The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Sobering Report Agency: Rethink / Toronto/Montreal/Vancouver Client: Arrive Alive Drive Sober Category: Branding / Corporate Communications
Sex and Drugs Poster Agency: Ogilvy / Chicago Client: Lyric Opera Category: Promotional / Posters - Single
Here to Create Change Agency: TBWA\Chiat\Day / New York + DMB Media / London Client: Adidas Category: Promotional / Posters - Series
MATURITY Agency: OUWN inc. / Tokyo Client: BAR A TO Z Category: Promotional / Posters - Series
The origin of life Agency: SHA inc. / TOKYO Client: BioClub Tokyo Category: Promotional / Posters - Series
Exhibition of Anselm Kiefer Agency: NON FORM / Beijing Client: Central Academy of Fine Art, China Category: Promotional / Posters - Series
Get Back, Tohoku. Agency: DENTSU INC. / Tokyo Client: EAST JAPAN RAILWAY COMPANY Category: Promotional / Posters - Series
Promotional Poster Series Agency: Ogilvy / Chicago Client: Lyric Opera Category: Promotional / Posters - Series
The Flowers in Masterpieces Agency: Creative Power Unit / Tokyo Client: Shiga Art School Category: Promotional / Posters - Series
Highlight the Remarkable Agency: DDB Group Germany / Düsseldorf + Stefan Kranefeld Imaging / Düsseldorf Client: STABILO International GmbH Category: Promotional / Posters - Series
Poster Bank Agency: Leo Burnett / Toronto Client: TD Category: Promotional / Posters - Series
A simple line, a simple sport Agency: PEN.Inc. / Tokyo Client: The FACTORY Climbing Gym Category: Promotional / Posters - Series
#UNIGNORABLE Agency: TAXI / Toronto + United Way / Toronto Client: United Way Category: Promotional / Posters - Series
Dunkin' Agency: Jones Knowles Ritchie / New York Client: Dunkin' Brands Category: Typography / Typeface Design
Sans Forgetica Agency: Naked Communications / Australia + RMIT University / Melbourne Client: RMIT University Category: Typography / Typeface Design
Typeface based on historical optotype charts Agency: ANTI / Norway Client: Optiker-K Category: Typography / Typeface Design
Fonts for Freedom Agency: SERVICEPLAN GERMANY / Munich Client: Reporters Without Borders Category: Typography / Typeface Design
Squarespace Brand Redesign Agency: Squarespace / New York + DIA / New York Client: Squarespace Category: Typography / Typeface Design
More in the making Agency: Apple / Cupertino Client: Apple Category: Branding / Logo
Dunkin' Agency: Jones Knowles Ritchie / New York Client: Dunkin' Brands Category: Branding / Logo
One Agency: VMLY&R / Dubai Client: Interreligious Council in Bosnia & Herzegovina Category: Branding / Logo
Logo moulded in iron Agency: ANTI / Norway Client: Nedre Foss Category: Branding / Logo
Philippe Coutinho ID Agency: Wieden+Kennedy / São Paulo Client: Nike Category: Branding / Logo
Logo based on the historical optotype eye chart letters Agency: ANTI / Norway Client: Optiker-K Category: Branding / Logo
Africa's Travel Indaba Agency: FCB Joburg (Pty) Ltd / Johannesburg + South African Tourism / Johannesburg Client: South African Tourism Category: Branding / Logo
Subway - Logo Agency: Turner Duckworth: / London, San Francisco, New York Client: Subway Category: Branding / Logo
#BodyCantWait Agency: Herezie Group / Paris Client: HANDICAP INTERNATIONAL Category: Experiential / Environmental / Out of Home - Series
