The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Door of LuBan:Square,Circle,Line,Angle
Agency: Tinyworkshop / Beijing
Client: Beijing United Publishing Co,Ltd Category: Editorial / Books
The Sick Bag Song
Agency: Tenmilliontimes Design / Nanjing
Client: Beijing United Publishing Co.,Ltd. Category: Editorial / Books
One Book of Art
Agency: VMLY&R / Dubai
Client: Interreligious Council in Bosnia & Herzegovina Category: Editorial / Books
Old Trades of Jiangsu
Agency: Phoenix Education Publishing,Ltd / Nanjing + Artron Art Printing Co., Ltd. / Shanghai
Client: Phoenix Education Publishing,Ltd Category: Editorial / Books
Strings Attached
Agency: Happy F&B / Gothenburg
Client: The Torsten and Wanja Söderberg Prize / The Röhsska Museum Category: Editorial / Books
One
Agency: VMLY&R / Dubai
Client: Interreligious Council in Bosnia & Herzegovina Category: Branding / Logo
Logo based on the historical optotype eye chart letters
Agency: ANTI / Norway
Client: Optiker-K Category: Branding / Logo
Africa's Travel Indaba
Agency: FCB Joburg (Pty) Ltd / Johannesburg + South African Tourism / Johannesburg
Client: South African Tourism Category: Branding / Logo
Subway - Logo
Agency: Turner Duckworth: / London, San Francisco, New York
Client: Subway Category: Branding / Logo
BLINK TEST
Agency: J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM
Client: Jimmy Nelson Foundation Category: Moving Image / Series
Survivor Stories
Agency: Deutsch / Los Angeles + The 'me too.' movement / New York
Client: The 'me too.' movement Category: Moving Image / Series
Healing Jungle
Agency: INNOCEAN / Seoul + Hyundai Marine & Fire Insurance / Seoul + LINEHOLIC Corp. / Seoul + TRUMAKUS / Seoul
Client: Hyundai Marine & Fire Insurance Category: Experiential / Environmental / Indoor Spaces
Noc Coffee Company
Agency: Superunion / Hong Kong
Client: Noc Coffee Company Category: Experiential / Environmental / Indoor Spaces
The Marvelous Mrs. Maisel Carnegie Deli Pop-Up
Agency: Tool / Santa Monica + Prime Video / Santa Monica
Client: Prime Video Category: Experiential / Environmental / Indoor Spaces
Stradivarius: Timeless Journey
Agency: DENTSU INC. / Tokyo + Qosmo, Inc. / Tokyo
Client: TOKYO STRADIVARIUS FESTIVAL 2018 Committee / Nippon Violin Co.,Ltd Category: Experiential / Environmental / Indoor Spaces
The Google Assistant Ride
Agency: Google / San Francisco + Sparks / Philadelphia + Deep Local / Pittsburgh + Nexus Studios / Los Angeles
Client: Google Category: Branding / Brand Installations
Healing Jungle
Agency: INNOCEAN / Seoul + Hyundai Marine & Fire Insurance / Seoul + LINEHOLIC Corp. / Seoul + TRUMAKUS / Seoul
Client: Hyundai Marine & Fire Insurance Category: Branding / Brand Installations
MINI EXTRAODDINARY
Agency: Kinetic / Singapore
Client: MINI ASIA Category: Branding / Brand Installations
Noc Coffee Company
Agency: Superunion / Hong Kong
Client: Noc Coffee Company Category: Branding / Brand Installations
The Sobering Report
Agency: Rethink
Client: Arrive Alive Drive Sober Category: Branding / Corporate Communications
LINK THE WORLD, LIKE A WORD.
