The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Grandpa's Private Tea
Agency: SHENZHEN ORACLE CREATIVE DESIGN CO.,LTD / Shenzhen
Client: Guiding Tea Co., Ltd Category: Packaging / Specialty
"Greatness Since 1998" : Roger Federer 20 years pro career charity edition
Agency: SID LEE / PARIS
Client: Moët & Chandon Category: Packaging / Specialty
Here to Create Change
Agency: TBWA\Chiat\Day / New York + DMB Media / London
Client: Adidas Category: Promotional / Posters - Series
The origin of life
Agency: SHA inc. / TOKYO
Client: BioClub Tokyo Category: Promotional / Posters - Series
Exhibition of Anselm Kiefer
Agency: NON FORM / Beijing
Client: Central Academy of Fine Art, China Category: Promotional / Posters - Series
Get Back, Tohoku.
Agency: DENTSU INC. / Tokyo
Client: EAST JAPAN RAILWAY COMPANY Category: Promotional / Posters - Series
Promotional Poster Series
Agency: Ogilvy / Chicago
Client: Lyric Opera Category: Promotional / Posters - Series
The Flowers in Masterpieces
Agency: Creative Power Unit / Tokyo
Client: Shiga Art School Category: Promotional / Posters - Series
Highlight the Remarkable
Agency: DDB Group Germany / Düsseldorf + Stefan Kranefeld Imaging / Düsseldorf
Client: STABILO International GmbH Category: Promotional / Posters - Series
A simple line, a simple sport
Agency: PEN.Inc. / Tokyo
Client: The FACTORY Climbing Gym Category: Promotional / Posters - Series
#UNIGNORABLE
Agency: TAXI / Toronto + United Way / Toronto
Client: United Way Category: Promotional / Posters - Series
Reskinning Queen Street West
Agency: Zulu Alpha Kilo / Toronto
Client: Consonant Skincare Category: Promotional / Posters - Extended Series
KINGO. affordable solar energy on demand
Agency: Ogilvy Colombia / Bogotá + Ogilvy Guatemala / Ciudad de Guatemala + KINGO / Ciudad de Guatemala
Client: KINGO Category: Innovation in Design
The Universal language of pain
Agency: BBDO / Bangkok
Client: Mercedes-Benz (Thailand) Category: Innovation in Design
Sans Forgetica
Agency: Naked Communications / Australia + RMIT University / Melbourne
Client: RMIT University Category: Innovation in Design
Greetings from the Blockchain
Agency: Havas / New York + TD Ameritrade / Jersey City
Client: TD Ameritrade Category: Innovation in Design
Healing Jungle
Agency: INNOCEAN / Seoul + Hyundai Marine & Fire Insurance / Seoul + LINEHOLIC Corp. / Seoul + TRUMAKUS / Seoul
Client: Hyundai Marine & Fire Insurance Category: Experiential / Environmental / Indoor Spaces
Noc Coffee Company
Agency: Superunion / Hong Kong
Client: Noc Coffee Company Category: Experiential / Environmental / Indoor Spaces
The Marvelous Mrs. Maisel Carnegie Deli Pop-Up
Agency: Tool / Santa Monica + Prime Video / Santa Monica
Client: Prime Video Category: Experiential / Environmental / Indoor Spaces
Stradivarius: Timeless Journey
Agency: DENTSU INC. / Tokyo + Qosmo, Inc. / Tokyo
Client: TOKYO STRADIVARIUS FESTIVAL 2018 Committee / Nippon Violin Co.,Ltd Category: Experiential / Environmental / Indoor Spaces
Dieline
Agency: Jones Knowles Ritchie / New York
Client: Dieline Category: Branding / Identity System
discovering hands - The Blind see more.
