The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
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Award
Agency
Client
Title
Category
Annual ID
Lotus Square Art Center
Agency: Shenzhen DaE Interior Design Co.,Ltd / Shenzhen City
Client: Ke Merchants Association Category: Experiential / Environmental / Outdoor Spaces
Garden of Goodness
Agency: Ogilvy New Zealand / Parnell, Auckland + Geometry Global / Parnell, Auckland
Client: Sanitarium Category: Experiential / Environmental / Outdoor Spaces
The Shortcut Billboards
Agency: SERVICEPLAN GERMANY / Munich
Client: MINI Category: Experiential / Environmental / Wayfinding
Hermeto - Made of Music
Agency: Africa / Sao Paulo
Client: AB Inbev/Budweiser Category: Digital Design
The Gift Rapper
Agency: TBD / San Francisco + StubHub / San Francisco
Client: StubHub Category: Digital Design
One
Agency: VMLY&R / Dubai
Client: Interreligious Council in Bosnia & Herzegovina Category: Branding / Logo
Logo based on the historical optotype eye chart letters
Agency: ANTI / Norway
Client: Optiker-K Category: Branding / Logo
Africa's Travel Indaba
Agency: FCB Joburg (Pty) Ltd / Johannesburg + South African Tourism / Johannesburg
Client: South African Tourism Category: Branding / Logo
Subway - Logo
Agency: Turner Duckworth: / London, San Francisco, New York
Client: Subway Category: Branding / Logo
"Jump" Limited Edition Vinyl
Agency: BBDO / New York
Client: Bacardi Category: Promotional / Collateral Items
Only for aesthetic eyes
Agency: DENTSU INC. / Tokyo
Client: good mornings Co., Ltd Category: Promotional / Collateral Items
The Ugly Truth Sweaters
Agency: TBWA\ / Helsinki + Helsingin Sanomat / Helsinki
Client: Helsingin Sanomat Category: Promotional / Collateral Items
The Royal Bucket
Agency: Iris / London + KFC / UK
Client: KFC (Yum! Brands) Category: Promotional / Collateral Items
HEARTLAND 365
Agency: DENTSU INC. / Tokyo
Client: Kirin Brewery Company, Limited Category: Promotional / Collateral Items
SINCE 1995
Agency: DENTSU INC. / Tokyo
Client: KOBE SHIMBUN Category: Promotional / Collateral Items
Mohawk Keaykolour
Agency: Hybrid Design / San Francisco
Client: Mohawk Category: Promotional / Collateral Items
The Mailable Billboard
Agency: DentsuBos / Toronto
Client: New Standard Beer Category: Promotional / Collateral Items
SINCE 1995
Agency: DENTSU INC. / Tokyo
Client: KOBE SHIMBUN Category: Editorial / Magazines & Newspapers
Book + Plant + Hair = fossette
Agency: knot / Tokyo
Client: fossette hair Ginza Category: Craft / Illustration
BLOCK OUT THE CHAOS: WORLD LEADERS
Agency: Cheil Worldwide / Hong Kong + Illusion / Bangkok
Client: JBL (iTect Ltd) Category: Craft / Illustration
Fillmore Book
Agency: Commonwealth // McCann / Detroit
Client: The Fillmore Category: Craft / Illustration
Celebrate marriage, refuse the slaughter of sharks
Agency: i2mago / Guangzhou
Client: WildAid Category: Craft / Illustration
The Google Assistant Ride
Agency: Google / San Francisco + Sparks / Philadelphia + Deep Local / Pittsburgh + Nexus Studios / Los Angeles
Client: Google Category: Branding / Brand Installations
Healing Jungle
Agency: INNOCEAN / Seoul + Hyundai Marine & Fire Insurance / Seoul + LINEHOLIC Corp. / Seoul + TRUMAKUS / Seoul
Client: Hyundai Marine & Fire Insurance Category: Branding / Brand Installations
MINI EXTRAODDINARY
Agency: Kinetic / Singapore
Client: MINI ASIA Category: Branding / Brand Installations
Noc Coffee Company
Agency: Superunion / Hong Kong
Client: Noc Coffee Company Category: Branding / Brand Installations
Shoe Shame
Agency: Happy F&B / Gothenburg + F&B Factory / Gothenburg + Mecka / Borås
Client: Brunngård Group AB Category: Packaging / Mass-market
Gotlands Bryggeri
Agency: Neumeister Strategic Design AB / Stockholm + Spendrups Bryggeri / Vårby + Gotlands Bryggeri / Visby
Client: Gotlands Bryggeri Category: Packaging / Mass-market
Honest Packaging
Agency: ZGM Modern Marketing Partners / Edmonton
Client: Honest Dumplings Category: Packaging / Mass-market
Packaging of “TOKYO CHOCOLAT FACTORY”
Agency: good design company / Tokyo + writing style inc. / Tokyo
Client: I'll Co., Ltd. Category: Packaging / Mass-market
Good-Luck Walnuts
Agency: Peace Graphics / Nagoya
Client: Mamefuku Co., Ltd. Category: Packaging / Mass-market
Penobscot Bay Brewery—Package Design System
Agency: Hydrogen Advertising / Seattle
Client: Penobscot Bay Brewery Category: Packaging / Mass-market
KOZAEMON
Agency: Tsushima Design / Hiroshima + SAKE-SHOW YAMADA / Hiroshima
Client: SAKE-SHOW YAMADA Category: Packaging / Mass-market
SIMPLo - One Sip is All it Takes
Agency: Planeta Design AB / Stockholm
Client: SIMPLo Category: Packaging / Mass-market
Japanese Sword KATANA
Agency: Grand Deluxe / Matsuyama
Client: Yagi Syuzobu Category: Packaging / Mass-market
#BodyCantWait
Agency: Herezie Group / Paris
Client: HANDICAP INTERNATIONAL Category: Experiential / Environmental / Out of Home - Series
The Shortcut Billboards
Agency: SERVICEPLAN GERMANY / Munich
Client: MINI Category: Experiential / Environmental / Out of Home - Series
Real Posters
Agency: R/GA / New York
Client: Samsung Category: Experiential / Environmental / Out of Home - Series
KINGO. affordable solar energy on demand
Agency: Ogilvy Colombia / Bogotá + Ogilvy Guatemala / Ciudad de Guatemala + KINGO / Ciudad de Guatemala
Client: KINGO Category: Innovation in Design