Agency: DENTSU INC. / Tokyo
Client: TOYOTA L&F Category: Typography / Static
The Shortcut Billboards
Agency: SERVICEPLAN GERMANY / Munich
Client: MINI Category: Experiential / Environmental / Wayfinding
ReArranged
Agency: Scholz & Friends / Berlin
Client: Berlin Philharmonic Category: Craft / Photography
Variety: Lady Gaga Photography
Agency: Variety Magazine / Los Angeles + Robert Festino / Los Angeles
Client: Variety Magazine Category: Craft / Photography
Bundesverband "Das frühgeborene Kind" "Early Type"
Agency: Kolle Rebbe GmbH / Hamburg
Client: Bundesverband "Das frühgeborene Kind" e.V. Category: Typography / Dynamic / In Motion
Reskinning Queen Street West
Agency: Zulu Alpha Kilo / Toronto
Client: Consonant Skincare Category: Promotional / Posters - Extended Series
KINGO. affordable solar energy on demand
Agency: Ogilvy Colombia / Bogotá + Ogilvy Guatemala / Ciudad de Guatemala + KINGO / Ciudad de Guatemala
Client: KINGO Category: Innovation in Design
The Universal language of pain
Agency: BBDO / Bangkok
Client: Mercedes-Benz (Thailand) Category: Innovation in Design
Sans Forgetica
Agency: Naked Communications / Australia + RMIT University / Melbourne
Client: RMIT University Category: Innovation in Design
Greetings from the Blockchain
Agency: Havas / New York + TD Ameritrade / Jersey City
Client: TD Ameritrade Category: Innovation in Design
Lotus Square Art Center
Agency: Shenzhen DaE Interior Design Co.,Ltd / Shenzhen City
Client: Ke Merchants Association Category: Experiential / Environmental / Outdoor Spaces
Garden of Goodness
Agency: Ogilvy New Zealand / Parnell, Auckland + Geometry Global / Parnell, Auckland
Client: Sanitarium Category: Experiential / Environmental / Outdoor Spaces
BBC Two Rebrand
Agency: Superunion / London + BBC Creative / London
Client: BBC Two Category: Craft / Animation
SCA – The force of the forest
Agency: Bold (NoA) / Stockholm
Client: SCA Category: Craft / Animation
Grandpa's Private Tea
Agency: SHENZHEN ORACLE CREATIVE DESIGN CO.,LTD / Shenzhen
Client: Guiding Tea Co., Ltd Category: Packaging / Specialty
"Greatness Since 1998" : Roger Federer 20 years pro career charity edition
Agency: SID LEE / PARIS
Client: Moët & Chandon Category: Packaging / Specialty
Peekaboo Mask
Agency: Cheil Worldwide / Seoul + Museum Film / Seoul + Tiffany Film / Seoul
Client: Seoul Metropolitan Government Category: Experiential / Environmental / Out of Home - Single
Dunkin'
Agency: Jones Knowles Ritchie / New York
Client: Dunkin' Brands Category: Typography / Typeface Design
Sans Forgetica
Agency: Naked Communications / Australia + RMIT University / Melbourne
Client: RMIT University Category: Typography / Typeface Design
Typeface based on historical optotype charts
Agency: ANTI / Norway
Client: Optiker-K Category: Typography / Typeface Design
Fonts for Freedom
Agency: SERVICEPLAN GERMANY / Munich
Client: Reporters Without Borders Category: Typography / Typeface Design
Squarespace Brand Redesign
Agency: Squarespace / New York + DIA / New York
Client: Squarespace Category: Typography / Typeface Design
Award:
2019 Design Merit Award
Agency:
Tinyworkshop / Beijing
Client:
Beijing United Publishing Co,Ltd
Title:
The Door of LuBan:Square,Circle,Line,Angle
Category:
Editorial / Books
Annual ID:
OS_DE19110M
Award:
2019 Design Merit Award
Agency:
Tenmilliontimes Design / Nanjing
Client:
Beijing United Publishing Co.,Ltd.
