The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

LINK THE WORLD, LIKE A WORD. Agency: DENTSU INC. / Tokyo Client: TOYOTA L&F Category: Typography / Static
Healing Jungle Agency: Innocean Worldwide / Seoul + Hyundai Marine & Fire Insurance / Seoul + LINEHOLIC Corp. / Seoul + TRUMAKUS / Seoul Client: Hyundai Marine & Fire Insurance Category: Experiential / Environmental / Indoor Spaces
Noc Coffee Company Agency: Superunion / Hong Kong Client: Noc Coffee Company Category: Experiential / Environmental / Indoor Spaces
The Marvelous Mrs. Maisel Carnegie Deli Pop-Up Agency: Tool / Santa Monica + Prime Video / Santa Monica Client: Prime Video Category: Experiential / Environmental / Indoor Spaces
Stradivarius: Timeless Journey Agency: DENTSU INC. / Tokyo + Qosmo, Inc. / Tokyo Client: TOKYO STRADIVARIUS FESTIVAL 2018 Committee / Nippon Violin Co.,Ltd Category: Experiential / Environmental / Indoor Spaces
The Shortcut Billboards Agency: SERVICEPLAN GERMANY / Munich Client: MINI Category: Experiential / Environmental / Wayfinding
The Sobering Report Agency: Rethink / Toronto/Montreal/Vancouver Client: Arrive Alive Drive Sober Category: Branding / Corporate Communications
Blood Surrogates Agency: Sid Lee / Toronto Client: Egale Canada Category: Moving Image / Single
Endless Stories Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Moving Image / Single
GO!! NEW. Agency: McCANN / Tokyo + TYO inc. TYO drive / Tokyo + AC-bu / Tokyo Client: Mondelez Japan Category: Moving Image / Single
Kungfu Water Agency: The Nine X Insight Group / Shanghai Client: Vatti / Trinity Healthy Dishwasher Category: Moving Image / Single
More in the making Agency: Apple / Cupertino Client: Apple Category: Branding / Logo
Dunkin' Agency: Jones Knowles Ritchie / New York Client: Dunkin' Brands Category: Branding / Logo
One Agency: VMLY&R / Dubai Client: Interreligious Council of Bosnia & Herzegovina Category: Branding / Logo
Logo moulded in iron Agency: ANTI / Norway Client: Nedre Foss Category: Branding / Logo
Philippe Coutinho ID Agency: Wieden+Kennedy / São Paulo Client: Nike Category: Branding / Logo
Logo based on the historical optotype eye chart letters Agency: ANTI / Norway Client: Optiker-K Category: Branding / Logo
Africa's Travel Indaba Agency: FCB Joburg (Pty) Ltd / Johannesburg + South African Tourism / Johannesburg Client: South African Tourism Category: Branding / Logo
Subway - Logo Agency: Turner Duckworth: / London, San Francisco, New York Client: Subway Category: Branding / Logo
Lotus Square Art Center Agency: Shenzhen DaE Interior Design Co.,Ltd / Shenzhen City Client: Ke Merchants Association Category: Experiential / Environmental / Outdoor Spaces
Garden of Goodness Agency: Ogilvy New Zealand / Parnell, Auckland + Geometry Global / Parnell, Auckland Client: Sanitarium Category: Experiential / Environmental / Outdoor Spaces
ReArranged Agency: Scholz & Friends / Berlin Client: Berlin Philharmonic Category: Craft / Photography
More In Common Agency: We Are Unlimited / Chicago Client: McDonald's Category: Craft / Photography