Agency: Grey Germany / KW43 BRANDDESIGN / Duesseldorf
Client: discovering hands Category: Branding / Identity System
Lugano Region Territorial Branding
Agency: Caselli Strategic Design / Mendrisio
Client: Ente Turistico del Luganese Category: Branding / Identity System
Fear and Fantasy Festival
Agency: TBWA\ / Istanbul
Client: Fear and Fantasy Festival Category: Branding / Identity System
Fragment Experience
Agency: Sid Lee / Montreal + Fragment Experience / Matane
Client: Fragment Experience Category: Branding / Identity System
Branding for a haute couture facial esthetic salon "EN"
Agency: canaria inc. / Tokyo
Client: LENOR JAPAN Co., Ltd. Category: Branding / Identity System
2018 LIANZHOU FOTO
Agency: another design / Guangzhou
Client: LIANZHOU FOTO Organizing Committee Category: Branding / Identity System
Mailchimp Brand Identity System
Agency: COLLINS / San Francisco
Client: Mailchimp Category: Branding / Identity System
Maison Mère visual Identity
Agency: Sid Lee / Montreal + Maison Mère / Baie St-Paul
Client: Maison Mère Category: Branding / Identity System
Nike By You Brand Identity System
Agency: Gretel / New York + Nike / Beaverton, OR
Client: Nike Category: Branding / Identity System
Africa's Travel Indaba
Agency: FCB Joburg (Pty) Ltd / Johannesburg + South African Tourism / Johannesburg
Client: South African Tourism Category: Branding / Identity System
A simple line, a simple sport
Agency: PEN.Inc. / Tokyo
Client: The FACTORY Climbing Gym Category: Branding / Identity System
Tian Shui's Branding Design
Agency: Y.STUDIO / Shenzhen
Client: Tian Shui Category: Branding / Identity System
EartH Visual Identity
Agency: 72andSunny / Amsterdam + Village Underground / London
Client: Village Underground Category: Branding / Identity System
Lotus Square Art Center
Agency: Shenzhen DaE Interior Design Co.,Ltd / Shenzhen City
Client: Ke Merchants Association Category: Experiential / Environmental / Outdoor Spaces
Garden of Goodness
Agency: Ogilvy New Zealand / Parnell, Auckland + Geometry Global / Parnell, Auckland
Client: Sanitarium Category: Experiential / Environmental / Outdoor Spaces
Share Your Gifts
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + BUCK / Los Angeles
Client: Apple Category: Craft / Art Direction
ReArranged
Agency: Scholz & Friends / Berlin
Client: Berlin Philharmonic Category: Craft / Art Direction
The Fake News Stand
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York
Client: Columbia Journalism Review Category: Craft / Art Direction
Google Helpfulness
Agency: Google Brand Studio / San Francisco
Client: Google Category: Craft / Art Direction
Fleeting Beauty
Agency: KOKUYO Co.,Ltd. / Osaka + DENTSU INC. / Tokyo
Client: KOKUYO Co.,Ltd. Category: Craft / Art Direction
Award:
2019 Design Merit Award
Agency:
SHENZHEN ORACLE CREATIVE DESIGN CO.,LTD / Shenzhen
Client:
Guiding Tea Co., Ltd
Title:
Grandpa's Private Tea
Category:
Packaging / Specialty
Annual ID:
OS_DE19164M
Award:
2019 Design Merit Award
Agency:
SID LEE / PARIS
Client:
Moët & Chandon
Title:
"Greatness Since 1998" : Roger Federer 20 years pro career charity edition
Category:
Packaging / Specialty
Annual ID:
OS_DE19165M
Award:
2019 Design Merit Award
Agency:
TBWA\Chiat\Day / New York + DMB Media / London
Client:
Adidas
Title:
Here to Create Change
Category:
Promotional / Posters - Series
Annual ID:
OS_DE19124M
Award:
2019 Design Merit Award
Agency:
OUWN inc. / Tokyo
Client:
BAR A TO Z
Title:
MATURITY
Category:
Promotional / Posters - Series
Annual ID:
OS_DE19125M
Award:
2019 Design Merit Award
Agency:
SHA inc. / TOKYO
Client:
BioClub Tokyo
Title:
The origin of life
Category:
Promotional / Posters - Series
Annual ID:
OS_DE19126M
Award:
2019 Design Merit Award
Agency:
NON FORM / Beijing
Client:
Central Academy of Fine Art, China
Title:
Exhibition of Anselm Kiefer
Category:
Promotional / Posters - Series
Annual ID:
OS_DE19127M
Award:
2019 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
EAST JAPAN RAILWAY COMPANY
Title:
Get Back, Tohoku.