Title:
The Sick Bag Song
Category:
Editorial / Books
Annual ID:
OS_DE19111M
Award:
2019 Design Merit Award
Agency:
VMLY&R / Dubai
Client:
Interreligious Council in Bosnia & Herzegovina
Title:
One Book of Art
Category:
Editorial / Books
Annual ID:
OS_DE19112M
Award:
2019 Design Merit Award
Agency:
Phoenix Education Publishing,Ltd / Nanjing + Artron Art Printing Co., Ltd. / Shanghai
Client:
Phoenix Education Publishing,Ltd
Title:
Old Trades of Jiangsu
Category:
Editorial / Books
Annual ID:
OS_DE19113M
Award:
2019 Design Merit Award
Agency:
Happy F&B / Gothenburg
Client:
The Torsten and Wanja Söderberg Prize / The Röhsska Museum
Title:
Strings Attached
Category:
Editorial / Books
Annual ID:
OS_DE19114M
Award:
2019 Design Merit Award
Agency:
Apple / Cupertino
Client:
Apple
Title:
More in the making
Category:
Branding / Logo
Annual ID:
OS_DE19078M
Award:
2019 Design Merit Award
Agency:
Jones Knowles Ritchie / New York
Client:
Dunkin' Brands
Title:
Dunkin'
Category:
Branding / Logo
Annual ID:
OS_DE19079M
Award:
2019 Design Merit Award
Agency:
VMLY&R / Dubai
Client:
Interreligious Council in Bosnia & Herzegovina
Title:
One
Category:
Branding / Logo
Annual ID:
OS_DE19080M
Award:
2019 Design Merit Award
Agency:
ANTI / Norway
Client:
Nedre Foss
Title:
Logo moulded in iron
Category:
Branding / Logo
Annual ID:
OS_DE19081M
Award:
2019 Design Merit Award
Agency:
Wieden+Kennedy / São Paulo
Client:
Nike
Title:
Philippe Coutinho ID
Category:
Branding / Logo
Annual ID:
OS_DE19082M
Award:
2019 Design Merit Award
Agency:
ANTI / Norway
Client:
Optiker-K
Title:
Logo based on the historical optotype eye chart letters
Category:
Branding / Logo
Annual ID:
OS_DE19083M
Award:
2019 Design Merit Award
Agency:
FCB Joburg (Pty) Ltd / Johannesburg + South African Tourism / Johannesburg
Client:
South African Tourism
Title:
Africa's Travel Indaba
Category:
Branding / Logo
Annual ID:
OS_DE19084M
Award:
2019 Design Merit Award
Agency:
Turner Duckworth: / London, San Francisco, New York
Client:
Subway
Title:
Subway - Logo
Category:
Branding / Logo
Annual ID:
OS_DE19085M
Award:
2019 Design Merit Award
Agency:
J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM
Client:
Jimmy Nelson Foundation
Title:
BLINK TEST
Category:
Moving Image / Series
Annual ID:
OS_DE19190M
Award:
2019 Design Merit Award
Agency:
Deutsch / Los Angeles + The 'me too.' movement / New York
Client:
The 'me too.' movement
Title:
Survivor Stories
Category:
Moving Image / Series
Annual ID:
OS_DE19191M
Award:
2019 Design Merit Award
Agency:
INNOCEAN / Seoul + Hyundai Marine & Fire Insurance / Seoul + LINEHOLIC Corp. / Seoul + TRUMAKUS / Seoul
Client:
Hyundai Marine & Fire Insurance
Title:
Healing Jungle
Category:
Experiential / Environmental / Indoor Spaces
Annual ID:
OS_DE19179M
