The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Bundesverband "Das frühgeborene Kind" "Early Type"
Agency: Kolle Rebbe GmbH / Hamburg
Client: Bundesverband "Das frühgeborene Kind" e.V. Category: Typography / Dynamic / In Motion
BBC Two Rebrand
Agency: Superunion / London + BBC Creative / London
Client: BBC Two Category: Craft / Animation
SCA – The force of the forest
Agency: Bold (NoA) / Stockholm
Client: SCA Category: Craft / Animation
SINCE 1995
Agency: DENTSU INC. / Tokyo
Client: KOBE SHIMBUN Category: Editorial / Magazines & Newspapers
LINK THE WORLD, LIKE A WORD.
Agency: DENTSU INC. / Tokyo
Client: TOYOTA L&F Category: Typography / Static
Peekaboo Mask
Agency: Cheil Worldwide / Seoul + Museum Film / Seoul + Tiffany Film / Seoul
Client: Seoul Metropolitan Government Category: Experiential / Environmental / Out of Home - Single
Book + Plant + Hair = fossette
Agency: knot / Tokyo
Client: fossette hair Ginza Category: Craft / Illustration
BLOCK OUT THE CHAOS: WORLD LEADERS
Agency: Cheil Worldwide / Hong Kong + Illusion / Bangkok
Client: JBL (iTect Ltd) Category: Craft / Illustration
Fillmore Book
Agency: Commonwealth // McCann / Detroit
Client: The Fillmore Category: Craft / Illustration
Celebrate marriage, refuse the slaughter of sharks
Agency: i2mago / Guangzhou
Client: WildAid Category: Craft / Illustration
Dunkin'
Agency: Jones Knowles Ritchie / New York
Client: Dunkin' Brands Category: Typography / Typeface Design
Sans Forgetica
Agency: Naked Communications / Australia + RMIT University / Melbourne
Client: RMIT University Category: Typography / Typeface Design
Typeface based on historical optotype charts
Agency: ANTI / Norway
Client: Optiker-K Category: Typography / Typeface Design
Fonts for Freedom
Agency: SERVICEPLAN GERMANY / Munich
Client: Reporters Without Borders Category: Typography / Typeface Design
Squarespace Brand Redesign
Agency: Squarespace / New York + DIA / New York
Client: Squarespace Category: Typography / Typeface Design
The Fake News Stand
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York
Client: Columbia Journalism Review Category: Promotional / Booklets & Brochures
HORNBACH "WERKSTÜCK Edition 001"
Agency: HEIMAT / Berlin + Markenfilm Crossing / Berlin
Client: HORNBACH Baumarkt AG Category: Promotional / Booklets & Brochures
Mohawk Quarterly Issue 14: Lead & Serve
Agency: Hybrid Design / San Francisco
Client: Mohawk Category: Promotional / Booklets & Brochures
Blink To Speak
Agency: TBWAIndia / Mumbai
Client: NeuroGen Brain & Spine Institute / Asha Ek Hope Foundation Category: Promotional / Booklets & Brochures
Art As Witness: Political Graphics 2016-18 Exhibition Catalog
Agency: Visual Arts Press, Ltd. / New York + School of Visual Arts / New York
Client: School of Visual Arts Category: Promotional / Booklets & Brochures
Stop The Water While Using Me! "Washazine"
Agency: Kolle Rebbe GmbH / Korefe / Hamburg
Client: Stop The Water While Using Me! Category: Promotional / Booklets & Brochures
Superfine Defined
Agency: Toby Ng Design / Hong Kong
Client: Tai Tak Takeo Fine Paper Category: Promotional / Booklets & Brochures
Fillmore Book
Agency: Commonwealth // McCann / Detroit
Client: The Fillmore Category: Promotional / Booklets & Brochures
The Shortcut Billboards
Agency: SERVICEPLAN GERMANY / Munich
Client: MINI Category: Experiential / Environmental / Wayfinding
One
Agency: VMLY&R / Dubai
Client: Interreligious Council in Bosnia & Herzegovina Category: Branding / Logo
Logo based on the historical optotype eye chart letters
Agency: ANTI / Norway
Client: Optiker-K Category: Branding / Logo
Africa's Travel Indaba
Agency: FCB Joburg (Pty) Ltd / Johannesburg + South African Tourism / Johannesburg
Client: South African Tourism Category: Branding / Logo
Subway - Logo
Agency: Turner Duckworth: / London, San Francisco, New York
Client: Subway Category: Branding / Logo
KINGO. affordable solar energy on demand
Agency: Ogilvy Colombia / Bogotá + Ogilvy Guatemala / Ciudad de Guatemala + KINGO / Ciudad de Guatemala
Client: KINGO Category: Innovation in Design
The Universal language of pain
Agency: BBDO / Bangkok
Client: Mercedes-Benz (Thailand) Category: Innovation in Design
Sans Forgetica
Agency: Naked Communications / Australia + RMIT University / Melbourne
Client: RMIT University Category: Innovation in Design
Greetings from the Blockchain
Agency: Havas / New York + TD Ameritrade / Jersey City
Client: TD Ameritrade Category: Innovation in Design
Dieline
Agency: Jones Knowles Ritchie / New York
Client: Dieline Category: Branding / Identity System
discovering hands - The Blind see more.
