The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Grandpa's Private Tea
Agency: SHENZHEN ORACLE CREATIVE DESIGN CO.,LTD / Shenzhen
Client: Guiding Tea Co., Ltd Category: Packaging / Specialty
"Greatness Since 1998" : Roger Federer 20 years pro career charity edition
Agency: SID LEE / PARIS
Client: Moët & Chandon Category: Packaging / Specialty
The Shortcut Billboards
Agency: SERVICEPLAN GERMANY / Munich
Client: MINI Category: Experiential / Environmental / Wayfinding
Dunkin'
Agency: Jones Knowles Ritchie / New York
Client: Dunkin' Brands Category: Typography / Typeface Design
Sans Forgetica
Agency: Naked Communications / Australia + RMIT University / Melbourne
Client: RMIT University Category: Typography / Typeface Design
Typeface based on historical optotype charts
Agency: ANTI / Norway
Client: Optiker-K Category: Typography / Typeface Design
Fonts for Freedom
Agency: SERVICEPLAN GERMANY / Munich
Client: Reporters Without Borders Category: Typography / Typeface Design
Squarespace Brand Redesign
Agency: Squarespace / New York + DIA / New York
Client: Squarespace Category: Typography / Typeface Design
Lotus Square Art Center
Agency: Shenzhen DaE Interior Design Co.,Ltd / Shenzhen City
Client: Ke Merchants Association Category: Experiential / Environmental / Outdoor Spaces
Garden of Goodness
Agency: Ogilvy New Zealand / Parnell, Auckland + Geometry Global / Parnell, Auckland
Client: Sanitarium Category: Experiential / Environmental / Outdoor Spaces
Hermeto - Made of Music
Agency: Africa / Sao Paulo
Client: AB Inbev/Budweiser Category: Digital Design
The Gift Rapper
Agency: TBD / San Francisco + StubHub / San Francisco
Client: StubHub Category: Digital Design
Bundesverband "Das frühgeborene Kind" "Early Type"
Agency: Kolle Rebbe GmbH / Hamburg
Client: Bundesverband "Das frühgeborene Kind" e.V. Category: Typography / Dynamic / In Motion
Shoe Shame
Agency: Happy F&B / Gothenburg + F&B Factory / Gothenburg + Mecka / Borås
Client: Brunngård Group AB Category: Packaging / Mass-market
Gotlands Bryggeri
Agency: Neumeister Strategic Design AB / Stockholm + Spendrups Bryggeri / Vårby + Gotlands Bryggeri / Visby
Client: Gotlands Bryggeri Category: Packaging / Mass-market
Honest Packaging
Agency: ZGM Modern Marketing Partners / Edmonton
Client: Honest Dumplings Category: Packaging / Mass-market
Packaging of “TOKYO CHOCOLAT FACTORY”
Agency: good design company / Tokyo + writing style inc. / Tokyo
Client: I'll Co., Ltd. Category: Packaging / Mass-market
Good-Luck Walnuts
Agency: Peace Graphics / Nagoya
Client: Mamefuku Co., Ltd. Category: Packaging / Mass-market
Penobscot Bay Brewery—Package Design System
Agency: Hydrogen Advertising / Seattle
Client: Penobscot Bay Brewery Category: Packaging / Mass-market
KOZAEMON
Agency: Tsushima Design / Hiroshima + SAKE-SHOW YAMADA / Hiroshima
Client: SAKE-SHOW YAMADA Category: Packaging / Mass-market
SIMPLo - One Sip is All it Takes
Agency: Planeta Design AB / Stockholm
Client: SIMPLo Category: Packaging / Mass-market
Japanese Sword KATANA
Agency: Grand Deluxe / Matsuyama
Client: Yagi Syuzobu Category: Packaging / Mass-market
#BodyCantWait
Agency: Herezie Group / Paris
Client: HANDICAP INTERNATIONAL Category: Experiential / Environmental / Out of Home - Series
The Shortcut Billboards
Agency: SERVICEPLAN GERMANY / Munich
Client: MINI Category: Experiential / Environmental / Out of Home - Series
Real Posters
Agency: R/GA / New York
Client: Samsung Category: Experiential / Environmental / Out of Home - Series
One
Agency: VMLY&R / Dubai
Client: Interreligious Council in Bosnia & Herzegovina Category: Branding / Logo
Logo based on the historical optotype eye chart letters
Agency: ANTI / Norway
Client: Optiker-K Category: Branding / Logo
Africa's Travel Indaba
Agency: FCB Joburg (Pty) Ltd / Johannesburg + South African Tourism / Johannesburg
Client: South African Tourism Category: Branding / Logo
Subway - Logo
Agency: Turner Duckworth: / London, San Francisco, New York
Client: Subway Category: Branding / Logo
Only for aesthetic eyes
Agency: DENTSU INC. / Tokyo
Client: good mornings Co., Ltd Category: Craft / Printing & Paper Craft
Fleeting Beauty
Agency: KOKUYO Co.,Ltd. / Osaka + DENTSU INC. / Tokyo