Award:
2019 Design Merit Award
Agency:
Superunion / Hong Kong
Client:
Noc Coffee Company
Title:
Noc Coffee Company
Category:
Experiential / Environmental / Indoor Spaces
Annual ID:
OS_DE19180M
Award:
2019 Design Merit Award
Agency:
Tool / Santa Monica + Prime Video / Santa Monica
Client:
Prime Video
Title:
The Marvelous Mrs. Maisel Carnegie Deli Pop-Up
Category:
Experiential / Environmental / Indoor Spaces
Annual ID:
OS_DE19181M
Award:
2019 Design Merit Award
Agency:
DENTSU INC. / Tokyo + Qosmo, Inc. / Tokyo
Client:
TOKYO STRADIVARIUS FESTIVAL 2018 Committee / Nippon Violin Co.,Ltd
Title:
Stradivarius: Timeless Journey
Category:
Experiential / Environmental / Indoor Spaces
Annual ID:
OS_DE19182M
Award:
2019 Design Merit Award
Agency:
Google / San Francisco + Sparks / Philadelphia + Deep Local / Pittsburgh + Nexus Studios / Los Angeles
Client:
Google
Title:
The Google Assistant Ride
Category:
Branding / Brand Installations
Annual ID:
OS_DE19106M
Award:
2019 Design Merit Award
Agency:
INNOCEAN / Seoul + Hyundai Marine & Fire Insurance / Seoul + LINEHOLIC Corp. / Seoul + TRUMAKUS / Seoul
Client:
Hyundai Marine & Fire Insurance
Title:
Healing Jungle
Category:
Branding / Brand Installations
Annual ID:
OS_DE19107M
Award:
2019 Design Merit Award
Agency:
Kinetic / Singapore
Client:
MINI ASIA
Title:
MINI EXTRAODDINARY
Category:
Branding / Brand Installations
Annual ID:
OS_DE19108M
Award:
2019 Design Merit Award
Agency:
Superunion / Hong Kong
Client:
Noc Coffee Company
Title:
Noc Coffee Company
Category:
Branding / Brand Installations
Annual ID:
OS_DE19109M
Award:
2019 Design Merit Award
Agency:
Rethink
Client:
Arrive Alive Drive Sober
Title:
The Sobering Report
Category:
Branding / Corporate Communications
Annual ID:
OS_DE19105M
Award:
2019 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
TOYOTA L&F
Title:
LINK THE WORLD, LIKE A WORD.
Category:
Typography / Static
Annual ID:
OS_DE19121M
Award:
2019 Design Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
MINI
Title:
The Shortcut Billboards
Category:
Experiential / Environmental / Wayfinding
Annual ID:
OS_DE19185M
Award:
2019 Design Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Berlin Philharmonic
Title:
ReArranged
Category:
Craft / Photography
Annual ID:
OS_DE19213M
Award:
2019 Design Merit Award
Agency:
We Are Unlimited / Chicago
Client:
McDonald's
Title:
More In Common
Category:
Craft / Photography
Annual ID:
OS_DE19214M
Award:
2019 Design Merit Award
Agency:
Variety Magazine / Los Angeles + Robert Festino / Los Angeles
Client:
Variety Magazine
Title:
Variety: Lady Gaga Photography
Category:
Craft / Photography
Annual ID:
OS_DE19215M
Award:
2019 Design Merit Award
Agency:
Kolle Rebbe GmbH / Hamburg
Client:
Bundesverband "Das frühgeborene Kind" e.V.
