The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Reskinning Queen Street West Agency: Zulu Alpha Kilo / Toronto Client: Consonant Skincare Category: Promotional / Posters - Extended Series
NSynth Super Agency: Google Creative Lab / London Client: Google Category: Innovation in Design
KINGO. affordable solar energy on demand Agency: Ogilvy Colombia / Bogotá + Ogilvy Guatemala / Ciudad de Guatemala + KINGO / Ciudad de Guatemala Client: KINGO Category: Innovation in Design
The Universal language of pain Agency: BBDO / Bangkok Client: Mercedes-Benz (Thailand) Category: Innovation in Design
Sip Safe Agency: VMLY&R / Melbourne Client: Monash University Category: Innovation in Design
Sans Forgetica Agency: Naked Communications / Australia + RMIT University / Melbourne Client: RMIT University Category: Innovation in Design
Greetings from the Blockchain Agency: Havas / New York + TD Ameritrade / Jersey City Client: TD Ameritrade Category: Innovation in Design
Hermeto - Made of Music Agency: Africa / Sao Paulo Client: AB Inbev/Budweiser Category: Digital Design
store.google.com Agency: BASIC® / Bay Area Client: Google Category: Digital Design
NSynth Super Agency: Google Creative Lab / London Client: Google Category: Digital Design
Mailchimp Customer Experience Agency: R/GA / New York Client: Mailchimp Category: Digital Design
Outrider.org Agency: Bluecadet / Philadelphia Client: Outrider Foundation Category: Digital Design
Kupu Agency: Colenso BBDO / Auckland Client: Spark New Zealand Category: Digital Design
The Gift Rapper Agency: TBD / San Francisco + StubHub / San Francisco Client: StubHub Category: Digital Design
The Sobering Report Agency: Rethink Client: Arrive Alive Drive Sober Category: Branding / Corporate Communications
BLINK TEST Agency: J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM Client: Jimmy Nelson Foundation Category: Moving Image / Series
Survivor Stories Agency: Deutsch / Los Angeles + The 'me too.' movement / New York Client: The 'me too.' movement Category: Moving Image / Series
Enlightenment Agency: ANTI / Norway Client: DEICHMAN Category: Branding / Identity System
Dieline Agency: Jones Knowles Ritchie / New York Client: Dieline Category: Branding / Identity System
discovering hands - The Blind see more. Agency: Grey Germany / KW43 BRANDDESIGN / Duesseldorf Client: discovering hands Category: Branding / Identity System
Lugano Region Territorial Branding Agency: Caselli Strategic Design / Mendrisio Client: Ente Turistico del Luganese Category: Branding / Identity System
Fear and Fantasy Festival Agency: TBWA\ / Istanbul Client: Fear and Fantasy Festival Category: Branding / Identity System
Fragment Experience Agency: Sid Lee / Montreal + Fragment Experience / Matane Client: Fragment Experience Category: Branding / Identity System
Branding for a haute couture facial esthetic salon "EN" Agency: canaria inc. / Tokyo Client: LENOR JAPAN Co., Ltd. Category: Branding / Identity System
2018 LIANZHOU FOTO Agency: another design / Guangzhou Client: LIANZHOU FOTO Organizing Committee Category: Branding / Identity System
Mailchimp Brand Identity System Agency: COLLINS / San Francisco Client: Mailchimp Category: Branding / Identity System
Maison Mère visual Identity Agency: Sid Lee / Montreal + Maison Mère / Baie St-Paul Client: Maison Mère Category: Branding / Identity System
Nike By You Brand Identity System Agency: Gretel / New York + Nike / Beaverton, OR Client: Nike Category: Branding / Identity System
Africa's Travel Indaba Agency: FCB Joburg (Pty) Ltd / Johannesburg + South African Tourism / Johannesburg Client: South African Tourism Category: Branding / Identity System
A simple line, a simple sport Agency: PEN.Inc. / Tokyo Client: The FACTORY Climbing Gym Category: Branding / Identity System
Tian Shui's Branding Design Agency: Y.STUDIO / Shenzhen Client: Tian Shui Category: Branding / Identity System
EartH Visual Identity Agency: 72andSunny / Amsterdam + Village Underground / London Client: Village Underground Category: Branding / Identity System
Sex and Drugs Poster Agency: Ogilvy / Chicago Client: Lyric Opera Category: Promotional / Posters - Single
Only for aesthetic eyes Agency: DENTSU INC. / Tokyo Client: good mornings Co., Ltd Category: Craft / Printing & Paper Craft
Fleeting Beauty Agency: KOKUYO Co.,Ltd. / Osaka + DENTSU INC. / Tokyo Client: KOKUYO Co.,Ltd. Category: Craft / Printing & Paper Craft
Pass The Bill Agency: Rethink Client: Leaf Forward Category: Craft / Printing & Paper Craft
YouFab Global Creative Awards 2018 Agency: SHA inc. / TOKYO Client: Loftwork inc.  Category: Craft / Printing & Paper Craft
Unravelling#InRealLife Agency: Ogilvy / Hong Kong Client: The Samaritans Category: Craft / Printing & Paper Craft
SINCE 1995 Agency: DENTSU INC. / Tokyo Client: KOBE SHIMBUN Category: Editorial / Magazines & Newspapers
Book + Plant + Hair = fossette Agency: knot / Tokyo Client: fossette hair Ginza Category: Craft / Illustration
BLOCK OUT THE CHAOS: WORLD LEADERS Agency: Cheil Worldwide / Hong Kong + Illusion / Bangkok Client: JBL (iTect Ltd) Category: Craft / Illustration
Fillmore Book Agency: Commonwealth // McCann / Detroit Client: The Fillmore Category: Craft / Illustration
Celebrate marriage, refuse the slaughter of sharks Agency: i2mago / Guangzhou Client: WildAid Category: Craft / Illustration
Blood Surrogates Agency: Sid Lee / Toronto Client: Egale Canada Category: Moving Image / Single
Endless Stories Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Moving Image / Single
GO!! NEW. Agency: McCANN / Tokyo + TYO inc. TYO drive / Tokyo + AC-bu / Tokyo Client: Mondelez Japan Category: Moving Image / Single
Kungfu Water Agency: The Nine X Insight Group / Shanghai Client: Vatti / Trinity Healthy Dishwasher Category: Moving Image / Single
BBC Two Rebrand Agency: Superunion / London + BBC Creative / London Client: BBC Two Category: Craft / Animation
SCA – The force of the forest Agency: Bold (NoA) / Stockholm Client: SCA Category: Craft / Animation
The Door of LuBan:Square,Circle,Line,Angle Agency: Tinyworkshop / Beijing Client: Beijing United Publishing Co,Ltd Category: Editorial / Books