The Shortcut Billboards Agency: SERVICEPLAN GERMANY / Munich Client: MINI Category: Experiential / Environmental / Out of Home - Series
Real Posters Agency: R/GA / New York Client: Samsung Category: Experiential / Environmental / Out of Home - Series
The Fake News Stand Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York Client: Columbia Journalism Review Category: Promotional / Booklets & Brochures
HORNBACH "WERKSTÜCK Edition 001" Agency: HEIMAT, / Berlin + Markenfilm Crossing / Berlin + / HEIMAT, Berlin Client: HORNBACH Baumarkt AG Category: Promotional / Booklets & Brochures
Mohawk Quarterly Issue 14: Lead & Serve Agency: Hybrid Design / San Francisco Client: Mohawk Category: Promotional / Booklets & Brochures
Blink To Speak Agency: TBWAIndia / Mumbai Client: NeuroGen Brain & Spine Institute / Asha Ek Hope Foundation Category: Promotional / Booklets & Brochures
Art As Witness: Political Graphics 2016-18 Exhibition Catalog Agency: Visual Arts Press, Ltd. / New York + School of Visual Arts / New York Client: School of Visual Arts Category: Promotional / Booklets & Brochures
Stop The Water While Using Me! "Washazine" Agency: Kolle Rebbe GmbH / Korefe / Hamburg Client: Stop The Water While Using Me! Category: Promotional / Booklets & Brochures
Superfine Defined Agency: Toby Ng Design / Hong Kong Client: Tai Tak Takeo Fine Paper Category: Promotional / Booklets & Brochures
Fillmore Book Agency: Commonwealth // McCann / Detroit Client: The Fillmore Category: Promotional / Booklets & Brochures
Reskinning Queen Street West Agency: Zulu Alpha Kilo / Toronto Client: Consonant Skincare Category: Promotional / Posters - Extended Series
ReArranged Agency: Scholz & Friends / Berlin Client: Berlin Philharmonic Category: Craft / Photography
More In Common Agency: We Are Unlimited / Chicago Client: McDonald's Category: Craft / Photography
Variety: Lady Gaga Photography Agency: Variety Magazine / Los Angeles + Robert Festino / Los Angeles Client: Variety Magazine Category: Craft / Photography
BLINK TEST Agency: J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM Client: Jimmy Nelson Foundation Category: Moving Image / Series
Survivor Stories Agency: Deutsch / Los Angeles + The 'me too.' movement / New York Client: The 'me too.' movement Category: Moving Image / Series
Peekaboo Mask Agency: Cheil Worldwide / Seoul + Museum Film / Seoul + Tiffany Film / Seoul Client: Seoul Metropolitan Government Category: Experiential / Environmental / Out of Home - Single
LINK THE WORLD, LIKE A WORD. Agency: DENTSU INC. / Tokyo Client: TOYOTA L&F Category: Typography / Static
Grandpa's Private Tea Agency: SHENZHEN ORACLE CREATIVE DESIGN CO.,LTD / Shenzhen Client: Guiding Tea Co., Ltd Category: Packaging / Specialty
"Greatness Since 1998" : Roger Federer 20 years pro career charity edition Agency: SID LEE / PARIS Client: Moët & Chandon Category: Packaging / Specialty
Bundesverband "Das frühgeborene Kind" "Early Type" Agency: Kolle Rebbe GmbH / Hamburg Client: Bundesverband "Das frühgeborene Kind" e.V. Category: Typography / Dynamic / In Motion
Shoe Shame Agency: Happy F&B / Gothenburg + F&B Factory / Gothenburg + Mecka / Borås Client: Brunngård Group AB Category: Packaging / Mass-market
Gotlands Bryggeri Agency: Neumeister Strategic Design AB / Stockholm + Spendrups Bryggeri / Vårby + Gotlands Bryggeri / Visby Client: Gotlands Bryggeri Category: Packaging / Mass-market