Title:
Bundesverband "Das frühgeborene Kind" "Early Type"
Category:
Typography / Dynamic / In Motion
Annual ID:
OS_DE19122M
Award:
2019 Design Merit Award
Agency:
Droga5 / London
Client:
Argent
Title:
Coal Drops Yard
Category:
Promotional / Print Advertisements
Annual ID:
OS_DE19137M
Award:
2019 Design Merit Award
Agency:
Zulu Alpha Kilo / Toronto
Client:
Consonant Skincare
Title:
Reskinning Queen Street West
Category:
Promotional / Posters - Extended Series
Annual ID:
OS_DE19136M
Award:
2019 Design Merit Award
Agency:
Google Creative Lab / London
Client:
Google
Title:
NSynth Super
Category:
Innovation in Design
Annual ID:
OS_DE19223M
Award:
2019 Design Merit Award
Agency:
Ogilvy Colombia / Bogotá + Ogilvy Guatemala / Ciudad de Guatemala + KINGO / Ciudad de Guatemala
Client:
KINGO
Title:
KINGO. affordable solar energy on demand
Category:
Innovation in Design
Annual ID:
OS_DE19224M
Award:
2019 Design Merit Award
Agency:
BBDO / Bangkok
Client:
Mercedes-Benz (Thailand)
Title:
The Universal language of pain
Category:
Innovation in Design
Annual ID:
OS_DE19225M
Award:
2019 Design Merit Award
Agency:
VMLY&R / Melbourne
Client:
Monash University
Title:
Sip Safe
Category:
Innovation in Design
Annual ID:
OS_DE19226M
Award:
2019 Design Merit Award
Agency:
Naked Communications / Australia + RMIT University / Melbourne
Client:
RMIT University
Title:
Sans Forgetica
Category:
Innovation in Design
Annual ID:
OS_DE19227M
Award:
2019 Design Merit Award
Agency:
Havas / New York + TD Ameritrade / Jersey City
Client:
TD Ameritrade
Title:
Greetings from the Blockchain
Category:
Innovation in Design
Annual ID:
OS_DE19228M
Award:
2019 Design Merit Award
Agency:
Shenzhen DaE Interior Design Co.,Ltd / Shenzhen City
Client:
Ke Merchants Association
Title:
Lotus Square Art Center
Category:
Experiential / Environmental / Outdoor Spaces
Annual ID:
OS_DE19183M
Award:
2019 Design Merit Award
Agency:
Ogilvy New Zealand / Parnell, Auckland + Geometry Global / Parnell, Auckland
Client:
Sanitarium
Title:
Garden of Goodness
Category:
Experiential / Environmental / Outdoor Spaces
Annual ID:
OS_DE19184M
Award:
2019 Design Merit Award
Agency:
Superunion / London + BBC Creative / London
Client:
BBC Two
Title:
BBC Two Rebrand
Category:
Craft / Animation
Annual ID:
OS_DE19216M
Award:
2019 Design Merit Award
Agency:
Bold (NoA) / Stockholm
Client:
SCA
Title:
SCA – The force of the forest
Category:
Craft / Animation
Annual ID:
OS_DE19217M
Award:
2019 Design Merit Award
Agency:
SHENZHEN ORACLE CREATIVE DESIGN CO.,LTD / Shenzhen
Client:
Guiding Tea Co., Ltd
Title:
Grandpa's Private Tea
Category:
Packaging / Specialty
Annual ID:
OS_DE19164M
Award:
2019 Design Merit Award
Agency:
SID LEE / PARIS
Client:
Moët & Chandon
Title:
"Greatness Since 1998" : Roger Federer 20 years pro career charity edition
Category:
Packaging / Specialty
Annual ID:
OS_DE19165M
Award:
2019 Design Merit Award
Agency:
Cheil Worldwide / Seoul + Museum Film / Seoul + Tiffany Film / Seoul
Client:
Seoul Metropolitan Government
Title:
Peekaboo Mask
Category:
Experiential / Environmental / Out of Home - Single
Annual ID:
OS_DE19175M
Award:
2019 Design Merit Award
Agency:
Jones Knowles Ritchie / New York
Client:
Dunkin' Brands
Title:
Dunkin'
Category:
Typography / Typeface Design
Annual ID:
OS_DE19116M
Award:
2019 Design Merit Award
Agency:
Naked Communications / Australia + RMIT University / Melbourne
Client:
RMIT University
Title:
Sans Forgetica
Category:
Typography / Typeface Design
Annual ID:
OS_DE19117M
Award:
2019 Design Merit Award
Agency:
ANTI / Norway
Client:
Optiker-K
Title:
Typeface based on historical optotype charts
Category:
Typography / Typeface Design
Annual ID:
OS_DE19118M
Award:
2019 Design Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Reporters Without Borders
Title:
Fonts for Freedom
Category:
Typography / Typeface Design
Annual ID:
OS_DE19119M
Award:
2019 Design Merit Award
Agency:
Squarespace / New York + DIA / New York
Client:
Squarespace
Title:
Squarespace Brand Redesign
Category:
Typography / Typeface Design
Annual ID:
OS_DE19120M
