The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Mailchimp Brand Identity System Agency: COLLINS / San Francisco Client: Mailchimp Category: Branding / Rebranding
The Good Vibes Project Agency: Cheil Worldwide India / Gurugram Client: Sense International India Category: Innovation in Design
Iron and Torques GRAPHIC TRIAL 2018 —Experiment in Printing Expression— Agency: DENTSU INC. / Tokyo Client: TOPPAN PRINTING CO., LTD. Category: Promotional / Posters - Series
Costume change at the opera Agency: Happy F&B / Gothenburg + F&B Studios / Gothenburg Client: GöteborgsOperan Category: Branding / Logo
Münchner Philharmoniker "The logo behind the logo" Agency: Kolle Rebbe GmbH / Korefe / Hamburg Client: Münchner Philharmoniker Category: Branding / Logo
Uber Toys Agency: DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris Client: Uber Category: Experiential / Environmental / Outdoor Spaces
BlindMeters Agency: Happiness / an FCB alliance / Brussels + BLISS Interactive / Saigon Client: OVK / PEVR (Parents of Road Victims) Category: Typography / Dynamic / In Motion
"9.58 seconds - the world's fastest annual report" Agency: Publicis Pixelpark / Erlangen/Hamburg Client: Puma SE Category: Branding / Corporate Communications
The Lost Typography of Bauhaus Agency: Abby Priest / Stockholm + Adobe / San Francisco + Adobe Studios / San Francisco Client: Adobe Category: Typography / Typeface Design
Insta Novels Agency: Mother / New York Client: The New York Public Library Category: Editorial / Digital Publications
Mutual Observation and Learning Agency: T-Change Design Studio / Nanjing Client: Nanjing Graphic Designer Alliance Category: Editorial / Books
The 9th National Book Design Art Exhibition Excellent Works Collection Agency: Han Qing Tang Design / Nanjing Client: Nanjing Press Category: Editorial / Books
Poster Bank Agency: Leo Burnett / Toronto Client: TD Category: Promotional / Posters - Single
Le Beck's: The legendary beer can Agency: SERVICEPLAN GERMANY / Munich Client: Beck's Category: Packaging / Specialty
Mountain Tea - Song Agency: Linshaobin design / Shantou Client: Guangzhou Song's club Category: Packaging / Specialty
Packages for a haute couture facial esthetic salon "EN" Agency: canaria inc. / Tokyo Client: LENOR JAPAN Co., Ltd. Category: Packaging / Specialty
DustSee Agency: Cheil Worldwide / Seoul + IM FINE / Seoul + Someday Spring / Seoul Client: Seoul Metropolitan Government / Hope Bridge Category: Data Visualization / Static or Dynamic
ReArranged Agency: Scholz & Friends / Berlin Client: Berlin Philharmonic Category: Promotional / Posters - Extended Series
One Art Agency: VMLY&R / Dubai Client: Interreligious Council of Bosnia & Herzegovina Category: Promotional / Posters - Extended Series
Viva La Vulva Agency: AMVBBDO / London Client: Essity Category: Moving Image / Single
Mohawk Quarterly 15: Materials Agency: Hybrid Design / San Francisco Client: Mohawk Category: Promotional / Booklets & Brochures
Le Beck's: The legendary beer can Agency: SERVICEPLAN GERMANY / Munich Client: Beck's Category: Promotional / Collateral Items
Poster Bank Agency: Leo Burnett / Toronto Client: TD Category: Branding / Branded Item
House of Innovation Shanghai 001 Center Court Digital Interactive Experience Agency: Studio NOWHERE / Shanghai + Nike | Greater China / Shanghai Client: Nike Greater China Category: Experiential / Environmental / Indoor Spaces
Dunkin' Agency: Jones Knowles Ritchie / New York Client: Dunkin' Brands Category: Branding / Identity System
Visual identity based on historical eye charts Agency: ANTI / Norway Client: Optiker-K Category: Branding / Identity System
David Bowie Is Here Agency: Spotify In-House / New York + UM Worldwide / New York Client: Spotify Category: Branding / Brand Installations
YouFab Global Creative Awards 2018 Agency: SHA inc. / TOKYO Client: Loftwork inc.  Category: Typography / Static
David Bowie Is Here Agency: Spotify In-House / New York + UM Worldwide / New York Client: Spotify Category: Craft / Art Direction

2019 Design Silver Pencil

COLLINS / San Francisco

Mailchimp

Mailchimp Brand Identity System

Branding / Rebranding

OS_DE19009S

2019 Design Silver Pencil

Cheil Worldwide India / Gurugram

Sense International India

The Good Vibes Project

Innovation in Design

OS_DE19075S

2019 Design Silver Pencil

DENTSU INC. / Tokyo

TOPPAN PRINTING CO., LTD.