2019 Design Merit Award

Rethink / Toronto/Montreal/Vancouver

Arrive Alive Drive Sober

The Sobering Report

Branding / Corporate Communications

OS_DE19105M

2019 Design Merit Award

Ogilvy / Chicago

Lyric Opera

Sex and Drugs Poster

Promotional / Posters - Single

OS_DE19123M

2019 Design Merit Award

TBWA\Chiat\Day / New York + DMB Media / London

Adidas

Here to Create Change

Promotional / Posters - Series

OS_DE19124M

2019 Design Merit Award

OUWN inc. / Tokyo

BAR A TO Z

MATURITY

Promotional / Posters - Series

OS_DE19125M

2019 Design Merit Award

SHA inc. / TOKYO

BioClub Tokyo

The origin of life

Promotional / Posters - Series

OS_DE19126M

2019 Design Merit Award

NON FORM / Beijing

Central Academy of Fine Art, China

Exhibition of Anselm Kiefer

Promotional / Posters - Series

OS_DE19127M

2019 Design Merit Award

DENTSU INC. / Tokyo

EAST JAPAN RAILWAY COMPANY

Get Back, Tohoku.

Promotional / Posters - Series

OS_DE19128M

2019 Design Merit Award

Ogilvy / Chicago

Lyric Opera

Promotional Poster Series

Promotional / Posters - Series

OS_DE19129M

2019 Design Merit Award

Creative Power Unit / Tokyo

Shiga Art School

The Flowers in Masterpieces

Promotional / Posters - Series

OS_DE19130M

2019 Design Merit Award

DDB Group Germany / Düsseldorf + Stefan Kranefeld Imaging / Düsseldorf

STABILO International GmbH

Highlight the Remarkable

Promotional / Posters - Series

OS_DE19131M

2019 Design Merit Award

Leo Burnett / Toronto

TD

Poster Bank

Promotional / Posters - Series

OS_DE19132M

2019 Design Merit Award

PEN.Inc. / Tokyo

The FACTORY Climbing Gym

A simple line, a simple sport

Promotional / Posters - Series

OS_DE19133M

2019 Design Merit Award

TAXI / Toronto + United Way / Toronto

United Way

#UNIGNORABLE

Promotional / Posters - Series

OS_DE19135M

2019 Design Merit Award

Jones Knowles Ritchie / New York

Dunkin' Brands

Dunkin'

Typography / Typeface Design

OS_DE19116M

2019 Design Merit Award

Naked Communications / Australia + RMIT University / Melbourne

RMIT University

Sans Forgetica

Typography / Typeface Design

OS_DE19117M

2019 Design Merit Award

ANTI / Norway

Optiker-K

Typeface based on historical optotype charts

Typography / Typeface Design

OS_DE19118M

2019 Design Merit Award

SERVICEPLAN GERMANY / Munich

Reporters Without Borders

Fonts for Freedom

Typography / Typeface Design

OS_DE19119M

2019 Design Merit Award

Squarespace / New York + DIA / New York

Squarespace

Squarespace Brand Redesign

Typography / Typeface Design

OS_DE19120M

2019 Design Merit Award

Apple / Cupertino

Apple

More in the making

Branding / Logo

OS_DE19078M

2019 Design Merit Award

Jones Knowles Ritchie / New York

Dunkin' Brands

Dunkin'

Branding / Logo

OS_DE19079M

2019 Design Merit Award

VMLY&R / Dubai

Interreligious Council in Bosnia & Herzegovina

One

Branding / Logo

OS_DE19080M

2019 Design Merit Award

ANTI / Norway

Nedre Foss

Logo moulded in iron

Branding / Logo

OS_DE19081M

2019 Design Merit Award

Wieden+Kennedy / São Paulo

Nike

Philippe Coutinho ID

Branding / Logo

OS_DE19082M

2019 Design Merit Award

ANTI / Norway

Optiker-K

Logo based on the historical optotype eye chart letters

Branding / Logo

OS_DE19083M

2019 Design Merit Award

FCB Joburg (Pty) Ltd / Johannesburg + South African Tourism / Johannesburg

South African Tourism

Africa's Travel Indaba

Branding / Logo

OS_DE19084M

2019 Design Merit Award

Turner Duckworth: / London, San Francisco, New York

Subway

Subway - Logo

Branding / Logo

OS_DE19085M

2019 Design Merit Award

Herezie Group / Paris

HANDICAP INTERNATIONAL

#BodyCantWait

Experiential / Environmental / Out of Home - Series

OS_DE19176M

2019 Design Merit Award

SERVICEPLAN GERMANY / Munich

MINI

The Shortcut Billboards

Experiential / Environmental / Out of Home - Series

OS_DE19177M

2019 Design Merit Award

R/GA / New York

Samsung

Real Posters

Experiential / Environmental / Out of Home - Series

OS_DE19178M

2019 Design Merit Award

TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York

Columbia Journalism Review

The Fake News Stand

Promotional / Booklets & Brochures

OS_DE19138M

2019 Design Merit Award

HEIMAT, / Berlin + Markenfilm Crossing / Berlin + / HEIMAT, Berlin

HORNBACH Baumarkt AG

HORNBACH "WERKSTÜCK Edition 001"