Category:
Promotional / Posters - Series
Annual ID:
OS_DE19128M
Award:
2019 Design Merit Award
Agency:
Ogilvy / Chicago
Client:
Lyric Opera
Title:
Promotional Poster Series
Category:
Promotional / Posters - Series
Annual ID:
OS_DE19129M
Award:
2019 Design Merit Award
Agency:
Creative Power Unit / Tokyo
Client:
Shiga Art School
Title:
The Flowers in Masterpieces
Category:
Promotional / Posters - Series
Annual ID:
OS_DE19130M
Award:
2019 Design Merit Award
Agency:
DDB Group Germany / Düsseldorf + Stefan Kranefeld Imaging / Düsseldorf
Client:
STABILO International GmbH
Title:
Highlight the Remarkable
Category:
Promotional / Posters - Series
Annual ID:
OS_DE19131M
Award:
2019 Design Merit Award
Agency:
Leo Burnett / Toronto
Client:
TD
Title:
Poster Bank
Category:
Promotional / Posters - Series
Annual ID:
OS_DE19132M
Award:
2019 Design Merit Award
Agency:
PEN.Inc. / Tokyo
Client:
The FACTORY Climbing Gym
Title:
A simple line, a simple sport
Category:
Promotional / Posters - Series
Annual ID:
OS_DE19133M
Award:
2019 Design Merit Award
Agency:
TAXI / Toronto + United Way / Toronto
Client:
United Way
Title:
#UNIGNORABLE
Category:
Promotional / Posters - Series
Annual ID:
OS_DE19135M
Award:
2019 Design Merit Award
Agency:
Zulu Alpha Kilo / Toronto
Client:
Consonant Skincare
Title:
Reskinning Queen Street West
Category:
Promotional / Posters - Extended Series
Annual ID:
OS_DE19136M
Award:
2019 Design Merit Award
Agency:
Google Creative Lab / London
Client:
Google
Title:
NSynth Super
Category:
Innovation in Design
Annual ID:
OS_DE19223M
Award:
2019 Design Merit Award
Agency:
Ogilvy Colombia / Bogotá + Ogilvy Guatemala / Ciudad de Guatemala + KINGO / Ciudad de Guatemala
Client:
KINGO
Title:
KINGO. affordable solar energy on demand
Category:
Innovation in Design
Annual ID:
OS_DE19224M
Award:
2019 Design Merit Award
Agency:
BBDO / Bangkok
Client:
Mercedes-Benz (Thailand)
Title:
The Universal language of pain
Category:
Innovation in Design
Annual ID:
OS_DE19225M
Award:
2019 Design Merit Award
Agency:
VMLY&R / Melbourne
Client:
Monash University
Title:
Sip Safe
Category:
Innovation in Design
Annual ID:
OS_DE19226M
Award:
2019 Design Merit Award
Agency:
Naked Communications / Australia + RMIT University / Melbourne
Client:
RMIT University
Title:
Sans Forgetica
Category:
Innovation in Design
Annual ID:
OS_DE19227M
Award:
2019 Design Merit Award
Agency:
Havas / New York + TD Ameritrade / Jersey City
Client:
TD Ameritrade
Title:
Greetings from the Blockchain
Category:
Innovation in Design
Annual ID:
OS_DE19228M
Award:
2019 Design Merit Award
Agency:
INNOCEAN / Seoul + Hyundai Marine & Fire Insurance / Seoul + LINEHOLIC Corp. / Seoul + TRUMAKUS / Seoul
Client:
Hyundai Marine & Fire Insurance
Title:
Healing Jungle
Category:
Experiential / Environmental / Indoor Spaces
Annual ID:
OS_DE19179M
Award:
2019 Design Merit Award
Agency:
Superunion / Hong Kong
Client:
Noc Coffee Company
Title:
Noc Coffee Company
Category:
Experiential / Environmental / Indoor Spaces
Annual ID:
OS_DE19180M
Award:
2019 Design Merit Award
Agency:
Tool / Santa Monica + Prime Video / Santa Monica
Client:
Prime Video
Title:
The Marvelous Mrs. Maisel Carnegie Deli Pop-Up
Category:
Experiential / Environmental / Indoor Spaces
Annual ID:
OS_DE19181M
Award:
2019 Design Merit Award
Agency:
DENTSU INC. / Tokyo + Qosmo, Inc. / Tokyo
Client:
TOKYO STRADIVARIUS FESTIVAL 2018 Committee / Nippon Violin Co.,Ltd
Title:
Stradivarius: Timeless Journey
Category:
Experiential / Environmental / Indoor Spaces
Annual ID:
OS_DE19182M
Award:
2019 Design Merit Award
Agency:
ANTI / Norway
Client:
DEICHMAN
Title:
Enlightenment
Category:
Branding / Identity System
Annual ID:
OS_DE19086M
Award:
2019 Design Merit Award
Agency:
Jones Knowles Ritchie / New York
Client:
Dieline
Title:
Dieline
Category:
Branding / Identity System
Annual ID:
OS_DE19087M
Award:
2019 Design Merit Award
Agency:
Grey Germany / KW43 BRANDDESIGN / Duesseldorf
Client:
discovering hands
Title:
discovering hands - The Blind see more.
Category:
Branding / Identity System
Annual ID:
OS_DE19088M
Award:
2019 Design Merit Award
Agency:
Caselli Strategic Design / Mendrisio
Client:
Ente Turistico del Luganese
Title:
Lugano Region Territorial Branding
Category:
Branding / Identity System
Annual ID:
OS_DE19089M
Award:
2019 Design Merit Award
Agency:
TBWA\ / Istanbul
Client:
Fear and Fantasy Festival
Title:
Fear and Fantasy Festival
Category:
Branding / Identity System
Annual ID:
OS_DE19090M
Award:
2019 Design Merit Award
Agency:
Sid Lee / Montreal + Fragment Experience / Matane
Client:
Fragment Experience
Title:
Fragment Experience
Category:
Branding / Identity System
Annual ID:
OS_DE19091M
Award:
2019 Design Merit Award
Agency:
canaria inc. / Tokyo
Client:
LENOR JAPAN Co., Ltd.