2019 Design Merit Award

Zulu Alpha Kilo / Toronto

Consonant Skincare

Reskinning Queen Street West

Promotional / Posters - Extended Series

OS_DE19136M

2019 Design Merit Award

Google Creative Lab / London

Google

NSynth Super

Innovation in Design

OS_DE19223M

2019 Design Merit Award

Ogilvy Colombia / Bogotá + Ogilvy Guatemala / Ciudad de Guatemala + KINGO / Ciudad de Guatemala

KINGO

KINGO. affordable solar energy on demand

Innovation in Design

OS_DE19224M

2019 Design Merit Award

BBDO / Bangkok

Mercedes-Benz (Thailand)

The Universal language of pain

Innovation in Design

OS_DE19225M

2019 Design Merit Award

VMLY&R / Melbourne

Monash University

Sip Safe

Innovation in Design

OS_DE19226M

2019 Design Merit Award

Naked Communications / Australia + RMIT University / Melbourne

RMIT University

Sans Forgetica

Innovation in Design

OS_DE19227M

2019 Design Merit Award

Havas / New York + TD Ameritrade / Jersey City

TD Ameritrade

Greetings from the Blockchain

Innovation in Design

OS_DE19228M

2019 Design Merit Award

Africa / Sao Paulo

AB Inbev/Budweiser

Hermeto - Made of Music

Digital Design

OS_DE19168M

2019 Design Merit Award

BASIC® / Bay Area

Google

store.google.com

Digital Design

OS_DE19169M

2019 Design Merit Award

Google Creative Lab / London

Google

NSynth Super

Digital Design

OS_DE19170M

2019 Design Merit Award

R/GA / New York

Mailchimp

Mailchimp Customer Experience

Digital Design

OS_DE19171M

2019 Design Merit Award

Bluecadet / Philadelphia

Outrider Foundation

Outrider.org

Digital Design

OS_DE19172M

2019 Design Merit Award

Colenso BBDO / Auckland

Spark New Zealand

Kupu

Digital Design

OS_DE19173M

2019 Design Merit Award

TBD / San Francisco + StubHub / San Francisco

StubHub

The Gift Rapper

Digital Design

OS_DE19174M

2019 Design Merit Award

Rethink

Arrive Alive Drive Sober

The Sobering Report

Branding / Corporate Communications

OS_DE19105M

2019 Design Merit Award

J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM

Jimmy Nelson Foundation

BLINK TEST

Moving Image / Series

OS_DE19190M

2019 Design Merit Award

Deutsch / Los Angeles + The 'me too.' movement / New York

The 'me too.' movement

Survivor Stories

Moving Image / Series

OS_DE19191M

2019 Design Merit Award

ANTI / Norway

DEICHMAN

Enlightenment

Branding / Identity System

OS_DE19086M

2019 Design Merit Award

Jones Knowles Ritchie / New York

Dieline

Dieline

Branding / Identity System

OS_DE19087M

2019 Design Merit Award

Grey Germany / KW43 BRANDDESIGN / Duesseldorf

discovering hands

discovering hands - The Blind see more.