Client: KOKUYO Co.,Ltd. Category: Craft / Printing & Paper Craft
YouFab Global Creative Awards 2018
Agency: SHA inc. / TOKYO
Client: Loftwork inc. Category: Craft / Printing & Paper Craft
Unravelling#InRealLife
Agency: Ogilvy / Hong Kong
Client: The Samaritans Category: Craft / Printing & Paper Craft
ReArranged
Agency: Scholz & Friends / Berlin
Client: Berlin Philharmonic Category: Craft / Photography
Variety: Lady Gaga Photography
Agency: Variety Magazine / Los Angeles + Robert Festino / Los Angeles
Client: Variety Magazine Category: Craft / Photography
The Sobering Report
Agency: Rethink
Client: Arrive Alive Drive Sober Category: Branding / Corporate Communications
"Jump" Limited Edition Vinyl
Agency: BBDO / New York
Client: Bacardi Category: Promotional / Collateral Items
Only for aesthetic eyes
Agency: DENTSU INC. / Tokyo
Client: good mornings Co., Ltd Category: Promotional / Collateral Items
Award:
2019 Design Merit Award
Agency:
SHENZHEN ORACLE CREATIVE DESIGN CO.,LTD / Shenzhen
Client:
Guiding Tea Co., Ltd
Title:
Grandpa's Private Tea
Category:
Packaging / Specialty
Annual ID:
OS_DE19164M
Award:
2019 Design Merit Award
Agency:
SID LEE / PARIS
Client:
Moët & Chandon
Title:
"Greatness Since 1998" : Roger Federer 20 years pro career charity edition
Category:
Packaging / Specialty
Annual ID:
OS_DE19165M
Award:
2019 Design Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
MINI
Title:
The Shortcut Billboards
Category:
Experiential / Environmental / Wayfinding
Annual ID:
OS_DE19185M
Award:
2019 Design Merit Award
Agency:
Jones Knowles Ritchie / New York
Client:
Dunkin' Brands
Title:
Dunkin'
Category:
Typography / Typeface Design
Annual ID:
OS_DE19116M
Award:
2019 Design Merit Award
Agency:
Naked Communications / Australia + RMIT University / Melbourne
Client:
RMIT University
Title:
Sans Forgetica
Category:
Typography / Typeface Design
Annual ID:
OS_DE19117M
Award:
2019 Design Merit Award
Agency:
ANTI / Norway
Client:
Optiker-K
Title:
Typeface based on historical optotype charts
Category:
Typography / Typeface Design
Annual ID:
OS_DE19118M
Award:
2019 Design Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Reporters Without Borders
Title:
Fonts for Freedom
Category:
Typography / Typeface Design
Annual ID:
OS_DE19119M
Award:
2019 Design Merit Award
Agency:
Squarespace / New York + DIA / New York
Client:
Squarespace
Title:
Squarespace Brand Redesign
Category:
Typography / Typeface Design
Annual ID:
OS_DE19120M
Award:
2019 Design Merit Award
Agency:
Shenzhen DaE Interior Design Co.,Ltd / Shenzhen City
Client:
Ke Merchants Association
Title:
Lotus Square Art Center
Category:
Experiential / Environmental / Outdoor Spaces
Annual ID:
OS_DE19183M
Award:
2019 Design Merit Award
Agency:
Ogilvy New Zealand / Parnell, Auckland + Geometry Global / Parnell, Auckland
Client:
Sanitarium
Title:
Garden of Goodness
Category:
Experiential / Environmental / Outdoor Spaces
Annual ID:
OS_DE19184M
Award:
2019 Design Merit Award
Agency:
Africa / Sao Paulo
Client:
AB Inbev/Budweiser
Title:
Hermeto - Made of Music
Category:
Digital Design
Annual ID:
OS_DE19168M
Award:
2019 Design Merit Award
Agency:
BASIC® / Bay Area
Client:
Google
Title:
store.google.com
Category:
Digital Design
Annual ID:
OS_DE19169M
Award:
2019 Design Merit Award
Agency:
Google Creative Lab / London
Client:
Google
Title:
NSynth Super
Category:
Digital Design
Annual ID:
OS_DE19170M
Award:
2019 Design Merit Award
Agency:
R/GA / New York
Client:
Mailchimp
Title:
Mailchimp Customer Experience
Category:
Digital Design
Annual ID:
OS_DE19171M
Award:
2019 Design Merit Award
Agency:
Bluecadet / Philadelphia
Client:
Outrider Foundation
Title:
Outrider.org
Category:
Digital Design
Annual ID:
OS_DE19172M
Award:
2019 Design Merit Award
Agency:
Colenso BBDO / Auckland
Client:
Spark New Zealand
Title:
Kupu
Category:
Digital Design
Annual ID:
OS_DE19173M
Award:
2019 Design Merit Award
Agency:
TBD / San Francisco + StubHub / San Francisco
Client:
StubHub
Title:
The Gift Rapper
Category:
Digital Design
Annual ID:
OS_DE19174M
Award:
2019 Design Merit Award
Agency:
Kolle Rebbe GmbH / Hamburg
Client:
Bundesverband "Das frühgeborene Kind" e.V.