Title:
Branding for a haute couture facial esthetic salon "EN"
Category:
Branding / Identity System
Annual ID:
OS_DE19092M
Award:
2019 Design Merit Award
Agency:
another design / Guangzhou
Client:
LIANZHOU FOTO Organizing Committee
Title:
2018 LIANZHOU FOTO
Category:
Branding / Identity System
Annual ID:
OS_DE19093M
Award:
2019 Design Merit Award
Agency:
COLLINS / San Francisco
Client:
Mailchimp
Title:
Mailchimp Brand Identity System
Category:
Branding / Identity System
Annual ID:
OS_DE19094M
Award:
2019 Design Merit Award
Agency:
Sid Lee / Montreal + Maison Mère / Baie St-Paul
Client:
Maison Mère
Title:
Maison Mère visual Identity
Category:
Branding / Identity System
Annual ID:
OS_DE19095M
Award:
2019 Design Merit Award
Agency:
Gretel / New York + Nike / Beaverton, OR
Client:
Nike
Title:
Nike By You Brand Identity System
Category:
Branding / Identity System
Annual ID:
OS_DE19096M
Award:
2019 Design Merit Award
Agency:
FCB Joburg (Pty) Ltd / Johannesburg + South African Tourism / Johannesburg
Client:
South African Tourism
Title:
Africa's Travel Indaba
Category:
Branding / Identity System
Annual ID:
OS_DE19097M
Award:
2019 Design Merit Award
Agency:
PEN.Inc. / Tokyo
Client:
The FACTORY Climbing Gym
Title:
A simple line, a simple sport
Category:
Branding / Identity System
Annual ID:
OS_DE19098M
Award:
2019 Design Merit Award
Agency:
Y.STUDIO / Shenzhen
Client:
Tian Shui
Title:
Tian Shui's Branding Design
Category:
Branding / Identity System
Annual ID:
OS_DE19099M
Award:
2019 Design Merit Award
Agency:
72andSunny / Amsterdam + Village Underground / London
Client:
Village Underground
Title:
EartH Visual Identity
Category:
Branding / Identity System
Annual ID:
OS_DE19100M
Award:
2019 Design Merit Award
Agency:
Shenzhen DaE Interior Design Co.,Ltd / Shenzhen City
Client:
Ke Merchants Association
Title:
Lotus Square Art Center
Category:
Experiential / Environmental / Outdoor Spaces
Annual ID:
OS_DE19183M
Award:
2019 Design Merit Award
Agency:
Ogilvy New Zealand / Parnell, Auckland + Geometry Global / Parnell, Auckland
Client:
Sanitarium
Title:
Garden of Goodness
Category:
Experiential / Environmental / Outdoor Spaces
Annual ID:
OS_DE19184M
Award:
2019 Design Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + BUCK / Los Angeles
Client:
Apple
Title:
Share Your Gifts
Category:
Craft / Art Direction
Annual ID:
OS_DE19192M
Award:
2019 Design Merit Award
Agency:
Droga5 / London
Client:
Argent
Title:
Coal Drops Yard
Category:
Craft / Art Direction
Annual ID:
OS_DE19193M
Award:
2019 Design Merit Award
Agency:
OUWN inc. / Tokyo
Client:
BAR A TO Z
Title:
MATURITY
Category:
Craft / Art Direction
Annual ID:
OS_DE19194M
Award:
2019 Design Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Berlin Philharmonic
Title:
ReArranged
Category:
Craft / Art Direction
Annual ID:
OS_DE19195M
Award:
2019 Design Merit Award
Agency:
TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York
Client:
Columbia Journalism Review
Title:
The Fake News Stand
Category:
Craft / Art Direction
Annual ID:
OS_DE19196M
Award:
2019 Design Merit Award
Agency:
AMV BBDO / London
Client:
Essity
Title:
Viva La Vulva
Category:
Craft / Art Direction
Annual ID:
OS_DE19197M
Award:
2019 Design Merit Award
Agency:
Google Brand Studio / San Francisco
Client:
Google
Title:
Google Helpfulness
Category:
Craft / Art Direction
Annual ID:
OS_DE19198M
Award:
2019 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
KOBE SHIMBUN
Title:
SINCE 1995
Category:
Craft / Art Direction
Annual ID:
OS_DE19199M
Award:
2019 Design Merit Award
Agency:
KOKUYO Co.,Ltd. / Osaka + DENTSU INC. / Tokyo
Client:
KOKUYO Co.,Ltd.
Title:
Fleeting Beauty
Category:
Craft / Art Direction
Annual ID:
OS_DE19200M