Agency: Grey Germany / KW43 BRANDDESIGN / Duesseldorf
Client: discovering hands Category: Branding / Identity System
Lugano Region Territorial Branding
Agency: Caselli Strategic Design / Mendrisio
Client: Ente Turistico del Luganese Category: Branding / Identity System
Fear and Fantasy Festival
Agency: TBWA\ / Istanbul
Client: Fear and Fantasy Festival Category: Branding / Identity System
Fragment Experience
Agency: Sid Lee / Montreal + Fragment Experience / Matane
Client: Fragment Experience Category: Branding / Identity System
Branding for a haute couture facial esthetic salon "EN"
Agency: canaria inc. / Tokyo
Client: LENOR JAPAN Co., Ltd. Category: Branding / Identity System
2018 LIANZHOU FOTO
Agency: another design / Guangzhou
Client: LIANZHOU FOTO Organizing Committee Category: Branding / Identity System
Mailchimp Brand Identity System
Agency: COLLINS / San Francisco
Client: Mailchimp Category: Branding / Identity System
Maison Mère visual Identity
Agency: Sid Lee / Montreal + Maison Mère / Baie St-Paul
Client: Maison Mère Category: Branding / Identity System
Nike By You Brand Identity System
Agency: Gretel / New York + Nike / Beaverton, OR
Client: Nike Category: Branding / Identity System
Africa's Travel Indaba
Agency: FCB Joburg (Pty) Ltd / Johannesburg + South African Tourism / Johannesburg
Client: South African Tourism Category: Branding / Identity System
Award:
2019 Design Merit Award
Agency:
Kolle Rebbe GmbH / Hamburg
Client:
Bundesverband "Das frühgeborene Kind" e.V.
Title:
Bundesverband "Das frühgeborene Kind" "Early Type"
Category:
Typography / Dynamic / In Motion
Annual ID:
OS_DE19122M
Award:
2019 Design Merit Award
Agency:
Superunion / London + BBC Creative / London
Client:
BBC Two
Title:
BBC Two Rebrand
Category:
Craft / Animation
Annual ID:
OS_DE19216M
Award:
2019 Design Merit Award
Agency:
Bold (NoA) / Stockholm
Client:
SCA
Title:
SCA – The force of the forest
Category:
Craft / Animation
Annual ID:
OS_DE19217M
Award:
2019 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
KOBE SHIMBUN
Title:
SINCE 1995
Category:
Editorial / Magazines & Newspapers
Annual ID:
OS_DE19115M
Award:
2019 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
TOYOTA L&F
Title:
LINK THE WORLD, LIKE A WORD.
Category:
Typography / Static
Annual ID:
OS_DE19121M
Award:
2019 Design Merit Award
Agency:
Cheil Worldwide / Seoul + Museum Film / Seoul + Tiffany Film / Seoul
Client:
Seoul Metropolitan Government
Title:
Peekaboo Mask
Category:
Experiential / Environmental / Out of Home - Single
Annual ID:
OS_DE19175M
Award:
2019 Design Merit Award
Agency:
knot / Tokyo
Client:
fossette hair Ginza
Title:
Book + Plant + Hair = fossette
Category:
Craft / Illustration
Annual ID:
OS_DE19209M
Award:
2019 Design Merit Award
Agency:
Cheil Worldwide / Hong Kong + Illusion / Bangkok
Client:
JBL (iTect Ltd)
Title:
BLOCK OUT THE CHAOS: WORLD LEADERS
Category:
Craft / Illustration
Annual ID:
OS_DE19210M
Award:
2019 Design Merit Award
Agency:
Commonwealth // McCann / Detroit
Client:
The Fillmore
Title:
Fillmore Book
Category:
Craft / Illustration
Annual ID:
OS_DE19211M
Award:
2019 Design Merit Award
Agency:
i2mago / Guangzhou
Client:
WildAid
Title:
Celebrate marriage, refuse the slaughter of sharks
Category:
Craft / Illustration
Annual ID:
OS_DE19212M
Award:
2019 Design Merit Award
Agency:
Jones Knowles Ritchie / New York
Client:
Dunkin' Brands
Title:
Dunkin'
Category:
Typography / Typeface Design
Annual ID:
OS_DE19116M
Award:
2019 Design Merit Award
Agency:
Naked Communications / Australia + RMIT University / Melbourne
Client:
RMIT University
Title:
Sans Forgetica
Category:
Typography / Typeface Design
Annual ID:
OS_DE19117M
Award:
2019 Design Merit Award
Agency:
ANTI / Norway
Client:
Optiker-K
Title:
Typeface based on historical optotype charts
Category:
Typography / Typeface Design
Annual ID:
OS_DE19118M
Award:
2019 Design Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Reporters Without Borders
Title:
Fonts for Freedom
Category:
Typography / Typeface Design
Annual ID:
OS_DE19119M
Award:
2019 Design Merit Award
Agency:
Squarespace / New York + DIA / New York
Client:
Squarespace
Title:
Squarespace Brand Redesign
Category:
Typography / Typeface Design
Annual ID:
OS_DE19120M
Award:
2019 Design Merit Award
Agency:
TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York
Client:
Columbia Journalism Review
Title:
The Fake News Stand
Category:
Promotional / Booklets & Brochures
Annual ID:
OS_DE19138M
Award:
2019 Design Merit Award
Agency:
HEIMAT / Berlin + Markenfilm Crossing / Berlin
Client:
HORNBACH Baumarkt AG
Title:
HORNBACH "WERKSTÜCK Edition 001"
Category:
Promotional / Booklets & Brochures
Annual ID:
OS_DE19139M
Award:
2019 Design Merit Award
Agency:
Hybrid Design / San Francisco
Client:
Mohawk
Title:
Mohawk Quarterly Issue 14: Lead & Serve
Category:
Promotional / Booklets & Brochures
Annual ID:
OS_DE19140M
Award:
2019 Design Merit Award
Agency:
TBWAIndia / Mumbai
Client:
NeuroGen Brain & Spine Institute / Asha Ek Hope Foundation
Title:
Blink To Speak
Category:
Promotional / Booklets & Brochures
Annual ID:
OS_DE19141M
Award:
2019 Design Merit Award
Agency:
Visual Arts Press, Ltd. / New York + School of Visual Arts / New York
Client:
School of Visual Arts
Title:
Art As Witness: Political Graphics 2016-18 Exhibition Catalog
Category:
Promotional / Booklets & Brochures
Annual ID:
OS_DE19142M
Award:
2019 Design Merit Award
Agency:
Kolle Rebbe GmbH / Korefe / Hamburg
Client:
Stop The Water While Using Me!
Title:
Stop The Water While Using Me! "Washazine"
Category:
Promotional / Booklets & Brochures
Annual ID:
OS_DE19143M
Award:
2019 Design Merit Award
Agency:
Toby Ng Design / Hong Kong
Client:
Tai Tak Takeo Fine Paper
Title:
Superfine Defined
Category:
Promotional / Booklets & Brochures
Annual ID:
OS_DE19144M
Award:
2019 Design Merit Award
Agency:
Commonwealth // McCann / Detroit
Client:
The Fillmore
Title:
Fillmore Book
Category:
Promotional / Booklets & Brochures
Annual ID:
OS_DE19145M
Award:
2019 Design Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
MINI
Title:
The Shortcut Billboards
Category:
Experiential / Environmental / Wayfinding
Annual ID:
OS_DE19185M
Award:
2019 Design Merit Award
Agency:
Apple / Cupertino
Client:
Apple
Title:
More in the making
Category:
Branding / Logo
Annual ID:
OS_DE19078M
Award:
2019 Design Merit Award
Agency:
Jones Knowles Ritchie / New York
Client:
Dunkin' Brands
Title:
Dunkin'
Category:
Branding / Logo
Annual ID:
OS_DE19079M
Award:
2019 Design Merit Award
Agency:
VMLY&R / Dubai
Client:
Interreligious Council in Bosnia & Herzegovina
Title:
One
Category:
Branding / Logo
Annual ID:
OS_DE19080M
Award:
2019 Design Merit Award
Agency:
ANTI / Norway
Client:
Nedre Foss
Title:
Logo moulded in iron
Category:
Branding / Logo
Annual ID:
OS_DE19081M
Award:
2019 Design Merit Award
Agency:
Wieden+Kennedy / São Paulo
Client:
Nike
Title:
Philippe Coutinho ID
Category:
Branding / Logo
Annual ID:
OS_DE19082M
Award:
2019 Design Merit Award
Agency:
ANTI / Norway
Client:
Optiker-K
Title:
Logo based on the historical optotype eye chart letters
Category:
Branding / Logo
Annual ID:
OS_DE19083M
Award:
2019 Design Merit Award
Agency:
FCB Joburg (Pty) Ltd / Johannesburg + South African Tourism / Johannesburg
Client:
South African Tourism
Title:
Africa's Travel Indaba
Category:
Branding / Logo
Annual ID:
OS_DE19084M