Title:
Bundesverband "Das frühgeborene Kind" "Early Type"
Category:
Typography / Dynamic / In Motion
Annual ID:
OS_DE19122M
Award:
2019 Design Merit Award
Agency:
Happy F&B / Gothenburg + F&B Factory / Gothenburg + Mecka / Borås
Client:
Brunngård Group AB
Title:
Shoe Shame
Category:
Packaging / Mass-market
Annual ID:
OS_DE19154M
Award:
2019 Design Merit Award
Agency:
Neumeister Strategic Design AB / Stockholm + Spendrups Bryggeri / Vårby + Gotlands Bryggeri / Visby
Client:
Gotlands Bryggeri
Title:
Gotlands Bryggeri
Category:
Packaging / Mass-market
Annual ID:
OS_DE19155M
Award:
2019 Design Merit Award
Agency:
Leo Burnett / Toronto
Client:
Grinning Face
Title:
Coconut Milk
Category:
Packaging / Mass-market
Annual ID:
OS_DE19156M
Award:
2019 Design Merit Award
Agency:
ZGM Modern Marketing Partners / Edmonton
Client:
Honest Dumplings
Title:
Honest Packaging
Category:
Packaging / Mass-market
Annual ID:
OS_DE19157M
Award:
2019 Design Merit Award
Agency:
good design company / Tokyo + writing style inc. / Tokyo
Client:
I'll Co., Ltd.
Title:
Packaging of “TOKYO CHOCOLAT FACTORY”
Category:
Packaging / Mass-market
Annual ID:
OS_DE19158M
Award:
2019 Design Merit Award
Agency:
Peace Graphics / Nagoya
Client:
Mamefuku Co., Ltd.
Title:
Good-Luck Walnuts
Category:
Packaging / Mass-market
Annual ID:
OS_DE19159M
Award:
2019 Design Merit Award
Agency:
Hydrogen Advertising / Seattle
Client:
Penobscot Bay Brewery
Title:
Penobscot Bay Brewery—Package Design System
Category:
Packaging / Mass-market
Annual ID:
OS_DE19160M
Award:
2019 Design Merit Award
Agency:
Tsushima Design / Hiroshima + SAKE-SHOW YAMADA / Hiroshima
Client:
SAKE-SHOW YAMADA
Title:
KOZAEMON
Category:
Packaging / Mass-market
Annual ID:
OS_DE19161M
Award:
2019 Design Merit Award
Agency:
Planeta Design AB / Stockholm
Client:
SIMPLo
Title:
SIMPLo - One Sip is All it Takes
Category:
Packaging / Mass-market
Annual ID:
OS_DE19162M
Award:
2019 Design Merit Award
Agency:
Grand Deluxe / Matsuyama
Client:
Yagi Syuzobu
Title:
Japanese Sword KATANA
Category:
Packaging / Mass-market
Annual ID:
OS_DE19163M
Award:
2019 Design Merit Award
Agency:
Herezie Group / Paris
Client:
HANDICAP INTERNATIONAL
Title:
#BodyCantWait
Category:
Experiential / Environmental / Out of Home - Series
Annual ID:
OS_DE19176M
Award:
2019 Design Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
MINI
Title:
The Shortcut Billboards
Category:
Experiential / Environmental / Out of Home - Series
Annual ID:
OS_DE19177M
Award:
2019 Design Merit Award
Agency:
R/GA / New York
Client:
Samsung
Title:
Real Posters
Category:
Experiential / Environmental / Out of Home - Series
Annual ID:
OS_DE19178M
Award:
2019 Design Merit Award
Agency:
Apple / Cupertino
Client:
Apple
Title:
More in the making
Category:
Branding / Logo
Annual ID:
OS_DE19078M
Award:
2019 Design Merit Award
Agency:
Jones Knowles Ritchie / New York
Client:
Dunkin' Brands
Title:
Dunkin'
Category:
Branding / Logo
Annual ID:
OS_DE19079M
Award:
2019 Design Merit Award
Agency:
