The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Insta Novels Agency: Mother / New York Client: The New York Public Library Category: Digital Design
Dunkin' Agency: Jones Knowles Ritchie / New York Client: Dunkin' Brands Category: Branding / Identity System
Visual identity based on historical eye charts Agency: ANTI / Norway Client: Optiker-K Category: Branding / Identity System
Uber Toys Agency: DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris Client: Uber Category: Experiential / Environmental / Outdoor Spaces
Game of GO Agency: Wieden+Kennedy / Portland + MediaMonks / Hilversum Client: Nike Category: Experiential / Environmental / Outdoor Spaces
Le Beck's: The legendary beer can Agency: SERVICEPLAN GERMANY / Munich Client: Beck's Category: Promotional / Collateral Items
Accessibility Mat Agency: GTB Brasil / São Paulo Client: Ford Motor Company Category: Promotional / Collateral Items
Never Stand Still Agency: Design Army / Washington, DC Client: Hong Kong Ballet Category: Craft / Photography
BLINK TEST Agency: J. Walter Thompson / India + J. Walter Thompson / Amsterdam Client: Jimmy Nelson Foundation Category: Craft / Photography
Black and Red Agency: SHISEIDO CO., LTD. / Tokyo Client: SHISEIDO CO., LTD. Category: Craft / Photography
BBC Two Rebrand Agency: Superunion / London + BBC Creative / London Client: BBC Two Category: Moving Image / Series
Project 84 Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London Client: CALM - Campaign Against Living Miserably Category: Experiential / Environmental / Out of Home - Single
The Flip Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver Client: McDonald's Category: Experiential / Environmental / Out of Home - Single
David Bowie Is Here Agency: Spotify In-House / New York + UM Worldwide / New York Client: Spotify Category: Experiential / Environmental / Out of Home - Series
Le Beck's: The legendary beer can Agency: SERVICEPLAN GERMANY / Munich Client: Beck's Category: Packaging / Specialty
Mountain Tea - Song Agency: Linshaobin design / Shantou Client: Guangzhou Song's club Category: Packaging / Specialty
Packages for a haute couture facial esthetic salon "EN" Agency: canaria inc. / Tokyo Client: LENOR JAPAN Co., Ltd. Category: Packaging / Specialty
Insta Novels Agency: Mother / New York Client: The New York Public Library Category: Editorial / Digital Publications
Hermeto - Made of Music Agency: Africa / Sao Paulo Client: AB Inbev/Budweiser Category: Editorial / Digital Publications
"Stan Smith: Some People Think I'm A Shoe!" Agency: adidas / Portland + Johannes Leonardo / New York Client: adidas Category: Editorial / Books
Mutual Observation and Learning Agency: T-Change Design Studio / Nanjing Client: Nanjing Graphic Designer Alliance Category: Editorial / Books
The 9th National Book Design Art Exhibition Excellent Works Collection Agency: Han Qing Tang Design / Nanjing Client: Nanjing Press Category: Editorial / Books
Yu-ichi Inoue/Shiko Munakata/Kazuo Yagi Agency: Minmin qu & qian jiang / Nanjing Client: commercial press Category: Editorial / Books
ASPIRATION & PERSPIRATION Agency: DENTSU INC. / Tokyo Client: Dentsu Advertising Awards Selection Council Category: Promotional / Posters - Series
Never Stand Still Agency: Design Army / Washington, DC Client: Hong Kong Ballet Category: Promotional / Posters - Series