Variety: Lady Gaga Photography Agency: Variety Magazine / Los Angeles + Robert Festino / Los Angeles Client: Variety Magazine Category: Craft / Photography
SINCE 1995 Agency: DENTSU INC. / Tokyo Client: KOBE SHIMBUN Category: Editorial / Magazines & Newspapers
Here to Create Change Agency: TBWA\Chiat\Day / New York + DMB Media / London Client: Adidas Category: Promotional / Posters - Series
MATURITY Agency: OUWN inc. / Tokyo Client: BAR A TO Z Category: Promotional / Posters - Series
The origin of life Agency: SHA inc. / TOKYO Client: BioClub Tokyo Category: Promotional / Posters - Series
Exhibition of Anselm Kiefer Agency: NON FORM / Beijing Client: Central Academy of Fine Art, China Category: Promotional / Posters - Series
Get Back, Tohoku. Agency: DENTSU INC. / Tokyo Client: EAST JAPAN RAILWAY COMPANY Category: Promotional / Posters - Series
Promotional Poster Series Agency: Ogilvy / Chicago Client: Lyric Opera Category: Promotional / Posters - Series
The Flowers in Masterpieces Agency: Creative Power Unit / Tokyo Client: Shiga Art School Category: Promotional / Posters - Series
Highlight the Remarkable Agency: DDB Group Germany / Düsseldorf + Stefan Kranefeld Imaging / Düsseldorf Client: STABILO International GmbH Category: Promotional / Posters - Series
Poster Bank Agency: Leo Burnett / Toronto Client: TD Category: Promotional / Posters - Series
A simple line, a simple sport Agency: PEN.Inc. / Tokyo Client: The FACTORY Climbing Gym Category: Promotional / Posters - Series
#UNIGNORABLE Agency: TAXI / Toronto + United Way / Toronto Client: United Way Category: Promotional / Posters - Series
Hermeto - Made of Music Agency: Africa / Sao Paulo Client: AB Inbev/Budweiser Category: Digital Design
store.google.com Agency: BASIC® / Bay Area Client: Google Category: Digital Design
NSynth Super Agency: Google Creative Lab / London Client: Google Category: Digital Design
Mailchimp Customer Experience Agency: R/GA / New York Client: Mailchimp Category: Digital Design
Outrider.org Agency: Bluecadet / Philadelphia Client: Outrider Foundation Category: Digital Design
Kupu Agency: Colenso BBDO / Auckland Client: Spark New Zealand Category: Digital Design
The Gift Rapper Agency: TBD / San Francisco + StubHub / San Francisco Client: StubHub Category: Digital Design
"Jump" Limited Edition Vinyl Agency: BBDO / New York Client: Bacardi Category: Promotional / Collateral Items
Only for aesthetic eyes Agency: DENTSU INC. / Tokyo Client: good mornings Co., Ltd Category: Promotional / Collateral Items
The Ugly Truth Sweaters Agency: TBWA\ / Helsinki + Helsingin Sanomat / Helsinki Client: Helsingin Sanomat Category: Promotional / Collateral Items
The Royal Bucket Agency: Iris / London + KFC / UK Client: KFC (Yum! Brands) Category: Promotional / Collateral Items
HEARTLAND 365 Agency: DENTSU INC. / Tokyo Client: Kirin Brewery Company, Limited Category: Promotional / Collateral Items
SINCE 1995 Agency: DENTSU INC. / Tokyo Client: KOBE SHIMBUN Category: Promotional / Collateral Items
Mohawk Keaykolour Agency: Hybrid Design / San Francisco Client: Mohawk Category: Promotional / Collateral Items