Branding / Identity System

OS_DE19088M

2019 Design Merit Award

Caselli Strategic Design / Mendrisio

Ente Turistico del Luganese

Lugano Region Territorial Branding

Branding / Identity System

OS_DE19089M

2019 Design Merit Award

TBWA\ / Istanbul

Fear and Fantasy Festival

Fear and Fantasy Festival

Branding / Identity System

OS_DE19090M

2019 Design Merit Award

Sid Lee / Montreal + Fragment Experience / Matane

Fragment Experience

Fragment Experience

Branding / Identity System

OS_DE19091M

2019 Design Merit Award

canaria inc. / Tokyo

LENOR JAPAN Co., Ltd.

Branding for a haute couture facial esthetic salon "EN"

Branding / Identity System

OS_DE19092M

2019 Design Merit Award

another design / Guangzhou

LIANZHOU FOTO Organizing Committee

2018 LIANZHOU FOTO

Branding / Identity System

OS_DE19093M

2019 Design Merit Award

COLLINS / San Francisco

Mailchimp

Mailchimp Brand Identity System

Branding / Identity System

OS_DE19094M

2019 Design Merit Award

Sid Lee / Montreal + Maison Mère / Baie St-Paul

Maison Mère

Maison Mère visual Identity

Branding / Identity System

OS_DE19095M

2019 Design Merit Award

Gretel / New York + Nike / Beaverton, OR

Nike

Nike By You Brand Identity System

Branding / Identity System

OS_DE19096M

2019 Design Merit Award

FCB Joburg (Pty) Ltd / Johannesburg + South African Tourism / Johannesburg

South African Tourism

Africa's Travel Indaba

Branding / Identity System

OS_DE19097M

2019 Design Merit Award

PEN.Inc. / Tokyo

The FACTORY Climbing Gym

A simple line, a simple sport

Branding / Identity System

OS_DE19098M

2019 Design Merit Award

Y.STUDIO / Shenzhen

Tian Shui

Tian Shui's Branding Design

Branding / Identity System

OS_DE19099M

2019 Design Merit Award

72andSunny / Amsterdam + Village Underground / London

Village Underground

EartH Visual Identity

Branding / Identity System

OS_DE19100M

2019 Design Merit Award

Ogilvy / Chicago

Lyric Opera

Sex and Drugs Poster

Promotional / Posters - Single

OS_DE19123M

2019 Design Merit Award

DENTSU INC. / Tokyo

good mornings Co., Ltd

Only for aesthetic eyes

Craft / Printing & Paper Craft

OS_DE19218M

2019 Design Merit Award

KOKUYO Co.,Ltd. / Osaka + DENTSU INC. / Tokyo

KOKUYO Co.,Ltd.

Fleeting Beauty

Craft / Printing & Paper Craft

OS_DE19219M

2019 Design Merit Award

Rethink

Leaf Forward

Pass The Bill

Craft / Printing & Paper Craft

OS_DE19220M

2019 Design Merit Award

SHA inc. / TOKYO

Loftwork inc. 

YouFab Global Creative Awards 2018

Craft / Printing & Paper Craft

OS_DE19221M

2019 Design Merit Award

Ogilvy / Hong Kong

The Samaritans

Unravelling#InRealLife

Craft / Printing & Paper Craft

OS_DE19222M

2019 Design Merit Award

DENTSU INC. / Tokyo

KOBE SHIMBUN

SINCE 1995

Editorial / Magazines & Newspapers

OS_DE19115M

2019 Design Merit Award

knot / Tokyo

fossette hair Ginza

Book + Plant + Hair = fossette

Craft / Illustration

OS_DE19209M

2019 Design Merit Award

Cheil Worldwide / Hong Kong + Illusion / Bangkok

JBL (iTect Ltd)

BLOCK OUT THE CHAOS: WORLD LEADERS

Craft / Illustration

OS_DE19210M

2019 Design Merit Award

Commonwealth // McCann / Detroit

The Fillmore

Fillmore Book

Craft / Illustration

OS_DE19211M

2019 Design Merit Award

i2mago / Guangzhou

WildAid

Celebrate marriage, refuse the slaughter of sharks

Craft / Illustration

OS_DE19212M

2019 Design Merit Award

Sid Lee / Toronto

Egale Canada

Blood Surrogates

Moving Image / Single

OS_DE19186M

2019 Design Merit Award

AlmapBBDO / São Paulo

Getty Images

Endless Stories

Moving Image / Single

OS_DE19187M

2019 Design Merit Award

McCANN / Tokyo + TYO inc. TYO drive / Tokyo + AC-bu / Tokyo

Mondelez Japan

GO!! NEW.

Moving Image / Single

OS_DE19188M

2019 Design Merit Award

The Nine X Insight Group / Shanghai

Vatti / Trinity Healthy Dishwasher

Kungfu Water

Moving Image / Single

OS_DE19189M

2019 Design Merit Award

Superunion / London + BBC Creative / London

BBC Two

BBC Two Rebrand

Craft / Animation

OS_DE19216M

2019 Design Merit Award

Bold (NoA) / Stockholm

SCA

SCA – The force of the forest

Craft / Animation

OS_DE19217M

2019 Design Merit Award

Tinyworkshop / Beijing

Beijing United Publishing Co,Ltd

The Door of LuBan:Square,Circle,Line,Angle

Editorial / Books

OS_DE19110M

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