
Title:
Women Rewrite Women
Category:
Social Engagement / User-Generated Content
Annual ID:
OS_SM19015S
Award:
2019 Social Media Silver Pencil
Agency:
Droga5 / New York
Client:
IHOP
Title:
IHOb
Category:
Social Engagement / Stunts & Activations
Annual ID:
OS_SM19022S
Award:
2019 Social Media Bronze Pencil
Agency:
BBDO / New York + OPositive + DiniVonMuefflingCommunications
Client:
Monica Lewinsky/ Anti-Bullying
Title:
#DefyTheName
Category:
Social Engagement / Community Building
Annual ID:
OS_SM19020B
Award:
2019 Social Media Bronze Pencil
Agency:
Africa / Sao Paulo
Client:
Telefonica's Vivo/WWT
Title:
#MyGameMyName
Category:
Social Engagement / User-Generated Content
Annual ID:
OS_SM19016B
Award:
2019 Social Media Bronze Pencil
Agency:
McCann / New York
Client:
MGM Resorts International
Title:
Universal Love Songs
Category:
Social Engagement / Stunts & Activations
Annual ID:
OS_SM19023B
Award:
2019 Social Media Bronze Pencil
Agency:
Droga5 / New York
Client:
Tourism Australia
Title:
Dundee: The Son of a Legend Returns Home
Category:
Social Engagement / Stunts & Activations
Annual ID:
OS_SM19024B
Award:
2019 Social Media Merit Award
Agency:
Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client:
Aeromexico
Title:
DNA Discounts
Category:
Social Engagement / Community Building
Annual ID:
OS_SM19056M
Award:
2019 Social Media Merit Award
Agency:
BBDO / Toronto
Client:
Canadian Paralympic Committee
Title:
The Paralympic Network
Category:
Social Engagement / Community Building
Annual ID:
OS_SM19057M
Award:
2019 Social Media Merit Award
Agency:
Publicis Italy / Milan + Stink / London + The Mill New York / London + Sizzer / Amsterdam
Client:
Diesel
Title:
Diesel Ha(u)te Couture
Category:
Social Engagement / Community Building
Annual ID:
OS_SM19058M
Award:
2019 Social Media Merit Award
Agency:
Energy BBDO / Chicago
Client:
Mars Inc.
Title:
The 85-Year-Old Regret
Category:
Social Engagement / Community Building
Annual ID:
OS_SM19059M
Award:
2019 Social Media Merit Award
Agency:
Rothco | Accenture Interactive / Dublin + Antidote / Dublin + Raygun / Dublin
Client:
O.N.E.
Title:
Sleeping Flags
Category:
Social Engagement / Community Building
Annual ID:
OS_SM19060M
Award:
2019 Social Media Merit Award
Agency:
Ogilvy South Africa / Johannesburg
Client:
Philips & The Nelson Mandela Foundation
Title:
#ShaveToRemember
Category:
Social Engagement / Community Building
Annual ID:
OS_SM19061M
Award:
2019 Social Media Merit Award
Agency:
CHE Proximity / Australia + FINCH / Melbourne
Client:
Velocity Frequent Flyer
Title:
The Earnbassadors
Category:
Social Engagement / Community Building
Annual ID:
OS_SM19062M
Award:
2019 Social Media Merit Award
Agency:
FCB & Hellocomputer / Cape Town
Client:
Western Cape Government
Title:
Raise your Voice. Not your Phone.
Category:
Social Engagement / Community Building
Annual ID:
OS_SM19063M
Award:
2019 Social Media Merit Award
Agency:
FCB Inferno / London + MediaMonks / London
Client:
Huawei
Title:
Judged by a Phone
Category:
Social Engagement / User-Generated Content
Annual ID:
OS_SM19052M
Award:
2019 Social Media Merit Award
Agency:
Havas Melbourne / Cremorne
Client:
PUMA Australia
Title:
The Unfollowed
Category:
Social Engagement / User-Generated Content
Annual ID:
OS_SM19053M
Award:
2019 Social Media Merit Award
Agency:
Wieden+Kennedy / Portland + Awesome Inc. / Atlanta
Client:
RXBAR
Title:
B.S. Hotline
Category:
Social Engagement / User-Generated Content
Annual ID:
OS_SM19054M
Award:
2019 Social Media Merit Award
Agency:
Leo Burnett / Sydney
Client:
Samsung Australia
Title:
Make My Idea
Category:
Social Engagement / User-Generated Content
Annual ID:
OS_SM19055M
Award:
2019 Social Media Merit Award
Agency:
Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client:
Aeromexico
Title:
DNA Discounts
Category:
Social Engagement / Stunts & Activations
Annual ID:
OS_SM19064M
Award:
2019 Social Media Merit Award
Agency:
DAVID The Agency / Miami + Burger King / Miami
Client:
Burger King
Title:
Whopper Neutrality
Category:
Social Engagement / Stunts & Activations
Annual ID:
OS_SM19065M
Award:
2019 Social Media Merit Award
Agency:
FCB / New York + O Positive / New York
Client:
Burger King
Title:
The Whopper Detour
Category:
Social Engagement / Stunts & Activations
Annual ID:
OS_SM19066M
Award:
2019 Social Media Merit Award
Agency:
Hjaltelin Stahl / Copenhagen K
Client:
Ekstra Bladet
Title:
Unmasking the racist agenda
Category:
Social Engagement / Stunts & Activations
Annual ID:
OS_SM19067M
Award:
2019 Social Media Merit Award
Agency:
Leo Burnett / Chicago
Client:
Kraft Heinz Country Time Lemonade
Title:
Legal-ade
Category:
Social Engagement / Stunts & Activations
Annual ID:
OS_SM19068M
Award:
2019 Social Media Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Mars - Snickers
Title:
#WTFRonaldo
Category:
Social Engagement / Stunts & Activations
Annual ID:
OS_SM19069M
Award:
2019 Social Media Merit Award
Agency:
BBDO / New York + OPositive + DiniVonMuefflingCommunications
Client:
Monica Lewinsky/ Anti-Bullying
Title:
#DefyTheName
Category:
Social Engagement / Stunts & Activations
Annual ID:
OS_SM19070M
Award:
2019 Social Media Merit Award
Agency:
Rothco | Accenture Interactive / Dublin + Antidote / Dublin + Raygun / Dublin
Client:
O.N.E.
Title:
Sleeping Flags
Category:
Social Engagement / Stunts & Activations
Annual ID:
OS_SM19071M
Award:
2019 Social Media Merit Award
Agency:
The Cybersmile Foundation / London + adam&eveDDB / London
Client:
The Cybersmile Foundation
Title:
#TrollingIsUgly
Category:
Social Engagement / Stunts & Activations
Annual ID:
OS_SM19072M
Award:
2019 Social Media Merit Award
Agency:
Tech and Soul / São Paulo + Uber / São Paulo
Client:
Uber
Title:
Distracted Goalkepper
Category:
Social Engagement / Stunts & Activations
Annual ID:
OS_SM19073M