2019 Design Merit Award

DENTSU INC. / Tokyo

TOYOTA L&F

LINK THE WORLD, LIKE A WORD.

Typography / Static

OS_DE19121M

2019 Design Merit Award

Innocean Worldwide / Seoul + Hyundai Marine & Fire Insurance / Seoul + LINEHOLIC Corp. / Seoul + TRUMAKUS / Seoul

Hyundai Marine & Fire Insurance

Healing Jungle

Experiential / Environmental / Indoor Spaces

OS_DE19179M

2019 Design Merit Award

Superunion / Hong Kong

Noc Coffee Company

Noc Coffee Company

Experiential / Environmental / Indoor Spaces

OS_DE19180M

2019 Design Merit Award

Tool / Santa Monica + Prime Video / Santa Monica

Prime Video

The Marvelous Mrs. Maisel Carnegie Deli Pop-Up

Experiential / Environmental / Indoor Spaces

OS_DE19181M

2019 Design Merit Award

DENTSU INC. / Tokyo + Qosmo, Inc. / Tokyo

TOKYO STRADIVARIUS FESTIVAL 2018 Committee / Nippon Violin Co.,Ltd

Stradivarius: Timeless Journey

Experiential / Environmental / Indoor Spaces

OS_DE19182M

2019 Design Merit Award

SERVICEPLAN GERMANY / Munich

MINI

The Shortcut Billboards

Experiential / Environmental / Wayfinding

OS_DE19185M

2019 Design Merit Award

Rethink / Toronto/Montreal/Vancouver

Arrive Alive Drive Sober

The Sobering Report

Branding / Corporate Communications

OS_DE19105M

2019 Design Merit Award

Sid Lee / Toronto

Egale Canada

Blood Surrogates

Moving Image / Single

OS_DE19186M

2019 Design Merit Award

AlmapBBDO / São Paulo

Getty Images

Endless Stories

Moving Image / Single

OS_DE19187M

2019 Design Merit Award

McCANN / Tokyo + TYO inc. TYO drive / Tokyo + AC-bu / Tokyo

Mondelez Japan

GO!! NEW.

Moving Image / Single

OS_DE19188M

2019 Design Merit Award

The Nine X Insight Group / Shanghai

Vatti / Trinity Healthy Dishwasher

Kungfu Water

Moving Image / Single

OS_DE19189M

2019 Design Merit Award

Apple / Cupertino

Apple

More in the making

Branding / Logo

OS_DE19078M

2019 Design Merit Award

Jones Knowles Ritchie / New York

Dunkin' Brands

Dunkin'