Award:
2019 Design Merit Award
Agency:
Turner Duckworth: / London, San Francisco, New York
Client:
Subway
Title:
Subway - Logo
Category:
Branding / Logo
Annual ID:
OS_DE19085M
Award:
2019 Design Merit Award
Agency:
Google Creative Lab / London
Client:
Google
Title:
NSynth Super
Category:
Innovation in Design
Annual ID:
OS_DE19223M
Award:
2019 Design Merit Award
Agency:
Ogilvy Colombia / Bogotá + Ogilvy Guatemala / Ciudad de Guatemala + KINGO / Ciudad de Guatemala
Client:
KINGO
Title:
KINGO. affordable solar energy on demand
Category:
Innovation in Design
Annual ID:
OS_DE19224M
Award:
2019 Design Merit Award
Agency:
BBDO / Bangkok
Client:
Mercedes-Benz (Thailand)
Title:
The Universal language of pain
Category:
Innovation in Design
Annual ID:
OS_DE19225M
Award:
2019 Design Merit Award
Agency:
VMLY&R / Melbourne
Client:
Monash University
Title:
Sip Safe
Category:
Innovation in Design
Annual ID:
OS_DE19226M
Award:
2019 Design Merit Award
Agency:
Naked Communications / Australia + RMIT University / Melbourne
Client:
RMIT University
Title:
Sans Forgetica
Category:
Innovation in Design
Annual ID:
OS_DE19227M
Award:
2019 Design Merit Award
Agency:
Havas / New York + TD Ameritrade / Jersey City
Client:
TD Ameritrade
Title:
Greetings from the Blockchain
Category:
Innovation in Design
Annual ID:
OS_DE19228M
Award:
2019 Design Merit Award
Agency:
ANTI / Norway
Client:
DEICHMAN
Title:
Enlightenment
Category:
Branding / Identity System
Annual ID:
OS_DE19086M
Award:
2019 Design Merit Award
Agency:
Jones Knowles Ritchie / New York
Client:
Dieline
Title:
Dieline
Category:
Branding / Identity System
Annual ID:
OS_DE19087M
Award:
2019 Design Merit Award
Agency:
Grey Germany / KW43 BRANDDESIGN / Duesseldorf
Client:
discovering hands
Title:
discovering hands - The Blind see more.
Category:
Branding / Identity System
Annual ID:
OS_DE19088M
Award:
2019 Design Merit Award
Agency:
Caselli Strategic Design / Mendrisio
Client:
Ente Turistico del Luganese
Title:
Lugano Region Territorial Branding
Category:
Branding / Identity System
Annual ID:
OS_DE19089M
Award:
2019 Design Merit Award
Agency:
TBWA\ / Istanbul
Client:
Fear and Fantasy Festival
Title:
Fear and Fantasy Festival
Category:
Branding / Identity System
Annual ID:
OS_DE19090M
Award:
2019 Design Merit Award
Agency:
Sid Lee / Montreal + Fragment Experience / Matane
Client:
Fragment Experience
Title:
Fragment Experience
Category:
Branding / Identity System
Annual ID:
OS_DE19091M
Award:
2019 Design Merit Award
Agency:
canaria inc. / Tokyo
Client:
LENOR JAPAN Co., Ltd.
Title:
Branding for a haute couture facial esthetic salon "EN"
Category:
Branding / Identity System
Annual ID:
OS_DE19092M
Award:
2019 Design Merit Award
Agency:
another design / Guangzhou
Client:
LIANZHOU FOTO Organizing Committee
Title:
2018 LIANZHOU FOTO
Category:
Branding / Identity System
Annual ID:
OS_DE19093M
Award:
2019 Design Merit Award
Agency:
COLLINS / San Francisco
Client:
Mailchimp
Title:
Mailchimp Brand Identity System
Category:
Branding / Identity System
Annual ID:
OS_DE19094M
Award:
2019 Design Merit Award
Agency:
Sid Lee / Montreal + Maison Mère / Baie St-Paul
Client:
Maison Mère
Title:
Maison Mère visual Identity
Category:
Branding / Identity System
Annual ID:
OS_DE19095M
Award:
2019 Design Merit Award
Agency:
Gretel / New York + Nike / Beaverton, OR
Client:
Nike
Title:
Nike By You Brand Identity System
Category:
Branding / Identity System
Annual ID:
OS_DE19096M
Award:
2019 Design Merit Award
Agency:
FCB Joburg (Pty) Ltd / Johannesburg + South African Tourism / Johannesburg
Client:
South African Tourism
Title:
Africa's Travel Indaba
Category:
Branding / Identity System
Annual ID:
OS_DE19097M