Iron and Torques GRAPHIC TRIAL 2018 —Experiment in Printing Expression—

Promotional / Posters - Series

OS_DE19031S

2019 Design Silver Pencil

Happy F&B / Gothenburg + F&B Studios / Gothenburg

GöteborgsOperan

Costume change at the opera

Branding / Logo

OS_DE19002S

2019 Design Silver Pencil

Kolle Rebbe GmbH / Korefe / Hamburg

Münchner Philharmoniker

Münchner Philharmoniker "The logo behind the logo"

Branding / Logo

OS_DE19003S

2019 Design Silver Pencil

DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris

Uber

Uber Toys

Experiential / Environmental / Outdoor Spaces

OS_DE19054S

2019 Design Silver Pencil

Happiness / an FCB alliance / Brussels + BLISS Interactive / Saigon

OVK / PEVR (Parents of Road Victims)

BlindMeters

Typography / Dynamic / In Motion

OS_DE19026S

2019 Design Silver Pencil

Publicis Pixelpark / Erlangen/Hamburg

Puma SE

"9.58 seconds - the world's fastest annual report"

Branding / Corporate Communications

OS_DE19011S

2019 Design Silver Pencil

Abby Priest / Stockholm + Adobe / San Francisco + Adobe Studios / San Francisco

Adobe

The Lost Typography of Bauhaus

Typography / Typeface Design

OS_DE19022S

2019 Design Silver Pencil

Mother / New York

The New York Public Library

Insta Novels

Editorial / Digital Publications

OS_DE19020S

2019 Design Silver Pencil

T-Change Design Studio / Nanjing

Nanjing Graphic Designer Alliance

Mutual Observation and Learning

Editorial / Books

OS_DE19017S

2019 Design Silver Pencil

Han Qing Tang Design / Nanjing

Nanjing Press

The 9th National Book Design Art Exhibition Excellent Works Collection

Editorial / Books

OS_DE19018S

2019 Design Silver Pencil

Leo Burnett / Toronto

TD

Poster Bank

Promotional / Posters - Single

OS_DE19027S

2019 Design Silver Pencil

SERVICEPLAN GERMANY / Munich

Beck's

Le Beck's: The legendary beer can

Packaging / Specialty

OS_DE19042S

2019 Design Silver Pencil

Linshaobin design / Shantou

Guangzhou Song's club

Mountain Tea - Song

Packaging / Specialty

OS_DE19043S

2019 Design Silver Pencil

canaria inc. / Tokyo

LENOR JAPAN Co., Ltd.

Packages for a haute couture facial esthetic salon "EN"

Packaging / Specialty

OS_DE19044S

2019 Design Silver Pencil

Cheil Worldwide / Seoul + IM FINE / Seoul + Someday Spring / Seoul

Seoul Metropolitan Government / Hope Bridge

DustSee

Data Visualization / Static or Dynamic

OS_DE19046S

2019 Design Silver Pencil

Scholz & Friends / Berlin

Berlin Philharmonic

ReArranged

Promotional / Posters - Extended Series

OS_DE19034S

2019 Design Silver Pencil

VMLY&R / Dubai

Interreligious Council of Bosnia & Herzegovina

One Art

Promotional / Posters - Extended Series

OS_DE19035S

2019 Design Silver Pencil

AMVBBDO / London

Essity

Viva La Vulva

Moving Image / Single

OS_DE19056S

2019 Design Silver Pencil

Hybrid Design / San Francisco

Mohawk

Mohawk Quarterly 15: Materials

Promotional / Booklets & Brochures

OS_DE19038S

2019 Design Silver Pencil

SERVICEPLAN GERMANY / Munich

Beck's

Le Beck's: The legendary beer can

Promotional / Collateral Items

OS_DE19039S

2019 Design Silver Pencil

Leo Burnett / Toronto

TD

Poster Bank

Branding / Branded Item

OS_DE19004S

2019 Design Silver Pencil

Studio NOWHERE / Shanghai + Nike | Greater China / Shanghai

Nike Greater China

House of Innovation Shanghai 001 Center Court Digital Interactive Experience

Experiential / Environmental / Indoor Spaces

OS_DE19053S

2019 Design Silver Pencil

Jones Knowles Ritchie / New York

Dunkin' Brands

Dunkin'

Branding / Identity System

OS_DE19007S

2019 Design Silver Pencil

ANTI / Norway

Optiker-K

Visual identity based on historical eye charts

Branding / Identity System

OS_DE19008S

2019 Design Silver Pencil

Spotify In-House / New York + UM Worldwide / New York

Spotify

David Bowie Is Here

Branding / Brand Installations

OS_DE19014S

2019 Design Silver Pencil

SHA inc. / TOKYO

Loftwork inc. 

YouFab Global Creative Awards 2018

Typography / Static

OS_DE19024S

2019 Design Silver Pencil

Spotify In-House / New York + UM Worldwide / New York

Spotify

David Bowie Is Here

Craft / Art Direction

OS_DE19060S

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