Promotional / Booklets & Brochures

OS_DE19139M

2019 Design Merit Award

Hybrid Design / San Francisco

Mohawk

Mohawk Quarterly Issue 14: Lead & Serve

Promotional / Booklets & Brochures

OS_DE19140M

2019 Design Merit Award

TBWAIndia / Mumbai

NeuroGen Brain & Spine Institute / Asha Ek Hope Foundation

Blink To Speak

Promotional / Booklets & Brochures

OS_DE19141M

2019 Design Merit Award

Visual Arts Press, Ltd. / New York + School of Visual Arts / New York

School of Visual Arts

Art As Witness: Political Graphics 2016-18 Exhibition Catalog

Promotional / Booklets & Brochures

OS_DE19142M

2019 Design Merit Award

Kolle Rebbe GmbH / Korefe / Hamburg

Stop The Water While Using Me!

Stop The Water While Using Me! "Washazine"

Promotional / Booklets & Brochures

OS_DE19143M

2019 Design Merit Award

Toby Ng Design / Hong Kong

Tai Tak Takeo Fine Paper

Superfine Defined

Promotional / Booklets & Brochures

OS_DE19144M

2019 Design Merit Award

Commonwealth // McCann / Detroit

The Fillmore

Fillmore Book

Promotional / Booklets & Brochures

OS_DE19145M

2019 Design Merit Award

Zulu Alpha Kilo / Toronto

Consonant Skincare

Reskinning Queen Street West

Promotional / Posters - Extended Series

OS_DE19136M

2019 Design Merit Award

Scholz & Friends / Berlin

Berlin Philharmonic

ReArranged

Craft / Photography

OS_DE19213M

2019 Design Merit Award

We Are Unlimited / Chicago

McDonald's

More In Common

Craft / Photography

OS_DE19214M

2019 Design Merit Award

Variety Magazine / Los Angeles + Robert Festino / Los Angeles

Variety Magazine

Variety: Lady Gaga Photography

Craft / Photography

OS_DE19215M

2019 Design Merit Award

J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM

Jimmy Nelson Foundation

BLINK TEST

Moving Image / Series

OS_DE19190M

2019 Design Merit Award

Deutsch / Los Angeles + The 'me too.' movement / New York

The 'me too.' movement

Survivor Stories

Moving Image / Series

OS_DE19191M

2019 Design Merit Award

Cheil Worldwide / Seoul + Museum Film / Seoul + Tiffany Film / Seoul

Seoul Metropolitan Government

Peekaboo Mask

Experiential / Environmental / Out of Home - Single

OS_DE19175M

2019 Design Merit Award

DENTSU INC. / Tokyo

TOYOTA L&F

LINK THE WORLD, LIKE A WORD.

Typography / Static

OS_DE19121M

2019 Design Merit Award

SHENZHEN ORACLE CREATIVE DESIGN CO.,LTD / Shenzhen

Guiding Tea Co., Ltd

Grandpa's Private Tea

Packaging / Specialty

OS_DE19164M

2019 Design Merit Award

SID LEE / PARIS

Moët & Chandon

"Greatness Since 1998" : Roger Federer 20 years pro career charity edition

Packaging / Specialty

OS_DE19165M

2019 Design Merit Award

Kolle Rebbe GmbH / Hamburg

Bundesverband "Das frühgeborene Kind" e.V.

Bundesverband "Das frühgeborene Kind" "Early Type"

Typography / Dynamic / In Motion

OS_DE19122M

2019 Design Merit Award

Happy F&B / Gothenburg + F&B Factory / Gothenburg + Mecka / Borås

Brunngård Group AB

Shoe Shame

Packaging / Mass-market

OS_DE19154M

2019 Design Merit Award

Neumeister Strategic Design AB / Stockholm + Spendrups Bryggeri / Vårby + Gotlands Bryggeri / Visby

Gotlands Bryggeri

Gotlands Bryggeri

Packaging / Mass-market

OS_DE19155M

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