Black and Red Agency: SHISEIDO CO., LTD. / Tokyo Client: SHISEIDO CO., LTD. Category: Promotional / Posters - Series
Iron and Torques GRAPHIC TRIAL 2018 —Experiment in Printing Expression— Agency: DENTSU INC. / Tokyo Client: TOPPAN PRINTING CO., LTD. Category: Promotional / Posters - Series
YouFab Global Creative Awards 2018 Agency: SHA inc. / TOKYO Client: Loftwork inc. Category: Promotional / Posters - Series
Frottage Agency: TBWA Santiago Mangada Puno / Makati City Client: The Red Whistle/UNAIDS Category: Promotional / Posters - Series
Mailchimp Brand Identity System Agency: COLLINS / San Francisco Client: Mailchimp Category: Branding / Rebranding
MOCA Agency: Leo Burnett / Toronto Client: Museum Of Contemporary Art Category: Branding / Rebranding
PRIDE JERSEY Agency: TBWA\HAKUHODO Inc. / Tokyo Client: AIG Category: Innovation in Design
Dot Mini. The First Smart Media Device for the Visually Impaired. Agency: SERVICEPLAN GERMANY / Munich Client: Dot Incorporation Category: Innovation in Design
The Good Vibes Project Agency: Cheil Worldwide India / Gurugram Client: Sense International India Category: Innovation in Design
Accessibility Mat Agency: GTB Brasil / São Paulo Client: Ford Motor Company Category: Innovation in Design
The Quiet Taxi Agency: Innocean Worldwide / Seoul + Hyundai Motor Group / Seoul + Walking in Mind / Seoul Client: Hyundai Motor Group Category: Innovation in Design
The origin of life Agency: SHA inc. / TOKYO Client: BioClub Tokyo Category: Craft / Printing & Paper Craft
Iron and Torques GRAPHIC TRIAL 2018 —Experiment in Printing Expression— Agency: DENTSU INC. / Tokyo Client: TOPPAN PRINTING CO., LTD. Category: Craft / Printing & Paper Craft
L’Heptaméron des Gourmets – The World’s Most Exclusive Cook Book Agency: Bedow / Stockholm Client: Nunchi Category: Craft / Printing & Paper Craft
Squarespace Brand Redesign Agency: Squarespace / New York + DIA / New York Client: Squarespace Category: Typography / Dynamic / In Motion
BlindMeters Agency: Happiness / an FCB alliance / Brussels + BLISS Interactive / Saigon Client: OVK / PEVR (Parents of Road Victims) Category: Typography / Dynamic / In Motion
Share Your Gifts Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles Client: Apple Category: Craft / Animation
Viva La Vulva Agency: AMVBBDO / London + Soundtree Music / London Client: Essity Category: Craft / Animation
Christmas doesn´t need much. Only Love. Agency: SERVICEPLAN GERMANY / Munich Client: PENNY Category: Craft / Animation
"9.58 seconds - the world's fastest annual report" Agency: Publicis Pixelpark / Erlangen/Hamburg Client: Puma SE Category: Branding / Corporate Communications
House of Innovation Shanghai 001 Center Court Digital Interactive Experience Agency: Studio NOWHERE / Shanghai + Nike | Greater China / Shanghai Client: Nike Greater China Category: Experiential / Environmental / Indoor Spaces
Viva La Vulva Agency: AMVBBDO / London Client: Essity Category: Moving Image / Single
Survivor Stories | Terry Agency: Deutsch / Los Angeles + The 'me too.' movement / New York + WE ARE ROYALE / Los Angeles Client: The 'me too.' movement Category: Moving Image / Single
Costume change at the opera Agency: Happy F&B / Gothenburg + F&B Studios / Gothenburg Client: GöteborgsOperan Category: Branding / Logo
Münchner Philharmoniker "The logo behind the logo" Agency: Kolle Rebbe GmbH / Korefe / Hamburg Client: Münchner Philharmoniker Category: Branding / Logo