Branding / Logo

OS_DE19079M

2019 Design Merit Award

VMLY&R / Dubai

Interreligious Council of Bosnia & Herzegovina

One

Branding / Logo

OS_DE19080M

2019 Design Merit Award

ANTI / Norway

Nedre Foss

Logo moulded in iron

Branding / Logo

OS_DE19081M

2019 Design Merit Award

Wieden+Kennedy / São Paulo

Nike

Philippe Coutinho ID

Branding / Logo

OS_DE19082M

2019 Design Merit Award

ANTI / Norway

Optiker-K

Logo based on the historical optotype eye chart letters

Branding / Logo

OS_DE19083M

2019 Design Merit Award

FCB Joburg (Pty) Ltd / Johannesburg + South African Tourism / Johannesburg

South African Tourism

Africa's Travel Indaba

Branding / Logo

OS_DE19084M

2019 Design Merit Award

Turner Duckworth: / London, San Francisco, New York

Subway

Subway - Logo

Branding / Logo

OS_DE19085M

2019 Design Merit Award

Shenzhen DaE Interior Design Co.,Ltd / Shenzhen City

Ke Merchants Association

Lotus Square Art Center

Experiential / Environmental / Outdoor Spaces

OS_DE19183M

2019 Design Merit Award

Ogilvy New Zealand / Parnell, Auckland + Geometry Global / Parnell, Auckland

Sanitarium

Garden of Goodness

Experiential / Environmental / Outdoor Spaces

OS_DE19184M

2019 Design Merit Award

Scholz & Friends / Berlin

Berlin Philharmonic

ReArranged

Craft / Photography

OS_DE19213M

2019 Design Merit Award

We Are Unlimited / Chicago

McDonald's

More In Common

Craft / Photography

OS_DE19214M

2019 Design Merit Award

Variety Magazine / Los Angeles + Robert Festino / Los Angeles

Variety Magazine

Variety: Lady Gaga Photography

Craft / Photography

OS_DE19215M

2019 Design Merit Award

DENTSU INC. / Tokyo

KOBE SHIMBUN

SINCE 1995

Editorial / Magazines & Newspapers

OS_DE19115M

2019 Design Merit Award

TBWA\Chiat\Day / New York + DMB Media / London

Adidas

Here to Create Change

Promotional / Posters - Series

OS_DE19124M

2019 Design Merit Award

OUWN inc. / Tokyo

BAR A TO Z

MATURITY

Promotional / Posters - Series

OS_DE19125M

2019 Design Merit Award

SHA inc. / TOKYO

BioClub Tokyo

The origin of life

Promotional / Posters - Series

OS_DE19126M

2019 Design Merit Award

NON FORM / Beijing

Central Academy of Fine Art, China

Exhibition of Anselm Kiefer

Promotional / Posters - Series

OS_DE19127M

2019 Design Merit Award

DENTSU INC. / Tokyo

EAST JAPAN RAILWAY COMPANY

Get Back, Tohoku.

Promotional / Posters - Series

OS_DE19128M

2019 Design Merit Award

Ogilvy / Chicago

Lyric Opera

Promotional Poster Series

Promotional / Posters - Series

OS_DE19129M

2019 Design Merit Award

Creative Power Unit / Tokyo

Shiga Art School

The Flowers in Masterpieces

Promotional / Posters - Series

OS_DE19130M

2019 Design Merit Award

DDB Group Germany / Düsseldorf + Stefan Kranefeld Imaging / Düsseldorf

STABILO International GmbH

Highlight the Remarkable

Promotional / Posters - Series

OS_DE19131M

2019 Design Merit Award

Leo Burnett / Toronto

TD

Poster Bank

Promotional / Posters - Series

OS_DE19132M

2019 Design Merit Award

PEN.Inc. / Tokyo

The FACTORY Climbing Gym

A simple line, a simple sport

Promotional / Posters - Series

OS_DE19133M

2019 Design Merit Award

TAXI / Toronto + United Way / Toronto

United Way

#UNIGNORABLE

Promotional / Posters - Series

OS_DE19135M

2019 Design Merit Award

Africa / Sao Paulo

AB Inbev/Budweiser

Hermeto - Made of Music

Digital Design

OS_DE19168M

2019 Design Merit Award

BASIC® / Bay Area

Google

store.google.com

Digital Design

OS_DE19169M

2019 Design Merit Award

Google Creative Lab / London

Google

NSynth Super

Digital Design

OS_DE19170M

2019 Design Merit Award

R/GA / New York

Mailchimp

Mailchimp Customer Experience

Digital Design

OS_DE19171M

2019 Design Merit Award

Bluecadet / Philadelphia

Outrider Foundation

Outrider.org

Digital Design

OS_DE19172M

2019 Design Merit Award

Colenso BBDO / Auckland

Spark New Zealand

Kupu

Digital Design

OS_DE19173M

2019 Design Merit Award

TBD / San Francisco + StubHub / San Francisco

StubHub

The Gift Rapper

Digital Design

OS_DE19174M

2019 Design Merit Award

BBDO / New York

Bacardi

"Jump" Limited Edition Vinyl

Promotional / Collateral Items

OS_DE19146M

2019 Design Merit Award

DENTSU INC. / Tokyo

good mornings Co., Ltd

Only for aesthetic eyes

Promotional / Collateral Items

OS_DE19147M

2019 Design Merit Award

TBWA\ / Helsinki + Helsingin Sanomat / Helsinki

Helsingin Sanomat

The Ugly Truth Sweaters

Promotional / Collateral Items

OS_DE19148M

2019 Design Merit Award

Iris / London + KFC / UK

KFC (Yum! Brands)

The Royal Bucket

Promotional / Collateral Items

OS_DE19149M

2019 Design Merit Award

DENTSU INC. / Tokyo

Kirin Brewery Company, Limited

HEARTLAND 365

Promotional / Collateral Items

OS_DE19150M

2019 Design Merit Award

DENTSU INC. / Tokyo

KOBE SHIMBUN

SINCE 1995

Promotional / Collateral Items

OS_DE19151M

2019 Design Merit Award

Hybrid Design / San Francisco

Mohawk

Mohawk Keaykolour

Promotional / Collateral Items

OS_DE19152M

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