VMLY&R / Dubai
Client:
Interreligious Council in Bosnia & Herzegovina
Title:
One
Category:
Branding / Logo
Annual ID:
OS_DE19080M
Award:
2019 Design Merit Award
Agency:
ANTI / Norway
Client:
Nedre Foss
Title:
Logo moulded in iron
Category:
Branding / Logo
Annual ID:
OS_DE19081M
Award:
2019 Design Merit Award
Agency:
Wieden+Kennedy / São Paulo
Client:
Nike
Title:
Philippe Coutinho ID
Category:
Branding / Logo
Annual ID:
OS_DE19082M
Award:
2019 Design Merit Award
Agency:
ANTI / Norway
Client:
Optiker-K
Title:
Logo based on the historical optotype eye chart letters
Category:
Branding / Logo
Annual ID:
OS_DE19083M
Award:
2019 Design Merit Award
Agency:
FCB Joburg (Pty) Ltd / Johannesburg + South African Tourism / Johannesburg
Client:
South African Tourism
Title:
Africa's Travel Indaba
Category:
Branding / Logo
Annual ID:
OS_DE19084M
Award:
2019 Design Merit Award
Agency:
Turner Duckworth: / London, San Francisco, New York
Client:
Subway
Title:
Subway - Logo
Category:
Branding / Logo
Annual ID:
OS_DE19085M
Award:
2019 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
good mornings Co., Ltd
Title:
Only for aesthetic eyes
Category:
Craft / Printing & Paper Craft
Annual ID:
OS_DE19218M
Award:
2019 Design Merit Award
Agency:
KOKUYO Co.,Ltd. / Osaka + DENTSU INC. / Tokyo
Client:
KOKUYO Co.,Ltd.
Title:
Fleeting Beauty
Category:
Craft / Printing & Paper Craft
Annual ID:
OS_DE19219M
Award:
2019 Design Merit Award
Agency:
Rethink
Client:
Leaf Forward
Title:
Pass The Bill
Category:
Craft / Printing & Paper Craft
Annual ID:
OS_DE19220M
Award:
2019 Design Merit Award
Agency:
SHA inc. / TOKYO
Client:
Loftwork inc.
Title:
YouFab Global Creative Awards 2018
Category:
Craft / Printing & Paper Craft
Annual ID:
OS_DE19221M
Award:
2019 Design Merit Award
Agency:
Ogilvy / Hong Kong
Client:
The Samaritans
Title:
Unravelling#InRealLife
Category:
Craft / Printing & Paper Craft
Annual ID:
OS_DE19222M
Award:
2019 Design Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Berlin Philharmonic
Title:
ReArranged
Category:
Craft / Photography
Annual ID:
OS_DE19213M
Award:
2019 Design Merit Award
Agency:
We Are Unlimited / Chicago
Client:
McDonald's
Title:
More In Common
Category:
Craft / Photography
Annual ID:
OS_DE19214M
Award:
2019 Design Merit Award
Agency:
Variety Magazine / Los Angeles + Robert Festino / Los Angeles
Client:
Variety Magazine
Title:
Variety: Lady Gaga Photography
Category:
Craft / Photography
Annual ID:
OS_DE19215M
Award:
2019 Design Merit Award
Agency:
Rethink
Client:
Arrive Alive Drive Sober
Title:
The Sobering Report
Category:
Branding / Corporate Communications
Annual ID:
OS_DE19105M
Award:
2019 Design Merit Award
Agency:
BBDO / New York
Client:
Bacardi
Title:
"Jump" Limited Edition Vinyl
Category:
Promotional / Collateral Items
Annual ID:
OS_DE19146M
Award:
2019 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
good mornings Co., Ltd
Title:
Only for aesthetic eyes
Category:
Promotional / Collateral Items
Annual ID:
OS_DE19147M