2019 Design Gold Pencil

Mother / New York

The New York Public Library

Insta Novels

Digital Design

OS_DE19001G

2019 Design Silver Pencil

Jones Knowles Ritchie / New York

Dunkin' Brands

Dunkin'

Branding / Identity System

OS_DE19007S

2019 Design Silver Pencil

ANTI / Norway

Optiker-K

Visual identity based on historical eye charts

Branding / Identity System

OS_DE19008S

2019 Design Silver Pencil

DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris

Uber

Uber Toys

Experiential / Environmental / Outdoor Spaces

OS_DE19054S

2019 Design Bronze Pencil

Wieden+Kennedy / Portland + MediaMonks / Hilversum

Nike

Game of GO

Experiential / Environmental / Outdoor Spaces

OS_DE19055B

2019 Design Silver Pencil

SERVICEPLAN GERMANY / Munich

Beck's

Le Beck's: The legendary beer can

Promotional / Collateral Items

OS_DE19039S

2019 Design Bronze Pencil

GTB Brasil / São Paulo

Ford Motor Company

Accessibility Mat

Promotional / Collateral Items

OS_DE19040B

2019 Design Gold Pencil

Design Army / Washington, DC

Hong Kong Ballet

Never Stand Still

Craft / Photography

OS_DE19064G

2019 Design Gold Pencil

J. Walter Thompson / India + J. Walter Thompson / Amsterdam

Jimmy Nelson Foundation

BLINK TEST

Craft / Photography

OS_DE19065G

2019 Design Gold Pencil

SHISEIDO CO., LTD. / Tokyo

SHISEIDO CO., LTD.

Black and Red

Craft / Photography

OS_DE19066G

2019 Design Gold Pencil

Superunion / London + BBC Creative / London

BBC Two

BBC Two Rebrand

Moving Image / Series

OS_DE19058G

2019 Design Gold Pencil

CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London

CALM - Campaign Against Living Miserably

Project 84

Experiential / Environmental / Out of Home - Single

OS_DE19050G

2019 Design Gold Pencil

We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver

McDonald's

The Flip

Experiential / Environmental / Out of Home - Single

OS_DE19051G

2019 Design Gold Pencil

Spotify In-House / New York + UM Worldwide / New York

Spotify

David Bowie Is Here

Experiential / Environmental / Out of Home - Series

OS_DE19052G

2019 Design Silver Pencil

SERVICEPLAN GERMANY / Munich

Beck's

Le Beck's: The legendary beer can

Packaging / Specialty

OS_DE19042S

2019 Design Silver Pencil

Linshaobin design / Shantou

Guangzhou Song's club

Mountain Tea - Song

Packaging / Specialty

OS_DE19043S

2019 Design Silver Pencil

canaria inc. / Tokyo

LENOR JAPAN Co., Ltd.

Packages for a haute couture facial esthetic salon "EN"

Packaging / Specialty

OS_DE19044S

2019 Design Silver Pencil

Mother / New York

The New York Public Library

Insta Novels

Editorial / Digital Publications

OS_DE19020S

2019 Design Bronze Pencil

Africa / Sao Paulo

AB Inbev/Budweiser

Hermeto - Made of Music

Editorial / Digital Publications

OS_DE19021B

2019 Design Gold Pencil

adidas / Portland + Johannes Leonardo / New York

adidas

"Stan Smith: Some People Think I'm A Shoe!"

Editorial / Books

OS_DE19016G

2019 Design Silver Pencil

T-Change Design Studio / Nanjing

Nanjing Graphic Designer Alliance

Mutual Observation and Learning

Editorial / Books

OS_DE19017S

2019 Design Silver Pencil

Han Qing Tang Design / Nanjing

Nanjing Press

The 9th National Book Design Art Exhibition Excellent Works Collection

Editorial / Books

OS_DE19018S

2019 Design Bronze Pencil

Minmin qu & qian jiang / Nanjing

commercial press

Yu-ichi Inoue/Shiko Munakata/Kazuo Yagi

Editorial / Books

OS_DE19019B

2019 Design Gold Pencil

DENTSU INC. / Tokyo

Dentsu Advertising Awards Selection Council

ASPIRATION & PERSPIRATION

Promotional / Posters - Series

OS_DE19028G

2019 Design Gold Pencil

Design Army / Washington, DC

Hong Kong Ballet

Never Stand Still

Promotional / Posters - Series

OS_DE19029G

2019 Design Gold Pencil

SHISEIDO CO., LTD. / Tokyo

SHISEIDO CO., LTD.

Black and Red

Promotional / Posters - Series

OS_DE19030G

2019 Design Silver Pencil

DENTSU INC. / Tokyo

TOPPAN PRINTING CO., LTD.

Iron and Torques GRAPHIC TRIAL 2018 —Experiment in Printing Expression—

Promotional / Posters - Series

OS_DE19031S

2019 Design Bronze Pencil

SHA inc. / TOKYO

Loftwork inc.

YouFab Global Creative Awards 2018

Promotional / Posters - Series

OS_DE19032B

2019 Design Bronze Pencil

TBWA Santiago Mangada Puno / Makati City

The Red Whistle/UNAIDS

Frottage

Promotional / Posters - Series

OS_DE19033B

2019 Design Silver Pencil

COLLINS / San Francisco

Mailchimp

Mailchimp Brand Identity System

Branding / Rebranding

OS_DE19009S

2019 Design Bronze Pencil

Leo Burnett / Toronto

Museum Of Contemporary Art

MOCA

Branding / Rebranding

OS_DE19010B

2019 Design Gold Pencil

TBWA\HAKUHODO Inc. / Tokyo

AIG

PRIDE JERSEY

Innovation in Design

OS_DE19073G

2019 Design Gold Pencil

SERVICEPLAN GERMANY / Munich

Dot Incorporation

Dot Mini. The First Smart Media Device for the Visually Impaired.

Innovation in Design

OS_DE19074G

2019 Design Silver Pencil

Cheil Worldwide India / Gurugram

Sense International India

The Good Vibes Project

Innovation in Design

OS_DE19075S

2019 Design Bronze Pencil

GTB Brasil / São Paulo

Ford Motor Company

Accessibility Mat

Innovation in Design

OS_DE19076B

2019 Design Bronze Pencil

Innocean Worldwide / Seoul + Hyundai Motor Group / Seoul + Walking in Mind / Seoul

Hyundai Motor Group

The Quiet Taxi

Innovation in Design

OS_DE19077B

2019 Design Gold Pencil

SHA inc. / TOKYO

BioClub Tokyo

The origin of life

Craft / Printing & Paper Craft

OS_DE19070G

2019 Design Gold Pencil

DENTSU INC. / Tokyo

TOPPAN PRINTING CO., LTD.

Iron and Torques GRAPHIC TRIAL 2018 —Experiment in Printing Expression—

Craft / Printing & Paper Craft

OS_DE19071G

2019 Design Bronze Pencil

Bedow / Stockholm

Nunchi

L’Heptaméron des Gourmets – The World’s Most Exclusive Cook Book

Craft / Printing & Paper Craft

OS_DE19072B

2019 Design Gold Pencil

Squarespace / New York + DIA / New York

Squarespace

Squarespace Brand Redesign

Typography / Dynamic / In Motion

OS_DE19025G

2019 Design Silver Pencil

Happiness / an FCB alliance / Brussels + BLISS Interactive / Saigon

OVK / PEVR (Parents of Road Victims)

BlindMeters

Typography / Dynamic / In Motion

OS_DE19026S

2019 Design Bronze Pencil

TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles

Apple

Share Your Gifts

Craft / Animation

OS_DE19067B

2019 Design Bronze Pencil

AMVBBDO / London + Soundtree Music / London

Essity

Viva La Vulva

Craft / Animation

OS_DE19068B

2019 Design Bronze Pencil

SERVICEPLAN GERMANY / Munich

PENNY

Christmas doesn´t need much. Only Love.

Craft / Animation

OS_DE19069B

2019 Design Silver Pencil

Publicis Pixelpark / Erlangen/Hamburg

Puma SE

"9.58 seconds - the world's fastest annual report"

Branding / Corporate Communications

OS_DE19011S

2019 Design Silver Pencil

Studio NOWHERE / Shanghai + Nike | Greater China / Shanghai

Nike Greater China

House of Innovation Shanghai 001 Center Court Digital Interactive Experience

Experiential / Environmental / Indoor Spaces

OS_DE19053S

2019 Design Silver Pencil

AMVBBDO / London

Essity

Viva La Vulva

Moving Image / Single

OS_DE19056S

2019 Design Bronze Pencil

Deutsch / Los Angeles + The 'me too.' movement / New York + WE ARE ROYALE / Los Angeles

The 'me too.' movement

Survivor Stories | Terry

Moving Image / Single

OS_DE19057B

2019 Design Silver Pencil

Happy F&B / Gothenburg + F&B Studios / Gothenburg

GöteborgsOperan

Costume change at the opera

Branding / Logo

OS_DE19002S

2019 Design Silver Pencil

Kolle Rebbe GmbH / Korefe / Hamburg

Münchner Philharmoniker

Münchner Philharmoniker "The logo behind the logo"

Branding / Logo

OS_DE19003S

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